Mission Statement, Vision, & Core Values (2024) of British American Tobacco p.l.c. (BTI)

Mission Statement, Vision, & Core Values (2024) of British American Tobacco p.l.c. (BTI)

GB | Consumer Defensive | Tobacco | NYSE

British American Tobacco p.l.c. (BTI) Bundle

Get Full Bundle:
$12 $7
$12 $7
$12 $7
$12 $7
$25 $15
$12 $7
$12 $7
$12 $7
$12 $7

TOTAL:



An Overview of British American Tobacco p.l.c. (BTI)

General Summary of British American Tobacco p.l.c. (BTI)

British American Tobacco p.l.c. (BTI) is a global tobacco and nicotine company headquartered in London, United Kingdom. Founded in 1902, the company operates in over 180 markets worldwide.

Key product lines include:

  • Combustible tobacco products
  • Vapor products
  • Heated tobacco products
  • Modern oral nicotine products

Financial Performance in Latest Reporting Period

Financial Metric 2023 Value
Total Revenue £35.1 billion
Operating Profit £10.6 billion
Net Revenue from New Categories £3.1 billion

Market Leadership Position

Global Market Share Breakdown:

  • Combustible Tobacco: 25.4%
  • Vapor Products: 4.8%
  • Heated Tobacco: 2.6%

BTI's key global brands include Dunhill, Kent, Lucky Strike, Pall Mall, and Vuse.

Geographic Revenue Distribution Percentage
United Kingdom 8.2%
United States 12.5%
Asia-Pacific Region 35.6%
Middle East & Africa 20.3%
Americas (excluding US) 23.4%



Mission Statement of British American Tobacco p.l.c. (BTI)

Mission Statement of British American Tobacco p.l.c. (BTI)

British American Tobacco's mission statement focuses on delivering A Better Tomorrow™ through transformation and sustainable business practices.

Core Mission Components

Product Innovation and Transformation

BAT's mission emphasizes technological innovation in nicotine products:

Product Category Global Market Share Annual Investment
New Category Products 6.1% £866 million
Reduced-Risk Products 13.5% £474 million

Sustainability Objectives

  • Carbon emissions reduction target: 50% by 2030
  • Net zero emissions commitment by 2050
  • Water efficiency improvement: 40% by 2030

Financial Performance Metrics

Financial Indicator 2023 Value
Group Revenue £35.1 billion
Operating Profit £10.5 billion
New Category Revenue £2.4 billion

Global Market Presence

Geographic Reach: 180 markets worldwide

  • Market leadership in 50 countries
  • Approximately 55,000 employees globally



Vision Statement of British American Tobacco p.l.c. (BTI)

Vision Statement of British American Tobacco p.l.c. (BTI)

A New Category Leadership Strategy

British American Tobacco's vision for 2024 focuses on transforming the company through its New Category portfolio, targeting $5 billion in net revenue by 2025 from non-combustible products.

Strategic Vision Components

Global Market Positioning

BTI operates in 180 markets worldwide, with a strategic vision to become a leading multi-category consumer goods business beyond traditional tobacco.

Market Segment 2024 Performance Target
New Category Revenue $5 billion by 2025
Global Market Presence 180 countries
New Category Consumer Base 18 million consumers globally
Product Innovation Focus
  • Vapor products market share expansion
  • Heated tobacco product development
  • Nicotine oral pouch market penetration

Sustainability Vision

BTI aims to reduce carbon emissions by 50% across direct operations by 2030, with a net-zero commitment by 2050.

Sustainability Metric 2024 Target
Carbon Emission Reduction 50% by 2030
Net-Zero Commitment 2050 target
Financial Transformation Objectives

BTI targets 50% of group revenue from New Categories and Traditional Oral products by 2035.

  • Projected New Category revenue growth
  • Diversification of product portfolio
  • Reduced dependency on traditional tobacco



Core Values of British American Tobacco p.l.c. (BTI)

Core Values of British American Tobacco p.l.c. (BTI) in 2024

Sustainability and Responsible Business Practices

British American Tobacco p.l.c. committed to sustainability with specific targets in 2024:

Carbon Emissions Reduction Target 50% reduction by 2030
Renewable Energy Usage 44% of total energy consumption
Water Efficiency Improvement 30% reduction in water consumption

Innovation and Transformation

Investment in next-generation products:

  • £526 million invested in new category products
  • New category revenue: £2.3 billion in 2023
  • Reduced-risk product portfolio expansion

Operational Excellence

Financial performance metrics:

Total Revenue £31.5 billion
Operating Profit £9.2 billion
Cost Efficiency Program £300 million annual savings

Diversity and Inclusion

Workforce diversity statistics:

  • Female leadership representation: 42%
  • Nationalities represented: 95 countries
  • Diversity and inclusion training: 100% of employees

Responsible Corporate Citizenship

Corporate social responsibility investments:

Community Investment £22.5 million
Supply Chain Sustainability Programs £150 million investment
Farmer Support Programs Over 90,000 farmers supported

DCF model

British American Tobacco p.l.c. (BTI) DCF Excel Template

    5-Year Financial Model

    40+ Charts & Metrics

    DCF & Multiple Valuation

    Free Email Support


Disclaimer

All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.

We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.

All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.