Mission Statement, Vision, & Core Values of Dun & Bradstreet Holdings, Inc. (DNB)

When a company like Dun & Bradstreet Holdings, Inc. (DNB) projects 2025 total revenues between $2.44 billion and $2.5 billion, you have to ask: what foundational principles are driving that kind of scale in the data analytics market? The firm's mission-to grow the most valuable relationships in business-is what translates to a Q1 2025 adjusted net income of $90.9 million, but does that vision truly align with their core values like being Relentlessly Curious and Inherently Generous? As a savvy investor or strategist, are you defintely factoring in how these guiding principles impact the long-term risk and opportunity profile of a company that is still reporting a GAAP net loss of $15.8 million in the first quarter of 2025?

Dun & Bradstreet Holdings, Inc. (DNB) Overview

If you're looking at Dun & Bradstreet Holdings, Inc. (DNB), the direct takeaway is this: they are the bedrock of B2B data, and their financial performance in 2025 reflects a steady, if not explosive, growth trajectory just before their transition to private ownership.

This company is defintely not a startup; its history, which traces back to The Mercantile Agency founded in New York City in 1841, shows a nearly two-century commitment to providing reliable, objective credit information. That long-term focus on trust and data quality is what powers their business today. They've been around for over 180 years, and that longevity matters in the data game.

Today, Dun & Bradstreet is a global provider of commercial data, analytics, and AI-driven platforms for businesses. Their core product is the Dun & Bradstreet Data Cloud, which contains over 595 million business records worldwide. This massive data set fuels solutions across two main segments: Finance & Risk and Sales & Marketing. Think of products like D&B Finance Analytics for credit decisioning, D&B Direct for real-time data integration via an API (Application Programming Interface), and D&B Hoovers for sales intelligence.

For the trailing twelve months (TTM) ending June 30, 2025, the company reported total revenue of approximately $2.41 Billion USD, marking a modest but solid 1.97% year-over-year growth. This figure is right in line with their full-year 2025 revenue target, which management projected to be between $2.44 Billion and $2.5 Billion.

2025 Financial Performance: Growth in Core Segments

The latest financial reports, specifically the first quarter (Q1) of 2025, show a company executing well on its core strategy. Total Q1 2025 revenue hit $579.8 million, which actually surpassed analyst estimates. That's a 2.7% increase year-over-year, and it tells you clients are sticking with their essential data services.

Here's the quick math on where the growth is coming from:

• North America Revenue: $398.0 million, up 2.9% year-over-year.
• International Revenue: $181.8 million, a 2.2% increase.

The North American segment is the main driver, with strong demand in both Finance & Risk and Sales & Marketing solutions. This is where the core data products like D&B Finance Analytics are really showing their value. Plus, the company's focus on efficiency is paying off: Q1 2025 Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) grew by 4.8% to $210.9 million. Adjusted Net Income also saw a jump, reaching $90.9 million for the quarter, up from $85.0 million in the prior year. That's a clean one-liner on profitability.

Dun & Bradstreet: A Leader in Business Decisioning Data

In the world of commercial data and analytics, Dun & Bradstreet is a long-standing leader. They are a primary source for business decisioning data, meaning companies worldwide rely on their insights to manage everything from credit risk and regulatory compliance to supply chain integrity.

Their competitive edge isn't just the sheer volume of their Data Cloud, but the ubiquity of their D-U-N-S Number, a globally recognized identifier for businesses. This unique, nine-digit number is essentially the social security number for a business, and it is crucial for establishing credibility and facilitating global commerce. They are a foundational piece of the business services sector.

Their recent agreement to be acquired by Clearlake Capital Group for a transaction valued at $7.7 billion (including debt), expected to close in Q3 2025, underscores the perceived long-term value of their data assets. This move to private ownership is a major strategic shift, but the underlying business-providing trusted data-remains strong. To understand the investor sentiment and who is driving this valuation, you should be Exploring Dun & Bradstreet Holdings, Inc. (DNB) Investor Profile: Who's Buying and Why?

Next Step: Review the Q1 2025 segment breakdown to pinpoint which vertical markets (e.g., Finance & Risk) are driving the most organic revenue growth for a clearer picture of near-term opportunities.

Dun & Bradstreet Holdings, Inc. (DNB) Mission Statement

You need to know exactly what drives a global data leader, and for Dun & Bradstreet Holdings, Inc. (DNB), their mission is more than just words; it's a direct blueprint for their value proposition in a volatile market. The core mission is to deliver a global network of trust, enabling clients to transform uncertainty into confidence, risk into opportunity and potential into prosperity. This isn't a vague corporate aspiration; it is a clear statement of how they use their massive data cloud to change a client's decision-making process.

This mission is critical because it guides the company's strategic goals, especially as global risk factors-from supply chain disruptions to geopolitical shifts-intensify. For instance, the company's focus on this mission helped drive Q2 2025 Total Revenue to $585.2 million, showing a continuous demand for their decisioning data even with market headwinds.

Component 1: Deliver a Global Network of Trust

The first component of the mission is the foundation: establishing a 'global network of trust.' This is the promise of reliable, verified, and interconnected commercial data that clients can stake their business on. It's built on the company's vast commercial data repository, which contains comprehensive information on more than 550 million total organizations worldwide.

Trust is a tangible asset here. The D-U-N-S Number (Data Universal Numbering System), which acts as a unique global identifier for businesses, is the linchpin of this network, linking disparate data points into a single, reliable view. This proprietary advantage is what allows DNB to serve approximately 215,000 clients globally, including many of the largest corporations. Honestly, without that single source of truth, global commerce would be a mess.

• Validate commercial relationships worldwide.
• Provide a single, trusted business identifier (D-U-N-S Number).
• Maintain data quality across 550 million organizations.

Component 2: Transform Uncertainty into Confidence

The second component focuses on the immediate utility of the data: translating raw uncertainty into actionable confidence for decision-makers like you. This is where DNB's analytics and proprietary scores come into play, moving beyond simple data provision to true business intelligence (BI). The company's core values, such as 'Data-Inspired' and 'Relentlessly Curious,' directly support this component by driving continuous product innovation.

A great example of this is the Finance & Risk segment, which is all about risk mitigation. In Q2 2025 alone, the North America Finance & Risk segment generated $212.6 million in revenue, demonstrating the market's reliance on their solutions to vet suppliers, manage credit risk, and ensure regulatory compliance. You use their data to stop guessing and start executing. This transformation is defintely why their customer retention rate sits at a strong 87.3%. If you want to dive deeper into who is investing in this data-driven model, you should check out Exploring Dun & Bradstreet Holdings, Inc. (DNB) Investor Profile: Who's Buying and Why?

Component 3: Transform Risk into Opportunity and Potential into Prosperity

The final component is the ultimate goal: maximizing client returns. This shifts the focus from defensive risk management to offensive growth strategy. The mission isn't just to keep you safe; it's to help you grow. Here's the quick math: if you can identify a high-potential, low-risk prospect faster than your competition, you win the business.

This component is best seen in the Sales & Marketing solutions, which help businesses optimize their go-to-market strategies. The International segment, in particular, saw growth in this area, generating $58.9 million in Sales & Marketing revenue in Q2 2025. This segment helps clients use the DNB Data Cloud to find new markets, accelerate sales cycles, and identify the best-fit customers. The company's overall adjusted EBITDA for Q1 2025 was $210.9 million, a 4.8% increase year-over-year, which is a strong financial indicator that their mission is translating into profitable growth for both DNB and its clients.

Dun & Bradstreet Holdings, Inc. (DNB) Vision Statement

You're looking for the bedrock of a company like Dun & Bradstreet Holdings, Inc. (DNB), especially as it navigates a major transition. The vision statement isn't just a poster on the wall; it's the strategic compass that guides capital allocation and product development. For DNB, the vision is simple yet powerful: To be a leading global provider of business decisioning data and analytics. This vision is what you should be mapping their 2025 performance against, especially with the proposed acquisition by Clearlake Capital Group for a total enterprise value of $7.7 billion, including debt, which is set to close by the third quarter of 2025.

Their mission-to grow the most valuable relationships in business-works hand-in-glove with this vision, but the vision itself breaks down into three actionable components that drive their financial results and market position.

Leading Global Provider: Market Authority and Scale

A leading global provider means scale and market influence, and DNB has both. They serve approximately 215,000 clients globally, including many of the largest companies in the world. This scale is what lets them command a significant share of the business-to-business (B2B) data market.

The financial targets for the 2025 fiscal year reflect this ambition for leadership. Management projects 2025 total revenues to be between $2.44 billion and $2.5 billion, which is a growth rate of 2.5% to 5% over 2024's total revenue of $2.38 billion. Honestly, that's solid, steady growth for a company of this size, especially one undergoing a strategic review. The North America segment still accounts for about 70% of that revenue, but their international segment is a key growth lever.

• Q1 2025 Revenue hit $579.8 million.
• Adjusted EBITDA for 2025 is forecasted between $955 million and $985 million.
• The company is focused on expanding its global reach through a verticalized go-to-market approach.

Here's the quick math: achieving the midpoint of the Adjusted EBITDA forecast, around $970 million, would put their Adjusted EBITDA margin at roughly 39.6% of the midpoint revenue, which shows strong operating leverage. You need to watch that margin as they pivot to new, higher-cost AI solutions. For a deeper dive into these numbers, you should check out Breaking Down Dun & Bradstreet Holdings, Inc. (DNB) Financial Health: Key Insights for Investors.

Business Decisioning Data: The Core Asset

The core of DNB's value proposition is its Data Cloud, which is the definition of a durable competitive advantage. This cloud contains a commercial data repository of over 500 million business records worldwide.

This massive data set is the foundation for their solutions in Finance & Risk, and Sales & Marketing. The 'Data-Inspired' core value is what drives the quality and breadth of this asset. It means they're defintely passionate about the data itself, not just the revenue it generates. They are continuously investing to keep this data clean and actionable, with capital expenditures anticipated in the range of $190 million to $200 million in 2025, primarily for technology infrastructure improvements.

The sheer volume of records allows them to provide crucial insights for complex issues like supply chain risk and regulatory compliance. The Finance & Risk segment is the larger of the two, generating $216.6 million in Q1 2025 North America revenue alone. This segment is the most direct application of their vast data cloud for credit and risk management.

Analytics and Insights: The Generative AI Future

The second half of the vision-analytics-is where the company is making its aggressive near-term strategic moves. Analytics is about turning the raw data into actionable intelligence, and the current focus is on Generative AI (GenAI).

The 'Relentlessly Curious' core value underpins this push. You can't be a leading provider of analytics if you're not embracing the next wave of technology. CEO Anthony Jabbour noted in early 2025 that the company is shifting to expand solution sets and support client needs through data, analytics, and GenAI. New products like D&B Chat and ASH Procurement are concrete examples of this shift, moving them from just a data provider to a decisioning partner.

The opportunity here is margin expansion. By embedding more sophisticated analytics, they can charge a premium for higher-value, 'decisioning' solutions that automate client workflows. This is the path to growing their Adjusted Net Earnings, which were $90.9 million in Q1 2025.

Mission and Core Values: The Relationship Anchor

The mission to 'grow the most valuable relationships in business' is the human connector to the data and analytics. It's a reminder that their ultimate goal is client success. The third core value, 'Inherently Generous,' is the operational expression of this mission.

It means they succeed by helping others succeed. This isn't just altruism; it's a smart business model in the subscription-based data world. High client retention and cross-selling are critical. Management is focused on enhancing existing client relationships through cross-selling, which is a low-cost way to drive organic revenue growth. The projected organic constant currency revenue growth for 2025 is expected to range from 3% to 5%, a direct measure of how well they are nurturing those relationships.

Dun & Bradstreet Holdings, Inc. (DNB) Core Values

You're looking for the bedrock principles that drive Dun & Bradstreet Holdings, Inc.'s (DNB) financial performance, and honestly, it all comes down to three core values: Data-Inspired, Relentlessly Curious, and Inherently Generous. These aren't just posters on a wall; they are the operational mandate that underpins their business decisioning data and analytics, which, for the last twelve months ending June 30, 2025, generated a total revenue of $2.41 billion.

That kind of scale demands a clear code of conduct, and DNB's values translate directly into product development and client retention, which sat at a solid 87.3% recently. Here's the breakdown of how these values manifest in their 2025 operations and financial strategy.

Data-Inspired

Being 'Data-Inspired' means having an absolute, almost religious, passion for the power of data; it's the engine of the entire operation. This value ensures that every decision, from risk assessment to sales strategy, is grounded in verifiable information, not gut feeling.

DNB demonstrates this commitment by maintaining a commercial data repository that holds over 268 million business records globally. This massive data cloud is what fuels their business intelligence platform, which alone accounts for $1.78 billion in annual revenue. That's a significant portion of the business, so you defintely see the financial weight of this core value.

• Maintain 268 million business records.
• Drive $1.78 billion in annual platform revenue.
• Utilize AI-powered analytics for risk assessment.

Here's the quick math: a platform generating that much revenue validates the quality and depth of the data, which is the core product. It's what allows them to deliver an Adjusted EBITDA of $210.9 million in Q1 2025, a 4.8% increase year-over-year.

Relentlessly Curious

This value is about embracing change and constantly seeking new problems to solve-it's the innovation engine. In the fast-moving world of data and analytics, standing still is the fastest way to become irrelevant, so DNB is always leaning into emerging technologies like generative AI (Artificial Intelligence).

The company's CEO noted in February 2025 that their strategy for the year was focused on expanding solution sets through data, analytics, and generative AI. This curiosity has led to the development of new solutions like D&B Chat and ASH Procurement, which aim to monetize AI and address emerging business challenges. This forward-looking approach is a key driver for their projected revenue growth of 3% to 5% in 2025. They are actively collaborating with partners like Microsoft to integrate AI-driven analytics, showing they're not just curious internally, but also deeply collaborative.

Inherently Generous

The concept of being 'Inherently Generous' might sound soft for a financial powerhouse, but it's a hard-nosed business principle: we succeed by helping others succeed. This value is the foundation of their customer-centric focus and their broader Corporate Social Responsibility (CSR) efforts.

For DNB, generosity means sharing their expertise and data to empower clients and communities. For instance, their platforms and publications support Micro, Small, and Medium Enterprises (MSMEs) globally, helping them navigate growth. This is especially relevant in markets like India, where their work aligns with the 2025 Union Budget's move to double investment and turnover limits for MSMEs, helping these smaller businesses scale up. Their commitment to improving the social and economic well-being of the communities they serve is a core part of their Corporate Responsibility program. When you look at the Q2 2025 revenue of $585.2 million, a significant part of that comes from the trust built by this generous, relationship-first approach.

For a deeper dive into how these values translate into tangible financial stability, you should check out Breaking Down Dun & Bradstreet Holdings, Inc. (DNB) Financial Health: Key Insights for Investors.