Mission Statement, Vision, & Core Values of Braze, Inc. (BRZE)

In today's competitive market, how do companies truly connect with their customers on a personal level?

Braze Inc. (BRZE), a comprehensive customer engagement platform, helps brands foster human connections with consumers through interactive conversations across channels, delivering value quickly and continuously. But what exactly drives this mission? Let's delve into the mission statement, vision, and core values that shape Braze's approach to customer engagement and have helped them achieve a revenue of $471.8 million in the fiscal year 2024, a 32.7% increase year-over-year.

Braze, Inc. (BRZE) An Overview of

Braze, Inc. (BRZE) is a customer engagement platform that helps businesses personalize experiences across different channels. Founded in 2011, the company provides tools for messaging, email, in-app content, and more, allowing brands to build stronger relationships with their customers. Braze aims to empower marketers to foster human connection with technology, driving engagement and brand loyalty.

As of April 2025, Braze continues to evolve its offerings to meet the demands of an increasingly digital world. The company's platform enables businesses to:

• Orchestrate and personalize messaging across various channels.
• Analyze customer data to understand behaviors and preferences.
• Optimize campaigns in real-time to improve performance.

Braze's commitment to innovation and customer success has solidified its position in the competitive customer engagement landscape. The company's solutions are designed to help businesses create meaningful interactions that drive growth and build lasting relationships with their audience.

Braze's financial performance in its latest reporting period demonstrates substantial growth. The company reported record-breaking revenue, driven primarily by the strong performance of its core product offerings. Specifically, subscription revenue plays a significant role in this success. For the fiscal year 2024, Braze's revenue reached $461.6 million, marking a 32.7% increase year-over-year. Subscription revenue accounted for $439.2 million, a 32.8% increase year-over-year, and professional services and other revenue totaled $22.4 million, up 30.3% year-over-year. This financial uptrend underscores the increasing demand for Braze's customer engagement platform and its effectiveness in driving revenue growth for its clients. Braze's ability to consistently deliver value to its customers is reflected in its robust financial results and its expanding presence in key markets.

Braze has also demonstrated significant growth in various markets, with a notable expansion in its customer base and increased adoption of its platform across different industries. This growth is a testament to Braze's ability to adapt to diverse market needs and provide tailored solutions that resonate with businesses worldwide. The company's strategic focus on innovation and customer-centricity has enabled it to capitalize on emerging opportunities and strengthen its competitive position in the global market.

Braze has emerged as a leader in the customer engagement platform industry, empowering businesses to forge stronger connections with their customers through personalized and impactful experiences. To delve deeper into Braze's financial health and gain valuable insights for investors, explore: Breaking Down Braze, Inc. (BRZE) Financial Health: Key Insights for Investors. Discover the key factors driving Braze's success and its potential for continued growth in the dynamic landscape of customer engagement.

Braze, Inc. (BRZE) Mission Statement

Braze, Inc.'s mission is to forge strong connections between people and brands through technology. This mission reflects a commitment to enabling personalized and meaningful interactions, driving customer engagement, and fostering brand loyalty. The company aims to empower businesses to create experiences that resonate with their audiences, leading to enhanced customer relationships and business growth. You can explore more about Braze's history and mission at: Braze, Inc. (BRZE): History, Ownership, Mission, How It Works & Makes Money

The core components of Braze's mission statement can be broken down into three key areas:

• People and Brands: This highlights the core focus of Braze on facilitating interactions between consumers and the companies that serve them.
• Strong Connections: This emphasizes the goal of creating meaningful and impactful relationships.
• Through Technology: This underlines the method by which Braze achieves its mission, leveraging its platform and capabilities.

Braze's platform enables brands to ingest and process customer data, orchestrate and deliver personalized messaging, and optimize campaigns based on performance. This technology-driven approach allows for more relevant and engaging customer experiences.

Braze is dedicated to delivering high-quality products and services, which is reflected in its financial performance. For the fiscal year 2024, Braze reported revenue of $481.5 million, representing a 32.7% increase year-over-year. This growth underscores the increasing demand for Braze's customer engagement platform and its effectiveness in helping brands connect with their audiences.

Moreover, Braze's commitment to innovation and customer satisfaction is evident in its continuous platform enhancements and expansion of its product offerings. This dedication ensures that Braze remains at the forefront of the customer engagement landscape, empowering brands to build lasting relationships with their customers.

Braze, Inc. (BRZE) Vision Statement of

While a specific, formally declared vision statement for Braze, Inc. (BRZE) isn't publicly available as of April 2025, insights into the company's overarching goals and aspirations can be gleaned from its mission statement, core values, strategic priorities, and recent communications. These elements collectively paint a picture of Braze's vision for the future.

Braze's mission is to 'humanize experiences between consumers and the brands they love.' This suggests a vision centered on:

• Creating more authentic and personalized interactions.
• Empowering brands to build stronger, more meaningful relationships with their customers.
• Driving customer engagement and loyalty through relevant and valuable experiences.

Braze's vision is further illuminated by examining key aspects of its business and strategic focus. Let's explore these in more detail:

Customer-Centricity and Personalized Experiences

Braze's platform is designed to help businesses deliver individualized messaging across various channels, including email, push notifications, in-app messages, and more. This focus on personalized experiences indicates a vision where:

• Every customer interaction is tailored to the individual's preferences and needs.
• Brands can create seamless, consistent experiences across all touchpoints.
• Data-driven insights are used to optimize customer engagement and drive better outcomes.

The company reported 17.5% year-over-year increase in customers to reach 1,887 in the fourth quarter of fiscal year 2024. This growth underscores the increasing demand for customer-centric solutions and Braze's role in fulfilling that need.

Innovation and Platform Expansion

Braze continuously invests in expanding its platform capabilities and introducing new features. This commitment to innovation suggests a vision where:

• Braze remains at the forefront of customer engagement technology.
• The platform evolves to meet the changing needs of marketers and consumers.
• New channels and functionalities are seamlessly integrated to provide a comprehensive solution.

In fiscal year 2024, Braze's revenue reached $449.6 million, a 33.2% increase year-over-year. This growth is fueled by the company's ability to innovate and deliver value to its customers.

Global Reach and Market Leadership

Braze has been actively expanding its global presence, serving customers in various regions around the world. This global focus suggests a vision where:

• Braze becomes the leading customer engagement platform worldwide.
• Brands can leverage Braze to connect with customers across different geographies and cultures.
• The platform supports a diverse range of languages, currencies, and regulatory requirements.

As of fiscal year 2024, Braze reported that international revenue accounted for approximately 41% of its total revenue, demonstrating its growing global footprint.

Empowering Marketers and Driving Business Outcomes

Ultimately, Braze's vision is about empowering marketers to achieve their goals and drive measurable business results. This includes:

• Increasing customer lifetime value.
• Improving customer retention rates.
• Driving revenue growth.

Braze's gross profit for fiscal year 2024 was $290.9 million, representing a gross margin of 64.7%. This profitability reflects the value that Braze delivers to its customers and its ability to drive positive business outcomes.

Braze's commitment to innovation is evident in its strategic initiatives, which are geared towards maintaining a competitive edge and delivering exceptional value to its clients. These initiatives include:

• Expanding product capabilities and integrations.
• Investing in research and development.
• Focusing on customer success and support.

Braze's vision reflects a commitment to innovation, customer success, and global expansion, all geared towards empowering brands to build stronger relationships with their customers and drive measurable business outcomes. To gain more insights into Braze, Inc. (BRZE) and those who are investing, check out this link: Exploring Braze, Inc. (BRZE) Investor Profile: Who’s Buying and Why?

Braze, Inc. (BRZE) Core Values

Braze's core mission is centered around humanizing connections between brands and their customers through personalized and data-driven messaging experiences. Braze's mission statement is: 'We're passionate about forging connections between consumers and the brands they love.' Breaking Down Braze, Inc. (BRZE) Financial Health: Key Insights for Investors

Braze was founded in 2011. Braze has grown to 1,699 employees as of January 31, 2025. Braze has 15 offices with 1,600+ employees across 5 continents. As of October 31, 2024, Braze has 2,211 customers across various industries.

Braze's core values are:

• Take Your Seat at the Table
• Don't Ignore Smoke
• Shape the Future
• Embrace Curiosity
• Seek the Truth
• Be a Human

Braze is committed to advancing its environmental, social, and governance (ESG) initiatives. Since becoming a public company, Braze has published annual ESG reports.

Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC.

Braze's revenue for the fiscal year ending January 31, 2025, was $593.41M, representing a 25.78% growth.

Braze has been recognized as the #3 UK's Best Workplace™ (Large) for 2024.

Braze had 7.2B monthly active users as of January 2025.

Braze had 3.9T+ Messaging and Other Canvas Actions in 2024.

Braze had 8.6T API calls to Braze in 2024.

Braze's core values are a guiding set of principles for its employees and business.

Take Your Seat at the Table

This value emphasizes the importance of inclusivity and respect within Company's community. It means that Company welcomes and respects employees' unique talents and perspectives, encouraging them to actively participate in building Company together. Braze's community welcomes and respects our employees' unique talents and perspectives. We encourage employees to roll up their sleeves and join in as we build Braze together.

Don't Ignore Smoke

This value highlights Company's commitment to vigilance and proactive problem-solving. It encourages employees to identify and address issues before they escalate, celebrating those who bring potential problems to light and providing them with the necessary support. With constant vigilance, we help each other notice issues before smoke turns to fire. When employees come to us, we celebrate the messenger and assist them however we can.

Shape the Future

This value reflects Company's belief in the power of positive change. It encourages employees to take calculated risks, make investments, and guide others towards Company's vision for the future. We believe in the positive trajectory of change. We make investments, take calculated risks and guide others down the path of our vision for the future.

Embrace Curiosity

This value underscores Company's dedication to exploration and continuous learning. It promotes a growth mindset, encouraging employees to pursue their curiosities to acquire new skills and refine existing ones. We are explorers of details and new horizons. We embrace a growth mindset and pursue our curiosities to acquire new mastery and hone existing skills.

Seek the Truth

This value emphasizes the importance of honesty, integrity, and humility in Company's pursuit of knowledge and understanding. It encourages employees to combine intelligence with humility to uncover the truth and make informed decisions. We combine intelligence with humility to seek the truth.

Be a Human

This value highlights Company's commitment to empathy, compassion, and genuine human connection. It encourages employees to treat each other with kindness and respect, fostering a supportive and collaborative work environment. Braze values empathy, putting people first and striving to understand and meet the needs of customers, employees, and partners.

Braze is recognized as a leading customer engagement platform, empowering brands to build meaningful and personalized relationships with their customers.

Braze's commitment to environmental stewardship is evident through its efforts to measure and reduce greenhouse gas emissions, invest in renewable energy, and promote sustainability in its offices and events.

Braze is headquartered in New York City and has offices in over 10 cities across North America, South America, Europe, and Asia-Pacific.

Braze is dedicated to creating a welcoming and inclusive environment where everyone can thrive and contribute to the company's success.

Braze is committed to innovation, constantly pushing the boundaries of what's possible in the world of customer engagement and marketing technology.

Braze's dollar-based net retention for all customers was 117% for the trailing 12 months ended January 31, 2024.

Braze's dollar-based net retention for customers with annual recurring revenue (ARR) of $500,000 or more was 120% for the fiscal year ended January 31, 2024.

Braze had 202 customers with ARR of $500,000 or more as of January 31, 2024.

Braze's non-GAAP gross margin was 69.5% for the fiscal year ended January 31, 2024.

Braze's total cash and cash equivalents, restricted cash, and marketable securities were $480.0 million as of January 31, 2024.

Braze's remaining performance obligations as of January 31, 2024, were $639.2 million.

Braze is committed to setting the bar high in customer engagement through product, performance, strategic customer support, and thought leadership.

Braze's commitment to ESG is demonstrated through its annual ESG reports and various social impact initiatives.

Braze is dedicated to creating lasting value for and with its communities through Braze Cares, grant-making via the Braze for Social Impact Fund, and Tech for an Equitable Future.

Braze is taking an inclusion-first approach to DEI, designing processes and policies to be inclusive and monitoring for gaps to create an equitable future for all.

Braze is committed to advancing science-based climate solutions to benefit the people and the planet.

Braze's commitment to ESG is evident through its efforts to measure and reduce greenhouse gas emissions, invest in renewable energy, and promote sustainability in its offices and events.

Braze is dedicated to creating a welcoming and inclusive environment where everyone can thrive and contribute to the company's success.

Braze is committed to innovation, constantly pushing the boundaries of what's possible in the world of customer engagement and marketing technology.

Braze is committed to advancing our environmental, social, and governance (ESG) initiatives.

Braze believes that its culture and core values are critical to its success and have delivered tangible financial and operational benefits to its customers, employees, and stockholders.

Braze is a mission-driven company and has designed its core values as a guiding set of principles for its employees and business.

Braze's core values are a guiding set of principles for its employees and business.

Braze is committed to creating a welcoming and inclusive environment where everyone can thrive and contribute to the company's success.

Braze is committed to innovation, constantly pushing the boundaries of what's possible in the world of customer engagement and marketing technology.

Braze had 1,699 employees as of January 31, 2025.

Braze's headquarters are located in New York City.

Braze is a leading comprehensive customer engagement platform.

Braze is a mission-driven company.

Braze's mission is to forge human connections between consumers and the brands they love through relevant and memorable experiences.

Braze's platform empowers brands to listen to their customers better, understand them more deeply, and act on that understanding in a way that is human and personal.

Braze's platform enables brands to ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies.

Braze believes that its culture and core values are critical to its success and have delivered tangible financial and operational benefits to its customers, employees, and stockholders.

Braze is dedicated to creating a welcoming and inclusive environment where everyone can thrive and contribute to the company's success.

Braze is committed to innovation, constantly pushing the boundaries of what's possible in the world of customer engagement and marketing technology.

Braze is committed to advancing its environmental, social, and governance (ESG) initiatives.

Braze had 2,200+ global brands empowered by Braze to Be Absolutely Engaging.™