Mission Statement, Vision, & Core Values of Avis Budget Group, Inc. (CAR)

The Mission Statement, Vision, and Core Values of Avis Budget Group, Inc. (CAR) are not just corporate boilerplate; they are the strategic compass guiding a mobility giant that has generated 9-month 2025 revenue of approximately $8.9 billion. You're looking at a company that pivoted its fleet strategy to target no less than $1 billion in Adjusted EBITDA for the full 2025 fiscal year, so how do its foundational principles-like providing on-demand mobility services-actually translate into that kind of financial performance?

We're going to break down how Avis Budget Group's focus on a completely connected, on-demand world informs their investment decisions, especially after seeing a Q1 2025 net loss of $505 million followed by a Q3 net income of $360 million, a defintely sharp turnaround. Does their commitment to Innovation and Customer Focus truly give them a competitive edge in the volatile car rental market, and what does that mean for your investment thesis?

Avis Budget Group, Inc. (CAR) Overview

You need to see Avis Budget Group, Inc. not just as a traditional car rental company, but as a global mobility powerhouse balancing its legacy brands with new, high-tech ventures. The company, formally established in 2006 following a spin-off from Cendant, traces its roots back to 1946 when founder Warren Avis pioneered the concept of airport-based car rentals in Detroit.

Today, Avis Budget Group operates a dual-brand strategy, managing a massive, dynamic fleet across approximately 10,995 locations worldwide as of 2025. This portfolio includes the premium Avis Car Rental, the value-focused Budget Rent a Car, Budget Truck Rental, and the leading car-sharing network, Zipcar. The core of their business is managing this mega fleet-buying, financing, maintaining, and disposing of hundreds of thousands of vehicles to maximize utilization and control costs.

• Avis Car Rental: Premium airport and business traveler focus.
• Budget Rent a Car: Value-driven, off-airport, and leisure market focus.
• Zipcar: Hourly and daily car-sharing for urban and campus markets.

For the full 2025 fiscal year, the company is projected to generate roughly $11.7 billion in annual revenue, showing the sheer scale of its operations.

Q3 2025 Financial Performance: A Return to Growth

Honestly, after a challenging period, the company's third quarter 2025 results, reported in late October, were a defintely meaningful pivot, showing a return to top-line growth. The strategic focus on operational efficiency and cost control is clearly paying off. This quarter marked the first time in eight quarters that revenue was higher than the prior year.

The company posted Q3 2025 revenues of $3.52 billion, beating analyst estimates and representing a modest 1.1% year-on-year growth. This revenue strength translated into a net income of $360 million and an Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) of $559 million for the quarter. Here's the quick math on market contribution:

• Americas Segment Revenue: $2.6 billion.
• International Segment Revenue: $898 million.
• International Adjusted EBITDA Growth: Up 37% to $190 million.

What this estimate hides is the underlying demand: the number of rental days increased by 1%, reflecting robust customer activity despite a slight decline in revenue per day. The launch of the premium Avis First product in Q2 2025, which offers a first-class rental experience with a dedicated concierge, is a clear example of how they are actively trying to capture higher-margin sales.

Leading the Evolving Mobility Ecosystem

Avis Budget Group is positioning itself as a leader not just in car rental, but in the broader, evolving mobility industry. They are not content to just compete; they are here to win by taking a leading role in the evolving mobility ecosystem. This is why you see them making big moves beyond the traditional rental counter.

For instance, their multi-year partnership with Waymo, announced in Q2 2025, is a strategic move into the autonomous future. Avis will serve as a trusted mobility operations partner, providing end-to-end fleet management services for Waymo's autonomous ride-hailing operations in places like Dallas, Texas. This proves their core strength-mega fleet management-is transferable to next-generation transport. If you want to dive deeper into the market perception and investor activity around these strategic shifts, you should start Exploring Avis Budget Group, Inc. (CAR) Investor Profile: Who's Buying and Why?

Avis Budget Group, Inc. (CAR) Mission Statement

You're trying to map out the long-term viability of a global mobility giant, and it all starts with their North Star: the mission statement. Avis Budget Group's mission isn't just a feel-good phrase; it's the operating manual for their capital allocation and strategic bets. The core takeaway is that the company is moving past being a simple car rental service to becoming a full-spectrum mobility provider (car-sharing, autonomous vehicle fleet management, etc.).

Avis Budget Group's mission is: 'to provide on-demand mobility solutions that offer convenience, choice, and responsible living, leveraging technology to meet the diverse needs of customers, businesses, and cities.' This statement is the foundation for their goal to secure a minimum of $1 billion in annual Adjusted EBITDA for the 2025 fiscal year, a target CEO Joe Ferraro expressed confidence in achieving. Honestly, the mission is a clear-cut roadmap for their transformation.

Component 1: On-Demand Mobility and Customer Focus

The first core component, 'on-demand mobility,' is all about meeting the customer exactly where they are. This isn't just about having a car ready at the airport; it's about having the right vehicle, right now, whether it's for an hour or a month. The company manages a massive operation, with an average rental fleet of about 631,000 vehicles as of the first quarter of 2025, which solidifies its position as a global leader.

This focus drives their dual-brand strategy: Avis targets the premium, business traveler segment, while Budget caters to the value-conscious customer. To be fair, this segmentation is a smart way to maximize revenue per day. The launch of Avis First in July 2025 is a concrete example of this mission in action-it's a premium offering with frictionless curbside pick-up and drop-off, complete with a dedicated concierge. It's a direct move to capture higher-margin business, even if it means forgoing some lower-price volume.

• Meet customer needs with the right vehicle.
• Prioritize higher-margin, premium experiences.
• Use dual-brand strategy for market coverage.

Component 2: Leveraging Technology for Convenience and Choice

The phrase 'leveraging technology to meet the diverse needs' is where the rubber meets the road for operational efficiency and future growth. For the second quarter of 2025, Avis Budget Group reported revenues of just over $3.0 billion, and maintaining that scale requires serious technological backbone. Technology is what allows them to manage their fleet efficiently, which is crucial when you consider their total assets were approximately $29.04 billion as of March 31, 2025.

Here's the quick math on the strategic value: better fleet management technology reduces operational costs and improves vehicle utilization. The most telling move here is the multi-year partnership with Waymo, announced in July 2025, to launch fully autonomous ride-hailing operations in Dallas, Texas. Avis Budget Group will serve as a trusted mobility operations partner, essentially becoming the fleet and asset manager for the autonomous vehicle (AV) ecosystem. This is a bold bet on the future of mobility, and it's a clear execution of the 'choice' component of their mission.

You can see how this all connects back to the bottom line, which is why a deep dive into the financials is always a good idea. Breaking Down Avis Budget Group, Inc. (CAR) Financial Health: Key Insights for Investors is a good next step.

Component 3: Responsible Living and Sustainability

The final pillar, 'responsible living,' is the company's commitment to Environmental, Social, and Governance (ESG) principles, which is now a non-negotiable for institutional investors. This means operating the business in a way that is safe, sustainable, and equitable. For a company with around $23.1 billion in total debt to manage as of Q1 2025, demonstrating long-term, sustainable practices is defintely important for capital markets access.

In practice, this commitment translates to tangible fleet investments. They aim to provide sustainable mobility options by investing in fuel-efficient, hybrid, and electric vehicles (EVs). This isn't just altruism; it's a risk mitigation strategy against future fuel price volatility and regulatory changes. Furthermore, the company focuses on fostering an inclusive and supportive environment, striving to create a workplace where everyone feels safe, valued, and empowered, which is the 'equitable' part of their strategy. Their Q2 2025 net income was only $5 million, so every strategic move, including sustainability, needs to be a financially sound one.

Avis Budget Group, Inc. (CAR) Vision Statement

You're looking at Avis Budget Group, Inc. (CAR) and trying to map their stated goals to their recent financial performance, which is smart. The direct takeaway is that their vision is less about being just a car rental company and more about dominating the 'on-demand mobility' space, a shift that is showing uneven, but promising, results in 2025.

The company's strategic direction, which acts as their true vision, centers on creating a connected mobility ecosystem. This is a big bet, and it's why you see the volatility in their 2025 numbers: a Q1 net loss of $505 million as they cleared old fleet, but a strong rebound to $360 million in net income by Q3 2025. This shows the short-term cost of a long-term vision. Honestly, a vision needs to be defintely more than just words; it needs to be an action plan.

Mission: On-Demand Mobility and Responsible Living

Avis Budget Group's mission is clear: to provide on-demand mobility services for customers, businesses, and cities, where technology meets convenience, choice, and responsible living. This mission is the daily operating guide, focusing on how they deliver transportation, not just what they rent. It's a broader mandate than just renting a car, so they have to invest heavily in tech.

This commitment to on-demand service is what drives their revenue. In Q3 2025 alone, the company generated $3.5 billion in revenue, showing the massive scale of their current operations. Here's the quick math on their focus:

• Convenience: Investing in mobile apps and digital check-in.
• Choice: Maintaining a diverse fleet of around 699,000 vehicles globally.
• Responsible Living: Exploring electric vehicles (EVs) and fleet optimization.

The mission's focus on cities and businesses is key, too, as it frames the B2B and urban car-sharing (Zipcar) segments as core to their future, not just airport rentals.

Vision Component: Leading the Connected Mobility Ecosystem

The core of Avis Budget Group's vision is to be the most valued and successful vehicle rental company by leading the connected mobility ecosystem. This isn't just about renting cars; it's about managing a massive, flexible fleet that integrates with future transportation models. Their strategic moves in 2025 prove this is more than corporate filler.

For example, the multi-year strategic partnership with Waymo, the leader in self-driving technology, is a concrete action toward this vision. This positions Avis Budget Group to manage and service the autonomous vehicle fleets of tomorrow. Plus, they launched Avis First in Q2 2025, a premium product offering frictionless curbside pick-up and a dedicated concierge. That's a direct investment in the 'valued' part of the vision.

What this estimate hides is the capital expenditure (CapEx) needed to maintain this lead. The company's Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization), a key measure of operational cash flow, was $559 million in Q3 2025, showing strong operational performance needed to fund these high-tech initiatives. They are targeting at least $1 billion in Adjusted EBITDA for the full 2025 fiscal year, which is a high bar for funding their ecosystem ambitions.

Core Values: The Foundation of Integrity and Growth

The values are the non-negotiables that underpin the mission and vision, and for Avis Budget Group, they boil down to Integrity, Service Quality, and Profitable Growth. These values are the reason investors should care about their operational efficiency.

Integrity and fairness are the basis of their operating ethos, which is vital for retaining customer loyalty in a competitive market. Service and quality are directly addressed by initiatives like Avis First. But for financial decision-makers like you, the focus on Profitable Growth is the most tangible value.

The company's ability to swing from a Q1 2025 Adjusted EBITDA loss of $93 million to a Q2 2025 gain of $277 million shows a commitment to quickly course-correcting toward profitability. This volatility is a risk, but it also highlights a management team focused on driving value for shareholders, who had nearly $1.0 billion in liquidity at the end of Q3 2025. You can learn more about who is betting on this turnaround by Exploring Avis Budget Group, Inc. (CAR) Investor Profile: Who's Buying and Why?

Next step: Finance should analyze the Q4 2025 fleet rotation costs to confirm the trajectory toward the $1 billion Adjusted EBITDA target.

Avis Budget Group, Inc. (CAR) Core Values

You're looking for the bedrock of a company like Avis Budget Group, Inc. (CAR)-the principles that actually drive their near-term financial performance and strategic decisions. For a company targeting no less than $1 billion in Adjusted EBITDA for the 2025 fiscal year, their core values aren't just posters on a wall; they are operational mandates that translate directly into revenue and cost control.

I've spent two decades watching companies succeed or fail based on how well they execute their stated values. Avis Budget Group's approach is a pragmatic mix of old-school service ethos, high-tech innovation, and a clear focus on corporate responsibility, all translating into a competitive edge in the evolving mobility ecosystem. To understand the stock, you have to understand the engine, and that's the values.

Customer-Led

This value is the modern evolution of the classic 'We Try Harder' spirit. It means prioritizing the customer experience to the point where it becomes a revenue driver, not just a cost center. The goal is to move the business out of the commodity trap by delivering a dependable product at the best value proposition.

The most concrete 2025 example is the launch of Avis First in the second quarter of 2025, specifically on July 21st. This premium offering is a statement product, providing a frictionless curbside pick-up and drop-off experience with a dedicated concierge. For a company that reported $3.0 billion in revenues for Q2 2025, a successful premium launch like this is a direct play to increase revenue per day and capture the high-end traveler. It's a clear action: invest in service to earn revenue growth.

• Launched Avis First on July 21, 2025, for premium experience.
• Prioritizes service delivery over being just a rental car company.
• Focuses on dependable product at best value proposition.

Innovation

Innovation at Avis Budget Group isn't about gimmicks; it's about leveraging technology to streamline operations and lead the shift toward connected mobility. Their vision is to create a world where mobility is completely connected, integrated, and on-demand.

This is where you see the strategic capital allocation. The company's partnership with Waymo is a prime example, where Avis Budget Group acts as the fleet operations partner for autonomous ride-hailing services. This isn't a small pilot; it's a commitment to being at the forefront of the future of transportation, positioning the company to monetize the connected car data intelligence that will define the next decade. Plus, their investment in fleet management technology is what allowed them to accelerate fleet rotation in the Americas, setting up for more certain fleet costs and sustainable growth in 2025 and beyond. For a deeper dive into their financial strategy, you should check out Exploring Avis Budget Group, Inc. (CAR) Investor Profile: Who's Buying and Why?

Integrity

Integrity is the foundation of any financial institution's trust, and for a global mobility provider, it extends to safety, data, and ethical conduct. The company's commitment to ethics is grounded in its Code of Conduct and Anti-Corruption Policy, which ensures compliance with laws like the U.S. Foreign Corrupt Practices Act.

In 2025, this value is demonstrated through mandatory, comprehensive training programs. All employees who handle personal information are required to complete Data Privacy and Information Security training. Furthermore, the company achieved a 100% completion rate for Human Trafficking Awareness training among front-line managers and customer-facing employees, a critical measure for a business with a global footprint. This level of rigor in compliance training shows a defintely serious commitment to governance and risk mitigation.

Inclusion

Avis Budget Group defines Inclusion as fostering an environment where every employee feels valued for their uniqueness. This value is operationalized through their #PowerofDIFFERENT strategy and is directly tied to their talent pipeline and supply chain.

The company is on track to achieve gender pay equity globally, a crucial metric for internal fairness that reduces regulatory and reputational risk. On the external side, they have been an active member of the Billion Dollar Roundtable since 2009, which mandates that corporate inductees spend at least $1 billion annually with certified minority and women-owned businesses. For talent development, the Accelerate early career programs, including the Commercial Rotational Analyst and Operational Strength programs, provide structured mentorship and a clear path for professional growth, ensuring a diverse and skilled leadership pipeline.

Sustainability & Equitable Mobility

This value recognizes that a global transportation company has a responsibility to both the environment and the communities it serves. It's a core pillar of their Corporate Responsibility strategy, focusing on safe, sustainable, and equitable operations.

Their environmental targets are ambitious and specific: the company is working toward a goal to reduce absolute Greenhouse Gas (GHG) emissions by 30%. Operations also maintain a zero waste-to-landfill status for key vehicle components, including tires, windshields, motor oils, and car batteries. This focus on waste diversion and emissions reduction is not only good for the planet but also a smart hedge against future carbon taxes and regulatory pressures. The broader goal of Equitable Mobility means investing in fuel-efficient, hybrid, and electric vehicles to provide sustainable options for all customer segments.