Mission Statement, Vision, & Core Values of New Oriental Education & Technology Group Inc. (EDU)

You're looking at New Oriental Education & Technology Group Inc. (EDU) not just as a stock, but as a business model that survived a regulatory earthquake, so understanding its Mission Statement, Vision, and Core Values is defintely a critical piece of the valuation puzzle.

After all, a mission like 'To inspire Chinese students of all ages to improve their lives and expand their horizons through a lifelong commitment to learning' has to be powerful to drive a company that reported total net revenues of US$4.90 billion for the fiscal year 2025, with net income attributable to New Oriental surging to US$371.7 million; how do those foundational beliefs translate into that kind of growth?

We need to see if the company's core values-things like 'Integrity and Responsibility' and 'Learning with Diligence'-are still the engine behind that 20.1% year-over-year net income increase, especially as they pivot into new areas like non-academic tutoring and e-commerce.

Are the principles of 'lifelong learning' and 'global vision' strong enough to sustain that momentum, and what does the corporate philosophy tell you about the risk profile of their new ventures?

New Oriental Education & Technology Group Inc. (EDU) Overview

You're looking for a clear picture of New Oriental Education & Technology Group Inc. (EDU), a company that has not just survived a seismic regulatory shift but has defintely reinvented itself. The direct takeaway is that EDU has successfully diversified its revenue streams, moving past its legacy K-12 academic tutoring business to project full-year net revenues for fiscal year 2026 (ending May 31, 2026) in the range of $5.15 billion to $5.39 billion, representing a year-over-year increase of 5% to 10%.

EDU started as a dominant player in test preparation (test prep) and overseas study consulting in China. Following the 2021 regulatory changes, the company quickly pivoted its core business model. That pivot was a masterclass in corporate agility.

Today, the company's revenue is drawn from a diversified portfolio of services and products, which is a much healthier foundation for long-term growth.

• Educational Services and Test Preparation Courses.
• Private Label Products and Livestreaming E-Commerce (via East Buy).
• Overseas Study Consulting Services.
• Educational Materials and Distribution.

Financial Performance: The FY2026 Q1 Snapshot

Looking at the latest financial report for the first fiscal quarter of 2026, which ended August 31, 2025, the numbers show continued operational strength. Total net revenues for the quarter increased by 6.1% year-over-year, reaching $1,523.0 million. This is a strong top-line result, and it shows the new business model is generating serious cash flow.

Operating income also saw a healthy increase, rising 6.0% year-over-year to $310.8 million for the quarter. This growth was mainly driven by the company's new educational business initiatives, which recorded a revenue growth of 15.3% year-over-year. Here's the quick math: that 15.3% boost from new ventures is what's offsetting the legacy business decline and driving the overall revenue increase.

The growth in specific segments is even more telling about where the market opportunity lies. Overseas test preparation revenue was up 21.1%, and overseas study consulting revenue jumped 31.0%. Plus, the domestic test preparation business for adults and university students grew by a robust 34.9%. Still, you should note that net income attributable to EDU saw a slight year-over-year decrease of 1.9% to $240.7 million, which suggests increased investment in those new growth areas is tightening margins slightly.

Industry Leadership and Strategic Diversification

New Oriental Education & Technology Group Inc. is not just an education company anymore; it's a diversified cultural and educational services powerhouse. Its successful pivot, particularly leveraging its majority stake in the livestreaming e-commerce platform East Buy, has solidified its position as a leader in China's evolving private education and consumer sector.

The company's ability to attract new customers to its non-academic tutoring courses-seeing approximately 530,000 student enrollments in around 60 cities in Q1 FY2026 alone-demonstrates a strong, scalable market penetration strategy. That kind of enrollment volume is a clear sign of consumer trust in the brand's new direction.

To be fair, this diversification is the key to its resilience and its leadership status. It turned a catastrophic regulatory event into a new growth engine. If you want to dig deeper into the company's balance sheet and valuation metrics, you can find a more granular breakdown here: Breaking Down New Oriental Education & Technology Group Inc. (EDU) Financial Health: Key Insights for Investors.

New Oriental Education & Technology Group Inc. (EDU) Mission Statement

You're looking at New Oriental Education & Technology Group Inc. (EDU) and wondering how a company navigates a massive market shift while still delivering growth. The answer, honestly, is in the mission statement. It's not just a plaque on the wall; it's the blueprint for their pivot and their impressive fiscal year 2025 performance.

The company's mission is clear: to inspire Chinese students of all ages to improve their lives and expand their horizons through a lifelong commitment to learning. This guiding principle is what allowed them to post a total net revenue of nearly US$4.90 billion for the fiscal year ended May 31, 2025, proving a mission-driven strategy can translate directly into financial resilience.

Their mission is the strategic anchor, committing them to training a new generation of business and community leaders by empowering students to achieve their potential, build self-confidence, and develop a global vision. We can break this down into three core, actionable components that underpin their business segments.

1. Providing Diverse Educational Programs

A core component of the mission is offering a wide array of educational programs, a necessary move following the regulatory changes in China's K-9 tutoring sector. This isn't just about replacing lost revenue; it's about applying their high-quality teaching framework to new growth areas. They've successfully diversified into non-academic training, overseas test preparation, and vocational courses.

This strategic diversification is working. In the fourth quarter of fiscal year 2025, revenues from their overseas test preparation business increased by approximately 14.6% year-over-year, while the domestic test preparation business for adults and university students grew by about 17.0%. That's a defintely strong signal that their brand equity and teaching quality are portable to new segments. This commitment to program diversity is why you see continued investment in the physical footprint, with the company operating 76 schools and 1,347 learning centers as of August 31, 2025.

• Expand test preparation for international exams.
• Grow domestic adult and university training.
• Launch new non-academic tutoring courses.

For a deeper dive into who is fueling this growth, you should check out Exploring New Oriental Education & Technology Group Inc. (EDU) Investor Profile: Who's Buying and Why?

2. Focus on Student Success and Holistic Development

The mission explicitly targets student empowerment and holistic development-not just test scores. This focus on student success is the key differentiator in a crowded market, translating into customer loyalty and a willingness to pay for premium services (educational services and test preparation courses accounted for 62.97% of total revenue in FY2024).

Their new educational business initiatives, which include non-academic tutoring like arts, sports, and critical thinking, saw a revenue growth of 32.5% year-over-year in Q4 FY2025. Here's the quick math on scale: these non-academic courses alone attracted approximately 918,000 student enrollments in Q4 FY2025 across about 60 cities. That volume proves they are executing on the promise of holistic development at scale. The company's strong balance sheet, holding roughly US$4.8 billion in cash, cash equivalents, and short-term investments as of Q2 FY2025, gives them the financial muscle to keep investing in high-quality teaching staff and curriculum development.

3. Leveraging Technology to Enhance Learning

The third pillar of their mission is leveraging technology to enhance the learning experience and expand access. This isn't just about having an online presence; it's about integrating intelligent learning systems and advanced technologies like artificial intelligence (AI) to personalize the educational journey.

The company's commitment to tech-driven quality is evident in their strategic investments and the success of their core educational revenues, which exclude the East Buy livestreaming business. Core educational revenues grew by 21.2% year-over-year in Q3 FY2025 to US$1,038.3 million, demonstrating that technology is a multiplier for their educational offerings. They use these platforms to offer similar education programs in an online format, ensuring that students outside major cities still get access to the same high-quality content. This tech-forward approach is essential for maintaining a competitive edge in the rapidly evolving Chinese education market, which is projected to grow significantly over the next few years.

New Oriental Education & Technology Group Inc. (EDU) Vision Statement

You're looking for the bedrock of New Oriental Education & Technology Group Inc.'s (EDU) strategy, and you should. Their mission and vision are more than just words; they map the company's pivot from a K-12 focus to a diversified, lifelong learning provider, a move that delivered a net income of US$371.7 million in fiscal year 2025. This shift is the key to understanding their future revenue guidance, which is projected to be in the range of US$5,145.3 million to US$5,390.3 million for fiscal year 2026. [cite: 2, 4 in first search, 2]

The company's vision is not a single, static sentence, but a blueprint for becoming the leading, comprehensive education group in China, centered on student growth and driven by technology. It's a pragmatic response to regulatory change, and honestly, a smart business model. Exploring New Oriental Education & Technology Group Inc. (EDU) Investor Profile: Who's Buying and Why?

Mission: Empowerment for a Lifetime

New Oriental's mission is clear: to inspire Chinese students of all ages to improve their lives and expand their horizons through a lifelong commitment to learning. This is about more than just test scores; it's about providing empowerment, inspiration, and a global horizon. This mission underpins their entire service catalog, from overseas study consulting to vocational training. In a country where educational excellence is paramount, this focus on holistic development is a powerful differentiator.

Vision Pillar 1: The Lifelong Educational Ecosystem

The core of New Oriental's near-term vision is building a comprehensive educational ecosystem that serves students from childhood through adulthood. They are positioned as a 'trusted teacher and advisor' for a lifetime. [cite: 8 in first search] As of August 31, 2025, their physical network was substantial, a defintely critical asset in a high-touch service industry:

• Operated 76 schools and 1,347 learning centers.
• Network spanned 69 cities across China.
• Employed over 41,800 teachers.

This massive footprint allows them to offer diverse educational programs, including language training and overseas study consulting, which saw strong growth, even as total net revenues for FY2025 hit US$4.90 billion. [cite: 1 in first search, 5 in first search]

Vision Pillar 2: Technological Innovation and Digital Reach

The vision demands being 'driven by technology,' which is where the company's famous pivot to e-commerce and digital content comes in. The success of their East Buy subsidiary, which leverages former teachers for livestreaming e-commerce, shows how they're using educational talent and technology to generate new revenue streams. This is smart capital allocation in a post-regulation environment.

Here's the quick math on customer commitment: Deferred revenue, which is cash collected upfront from customers for services yet to be delivered, was US$1,906.7 million as of August 31, 2025. [cite: 4 in first search] That's a massive vote of confidence in their digital and in-person offerings. They are also committed to integrating technology to enhance the learning experience and expand access to educational resources.

Core Values: The Guiding Principles

The company's philosophy, which acts as its core values, provides the cultural framework for its strategic execution. These principles ensure that the organization's focus remains on the student and broader societal impact, not just the bottom line. The four key components are:

• Lifelong Learning
• Global Vision
• Independent Personality
• Social Responsibility

These values are critical for maintaining their operating margin, which was 8.7% in fiscal year 2025. High-quality, values-driven education justifies premium pricing and helps retain the 41,800+ teaching staff. You need a strong culture to execute a difficult strategic pivot, and these values provide that anchor.

New Oriental Education & Technology Group Inc. (EDU) Core Values

You're looking to understand the true drivers behind New Oriental Education & Technology Group Inc.'s recent performance, and honestly, it always comes back to their core values. The company didn't just survive the seismic shifts in the education sector; it pivoted and thrived, posting a net income of $371.7 million for the fiscal year 2025. That kind of resilience is anchored in three clear principles: Educational Excellence, Student-Centric Success, and Technological Innovation.

My two decades as an analyst, including my time at a firm like Blackrock, tell me that values aren't just poster slogans; they're capital allocation guides. New Oriental Education & Technology Group Inc.'s actions, from its diverse program offerings to its tech investments, show a defintely clear path forward.

Educational Excellence and Diverse Programs

Educational Excellence, which translates to providing diverse, high-quality programs, is the bedrock of New Oriental Education & Technology Group Inc.'s business model. This value is why their total net revenues for the fiscal year 2025 reached approximately $4.90 billion. That's a massive figure that proves their ability to serve a wide market, not just one niche.

They offer a full-spectrum educational experience, from early childhood to adult learning. This is a smart diversification strategy that mitigates regulatory risk. They had a network of 76 schools and 1,347 learning centers as of August 31, 2025, which shows their physical footprint is still a core part of their delivery.

• Offer language training and test prep (SAT, TOEFL).
• Provide the POP Kids program for children as young as three.
• Include Adult Practical English and vocational courses.

This commitment to a lifetime of learning is what keeps their revenue stream sticky. You can read more about how they built this foundation here: New Oriental Education & Technology Group Inc. (EDU): History, Ownership, Mission, How It Works & Makes Money.

Student-Centric Success and Holistic Development

The core value of focusing on student success means New Oriental Education & Technology Group Inc. looks beyond just test scores; they are committed to holistic development. This is why their new educational business initiatives-which include non-academic tutoring-are so critical to their growth story. Here's the quick math: these new initiatives saw a revenue growth of 15.3% year-over-year in the first fiscal quarter of 2026.

This growth is fueled by massive student interest in their expanded offerings. In that same quarter, their non-academic tutoring courses attracted approximately 530,000 student enrollments across around 60 cities. That's half a million students choosing their programs not for a required test, but for broader personal enrichment and skill building. This pivot is a clear action tied directly to their value of promoting overall student development, not just academic performance. It's a smart move in a shifting market.

Technological Innovation and Digital Integration

Innovation, or leveraging technology, is the engine driving New Oriental Education & Technology Group Inc.'s efficiency and reach. They understand that technology isn't just a cost center; it's a way to scale quality education. This value is demonstrated by their significant investment in digital resources and their intelligent learning system.

The impact of this investment is tangible. The intelligent learning system and devices were adopted in around 60 cities, serving approximately 452,000 active paid users in the first fiscal quarter of 2026. That's a huge user base for a proprietary tech product, and it shows they are successfully turning a core value into a revenue-generating asset. This digital footprint is what allows the company to maintain a strong balance sheet and profitability rank, which GuruFocus rated at a solid 7/10 as of November 2025.

This tech focus also helps them adapt quickly, a necessary trait in the education sector. They are encouraging experimentation and creativity in teaching, which keeps their content relevant and engaging.