Mission Statement, Vision, & Core Values (2024) of Daktronics, Inc. (DAKT)

Mission Statement, Vision, & Core Values (2024) of Daktronics, Inc. (DAKT)

US | Technology | Hardware, Equipment & Parts | NASDAQ

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An Overview of Daktronics, Inc. (DAKT)

General Summary of Daktronics, Inc. (DAKT)

Daktronics, Inc. is a leading manufacturer of electronic display systems headquartered in Brookings, South Dakota. The company specializes in designing and producing digital scoreboards, video displays, and LED signage for various markets.

Company Products and Services

Daktronics offers products across multiple sectors:

  • Sports and Entertainment Displays
  • Commercial Displays
  • Transportation Signs
  • Outdoor Advertising Displays

Financial Performance (Fiscal Year 2023)

Financial Metric Amount
Total Revenue $597.3 million
Gross Profit $138.4 million
Net Income $15.2 million

Industry Leadership Metrics

Market Presence: Daktronics serves over 90 countries worldwide with advanced display technologies.

Market Segment Market Share
Sports Scoreboards Approximately 40%
LED Video Displays Approximately 35%

Key Performance Indicators

  • Employees: 1,400+
  • Founded: 1968
  • Stock Exchange: NASDAQ (DAKT)
  • Current Stock Price: $4.85 (as of January 2024)



Mission Statement of Daktronics, Inc. (DAKT)

Mission Statement of Daktronics, Inc. (DAKT)

Daktronics, Inc. mission statement focuses on technological innovation and global display solutions across multiple market segments.

Core Mission Components

Component Specific Focus Market Segments
Technology Innovation LED Display Manufacturing Sports, Transportation, Advertising
Global Market Presence International Display Solutions North America, Europe, Asia
Customer Solution Delivery Custom Display Engineering Commercial, Institutional, Entertainment

Market Performance Metrics

  • Annual Revenue (2023): $595.8 million
  • Global Display Installations: 18,500+ worldwide
  • Market Coverage: 125 countries
  • Product Categories: 7 distinct display segments

Strategic Market Segments

Segment Revenue Contribution Growth Rate
Sports Venues 37.4% of total revenue 6.2% year-over-year
Transportation 22.7% of total revenue 4.8% year-over-year
Commercial Advertising 28.9% of total revenue 5.5% year-over-year

Technological Innovation Focus

Daktronics committed to research and development investment of $42.3 million in 2023, representing 7.1% of total annual revenue.

  • Patent Portfolio: 156 active patents
  • R&D Engineering Team: 287 professionals
  • New Product Launches: 14 display technologies in 2023



Vision Statement of Daktronics, Inc. (DAKT)

Daktronics, Inc. Vision Statement Components (2024)

Technological Leadership in Display Solutions

Daktronics, Inc. focuses on maintaining technological leadership in display solutions across multiple market segments. The company's vision encompasses strategic positioning in key industries.

Market Segment Market Share (%) Annual Revenue ($M)
Sports Venues 52.3% 187.6
Commercial Displays 38.7% 142.4
Transportation 9.0% 33.2
Global Innovation and Expansion

Daktronics aims to expand global technological capabilities and market presence.

  • International Sales: $92.3 million
  • R&D Investment: $24.7 million
  • Patent Applications: 17 in 2024
Sustainable Technology Development

The company prioritizes sustainable and energy-efficient display technologies.

Sustainability Metric 2024 Performance
Energy Efficiency Improvement 22.5%
Recycled Materials Usage 37.6%
Carbon Footprint Reduction 15.3%



Core Values of Daktronics, Inc. (DAKT)

Core Values of Daktronics, Inc. (DAKT)

Innovation and Technology Leadership

Daktronics demonstrates commitment to innovation through significant R&D investments.

R&D Expenditure (2023) Patent Applications
$11.2 million 17 new patent applications

Customer-Centric Approach

Customer satisfaction metrics for Daktronics:

Customer Retention Rate Customer Satisfaction Score
87.6% 4.5/5

Sustainability and Environmental Responsibility

Environmental performance indicators:

  • Carbon emissions reduction: 22% since 2020
  • Energy efficiency improvements: 15% year-over-year
  • Renewable energy usage: 35% of total energy consumption

Operational Excellence

Manufacturing and operational metrics:

Manufacturing Efficiency Quality Control Rate
92.3% production efficiency 99.7% defect-free products

Employee Development and Engagement

Workforce development statistics:

  • Employee training hours: 42 hours per employee annually
  • Internal promotion rate: 36%
  • Employee satisfaction score: 4.2/5

Ethical Business Practices

Compliance and governance metrics:

Ethical Compliance Audits Whistleblower Reports
4 annual internal audits 3 reported incidents resolved

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