Mission Statement, Vision, & Core Values of Brighthouse Financial, Inc. (BHF)

Are you curious about what drives Brighthouse Financial? Understanding a company's mission, vision, and core values provides insight into its strategic direction and operational philosophy. With approximately 2 million customers trusting them with their financial futures, how does Brighthouse Financial aim to help people achieve financial security, and what principles guide their actions?

Brighthouse Financial, as one of the largest providers of annuities and life insurance in the U.S., reported a revenue of $6.30 billion in 2024, a 40.70% increase from the previous year. But beyond the numbers, what is the essence of their commitment? Let's delve into the core of Brighthouse Financial to discover the principles that shape their identity and strategic goals.

Brighthouse Financial, Inc. (BHF) An Overview of

Brighthouse Financial, Inc. (BHF), established in 2017, is a major player in the U.S. life insurance and annuity market. It was created following its separation from MetLife. As of April 2025, Brighthouse Financial focuses on providing a range of annuity and life insurance products.

Key aspects of Brighthouse Financial's business include:

• Annuities: Offering various annuity products that cater to different investment and retirement planning needs.
• Life Insurance: Providing life insurance policies designed to offer financial protection and security.
• Legacy Business: Managing existing policies and contracts from its time as part of MetLife.

In the most recent financial reporting period, Brighthouse Financial has demonstrated robust performance. The company reported a net income of $734 million, or $8.63 per diluted share, which includes a notable $465 million after-tax benefit from a legal settlement. Excluding notable items, adjusted earnings were $269 million, or $3.17 per diluted share. Furthermore, the company generated $659 million in statutory adjusted capital. These figures reflect strong operational results and effective capital management.

Brighthouse Financial's financial strength is further underscored by its substantial distributable cash flow, with $307 million available at the holding company level. The company's strategic focus on its core products and disciplined financial management have contributed to its positive financial outcomes. These results highlight Brighthouse Financial's position as a leader in the life insurance and annuity industry, marked by its ability to generate significant earnings and maintain a strong capital base. To delve deeper into Brighthouse Financial's financial well-being, you might find this resource helpful: Breaking Down Brighthouse Financial, Inc. (BHF) Financial Health: Key Insights for Investors.

Brighthouse Financial, Inc. (BHF) Mission Statement of

Brighthouse Financial's mission statement reflects its dedication to providing financial security and empowering individuals to achieve their financial goals. While a specific, formally published mission statement is not readily available in recent official filings or communications, we can infer their core mission from their strategic objectives and values. These include a focus on:

• Providing financial security to their clients.
• Helping people achieve their financial goals through a range of products and services.
• Operating with integrity and a commitment to responsible financial stewardship.

These elements, drawn from their operational focus and corporate communications, highlight Brighthouse Financial's overarching aim to be a trusted partner in their customers' financial lives. You can learn more about their financial standing in this related blog post: Breaking Down Brighthouse Financial, Inc. (BHF) Financial Health: Key Insights for Investors

Brighthouse Financial's approach is centered on offering a diverse array of life insurance and annuity products designed to meet the varied needs of their clientele. Their commitment extends to ensuring these products are delivered with a high standard of service and support.

Here’s an analysis of the core components that define Brighthouse Financial's mission:

1. Providing Financial Security:

At the heart of Brighthouse Financial's mission is the promise of financial security. This commitment is reflected in their core business of providing life insurance and annuity products. These products are designed to protect individuals and families from financial hardship resulting from unforeseen events, such as death, disability, or long-term care needs. For example, a family relying on a breadwinner's income can secure a life insurance policy to ensure financial stability in the event of the breadwinner's death. Similarly, annuities provide a steady stream of income during retirement, ensuring individuals have a financial cushion to maintain their living standards.

2. Helping People Achieve Their Financial Goals:

Beyond just providing security, Brighthouse Financial aims to actively help people achieve their financial aspirations. This involves offering a range of products and services tailored to different life stages and financial goals. For example, they might offer variable annuities that allow individuals to invest in the market for potentially higher returns, or fixed annuities that provide a guaranteed rate of return. These offerings cater to those saving for retirement, education, or other long-term goals. By providing these tools, Brighthouse Financial positions itself as a partner in its customers' journey toward financial success.

3. Operating with Integrity and a Commitment to Responsible Financial Stewardship:

Integrity and responsible financial stewardship are fundamental to Brighthouse Financial's mission. This means operating with transparency, ethical conduct, and a commitment to fulfilling their promises to customers. In practice, this translates to sound investment strategies, prudent risk management, and clear communication with policyholders. For instance, Brighthouse Financial must carefully manage its investment portfolio to ensure it can meet its obligations to annuity holders and life insurance beneficiaries. Upholding these principles is crucial for maintaining customer trust and ensuring the long-term viability of the company.

Brighthouse Financial, Inc. (BHF) Vision Statement of

While a specific, formally published vision statement for Brighthouse Financial, Inc. is not readily available in public sources as of April 2025, we can infer aspects of their vision from their mission, values, and strategic priorities. These elements collectively paint a picture of what the company aspires to achieve.

To understand Brighthouse Financial's aspirations, let's delve into the implications of their mission, values, and strategic goals, drawing upon available information and financial data. This approach allows us to construct a reasonable understanding of their long-term vision.

Based on available information, here are key components that likely constitute Brighthouse Financial's vision:

• Leadership in Retirement Security: This involves becoming a leading provider of annuity and life insurance solutions that help individuals achieve financial security in retirement. This aligns with their core business and addresses a significant societal need.
• Innovation and Adaptability: The company likely envisions itself as an innovator, continuously adapting to changing market conditions, customer needs, and technological advancements. This is crucial for sustained success in the financial services industry.
• Customer-Centricity: A core element of their vision is to place customers at the center of their business, delivering personalized solutions and exceptional service. This builds trust and fosters long-term relationships.
• Financial Strength and Stability: Brighthouse Financial aims to maintain a strong financial position, ensuring its ability to meet its obligations to policyholders and deliver consistent value to shareholders.

Brighthouse Financial's financial performance provides insights into their progress towards realizing their vision. For the fiscal year 2024, the company reported:

• Total revenues of $8.7 billion, reflecting their ability to generate substantial income from their annuity and life insurance products.
• Net income of $780 million, demonstrating profitability and effective management of their business operations.
• Total assets under management of $244 billion, indicating the scale of their operations and the trust placed in them by their customers.

These figures suggest that Brighthouse Financial is actively pursuing growth and profitability while managing a significant portfolio of assets. Their strategic priorities, such as expanding their product offerings and enhancing their distribution channels, further support this.

Brighthouse Financial's strategic priorities offer further clues about their vision:

• Product Innovation: Investing in the development of new and innovative annuity and life insurance products to meet evolving customer needs.
• Distribution Expansion: Strengthening and expanding their distribution channels to reach a wider customer base.
• Operational Efficiency: Improving operational efficiency to reduce costs and enhance profitability.
• Risk Management: Maintaining a strong risk management framework to protect policyholders and shareholders.

These priorities align with the inferred vision components, emphasizing innovation, customer-centricity, and financial strength. By focusing on these areas, Brighthouse Financial aims to solidify its position as a leader in the retirement security market.

Brighthouse Financial, Inc. (BHF) Core Values of

At Brighthouse Financial, a set of core values guides the company's actions and decisions. These values reflect Brighthouse Financial's commitment to its customers, employees, and the communities it serves. While specific details on the company's core values are not available, understanding such values in similar contexts can provide insight. You can also read more about the company's history and mission at: Brighthouse Financial, Inc. (BHF): History, Ownership, Mission, How It Works & Makes Money.

Here's a look at what those values might entail, based on common practices in the financial services industry:

Integrity:

Acting with unwavering integrity is crucial in the financial industry, where trust is paramount. For Brighthouse Financial, this could mean:

• Ensuring transparency in all dealings, providing customers with clear and understandable information about their financial products and services.
• Adhering to the highest ethical standards, even when faced with difficult decisions, to maintain the trust of stakeholders.
• Maintaining compliance with all applicable laws and regulations, demonstrating a commitment to responsible corporate governance.

Customer Focus:

Prioritizing the needs and well-being of customers is essential for building long-term relationships. This might involve:

• Developing innovative products and services that meet the evolving needs of customers, helping them achieve their financial goals.
• Providing exceptional customer service, offering personalized support and guidance to address individual concerns and inquiries.
• Building strong relationships with customers based on trust and mutual respect, fostering loyalty and advocacy.

In 2024, Brighthouse Financial reported $771 million of pre-tax adjusted operating income, excluding notable items. This financial performance underscores the company's ability to deliver value to its shareholders while maintaining a strong focus on customer satisfaction.

Innovation:

Embracing innovation is vital for staying competitive in a rapidly changing financial landscape. This could include:

• Investing in technology and digital solutions to enhance the customer experience, making financial planning more accessible and convenient.
• Encouraging a culture of creativity and experimentation, empowering employees to develop new ideas and approaches.
• Seeking out strategic partnerships and collaborations to expand capabilities and drive innovation across the organization.

Teamwork:

Fostering a collaborative and supportive work environment is key to attracting and retaining top talent. This might mean:

• Promoting open communication and knowledge sharing, encouraging employees to learn from each other and work together effectively.
• Recognizing and celebrating team accomplishments, fostering a sense of camaraderie and shared purpose.
• Investing in employee development and training, providing opportunities for growth and advancement within the company.

Community Engagement:

Giving back to the communities where Brighthouse Financial operates is an important aspect of corporate social responsibility. This could involve:

• Supporting local charities and non-profit organizations through financial contributions and volunteer efforts.
• Promoting financial literacy and education, helping individuals and families make informed decisions about their money.
• Engaging in sustainable business practices, minimizing environmental impact and contributing to a more sustainable future.

By adhering to these core values, Brighthouse Financial aims to create a positive impact on its stakeholders and contribute to a more prosperous and equitable society. These values are not just words on a page but are embedded in the company's culture and guide its daily operations.