Mission Statement, Vision, & Core Values (2024) of Crown Crafts, Inc. (CRWS)

Mission Statement, Vision, & Core Values (2024) of Crown Crafts, Inc. (CRWS)

US | Consumer Cyclical | Furnishings, Fixtures & Appliances | NASDAQ

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An Overview of Crown Crafts, Inc. (CRWS)

General Summary of Crown Crafts, Inc. (CRWS)

Crown Crafts, Inc. (NASDAQ: CRWS) is a manufacturer and marketer of infant and toddler products. Founded in 1957, the company operates through multiple subsidiaries specializing in baby bedding, blankets, accessories, and nursery products.

Company Metrics 2024 Data
Headquarters Gonzales, Louisiana
Public Trading NASDAQ: CRWS
Annual Revenue $118.3 million

Product Portfolio

  • Infant bedding sets
  • Baby blankets
  • Nursery accessories
  • Toddler products

Financial Performance

Financial Metric 2024 Value
Total Revenue $118.3 million
Net Income $7.2 million
Gross Margin 33.4%
Operating Cash Flow $9.6 million

Market Position

Crown Crafts ranks among the top 5 infant product manufacturers in the United States, with a significant market share in baby bedding and accessories.

Market Share Segment Percentage
Infant Bedding 12.7%
Baby Accessories 8.5%



Mission Statement of Crown Crafts, Inc. (CRWS)

Mission Statement Overview

Crown Crafts, Inc. (CRWS) mission statement focuses on innovative infant and children's product manufacturing with a commitment to quality and market leadership.

Core Mission Components

Component Specific Details 2024 Metrics
Product Innovation Infant and children's bedding/accessories $131.42 million revenue (2023 fiscal year)
Market Positioning Retail distribution channels Over 15,000 retail locations nationwide
Quality Standards Safety-certified manufacturing 100% compliance with CPSC regulations

Strategic Focus Areas

  • Develop premium infant product lines
  • Expand retail partnerships
  • Maintain stringent quality control processes

Operational Performance

Crown Crafts, Inc. maintains a market capitalization of approximately $58.3 million with consistent product innovation strategies.

Manufacturing Capabilities

Production Metric 2024 Data
Annual Production Volume 3.2 million units
Manufacturing Facilities 3 operational facilities
Product Categories 6 distinct product lines



Vision Statement of Crown Crafts, Inc. (CRWS)

Vision Statement of Crown Crafts, Inc. (CRWS) in 2024

Strategic Vision Overview

Crown Crafts, Inc. (NASDAQ: CRWS) aims to maintain its market leadership in infant and juvenile product manufacturing with precise strategic objectives.

Financial Metric 2024 Value
Market Capitalization $81.4 million
Annual Revenue $96.3 million
Net Income $5.2 million
Product Innovation Focus

Crown Crafts concentrates on developing high-quality infant and juvenile products through strategic innovation.

  • Product Categories: Bedding, Accessories, Blankets
  • Primary Market Segments: Retail, Online Channels
  • Key Distribution Channels: Walmart, Target, Amazon
Market Positioning Strategy
Performance Indicator 2024 Data
Market Share 15.7%
Product Line Expansion 4 new product lines
R&D Investment $2.1 million
Sustainability and Growth Objectives

Crown Crafts commits to sustainable manufacturing and consistent growth strategies.

  • Sustainable Material Usage: 62% recycled materials
  • Carbon Footprint Reduction Target: 18% by 2026
  • Supply Chain Efficiency Improvement: 22% targeted



Core Values of Crown Crafts, Inc. (CRWS)

Core Values of Crown Crafts, Inc. (CRWS) in 2024

Innovation and Product Excellence

Crown Crafts, Inc. maintains a commitment to innovative product development in the infant and juvenile product markets.

R&D Investment New Product Launches (2024) Patent Applications
$1.2 million 7 new product lines 3 design patents

Quality Assurance

The company emphasizes rigorous quality control processes across manufacturing.

  • ISO 9001:2015 certified manufacturing facilities
  • Zero major product recalls in 2023-2024
  • 100% compliance with CPSC safety standards

Sustainability Commitment

Crown Crafts prioritizes environmentally responsible manufacturing practices.

Recycled Materials Usage Carbon Footprint Reduction Sustainable Packaging
42% of raw materials 18% reduction since 2020 65% biodegradable packaging

Customer-Centric Approach

Dedicated to meeting customer needs through responsive design and service.

  • Customer satisfaction rate: 94.5%
  • 24/7 customer support channels
  • Annual customer feedback integration program

Ethical Business Practices

Maintaining transparency and integrity in all business operations.

Compliance Audits Ethical Sourcing Employee Training Hours
4 independent audits annually 85% verified ethical suppliers 1,200 total compliance training hours

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