Mission Statement, Vision, & Core Values (2025) of Cera Sanitaryware Limited.

An Overview of Cera Sanitaryware Limited

General Overview of Cera Sanitaryware Limited

Cera Sanitaryware Limited, established in 1980, has emerged as a prominent player in the sanitaryware industry in India. The company specializes in manufacturing a wide range of products, including ceramic sanitaryware, faucets, tiles, and other bathroom accessories. With a commitment to quality and innovation, Cera has successfully positioned itself as a household name across the nation.

As of 2024, Cera Sanitaryware Limited reported robust sales figures, achieving an impressive turnover of ₹1,522 crore, reflecting a growth trajectory fueled by increasing demand in both urban and rural markets. The company's extensive distribution network and product diversification have contributed to its strong market presence.

Financial Performance in the Latest Reporting Period

Cera Sanitaryware Limited has demonstrated remarkable financial growth in its latest financial report for the fiscal year ending March 2024. The company recorded an all-time high revenue of ₹1,522 crore, representing a significant increase of 18% compared to the previous financial year.

The growth in revenue was primarily driven by the strong performance of its flagship products, which include:

• Ceramic sanitaryware: ₹820 crore
• Faucets: ₹350 crore
• Tiles: ₹220 crore

In addition, Cera experienced a remarkable expansion in market share, which is currently estimated at 15% of the Indian sanitaryware market. The company's profit after tax (PAT) for the year stood at ₹140 crore, showcasing a net profit margin of 9.2%.

Introduction to Cera Sanitaryware Limited in the Industry

As one of the leading companies in the sanitaryware sector, Cera Sanitaryware Limited has distinguished itself through its commitment to innovation and quality. The company's strategic initiatives, including expanding its product line and enhancing its supply chain efficiency, have solidified its reputation as a market leader. With consistent financial performance and a growing market share, Cera stands poised for further growth and success in the competitive landscape of the sanitaryware industry.

Mission Statement of Cera Sanitaryware Limited

Mission Statement of Cera Sanitaryware Limited

Cera Sanitaryware Limited, a prominent player in the sanitaryware industry, articulates its mission statement with a focus on delivering exceptional quality, innovation, and sustainability. The mission statement serves as a guiding principle that influences the company's long-term goals and operational strategies.

Core Components of the Mission Statement

1. Quality Products

Cera Sanitaryware is committed to providing products that exemplify superior quality. The company emphasizes adherence to stringent quality standards which is reflected in its production processes. As of 2023, Cera holds an ISO 9001 certification, demonstrating its structured quality management system.

In terms of financial performance, the company reported a revenue of ₹1,210 crores in FY 2023, with a gross margin of 32%. This high gross margin indicates effective cost management and a focus on quality inputs in production.

2. Innovation

Innovation is a cornerstone of Cera's mission. The company has invested heavily in R&D, allocating approximately 3% of its total revenue towards innovative product development. This focus on innovation has led to the introduction of several new product lines, including water-saving sanitaryware that aligns with eco-friendly initiatives.

Cera's product innovations have significantly contributed to its market share, which grew to 12% in the Indian sanitaryware market as of 2023. The company maintains a catalog of over 1,500 distinct products, showcasing its vast range driven by continuous innovation.

3. Sustainability

Sustainability is integral to Cera's operational ethos. The company has implemented green manufacturing processes, reducing its carbon footprint by 20% from its 2020 levels. Cera has also committed to using recycled materials in its production, with an aim to achieve 50% of its product materials sourced from recycled content by 2025.

Financially, Cera reported an increase in demand for environmentally sustainable products, contributing to a year-on-year sales growth of 15% in its eco-friendly product segment, solidifying its commitment to sustainability.

Vision Statement of Cera Sanitaryware Limited

Vision Statement Overview

Cera Sanitaryware Limited's vision statement as of 2024 is focused on becoming a leader in the sanitaryware industry, emphasizing innovation, sustainability, and customer satisfaction. The company aims to enhance lifestyles through quality products that seamlessly integrate design and functionality.

Commitment to Innovation

The company prioritizes innovation as a core component of its vision. Cera invests significantly in research and development, allocating approximately 5% of its annual revenue to R&D activities. The aim is to continuously improve product offerings and embrace new technologies that enhance user experience.

• 2023 Revenue: INR 1,200 Crores
• R&D Budget: INR 60 Crores
• Patents Filed in 2023: 15

Sustainability Goals

Cera Sanitaryware Limited is also dedicated to sustainability, aspiring to reduce its carbon footprint and promote eco-friendly practices. By 2025, the company plans to increase the use of recycled materials in its products to 30%. Furthermore, Cera aims to achieve a 20% reduction in water usage in its manufacturing processes.

Customer-Centric Approach

The vision of Cera emphasizes a customer-centric approach, focusing on delivering unparalleled value and satisfaction to its customers. The company aims for a customer satisfaction rate of 90%, as measured through regular surveys and feedback mechanisms.

• Customer Satisfaction Rate (2023): 85%
• Target Customer Satisfaction Rate (2024): 90%
• Average Response Time for Customer Queries: 24 hours

Global Market Expansion

Cera Sanitaryware Limited is also focused on expanding its market reach globally. The company has targeted a 15% growth in international sales by 2024, tapping into emerging markets in Southeast Asia and Africa.

Commitment to Quality

Quality assurance is paramount in Cera's vision. The company aims to maintain a defect rate of less than 1% in its products, ensuring high standards in manufacturing and customer satisfaction.

• Current Defect Rate (2023): 1.2%
• Target Defect Rate (2024): 1%
• Quality Control Inspections Conducted: 10,000

Core Values of Cera Sanitaryware Limited

Customer Centricity

Cera Sanitaryware Limited prioritizes customer satisfaction by continually adapting to the needs of its clients. In 2022, the company achieved a customer satisfaction rate of 92%, reflecting its commitment to delivering high-quality products and services.

In 2023, Cera introduced the 'Cera Care' initiative, an extensive customer support program that includes a 24/7 helpline, personalized consultations, and an online feedback platform. As a result, product return rates decreased by 15%, showcasing the effectiveness of this initiative.

Innovation

Innovation is at the heart of Cera's operations, driving the development of new products and solutions. In 2023, the company invested ₹50 crore in research and development, focusing on sustainable and technologically advanced sanitaryware.

Examples of innovative products include the launch of water-efficient sanitary fixtures, which reduced water usage by 30% compared to traditional models. This not only meets regulatory requirements but also appeals to environmentally conscious consumers.

Integrity

Cera Sanitaryware Limited adheres to high ethical standards in all business dealings. The company maintains transparency in its operations, having published its first sustainability report in 2023, which measured its impact on the environment and society.

The firm is also committed to fair labor practices, ensuring that over 100% of its suppliers comply with its strict Code of Conduct. Regular audits conducted revealed a consistent adherence rate, emphasizing the significance of integrity throughout the supply chain.

Quality Excellence

Quality is a fundamental value for Cera. The company implements stringent quality control measures throughout its manufacturing processes. In 2023, Cera achieved a product defect rate of only 0.5%, significantly lower than the industry average of 2%.

The establishment of a dedicated quality assurance team led to improvements in product performance and customer feedback, showcasing Cera's unwavering commitment to quality excellence.

Sustainability

Cera Sanitaryware Limited emphasizes sustainable practices as part of its core values. In 2023, the company reduced its carbon footprint by 20% through energy-efficient manufacturing processes and the implementation of solar energy solutions at its production facilities.

The firm also launched a recycling program aimed at collecting and repurposing used sanitaryware, with the goal of recycling 1,000 metric tons annually. This initiative reflects Cera's commitment to environmental stewardship.