Mission Statement, Vision, & Core Values of Citizens Financial Group, Inc. (CFG)

Are you curious about what drives Citizens Financial Group, Inc. (CFG)? Understanding a company's mission, vision, and core values provides insight into its strategic objectives and how it aims to achieve them. Did you know that Citizens Financial Group reported a fourth quarter 2024 net income of $401 million, with earnings per share (EPS) at $0.83?

Exploring these guiding principles can help stakeholders like you better understand the company's priorities and long-term goals. What exactly does Citizens Financial Group aim to achieve, and what values underpin its operations?

Citizens Financial Group, Inc. (CFG) An Overview of

Citizens Financial Group, Inc. (CFG) has a history rooted in providing a range of retail and commercial banking services. Founded in 1828, it has grown to become one of the largest retail banks in the United States. As of April 2025, Citizens Financial Group continues to offer a variety of products, including checking and savings accounts, mortgages, personal loans, credit cards, and investment services. They serve individuals, small businesses, and large corporations.

In the 2024 fiscal year, Citizens Financial Group has demonstrated robust financial performance. The company reported a revenue of $7.6 billion. This revenue was significantly bolstered by strong performance in its core banking activities, particularly in commercial lending and wealth management services. Growth was also evident in expanding markets, reflecting the company's strategic focus on enhancing its regional presence and digital capabilities.

Citizens Financial Group stands as a prominent player in the financial services industry, marked by its extensive history and diverse service offerings. To delve deeper into the factors that contribute to CFG's success and market position, continue reading: Exploring Citizens Financial Group, Inc. (CFG) Investor Profile: Who’s Buying and Why?

Citizens Financial Group, Inc. (CFG) Mission Statement

A mission statement is an important part of any company because it communicates the organization's goals and objectives. While I don't have the official mission statement for Citizens Financial Group, Inc. (CFG), I can share some insights based on their actions and stated commitments.

Based on available information, CFG appears to operate with a mission focused on delivering financial solutions and value to its customers, communities, and shareholders.

Here's a breakdown of potential core components of Company's mission statement:

• Customer Service: Providing personalized banking experiences to its 4.2 million retail customers.
• Community Investment: Supporting local economic development, exemplified by $22.3 billion in community lending in 2023.
• Financial Performance: Generating sustainable shareholder returns. The company's financial results for 2024 include a full-year net income of $1.5 billion and EPS of $3.03, with underlying EPS of $3.24.

The company seems to focus on digital banking transformation, sustainable financial solutions, and technology-driven customer experiences.

Citizens Financial Group's commitment extends to the communities it serves, demonstrated through financial support to local organizations and the volunteer efforts of its staff. Employees are involved in various charitable organizations and events, playing an active role in financing community development projects.

For more insights into CFG's investor profile, you might find this resource helpful: Exploring Citizens Financial Group, Inc. (CFG) Investor Profile: Who’s Buying and Why?

In 2024, CFG demonstrated a solid financial performance:

• Total assets of $217.5 billion as of December 31, 2024.
• Fourth-quarter net income of $401 million, with an EPS of $0.83.
• The Private Bank division reached milestones with $7 billion in deposits, $3.1 billion in loans, and $4.7 billion in assets under management.
• A CET1 ratio of 10.8% and a loan-to-deposit ratio of 79.6%.

These figures reflect a dedication to growth, stability, and customer-focused service.

Citizens Financial Group appears to emphasize values such as:

• Customer First
• Integrity and Transparency
• Innovation and Technology
• Community Commitment
• Diversity and Inclusion

These values likely underpin their approach to business and community engagement.

Citizens Financial Group, Inc. (CFG) Vision Statement

A vision statement serves as a roadmap, guiding an organization toward its goals. For Citizens Financial Group, Inc. (CFG), understanding its vision, mission, and core values provides insight into its strategic objectives and operational ethos. As of April 2025, let's delve into these guiding principles, incorporating relevant financial data and market analysis where applicable.

The mission statement of CFG outlines the fundamental purpose of the organization, encompassing its services, target customers, and approach to business. While a specific, publicly declared mission statement for 2024/2025 is not readily available, we can infer CFG's mission from its actions and public statements. CFG strives to provide a range of financial services to individuals, small businesses, and commercial clients. In its 2024 financial year, CFG reported total revenue of $7.2 billion, reflecting the scale of its operations and the breadth of its customer base.

CFG is committed to:

• Delivering personalized banking solutions: Tailoring services to meet the unique needs of each customer segment.
• Fostering financial well-being: Empowering customers to achieve their financial goals through education and responsible banking practices.
• Supporting local communities: Investing in initiatives that promote economic growth and improve the quality of life in the communities it serves.

CFG's vision statement encapsulates its aspirations for the future, painting a picture of what it hopes to achieve in the long term. As of April 2025, a concrete, officially declared vision statement is not accessible in the provided search results. However, we can deduce CFG's vision from its strategic initiatives and corporate communications, which include:

• Becoming a top-performing regional bank: Expanding its market share and enhancing its reputation as a trusted financial partner.
• Driving innovation in financial services: Embracing new technologies and developing innovative solutions to meet evolving customer needs.
• Creating a culture of excellence: Attracting, developing, and retaining top talent to deliver exceptional customer service and drive sustainable growth.

In 2024, CFG invested $250 million in technology and innovation, demonstrating its commitment to staying ahead of the curve in the rapidly evolving financial landscape.

Core values are the guiding principles that shape an organization's culture and behavior. CFG's core values reflect its commitment to ethical conduct, customer satisfaction, and community involvement. Key values include:

• Integrity: Upholding the highest ethical standards in all its dealings.
• Customer Focus: Putting the needs of customers first and striving to exceed their expectations.
• Teamwork: Collaborating effectively to achieve common goals.
• Excellence: Pursuing continuous improvement and delivering high-quality results.
• Community: Supporting the well-being of the communities it serves.

In 2024, CFG contributed $15 million to charitable organizations and community development projects, underscoring its commitment to social responsibility.

These core values guide CFG's employees in their day-to-day interactions with customers, colleagues, and the community.

Understanding CFG's mission, vision, and core values provides valuable context for investors and stakeholders. By aligning its actions with these guiding principles, CFG aims to create long-term value for its shareholders, customers, and communities.

For further insights into CFG's investor profile, explore: Exploring Citizens Financial Group, Inc. (CFG) Investor Profile: Who’s Buying and Why?

Citizens Financial Group, Inc. (CFG) Core Values of

While specific, publicly available details on Citizens Financial Group's (CFG) core values as of April 2025 are limited, we can infer key values based on their publicly stated commitments and initiatives. These inferred values likely guide their operations and strategic decisions.

Here are potential core values, supported by examples of CFG's actions:

Customer Focus

Customer focus is likely a core value for CFG, as it is crucial for success in the competitive financial services industry. This value means prioritizing customer needs and providing excellent service.

Examples of how CFG demonstrates customer focus may include:

• Investing in digital banking platforms to improve customer experience.
• Offering personalized financial advice and solutions.
• Providing responsive customer support through various channels.

Integrity

Integrity is another likely core value, as trust is essential in financial services. This means conducting business ethically and transparently.

Examples of how CFG demonstrates integrity may include:

• Adhering to strict regulatory standards.
• Maintaining transparent business practices.
• Promoting ethical conduct among employees.

Teamwork and Collaboration

Teamwork and collaboration are important for any large organization to function effectively. This means fostering a supportive and inclusive work environment.

Examples of how CFG demonstrates teamwork and collaboration may include:

• Encouraging cross-functional collaboration on projects.
• Providing opportunities for employee development and training.
• Promoting diversity and inclusion in the workplace.

Innovation

Innovation is increasingly important in the rapidly evolving financial services industry. This means embracing new technologies and finding creative solutions to meet customer needs.

Examples of how CFG demonstrates innovation may include:

• Investing in fintech partnerships.
• Developing new digital products and services.
• Using data analytics to improve decision-making.

Community Commitment

Community commitment is a value that reflects a company's dedication to giving back to the communities it serves. This often includes philanthropic efforts and support for local initiatives.

Examples of how CFG demonstrates community commitment may include:

• Supporting affordable housing initiatives.
• Providing financial literacy programs.
• Encouraging employee volunteerism.

For more insights into CFG's investor profile, you might find this resource helpful: Exploring Citizens Financial Group, Inc. (CFG) Investor Profile: Who’s Buying and Why?