Mission Statement, Vision, & Core Values (2025) of Emami Limited.

An Overview of Emami Limited

An Overview of Emami Limited

Emami Limited, founded in 1974, has established itself as a prominent player in the Fast-Moving Consumer Goods (FMCG) sector in India. The company specializes in personal care and healthcare products, with a portfolio that includes well-known brands such as Fair and Handsome, BoroPlus, and Zandu Balm. Emami's focus on innovation and quality has driven its expansion both domestically and internationally. As of 2024, Emami reports a total sales revenue of approximately ₹3,200 crore, reflecting consistent demand for its flagship products.

Company's Financial Performance

In the latest financial reporting period, Emami Limited achieved a record-breaking revenue of ₹3,200 crore, marking a growth of 12% year-over-year. The growth was significantly supported by the increased sales of its core product lines, particularly in the personal care segment, which contributed around 65% of total revenue. Key highlights include:

• Net Profit: ₹450 crore, up by 15% compared to the previous year.
• EBITDA Margin: Increased to 25%, an improvement influenced by cost management and operational efficiencies.
• Return on Equity (ROE): Stood at 18%, reflecting effective utilization of equity capital.
• Debt-Equity Ratio: Maintained at a healthy 0.2, showcasing low financial leverage.

Emami's growth in market share is evident, with a notable expansion in international markets, particularly in the Middle East and Africa, contributing to 20% of the total sales. The company's strategic initiatives in product development and digital marketing have enhanced its brand visibility and consumer engagement.

Emami Limited as an Industry Leader

Emami Limited has positioned itself as one of the leading companies within the FMCG sector, driven by its diverse product offerings and strong brand equity. The company continues to innovate, responding to market trends and consumer preferences, which fosters its competitive advantage. Emami's commitment to sustainable growth and operational excellence further solidifies its standing in the market.

For those interested in understanding the full scope of Emami's success, further exploration into its strategic initiatives, brand developments, and market adaptability is encouraged.

Mission Statement of Emami Limited

Mission Statement of Emami Limited

Emami Limited's mission statement emphasizes a commitment to delivering high-quality products while enhancing customer satisfaction and fostering a supportive work environment. This statement serves as a guiding principle for the company's strategic initiatives and long-term goals.

Core Component 1: Quality Products

The first core component of Emami's mission statement highlights the importance of quality in product offerings. Emami Limited, known for its diverse portfolio in personal care and health products, maintains rigorous quality standards across its production processes.

As per the latest data from the company's annual report (FY 2022-23), Emami achieved a revenue of ₹2,883 crore, with a notable 9% growth in volume for its flagship brands such as BoroPlus and Fair and Handsome. The company consistently invests in quality control measures, including state-of-the-art production facilities and adherence to international quality certifications.

Core Component 2: Customer Satisfaction

The second essential component is customer satisfaction. Emami Limited actively seeks to understand and respond to consumer needs through continuous feedback mechanisms and market research. In FY 2022-23, the company launched several consumer-centric initiatives aimed at enhancing the overall customer experience.

According to a survey conducted in Q2 2023, 85% of consumers expressed satisfaction with Emami products, attributing this to the effectiveness and innovation in the company’s offerings. Furthermore, Emami invested ₹150 crore in marketing and consumer engagement activities to strengthen brand loyalty and awareness.

Core Component 3: Supportive Work Environment

The third core component focuses on fostering a supportive work environment. Emami Limited is committed to creating a workplace that promotes employee growth, diversity, and inclusion. The company implements various training programs and leadership development initiatives.

In 2023, Emami Limited reported a workforce of 1,500 employees, with a focus on increasing female representation in the workplace to 30% by 2025. Employee engagement surveys indicate a 78% satisfaction rate among employees, highlighting the effectiveness of the company’s HR practices.

Vision Statement of Emami Limited

Vision Statement Overview

Emami Limited's vision statement emphasizes their commitment to being a globally recognized player in the personal and healthcare sectors, focusing on delivering superior quality products that enhance customer well-being. This vision guides their strategic planning and operational objectives.

Global Recognition

As of 2024, Emami Limited seeks to strengthen its presence internationally. The company has expanded into over 60 countries, including key markets in Asia, Africa, and the Middle East. In the fiscal year 2023, the international business contributed approximately 21% to the total revenue, showcasing the effectiveness of their global strategy.

Commitment to Quality

Emami Limited prioritizes product quality as a core component of its vision. The company has implemented rigorous quality control measures across its production facilities. In 2023, Emami achieved a 98% customer satisfaction rate, indicating strong consumer trust in their product offerings. Additionally, they received various certifications, including ISO 9001:2015 for quality management systems.

Enhancing Customer Well-being

The company's vision highlights enhancing customer well-being through health-focused and innovative products. As of 2024, Emami's product portfolio includes over 300 SKUs in health and personal care. The health supplement segment alone reported a sales growth of 15% in 2023, reflecting the growing consumer trend towards health optimization.

Strategic Investments

Emami Limited plans to invest in research and development to drive innovation. For the fiscal year 2023, the company allocated approximately 5% of its revenue, which amounted to INR 170 crore, towards R&D initiatives. This investment aims to enhance product formulations and develop new offerings to meet evolving consumer needs.

Community Engagement

Emami's vision includes a strong commitment to corporate social responsibility (CSR). In 2023, the company invested around INR 25 crore in various community development programs, focusing on health, education, and environmental sustainability. The initiative reached over 1 million beneficiaries, reinforcing their dedication to social impact.

Financial Performance Table

Core Values of Emami Limited

Integrity

Integrity is a foundational value at Emami Limited, emphasizing honesty, transparency, and adherence to ethical practices across all operations. This commitment is crucial for maintaining trust with stakeholders.

In 2024, Emami Limited has reinforced its integrity through various initiatives, such as the implementation of a robust compliance framework, which includes regular audits and risk assessments. The company has achieved a 100% compliance rate in its internal audits for the fiscal year.

• Emami conducts annual training sessions on ethical practices for all employees, ensuring that 95% of its workforce is trained by the end of each year.
• Whistleblower policies are in place, which have resulted in 10 reported cases being addressed through appropriate channels in 2023.

Innovation

Innovation drives Emami Limited's growth strategy, enabling the company to adapt to market changes and consumer preferences. This core value fosters a culture that encourages creativity and the development of new products.

Emami has launched several innovative products in 2023, including the new herbal hair care line that contributed to a 15% increase in sales within the hair care segment. Research and Development (R&D) investment in 2023 amounted to ₹100 crores.

• The company holds over 150 patents related to its products, showcasing its commitment to innovation.
• Emami also initiated 5 collaborative projects with universities and research institutions in 2023 to enhance product development.

Customer Centricity

Customer centricity is integral to Emami Limited's business philosophy, ensuring that customer needs and preferences are at the forefront of decision-making processes. This core value is pivotal for building long-term relationships with consumers.

In 2023, Emami introduced a consumer feedback system that resulted in a customer satisfaction score of 88%. The company's market research initiatives have led to the successful launch of products tailored to specific demographic needs.

• Emami's customer engagement campaigns have reached over 10 million consumers in 2023 through digital platforms.
• The brand loyalty program has successfully enlisted 2 million members, contributing to a loyalty rate of 75%.

Social Responsibility

Social responsibility is a vital core value at Emami Limited, reflecting its commitment to sustainable practices and community development. This value underlines the importance of contributing positively to society and the environment.

In 2023, Emami invested ₹25 crores in various social initiatives, including health and wellness programs. The company has implemented sustainable sourcing practices, achieving a 30% reduction in its carbon footprint compared to 2022.

• Emami has partnered with local NGOs to improve education and livelihoods, positively impacting over 100,000 lives in 2023.
• The company has also launched a plastic waste management initiative that has recycled over 1,000 tonnes of plastic in 2023.

Excellence

Excellence is a core value that drives Emami Limited towards achieving the highest standards in product quality and operational efficiency. This dedication is essential for maintaining its competitive edge.

In 2023, Emami achieved a product quality compliance rate of 99%, reflecting its rigorous quality control processes. The company has also streamlined its supply chain logistics, reducing delivery times by 20%.

• Emami's commitment to excellence is evident in its numerous awards, including the Best FMCG Brand Award at the 2023 India Brand Excellence Awards.
• The company’s manufacturing facilities are certified with ISO 9001, highlighting its dedication to quality management.