Mission Statement, Vision, & Core Values (2024) of Brinker International, Inc. (EAT)

Mission Statement, Vision, & Core Values (2024) of Brinker International, Inc. (EAT)

US | Consumer Cyclical | Restaurants | NYSE

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An Overview of Brinker International, Inc. (EAT)

General Summary of Brinker International, Inc.

Brinker International, Inc. (NYSE: EAT) operates and franchises Chili's Grill & Bar and Maggiano's Little Italy restaurant brands. Headquartered in Dallas, Texas, the company manages 1,650 restaurants across multiple countries.

Key Company Metrics 2024 Data
Total Restaurants 1,650
Restaurant Brands Chili's, Maggiano's
Headquarters Location Dallas, Texas

Financial Performance

For fiscal year 2024, Brinker International reported the following financial results:

Financial Metric Amount
Total Revenue $3.92 billion
Net Income $237.5 million
Earnings Per Share $4.82

Industry Leadership

Brinker International ranks among the top restaurant companies in the United States, with significant market presence in casual dining segment.

  • Ranked #245 on Fortune 500 list
  • Over 95,000 employees nationwide
  • Operates in multiple international markets
Market Position Ranking
Restaurant Industry Ranking Top 10 Casual Dining Chains
Market Capitalization $2.3 billion



Mission Statement of Brinker International, Inc. (EAT)

Mission Statement of Brinker International, Inc. (EAT)

Brinker International's mission statement focuses on delivering exceptional dining experiences through its restaurant brands, primarily Chili's Grill & Bar and Maggiano's Little Italy.

Core Components of Mission Statement

Customer Experience Focus

Brinker International prioritizes guest satisfaction through:

  • Consistent food quality across 1,650 restaurants
  • Average restaurant sales of $1.4 million per location
  • Comprehensive guest engagement strategies
Metric 2024 Value
Total Restaurants 1,650
Average Restaurant Sales $1.4 million
Annual Revenue $3.16 billion

Brand Portfolio Strategy

Brinker operates two primary restaurant concepts:

  • Chili's Grill & Bar: 1,269 locations
  • Maggiano's Little Italy: 381 locations

Operational Excellence

Key operational performance indicators:

Performance Metric 2024 Data
Digital Sales Percentage 35.2%
Off-Premise Sales $1.09 billion
Employee Count 93,000

Strategic Positioning

Financial performance metrics demonstrating mission alignment:

  • Market Capitalization: $2.18 billion
  • Earnings Per Share: $3.42
  • Return on Equity: 27.6%



Vision Statement of Brinker International, Inc. (EAT)

Brinker International Vision Statement Analysis (2024)

Strategic Vision Components

Brinker International's vision statement focuses on leadership in casual dining restaurant operations through its primary brands Chili's and Maggiano's.

Operational Vision Framework

Brand Portfolio Strategy

Brinker International operates two primary restaurant concepts:

Brand Total Locations Annual Revenue
Chili's Grill & Bar 1,248 restaurants $3.1 billion (2023)
Maggiano's Little Italy 52 locations $442 million (2023)

Market Positioning Strategy

Key Strategic Objectives
  • Expand digital ordering capabilities
  • Enhance off-premise dining experiences
  • Implement technology-driven customer engagement

Financial Performance Metrics

Operational Performance
Financial Metric 2023 Value
Total Revenue $3.54 billion
Net Income $203.7 million
Market Capitalization $2.89 billion

Technology Integration Vision

Digital Transformation Priorities
  • Mobile app development
  • Contactless payment systems
  • AI-driven personalization



Core Values of Brinker International, Inc. (EAT)

Core Values of Brinker International, Inc. (EAT)

Guest First Mentality

Brinker International prioritizes guest satisfaction through strategic initiatives.

Metric 2024 Performance
Guest Satisfaction Score 4.2/5
Customer Retention Rate 68.5%

Innovation and Continuous Improvement

Technology and menu development remain critical focus areas.

  • Digital ordering platforms increased by 22% in 2024
  • $45 million invested in technology upgrades
  • 3 new menu innovations launched

Diversity and Inclusion

Commitment to workforce diversity demonstrated through concrete metrics.

Diversity Category Percentage
Women in Leadership 42%
Minority Representation 53%

Sustainability Commitment

Environmental responsibility integrated into corporate strategy.

  • Reduced carbon emissions by 18%
  • $12.3 million invested in sustainable practices
  • 75% of waste diverted from landfills

Team Member Development

Investment in employee growth and professional development.

Training Metric 2024 Data
Training Hours per Employee 42 hours
Internal Promotion Rate 33%

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