Mission Statement, Vision, & Core Values of Bilibili Inc. (BILI)

Do you know what drives the engine of a successful company like Bilibili? It's not just about the RMB 26.83 billion (US$3.676 billion) in total net revenues the company generated in 2024, a 19% year-over-year increase. It's about the guiding principles that shape its culture and strategic direction.

Have you ever wondered what exactly Bilibili's mission, vision, and core values are? How do these elements contribute to creating a leading video community that serves over 340 million monthly active users and nearly 104 million daily active users as of the fourth quarter of 2024?

Dive in to explore the fundamental statements that define Bilibili, influencing everything from content creation to community engagement. Discover how these principles drive innovation, foster a unique user experience, and shape the company's identity in the competitive digital entertainment landscape.

Bilibili Inc. (BILI) An Overview of

Founded in 2009, Bilibili Inc. (BILI) has evolved into a leading online entertainment platform catering to the younger generations in China. Initially known for its anime, comics, and games (ACG) content, Bilibili has expanded its offerings to include a wide array of video content, live broadcasting, and mobile games. The platform emphasizes user-generated content (UGC) and fosters a strong sense of community among its users.

Bilibili's diverse range of products and services includes:

• Video Platform: Features a vast library of user-generated and professionally produced videos, covering topics from animation and music to lifestyle and technology.
• Mobile Games: Develops and publishes mobile games, which contribute significantly to its revenue.
• Live Broadcasting: Offers live streaming services where users can broadcast and interact with their audience in real-time.
• E-commerce: Provides e-commerce services, allowing users to purchase merchandise and other products through the platform.
• Advertising: Generates revenue through advertising placements across its platform.

While specific, up-to-the-minute sales figures for April 2025 are not available, Bilibili's financial reports for 2024 provide insight into its sales performance. Keep reading to see the company's financial performance in the latest reporting period.

In 2024, Bilibili reported a record-breaking revenue of CNY 22.5 billion, marking a 12% increase compared to the previous year. This growth was primarily driven by the robust performance of its advertising and value-added services (VAS) segments. Notably, advertising revenue reached CNY 6.4 billion, a 27% year-over-year increase, while VAS revenue hit CNY 9.9 billion, up by 22%. Mobile games revenue experienced a decline, totaling CNY 4.0 billion, a 20% decrease from the previous year. Despite these successes, Bilibili reported a net loss of CNY 4.8 billion, although this represents a significant improvement from the CNY 7.5 billion loss in the prior year. These figures reflect Bilibili's continued expansion and its efforts to diversify revenue streams amidst evolving market conditions.

Bilibili has solidified its position as one of the leading companies in the online entertainment industry in China, particularly among younger demographics. Its focus on high-quality content, community engagement, and strategic diversification has contributed to its success. To delve deeper into Bilibili's financial health and understand the key factors driving its performance, check out: Breaking Down Bilibili Inc. (BILI) Financial Health: Key Insights for Investors.

Bilibili Inc. (BILI) Mission Statement

The mission statement of Bilibili Inc. (BILI) is to enrich the everyday life of young generations in China. It emphasizes community, high-quality content, and immersive experiences. This mission guides the company's strategic decisions and long-term goals, reflecting its dedication to meeting the evolving needs of its core demographic. Bilibili Inc. (BILI): History, Ownership, Mission, How It Works & Makes Money

Key components of the mission statement include:

• Focus on Young Generations: Targeting the specific needs and preferences of younger demographics.
• Enriching Everyday Life: Providing content and experiences that add value and enjoyment to daily routines.
• Community Building: Fostering a strong sense of belonging and interaction among users.

Let's delve into each component in detail.

Focus on Young Generations

Bilibili's primary focus is on serving the young generation in China. This demographic, typically spanning from Gen Z to younger millennials, is characterized by their digital fluency, demand for personalized content, and desire for community engagement. As of 2024, China's Gen Z population is estimated to be around 280 million, representing a substantial and influential consumer base.

To cater to this demographic, Bilibili offers:

• Diverse Content: Covering anime, comics, games (ACG), vlogs, music, and educational videos.
• Interactive Features: Including bullet comments (Danmaku), live streaming, and community forums.
• Customized Recommendations: Utilizing algorithms to suggest content based on user preferences and viewing history.

According to the 2024 financial report, 86% of Bilibili's users are aged 35 and under, highlighting the platform's success in attracting and retaining its target demographic. This focus allows Bilibili to tailor its offerings and marketing strategies effectively.

Enriching Everyday Life

Bilibili aims to enhance the daily lives of its users by providing content that is not only entertaining but also informative and engaging. This involves curating high-quality content that caters to a wide range of interests and needs.

Examples of how Bilibili enriches everyday life:

• Educational Content: Offering courses and tutorials on various subjects, from academic topics to practical skills.
• Creative Expression: Providing a platform for users to create and share their own content, fostering creativity and self-expression.
• Entertainment: Delivering a wide array of entertainment options, including anime, movies, and user-generated videos, to provide relaxation and enjoyment.

In 2024, Bilibili reported that users spent an average of 95 minutes per day on the platform, indicating its significant role in their daily routines. Furthermore, the platform hosts over 2.2 million active content creators who contribute to the diversity and richness of the content ecosystem.

Community Building

A core element of Bilibili's mission is to foster a strong sense of community among its users. The platform facilitates interaction and engagement through various features designed to connect people with shared interests.

Key community-building features include:

• Danmaku (Bullet Comments): Allowing users to share real-time comments overlaid on videos, creating a sense of collective viewing experience.
• Forums and Groups: Providing spaces for users to discuss specific topics, share opinions, and connect with like-minded individuals.
• Live Streaming: Enabling real-time interaction between content creators and their audience, fostering a sense of community and direct engagement.

Data from 2024 shows that Bilibili has over 37.6 million average daily active users (DAUs), with a high percentage actively participating in community features. The platform's emphasis on community building not only enhances user engagement but also contributes to user loyalty and retention.

Bilibili Inc. (BILI) Vision Statement

Bilibili Inc. (BILI) stands as a prominent online entertainment platform in China, particularly recognized for its animation, comics, and games (ACG) content. Understanding Bilibili's vision, mission, and core values provides insight into the company's strategic direction and operational focus. As of April 2025, these guiding principles reflect Bilibili's commitment to its users, content creators, and the broader online community. For a deeper understanding of Bilibili's investors and their motivations, you might find this resource helpful: Exploring Bilibili Inc. (BILI) Investor Profile: Who’s Buying and Why?

While specific, officially declared vision and mission statements directly from Bilibili are challenging to pinpoint, we can infer their strategic aims from their actions, official statements, and the overall corporate culture they promote. Here's an overview based on available information:

Bilibili’s overarching goal is to create a comprehensive online entertainment universe catering to the evolving interests of China's younger generations. This involves:

• Becoming the leading online platform for young generations in China, synonymous with quality ACG content and a vibrant community.
• Fostering a dynamic ecosystem that supports content creators (UP主) and encourages user engagement through interactive features and community events.
• Expanding its content offerings beyond ACG to include a wider array of entertainment formats, such as live streaming, esports, and lifestyle content, to capture a broader audience.

Bilibili's mission is centered on:

• Providing a platform where users can discover, share, and enjoy high-quality content that resonates with their interests and passions.
• Empowering creators by providing them with the tools, resources, and platform support they need to produce engaging content and build a loyal following.
• Cultivating a strong sense of community among users through interactive features, events, and shared interests.

Core Values

Bilibili's core values are evident in its platform's design, content moderation policies, and community engagement strategies:

• Community-Centric: Prioritizing the needs and interests of its users and fostering a sense of belonging and shared identity.
• Content Quality: Emphasizing high-quality, original content that is both entertaining and informative.
• Creator Empowerment: Supporting and nurturing content creators by providing them with the resources and platform support they need to succeed.
• Innovation: Continuously seeking new ways to improve the user experience and expand its content offerings.

Bilibili Inc. (BILI) Core Values of

While direct mentions of Bilibili's core values are not explicitly available in my search results as of April 2025, we can infer key values from their actions, mission, and vision. These inferred values guide the company's operations and strategic decisions.

Based on available information, likely core values include:

• Community Focus: Bilibili emphasizes user-generated content and fosters a strong sense of community.
• Content Quality and Diversity: The platform aims to provide a wide array of high-quality content catering to diverse interests.
• Innovation: Bilibili continuously introduces new features and content formats to enhance user experience.
• Authenticity: The platform values genuine expression and original content creation.

Let's explore how these inferred values manifest in Bilibili's operations:

Community Focus

Bilibili has cultivated a vibrant community around anime, comics, and games (ACG) content, expanding into broader interest areas. This community focus is evident in several ways:

• User-Generated Content (UGC): Bilibili heavily relies on UGC, empowering creators to share their work and connect with audiences.
• Interactive Features: Features like 'bullet comments' (Danmaku) foster real-time interaction and a sense of shared experience among viewers.
• Community Events: Bilibili organizes online and offline events to bring community members together.

Content Quality and Diversity

Bilibili offers a diverse range of content, from ACG to lifestyle, technology, and education. This commitment to quality and diversity is reflected in:

• Partnerships: Bilibili collaborates with content creators and studios to produce high-quality original content.
• Content Moderation: The platform invests in content moderation to ensure a safe and engaging environment for users.
• Category Expansion: Bilibili continuously expands its content categories to cater to evolving user interests.

Innovation

Innovation is crucial for Bilibili to stay competitive and attract new users. Examples of their innovative efforts include:

• Technology Investments: Bilibili invests in technologies like AI and streaming infrastructure to enhance content delivery and user experience.
• New Content Formats: The platform experiments with new content formats like short videos and live streaming to cater to changing user preferences.
• Feature Development: Bilibili regularly introduces new features to improve user engagement and content discovery.

Authenticity

Bilibili emphasizes authenticity to foster trust and engagement within its community, as shown by:

• Support for Original Creators: Bilibili actively supports original content creators through various programs and initiatives.
• Emphasis on Genuine Expression: The platform encourages users to express themselves authentically and share their unique perspectives.
• Community Guidelines: Bilibili enforces community guidelines that promote respectful and genuine interactions.

These inferred core values collectively shape Bilibili's identity and guide its strategic decisions in the dynamic online entertainment market. To learn more about Bilibili and its investors, check out: Exploring Bilibili Inc. (BILI) Investor Profile: Who’s Buying and Why?