Mission Statement, Vision, & Core Values (2025) of Bharti Airtel Limited.

An Overview of Bharti Airtel Limited

General Overview of Bharti Airtel Limited

Bharti Airtel Limited, founded in 1995, is a multinational telecommunications company headquartered in New Delhi, India. It operates in 18 countries across South Asia and Africa, providing a range of services including mobile voice and data services, fixed-line broadband, digital TV, and enterprise services. As of 2024, Bharti Airtel boasts over 490 million subscribers, making it the second-largest mobile operator globally in terms of subscribers.

The company has diversified its offerings significantly, including Airtel Money, a mobile wallet service, and Airtel Business, which provides integrated telecom solutions for enterprises. In FY 2023-2024, Bharti Airtel reported a consolidated total revenue of INR 1,125 billion (approximately USD 15.5 billion), marking a more than 17% year-on-year increase.

Company's Financial Performance in Latest Financial Reports

In the latest financial quarter ending June 2024, Bharti Airtel posted a record net profit of INR 223 billion (around USD 3 billion), a significant increase from INR 144 billion in the same quarter of the previous year. The main driver behind this growth was its mobile services segment, which alone contributed INR 878 billion (approximately USD 12 billion), representing a growth of 19% year-on-year.

Airtel's EBITDA margin reached a healthy 45%, driven by operational efficiencies and cost management strategies. The company's investment in expanding its 4G and 5G infrastructure has enabled it to capture a larger market share in the rapidly evolving digital landscape.

Below is a summary of key financial metrics for Bharti Airtel as of June 2024:

Introduction to Bharti Airtel as a Leading Company in the Industry

Bharti Airtel is recognized as one of the leading telecommunications companies in India and is a formidable player in the global telecom space. Its commitment to innovation has helped it stay ahead in a highly competitive market. The company's extensive network infrastructure, customer-centric approach, and diverse service portfolio contribute to its success, making it an attractive option for investors seeking to explore opportunities in the telecommunications sector.

As the telecommunications industry continues to evolve, Bharti Airtel's focus on expanding its digital services and exploring new technology integrations positions it for robust growth in the years ahead. Understanding the factors that contribute to its strength in the market is essential for stakeholders and interested parties.

Mission Statement of Bharti Airtel Limited

Mission Statement of Bharti Airtel Limited

Bharti Airtel Limited's mission statement emphasizes its commitment to providing the best customer experience through high-quality products and services. This mission is significant as it serves as a guiding principle for the organization's strategic objectives, workforce alignment, and customer engagement.

Core Components of Bharti Airtel's Mission Statement

1. Customer Focus

Airtel's mission highlights its dedication to putting customers at the forefront. The company aims to exceed customer expectations by enhancing service quality and providing innovative solutions.

• Customer Base: As of Q2 2023, Airtel had approximately 486 million subscribers globally.
• Net Promoter Score (NPS): Airtel achieved an NPS of 56, reflecting high customer loyalty and satisfaction.
• Industry Recognition: The company was awarded the Best Mobile Network for customer service in the 2023 Global Telecom Awards.

2. Innovation and Technology

The mission statement underscores Airtel's continuous investment in technology and innovation to stay ahead in the competitive telecom sector. This component focuses on providing high-speed connectivity and advanced digital services.

• 5G Rollout: Airtel launched its 5G services in 2023, covering over 1,000 cities.
• R&D Investment: In FY 2023, the company invested ₹8,000 crore in research and development related to telecommunications technology.
• Digital Services Growth: Airtel's digital services segment grew by 25% year-on-year, contributing significantly to overall revenues.

3. Sustainability and Social Responsibility

Airtel's mission reflects its commitment to sustainable practices and contributing positively to the community. This principle aligns with global sustainability goals and enhances the brand's reputation.

• Renewable Energy Usage: Airtel aims to power 50% of its operations with renewable energy by 2024.
• Community Initiatives: Through its Airtel Rising Stars program, the company has impacted over 2 million students in underprivileged sectors since its launch.
• Carbon Neutrality: Airtel has set a goal to achieve carbon neutrality by 2030, enhancing its environmental commitments.

Vision Statement of Bharti Airtel Limited

Vision Statement Overview

The vision statement of Bharti Airtel Limited emphasizes its commitment to becoming the most loved and trusted provider of communication services across diverse geographies. As of 2024, the key focus areas can be analyzed to illustrate their ambitions and strategic goals.

Global Reach and Customer Base

Bharti Airtel seeks to enhance its global presence by targeting a broader audience. As of 2024, the company boasts a customer base of over 500 million subscribers across its various segments, including mobile services, broadband, and digital TV.

Technology Leadership

In order to fulfill its vision, Airtel is heavily investing in technology. The company aims to deploy 5G networks across major cities by the end of 2024, with an expected coverage of 60% of urban areas. The overall capital expenditure for network improvements is projected at around INR 20,000 crore.

Innovative Services

Bharti Airtel is focused on providing innovative services to enhance customer experience. The introduction of Airtel Xstream and Airtel Payments Bank has enabled the company to diversify its offerings. As of 2024, Airtel Payments Bank has reported a customer base of over 100 million users, significantly contributing to its revenue stream.

Sustainability Goals

Airtel is committed to sustainability, pledging to reduce its carbon footprint by 50% by 2030. As part of its initiative, the company plans to invest INR 10,000 crore in renewable energy solutions by 2025. This commitment shows its resolve to balance business growth with environmental responsibility.

Financial Performance Metrics

Bharti Airtel's financial performance reflects its vision-driven strategy, as evidenced by its latest figures:

Community Engagement

Airtel's vision extends to community engagement as well. The company has allocated INR 500 crore towards various CSR initiatives, aiming to improve education and digital literacy in underserved regions. This commitment supports their long-term vision of inclusivity and service.

Core Values of Bharti Airtel Limited

Integrity

Integrity holds a crucial place in Bharti Airtel's operations, guiding their ethical conduct in business practices.

In FY 2023, Bharti Airtel achieved a significant milestone with a net profit of ₹15,417 crore, reflecting their commitment to transparent and ethical financial reporting. This adherence to integrity is demonstrated through initiatives like their robust compliance programs and strict anti-corruption measures.

Furthermore, in 2023, Airtel was recognized in the Dow Jones Sustainability Index for its transparency and responsible business practices, showcasing their commitment to integrity.

Innovation

Innovation is a core value that drives Bharti Airtel's strategy in staying ahead in the telecommunications industry.

In 2024, Airtel launched its 5G network, expanding coverage to over 100 cities within a year, reflecting their dedication to technological advancement. Additionally, the company invests around ₹7,500 crore annually in research and development to foster innovation in digital services.

A notable project is the integration of AI and machine learning in customer service, enhancing user experience and operational efficiency. This initiative has reportedly improved service response times by 40%.

Customer Centricity

Customer centricity is foundational to Bharti Airtel's business model, with an unwavering focus on enhancing customer satisfaction.

The company's customer base reached 493 million subscribers as of Q2 FY 2024, indicative of their success in prioritizing customer needs. Initiatives such as Airtel Thanks program reward customer loyalty, with over 50 million active users participating in this program.

Airtel's commitment to customer satisfaction is evidenced by their net promoter score (NPS) increasing to 45, highlighting strong customer advocacy.

Teamwork

Teamwork promotes collaboration across Bharti Airtel's diverse workforce, fostering an inclusive working environment.

In 2023, the company launched the 'One Airtel' initiative, facilitating cross-functional collaboration, which has improved project delivery time by 30%. Furthermore, Airtel's workforce consists of over 20,000 employees trained in teamwork and collaboration methodologies.

The company has also implemented diversity and inclusion programs that have increased female representation in leadership roles to 25% as of 2024.

Excellence

Excellence is the driving force behind Bharti Airtel's pursuit of superior performance in every aspect of their operations.

In FY 2024, the company reported a strong revenue growth of 10%, reaching ₹1,23,000 crore, a testament to their commitment to excellence. Airtel's customer service department has also received multiple awards, including the Best Customer Service Award at the telecom industry awards, exemplifying their dedication to high standards.

Airtel's investment in employee training has resulted in a 20% reduction in operational errors, showcasing their focus on operational excellence.

Social Responsibility

Social responsibility is integral to Bharti Airtel's ethos, reflecting their commitment to community welfare and sustainable development.

The company's CSR initiatives in FY 2023 included spending over ₹500 crore on education and health programs, impacting more than 1 million individuals across India.

Furthermore, Airtel's ongoing project, 'Project Samuday,' aims to empower rural communities by providing digital literacy training to over 200,000 individuals by the end of 2024.