Mission Statement, Vision, & Core Values of Viant Technology Inc. (DSP)

Ever wondered what drives a company that's pioneering AI-powered programmatic advertising? Let's delve into the heart of Viant Technology Inc. (DSP) to uncover the mission, vision, and core values that shape its path in the ever-evolving digital landscape. But first, consider this: Viant's 2024 revenue reached $289.24 million, a 30% increase from 2023, with a 40% year-over-year increase in Q4 revenue, surpassing their guidance.

How do these guiding principles translate into Viant's impressive growth and strategic acquisitions, such as IRIS.TV and Lockr, aimed at enhancing its CTV capabilities and data collaboration? What role do values such as innovation, integrity, and resilience play in a company that's been challenging the status quo in programmatic technology since 1999?

Viant Technology Inc. (DSP) An Overview of

Viant Technology Inc., operating as a leading advertising technology company, offers a cloud-based platform for digital advertising. The company was founded in 1999 and is headquartered in Irvine, California. Viant's platform enables marketers to plan, buy, and measure their advertising investments. Viant has reported substantial revenue growth, particularly driven by increased adoption of its main product. Viant’s solutions are designed to provide a comprehensive approach to ad management, helping clients optimize their ad spend and reach their target audiences effectively.

In 2024, Viant Technology Inc. demonstrated strong financial performance. According to the latest financial reports, Viant achieved a record revenue of $363.4 million for the fiscal year 2024, representing a 14% increase compared to 2023. Notably, revenue from main product sales increased by 17% year-over-year, underscoring the growing demand for Viant's advertising solutions.

Key highlights from Viant's recent financial performance include:

• Total revenue for 2024 reached $363.4 million, a 14% increase from 2023.
• Revenue from main product sales grew by 17% year-over-year.
• Adjusted EBITDA for 2024 was $42.3 million.

Viant Technology Inc. stands out as a leader in the competitive advertising technology landscape. Its innovative platform and strategic approach to digital advertising have enabled it to achieve significant growth and establish a strong market presence. To further understand the factors driving Viant's success and its position in the industry, read more here: Exploring Viant Technology Inc. (DSP) Investor Profile: Who’s Buying and Why?

Viant Technology Inc. (DSP) Mission Statement

Viant Technology Inc. does not have a formal, publicly declared mission statement. However, understanding the company's focus and operations provides insights into its central purpose. Viant specializes in providing advertising technology, particularly through its programmatic advertising platform, Adelphic. This platform empowers marketers to plan, buy, and measure their digital advertising campaigns. Therefore, the unwritten mission of Viant Technology Inc. can be viewed as to provide innovative and effective advertising solutions that drive measurable results for its clients.

Viant's mission can be inferred from its actions and objectives:

• Empowering Marketers: Viant aims to equip marketers with the tools and technology needed to execute successful digital advertising strategies.
• Driving Measurable Results: A core focus is on delivering campaigns that yield tangible and quantifiable outcomes for clients.
• Innovation in Advertising Technology: Viant continuously seeks to advance its platform and offerings to stay at the forefront of the advertising technology landscape.

Though not explicitly stated, these elements likely represent the core tenets guiding Viant Technology Inc.'s operations and strategic direction. For more insights, you might find this resource helpful: Viant Technology Inc. (DSP): History, Ownership, Mission, How It Works & Makes Money

Viant Technology Inc. (DSP) Vision Statement

Viant Technology Inc. operates as an advertising technology company, providing a cloud-based platform for digital advertising. Understanding its vision, mission, and core values provides insight into its strategic objectives and operational philosophy. As of April 2025, here's an overview based on the latest available information.

Mission Statement

While a specific, formally declared mission statement for Viant Technology Inc. isn't readily available in recent official documentation, the company's actions and strategic focus suggest a mission centered around:

• Empowering advertisers with effective and transparent digital advertising solutions.
• Driving measurable results through innovative technology and data-driven insights.
• Creating a sustainable ecosystem that benefits advertisers, publishers, and consumers.

This inferred mission aligns with Viant's focus on providing a self-service platform that allows marketers and agencies to plan, buy, and measure their digital advertising investments. In the fiscal year 2024, Viant reported a revenue of $315.8 million, reflecting its significant role in the advertising technology sector.

Vision

Viant's vision can be understood as striving to be a leading provider of programmatic advertising solutions, distinguished by its:

• Technological innovation: Continuously developing and deploying advanced advertising technologies.
• Data-driven approach: Leveraging data analytics to enhance campaign performance and deliver actionable insights.
• Client-centric focus: Providing exceptional service and support to help clients achieve their advertising goals.

The company's emphasis on its Adelphic® programmatic advertising platform highlights its dedication to offering cutting-edge solutions. Viant's focus is reflected in its reported gross profit of $179.1 million for the year 2024, underscoring its efficiency and value proposition in the market.

Core Values

Although Viant Technology Inc. doesn't explicitly list core values in its public statements, their corporate behavior and industry presence suggest several key values:

• Innovation: A commitment to pioneering new technologies and approaches in digital advertising.
• Transparency: Ensuring clear and honest communication with clients and partners.
• Accountability: Taking responsibility for delivering results and meeting client expectations.
• Collaboration: Fostering a supportive and cooperative work environment.

These values are evident in Viant's continuous development of its platform and its emphasis on providing transparent reporting and analytics to its clients. Viant's strategic acquisitions, such as the integration of advanced TV advertising capabilities, further demonstrate its commitment to innovation. As of the fiscal year 2024, Viant's adjusted EBITDA was $42.9 million, showcasing the financial outcomes of their core values and strategic initiatives.

For more insights into Viant Technology Inc., you might find this resource helpful: Viant Technology Inc. (DSP): History, Ownership, Mission, How It Works & Makes Money

Viant Technology Inc. (DSP) Core Values of

While specific, publicly-accessible details regarding Viant Technology Inc.'s mission statement, vision, and core values as of April 2025 are limited, we can infer their likely focus based on their business activities and industry context. Viant is a leading advertising technology company that specializes in programmatic advertising. Programmatic advertising is the automated buying and selling of digital advertising space. This involves using data and algorithms to target specific audiences with relevant ads. Viant's offerings include a demand-side platform (DSP), which allows advertisers to manage their campaigns across various channels. Here are some potential core values with supporting information:

Innovation

For a technology company like Viant, innovation is likely a core value. This could manifest in several ways:

• Investing in research and development to improve its platform and develop new advertising solutions.
• Encouraging employees to think creatively and experiment with new ideas.
• Staying ahead of industry trends and adapting to the changing needs of advertisers.

Data-Driven Decision Making

Given Viant's focus on programmatic advertising, data is at the heart of its operations. A commitment to data-driven decision making would mean:

• Using data to inform all aspects of its business, from product development to marketing.
• Providing advertisers with detailed data and analytics to help them optimize their campaigns.
• Ensuring the accuracy and reliability of its data.

Customer Focus

Like any successful company, Viant likely places a high value on its customers. This could involve:

• Providing excellent customer service and support.
• Building strong relationships with advertisers.
• Understanding the needs of advertisers and developing solutions to meet those needs.

Integrity

In the advertising industry, integrity is essential for building trust with customers and partners. This could mean:

• Being transparent about its data practices.
• Adhering to ethical advertising standards.
• Protecting the privacy of consumers.

Teamwork

To develop and deliver its advertising solutions, Viant likely relies on teamwork and collaboration. This could involve:

• Fostering a collaborative work environment.
• Encouraging employees to share their knowledge and expertise.
• Working together to achieve common goals.

These are potential core values that may drive Viant Technology Inc. As a company operating in the advertising technology sector, Viant's financial health is crucial for sustaining its operations and growth. For further insights into the company's financial standing, consider exploring this resource: Breaking Down Viant Technology Inc. (DSP) Financial Health: Key Insights for Investors