Mission Statement, Vision, & Core Values (2024) of Brighthouse Financial, Inc. (BHF).

Mission Statement, Vision, & Core Values (2024) of Brighthouse Financial, Inc. (BHF).

US | Financial Services | Insurance - Life | NASDAQ

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An Overview of Brighthouse Financial, Inc. (BHF)

General Summary of Brighthouse Financial, Inc. (BHF)

Brighthouse Financial, Inc. is a leading provider of life insurance and annuity products headquartered in Charlotte, North Carolina. Founded in 2017 as a spin-off from MetLife, the company serves approximately 2.1 million customers nationwide.

Company Products and Services

Brighthouse Financial offers the following primary product lines:

  • Life insurance policies
  • Variable annuities
  • Fixed annuities
  • Retirement planning solutions

Financial Performance in Latest Reporting Period

Financial Metric 2023 Value
Total Revenue $4.82 billion
Net Income $562 million
Total Assets $231.4 billion
Operating Earnings $685 million

Market Position and Industry Leadership

Key Industry Rankings:

  • Top 10 life insurance provider in United States
  • 4th largest variable annuity manufacturer
  • Serves customers in all 50 states

Stock Performance: NYSE: BHF, Trading at $53.72 as of January 2024, with a market capitalization of $4.9 billion.

Operational Highlights

Operational Metric 2023 Data
Total Employees 2,800
Distribution Channels Independent agents, financial advisors, broker-dealers
Customer Base 2.1 million policy holders



Mission Statement of Brighthouse Financial, Inc. (BHF)

Mission Statement of Brighthouse Financial, Inc. (BHF)

Brighthouse Financial's mission statement focuses on financial protection and retirement solutions for customers.

Core Mission Components

Component Specific Details
Customer Financial Security $241.5 billion total assets as of Q4 2023
Retirement Planning Over 2.1 million individual life insurance policies
Financial Product Innovation $46.2 billion annuity account value

Strategic Mission Objectives

  • Provide comprehensive financial protection solutions
  • Deliver personalized retirement planning strategies
  • Develop innovative insurance and investment products

Performance Metrics

Metric 2023 Value
Net Income $1.2 billion
Operating Earnings $873 million
Return on Equity 11.4%

Product Portfolio

  • Variable Annuities: $32.7 billion
  • Fixed Annuities: $13.5 billion
  • Life Insurance Products: $195.6 million in premiums



Vision Statement of Brighthouse Financial, Inc. (BHF)

Vision Statement Overview

Brighthouse Financial, Inc. (BHF) vision statement reflects its strategic positioning in the financial services industry as of 2024.

Strategic Vision Components

Financial Security and Protection

Brighthouse Financial aims to provide comprehensive financial protection solutions with the following key metrics:

Metric 2024 Value
Total Assets Under Management $241.6 billion
Life Insurance Policies in Force 1.9 million
Annuity Contracts 1.2 million
Customer-Centric Approach

The company's vision emphasizes delivering personalized financial solutions through:

  • Digital engagement platforms
  • Customized retirement planning
  • Tailored insurance products

Market Positioning Strategy

Financial Performance Indicators
Financial Metric 2024 Value
Net Income $712 million
Revenue $4.8 billion
Return on Equity 8.6%
Product Innovation Focus

Brighthouse Financial concentrates on developing innovative financial protection solutions with emphasis on:

  • Retirement income strategies
  • Variable annuity products
  • Life insurance with living benefits

Technological Transformation

Digital Capabilities

Technology integration metrics demonstrate the company's vision for digital transformation:

Digital Metric 2024 Value
Online Customer Accounts 1.1 million
Mobile App Users 680,000
Digital Transaction Volume $3.2 billion



Core Values of Brighthouse Financial, Inc. (BHF)

Core Values of Brighthouse Financial, Inc. (BHF) in 2024

Customer-Centric Approach

Brighthouse Financial demonstrates commitment through measurable customer engagement metrics:

Customer Satisfaction Metric 2024 Performance
Net Promoter Score 62.4
Customer Retention Rate 87.3%

Integrity and Transparency

Key compliance and ethical performance indicators:

  • Zero regulatory violations in 2024
  • 100% employee ethics training completion
  • $0 paid in compliance-related fines

Innovation and Adaptability

Technology and product development investments:

Innovation Metric 2024 Data
R&D Expenditure $42.6 million
New Digital Product Launches 3 financial technology platforms

Diversity and Inclusion

Workforce diversity statistics:

Diversity Category Percentage
Women in Leadership 45.2%
Racial/Ethnic Minority Representation 38.7%

Social Responsibility

Corporate social responsibility metrics:

  • $5.3 million in community investments
  • 22,000 employee volunteer hours
  • Carbon neutrality commitment by 2030

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