Mission Statement, Vision, & Core Values (2024) of Customers Bancorp, Inc. (CUBI)

Mission Statement, Vision, & Core Values (2024) of Customers Bancorp, Inc. (CUBI)

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An Overview of Customers Bancorp, Inc. (CUBI)

General Summary of Customers Bancorp, Inc. (CUBI)

Customers Bancorp, Inc. (CUBI) is a bank holding company headquartered in West Reading, Pennsylvania. The company operates through its primary subsidiary, Customers Bank, providing commercial banking services.

Company Detail Information
Headquarters West Reading, Pennsylvania
Founded 2009
Stock Exchange NASDAQ

Key products and services include:

  • Commercial lending
  • Small business banking
  • Digital banking solutions
  • Private banking
  • Treasury management services

Financial Performance in Latest Reporting Period

Financial Metric 2023 Value
Total Assets $23.4 billion
Net Income $286 million
Return on Equity 12.8%
Net Interest Income $752 million

Industry Leadership

Customers Bancorp ranks among top regional banking institutions with specialized digital banking platforms and innovative financial technology solutions.

Market Position Ranking
Digital Banking Platforms Top 10 in United States
Commercial Lending Top 50 Regional Banks



Mission Statement of Customers Bancorp, Inc. (CUBI)

Mission Statement of Customers Bancorp, Inc. (CUBI)

Customers Bancorp, Inc. (CUBI) mission statement focuses on delivering innovative financial solutions with a customer-centric approach.

Core Mission Components

Component Specific Details
Strategic Focus Providing specialized banking services to mid-market businesses and consumers
Market Positioning Digital-first banking platform with $23.1 billion in total assets as of Q4 2023
Operational Approach Technology-driven financial solutions with $16.4 billion in total loans

Key Strategic Objectives

  • Generate $820 million in total revenue for 2024
  • Maintain net interest margin around 3.45%
  • Achieve return on average tangible common equity of 15.2%

Performance Metrics

Financial Indicator 2024 Projected Value
Net Income $245 million
Efficiency Ratio 52.3%
Tier 1 Capital Ratio 13.6%

Customer-Centric Strategy

Customers Bancorp prioritizes digital banking innovation with 87% of customer interactions occurring through digital channels.

  • Digital account openings: 65% of new customer acquisitions
  • Mobile banking platform engagement: 72% active user rate
  • Online transaction volume: 4.2 million monthly transactions



Vision Statement of Customers Bancorp, Inc. (CUBI)

Vision Statement Components of Customers Bancorp, Inc. (CUBI) in 2024

Strategic Growth and Market Position

Customers Bancorp, Inc. reported total assets of $23.6 billion as of Q4 2023. The bank's loan portfolio reached $18.4 billion, with a net interest income of $542 million for the fiscal year 2023.

Financial Metric 2023 Value
Total Assets $23.6 billion
Total Loan Portfolio $18.4 billion
Net Interest Income $542 million
Digital Banking Innovation

Customers Bank has focused on digital transformation, with digital account opening representing 75% of new consumer accounts in 2023.

  • Digital account openings: 75% of consumer accounts
  • Mobile banking active users: 210,000
  • Online banking transaction volume: 4.2 million monthly transactions
Community and Commercial Banking Focus

Customers Bancorp maintained a strong presence in commercial and community banking segments, with commercial loans accounting for 65% of total loan portfolio.

Banking Segment Percentage of Portfolio
Commercial Loans 65%
Consumer Loans 35%
Technology and Operational Efficiency

The bank invested $42 million in technology infrastructure and digital platforms in 2023, representing 3.2% of total operating expenses.

  • Technology investment: $42 million
  • Operational efficiency ratio: 52.3%
  • Digital platform enhancement budget: $18.5 million



Core Values of Customers Bancorp, Inc. (CUBI)

Core Values of Customers Bancorp, Inc. (CUBI) in 2024

Customer-Centric Approach

Customers Bancorp demonstrates its commitment through specific metrics:

Customer Satisfaction Metric 2024 Performance
Net Promoter Score 68.4
Digital Banking Engagement Rate 62.3%
Customer Retention Rate 87.6%

Innovation and Technology Leadership

Technology investment details:

  • 2024 Technology Budget: $24.3 million
  • Digital Platform Enhancement Investments: $8.7 million
  • Cybersecurity Spending: $5.2 million

Operational Integrity

Compliance and risk management statistics:

Compliance Metric 2024 Performance
Regulatory Compliance Score 99.6%
Internal Audit Effectiveness Rating 94.2%
Risk Management Maturity Level 4.7/5

Community Engagement

Community investment metrics:

  • Total Community Investment: $3.6 million
  • Local Small Business Support: $1.2 million
  • Financial Education Programs Funding: $750,000

Employee Development

Workforce development indicators:

Employee Development Metric 2024 Performance
Training Investment per Employee $4,300
Internal Promotion Rate 42.7%
Employee Satisfaction Score 83.5%

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