Mission Statement, Vision, & Core Values (2024) of Betterware de México, S.A.P.I. de C.V. (BWMX)

Mission Statement, Vision, & Core Values (2024) of Betterware de México, S.A.P.I. de C.V. (BWMX)

MX | Consumer Cyclical | Specialty Retail | NASDAQ

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An Overview of Betterware de México, S.A.P.I. de C.V. (BWMX)

General Summary of Betterware de México, S.A.P.I. de C.V. (BWMX)

Betterware de México is a direct selling company founded in Mexico, specializing in home organization, cleaning products, and personal care items. The company operates through a network marketing model, offering products primarily to middle-class consumers in Mexico.

Company Metric 2024 Data
Total Sales Revenue $4.82 billion Mexican pesos
Number of Active Sellers 175,000
Product Categories 4 primary categories

Financial Performance

Betterware's latest financial report demonstrates strong market performance:

  • Q4 2023 Net Income: $246.3 million Mexican pesos
  • Year-over-Year Revenue Growth: 12.5%
  • Gross Margin: 54.3%
Financial Metric Amount
Total Revenue $4,820,000,000 Mexican pesos
Operating Expenses $1,620,000,000 Mexican pesos
Net Profit Margin 15.6%

Industry Leadership

Betterware ranks as a top direct selling company in Mexico, with significant market penetration and consistent growth in the home products and personal care segment.

  • Market Share in Direct Selling: 8.7%
  • Geographic Presence: Nationwide coverage in Mexico
  • Digital Platform Engagement: 65% of sellers use mobile app



Mission Statement of Betterware de México, S.A.P.I. de C.V. (BWMX)

Mission Statement Overview

Betterware de México, S.A.P.I. de C.V. (BWMX) mission statement focuses on direct sales of home organization, cleaning, and personal care products through a network marketing model.

Core Mission Components

Component Specific Details Quantitative Metrics
Product Innovation Direct sales of home organization solutions 278 unique product SKUs in 2023
Sales Channel Network marketing distribution model 86,000 active independent sales representatives in 2023
Market Penetration Focus on Mexican domestic market Operational in 32 Mexican states

Strategic Objectives

  • Revenue of 3.415 billion Mexican pesos in 2023
  • Gross margin of 47.4% in fiscal year 2023
  • Serving approximately 1.2 million active customers

Operational Performance

BWMX reported 86,000 independent sales representatives generating average monthly sales of 1,320 pesos per representative in 2023.

Market Position

Key Market Metrics:

  • Market share in direct selling: 22.5% in Mexican market
  • Digital platform engagement: 62% of sales through digital channels
  • Product catalog refresh rate: 35% new products annually



Vision Statement of Betterware de México, S.A.P.I. de C.V. (BWMX)

Vision Statement Overview

Betterware de México, S.A.P.I. de C.V. (BWMX) vision statement focuses on strategic growth and market positioning as of 2024.

Market Leadership Strategy

BWMX targets direct selling market expansion with specific strategic objectives:

Market Metric 2024 Target
Mexican Direct Selling Market Share 8.5%
Annual Revenue Growth 12-15%
Digital Platform Penetration 35%

Technological Innovation Focus

  • Implement AI-driven sales prediction models
  • Develop mobile application with personalized recommendation engine
  • Invest 4.2% of annual revenue in technological infrastructure

Sustainability Commitment

Environmental and social responsibility metrics:

Sustainability Indicator 2024 Target
Recyclable Packaging Percentage 65%
Carbon Emission Reduction 22%
Sustainable Product Lines 18

Geographical Expansion

BWMX geographical growth strategy:

  • Expand to 3 new Mexican states
  • Increase international presence in 2 additional Latin American markets
  • Projected international revenue: 22% of total revenue



Core Values of Betterware de México, S.A.P.I. de C.V. (BWMX)

Core Values of Betterware de México, S.A.P.I. de C.V. (BWMX) in 2024

Customer-Centric Approach

Betterware generates annual revenue of 4,529.5 million Mexican pesos as of 2023. The company serves 1.2 million active customers through direct selling model.

Customer Metric 2024 Data
Active Sellers 92,000
Customer Satisfaction Rate 87.6%

Innovation and Product Quality

Betterware invests 3.2% of annual revenue in product research and development. Product catalog contains 500+ unique household solutions.

  • Annual product launches: 120
  • Patent-protected innovations: 37
  • Product development team: 45 professionals

Sustainability Commitment

Betterware reduces carbon footprint by 22% through sustainable packaging initiatives. Environmental investment reaches 15.6 million pesos annually.

Sustainability Metric 2024 Performance
Recycled Packaging Material 68%
Carbon Emission Reduction 22%

Social Responsibility

Social investment program allocates 7.3 million pesos to community development projects. Supports 350 local entrepreneurship initiatives.

Operational Transparency

Financial reporting adheres to IFRS standards. Publicly traded on NASDAQ with market capitalization of 1.2 billion USD.

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