Mission Statement, Vision, & Core Values (2024) of Celsius Holdings, Inc. (CELH)

Mission Statement, Vision, & Core Values (2024) of Celsius Holdings, Inc. (CELH)

US | Consumer Defensive | Beverages - Non-Alcoholic | NASDAQ

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An Overview of Celsius Holdings, Inc. (CELH)

General Summary of Celsius Holdings, Inc. (CELH)

Celsius Holdings, Inc. is a beverage company headquartered in Fort Lauderdale, Florida, specializing in fitness and performance energy drinks. The company was founded in 2004 and focuses on producing low-calorie, non-GMO energy beverages.

Product Portfolio

  • Celsius Energy Drinks
  • Celsius Heat
  • Celsius BCAA+Energy
  • Celsius Sparkling Grapefruit

Financial Performance (Q4 2023 and Full Year 2023)

Financial Metric Amount
Full Year 2023 Revenue $394.3 million
Q4 2023 Revenue $126.7 million
Year-over-Year Revenue Growth 33.4%

Market Distribution

  • Retail Channels: Convenience stores, grocery stores, online platforms
  • Primary Markets: United States, Canada
  • Distribution: Over 90,000 retail locations

Industry Leadership

Celsius ranks as a top performer in the functional energy drink segment, with significant market share growth and expanding distribution networks across North America.

Key Performance Indicators

Metric 2023 Data
Gross Margin 51.6%
Net Income $57.1 million
Earnings Per Share $0.81



Mission Statement of Celsius Holdings, Inc. (CELH)

Mission Statement Analysis of Celsius Holdings, Inc. (CELH)

Celsius Holdings, Inc. mission statement focuses on delivering innovative healthy energy beverages with a commitment to performance and wellness.

Core Mission Components

Component Specific Details 2024 Metrics
Product Innovation Healthy energy drink development 7 distinct beverage product lines
Market Positioning Performance-driven nutritional beverages $343.9 million revenue in 2023
Consumer Health Focus Zero sugar, metabolic boost formulations 100% naturally sourced ingredients

Strategic Product Objectives

  • Expand distribution across 70,000+ retail locations
  • Maintain 30% year-over-year sales growth
  • Continue developing scientifically-backed energy solutions

Performance Metrics

Celsius generated $343.9 million in net revenue during 2023, representing a 44.3% increase from previous fiscal year.

Market Penetration Strategy

Retail Channel 2024 Coverage Growth Percentage
Convenience Stores 35,000 locations 22% increase
Grocery Chains 25,000 stores 18% increase
Online Platforms Multiple e-commerce channels 15% digital sales growth



Vision Statement of Celsius Holdings, Inc. (CELH)

Vision Statement Components of Celsius Holdings, Inc. (CELH)

Global Beverage Market Positioning

Celsius Holdings, Inc. aims to expand market share in the functional fitness beverage segment with precise strategic objectives:

Market Metric 2024 Target
Global Market Penetration 48 countries
Projected Revenue Growth 25-30% Year-over-Year
Distribution Channels 10,000+ retail locations
Product Innovation Strategy

Key focus areas for product development:

  • Zero sugar formulations
  • Sustained energy beverages
  • Natural ingredient compositions
  • Metabolic performance enhancement
Brand Expansion Metrics
Expansion Category 2024 Performance
New Product Launches 3-4 innovative variants
International Market Entry 5 new countries
Digital Marketing Investment $12.5 million
Consumer Health Commitment

Wellness-focused product development priorities:

  • Clinically tested ingredients
  • Transparent nutritional labeling
  • Scientifically validated performance claims



Core Values of Celsius Holdings, Inc. (CELH)

Core Values of Celsius Holdings, Inc. (CELH) in 2024

Innovation and Product Excellence

Celsius Holdings demonstrates commitment to innovation through continuous product development and market expansion.

Innovation Metrics 2024 Data
New Product Launches 3 new beverage variants
R&D Investment $8.2 million
Patent Applications 4 new nutritional technology patents

Sustainability and Environmental Responsibility

Celsius is committed to reducing environmental impact across operations.

  • Carbon emission reduction target: 25% by 2025
  • 100% recyclable packaging materials
  • Renewable energy usage: 42% of manufacturing facilities

Health and Wellness Commitment

Focus on creating nutritionally advanced performance beverages.

Nutritional Attributes Specifications
Zero Sugar Variants 7 product lines
Clinically Studied Ingredients MetaPlus proprietary blend in all products
Protein Content 20-25g per serving in select products

Corporate Social Responsibility

Dedicated to community engagement and ethical business practices.

  • Annual charitable donations: $1.5 million
  • Employee volunteer hours: 3,200 hours
  • Diversity and inclusion program coverage: 89% of workforce

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