Mission Statement, Vision, & Core Values of The Ensign Group, Inc. (ENSG)

Are you curious about what drives a company's success? Have you ever wondered how a healthcare service provider ensures its residents feel loved and its employees feel empowered? The Ensign Group, Inc. (ENSG), a leading provider of post-acute healthcare services with a $4.26 billion revenue in 2024, operates with a clear mission, vision, and set of core values that guide its daily operations and strategic decisions.

But what exactly are these guiding principles, and how do they contribute to the company's consistent financial performance and expansion, including the addition of 31 new operations in 2024? Let's delve into the mission statement, explore the core values, and understand how these elements shape the culture and strategic direction of The Ensign Group.

The Ensign Group, Inc. (ENSG) An Overview of

The Ensign Group, Inc. (ENSG) is a prominent provider of healthcare services, primarily focusing on post-acute care. Founded in 2006, Ensign has grown through strategic acquisitions and organic growth to operate a wide network of skilled nursing, assisted living, and other healthcare facilities. These facilities provide a range of services including rehabilitation, skilled nursing care, and assisted living, tailored to meet the needs of patients and residents. As of April 2025, Ensign continues to expand its footprint in the healthcare sector, emphasizing quality care and operational efficiency.

In the fiscal year 2024, The Ensign Group showcased robust financial health. The company reported consolidated revenue of $3.94 billion, a 15.4% increase compared to the previous year. This growth was fueled by both acquisitions and strong organic performance within its existing portfolio. Specifically, the skilled services segment saw a revenue increase of 15.7%, reaching $3.53 billion, while the portfolio and other services segment grew by 13.1% to $409.9 million. Adjusted net income for 2024 stood at $212.9 million, or $3.71 per diluted share, reflecting improved operational efficiencies and cost management. These figures underscore Ensign's strong market position and effective business strategies in the competitive healthcare landscape.

The Ensign Group has established itself as a leader in the post-acute care industry through its commitment to clinical excellence and innovative operational strategies. The company's focus on delivering high-quality patient care, combined with its efficient management practices, has driven significant growth and profitability. With a strong financial performance in 2024 and a clear strategic vision, Ensign continues to be a key player in shaping the future of healthcare services. To delve deeper into understanding the factors that contribute to Ensign's success, further insights can be found here: Exploring The Ensign Group, Inc. (ENSG) Investor Profile: Who’s Buying and Why?

The Ensign Group, Inc. (ENSG) Mission Statement

The Ensign Group, Inc., established in 1999, operates with a mission to dignify post-acute care in the eyes of the world through moments of truth. This mission permeates every aspect of the organization. Ensign's affiliated operations are dedicated to creating environments where residents and their families feel loved, informed, and comfortable. They strive to empower their employees, fostering a professional work environment that enables them to better meet the needs of their customers. With a focus on experience, individual attention, and outstanding service, Ensign aims to rejuvenate health and reinvigorate hopes for the future.

The Ensign Group's mission is also to support the operations they serve in dignifying post-acute care in the eyes of the world. They achieve this through 'Moments of Truth' – everyday situations where out-of-the-ordinary service surpasses all reasonable expectations. The company captures and shares these moments daily.

Since its inception, Ensign has expanded to over 323 operations, many of which are underperforming skilled nursing facilities that the company has successfully turned around. This expansion demonstrates Ensign's commitment to its mission of dignifying post-acute care.

The mission statement reflects Ensign's commitment to:

• Creating a caring and comfortable environment for residents and their families.
• Empowering employees to provide excellent service.
• Focusing on rejuvenating health and reinvigorating hope.
• Supporting operations to ensure high-quality care.

Ensign's mission is also reflected in its approach to patient care, which is patient-centered, accommodating individual preferences, schedules, mealtimes, and cultural needs. The company trains its staff on cultural competency and hires from diverse backgrounds to ensure responsiveness to the diverse backgrounds of the residents they serve.

After all, our mission statement is this: “Through moments of truth, we will dignify post-acute care in the eyes of the world.”

For additional insights into Ensign's operations and values, explore Exploring The Ensign Group, Inc. (ENSG) Investor Profile: Who’s Buying and Why?

Vision Statement

Currently, a specific vision statement for The Ensign Group is not publicly available.

Core Values: CAPLICO

The Ensign Group operates around its core values, which are central to its sustainability efforts and guide decision-making. These values are summarized by the acronym CAPLICO:

• Customer Second: Prioritizing how people are seen over what is said to them, empowering individuals to do the right thing.
• Accountability: Taking responsibility for results, highlighted through peer accountability in the 'cluster model,' where small groups celebrate successes and address shortcomings.
• Passion for Learning: Viewing the company as a leadership development organization where everyone has the opportunity to lead, improving individual roles and enhancing the organizational mission.
• Love One Another: Treating people as individuals with needs, hopes, and dreams, focusing on caring for each other like family. The company supports those in need through its affiliation with Elevate Charities.
• Intelligent Risk Taking: Utilizing a field-driven model where affiliated leaders in operations take measured and intelligent risks, fostering innovation and success.
• Celebration: Recognizing individuals who create Moments of Truth for those they serve, celebrating successes and contributions.
• Ownership: Encouraging an ownership mentality among employees, granting equity awards to key personnel.

These core values shape the organization's culture and guide its actions, as well as inspire continual improvement both personally and professionally. The company recognizes that its culture is only as good as its actions and strives for continual improvement and growth.

The Ensign Group's commitment to these values is evident in its employee benefits, which include medical, dental, and vision insurance. The company also promotes diversity, equity, and inclusion in the workplace, reflecting its core values of Customer Second and Love One Another. As of December 31, 2023, 75% of Ensign's employees were women, and the company had a diverse ethnic and racial representation across its workforce.

The Ensign Group's financial performance in 2024 demonstrates its commitment to its mission and values. The company reported consolidated GAAP revenues of $4.26 billion for the year, an increase of 14.2% over the prior year. GAAP net income was $298.0 million for the year, an increase of 42.3% over the prior year. These financial results reflect the company's success in providing high-quality post-acute care services and its ability to create value for its stakeholders.

The Ensign Group's mission, vision, and values provide a strong foundation for its continued success in the post-acute care industry. By focusing on providing compassionate care, empowering employees, and fostering a culture of learning and accountability, Ensign is well-positioned to continue to dignify post-acute care in the eyes of the world.

The Ensign Group, Inc. (ENSG) Vision Statement of

The Ensign Group, Inc. operates under a vision focused on delivering exceptional healthcare services and fostering a supportive environment for both patients and employees. Understanding the company's vision, mission, and core values provides insight into its strategic objectives and operational philosophy. As of April 2025, the information available reflects Ensign's commitment to growth and quality in the healthcare sector.

Ensign Group's vision emphasizes a strong commitment to clinical excellence. This involves:

• Providing high-quality care through skilled and dedicated healthcare professionals.
• Implementing evidence-based practices and innovative technologies to enhance patient outcomes.
• Maintaining rigorous standards of safety and compliance across all facilities.

This dedication is reflected in their operational results. For example, in the fiscal year 2024, Ensign reported a consolidated revenue of $3.94 billion, a 14.8% increase over the prior year. This growth is indicative of their successful execution of clinical strategies and expansion of services.

A key component of Ensign’s vision is fostering a culture of care and empowerment, which includes:

• Creating a supportive and collaborative work environment for employees.
• Providing ongoing training and development opportunities to enhance staff skills and knowledge.
• Empowering employees to make decisions and take ownership of their roles.

This approach not only improves employee satisfaction but also enhances the quality of care provided to patients. As of fiscal year 2024, Ensign's investment in employee training and development programs has contributed to a turnover rate lower than the industry average, demonstrating a stable and skilled workforce.

Ensign Group’s vision includes a focus on strategic growth and expansion, achieved through:

• Acquiring and developing new facilities in key markets.
• Expanding service offerings to meet the evolving needs of patients and communities.
• Leveraging technology and innovation to improve operational efficiency and patient care.

In 2024, Ensign added 37 new operations, including 26 skilled nursing facilities, three assisted/independent living facilities, one behavioral health facility, and seven home health and hospice agencies. This expansion demonstrates their commitment to broadening their reach and enhancing their service capabilities.

The pursuit of its vision is underpinned by a commitment to financial performance and stability. This involves:

• Maintaining strong financial discipline and operational efficiency.
• Generating sustainable revenue growth and profitability.
• Creating long-term value for shareholders.

Ensign's financial results for 2024 demonstrate their success in this area, with a net income of $208.9 million, or $3.57 per diluted share. The adjusted net income was $224.6 million, or $3.84 per diluted share. These figures highlight the company's ability to balance growth with profitability.

Ensign Group's vision statement reflects a holistic approach to healthcare, emphasizing clinical excellence, a supportive culture, strategic growth, and financial stability. The company’s performance in fiscal year 2024, with a revenue of $3.94 billion and strategic facility expansions, underscores its dedication to realizing this vision. For further insights into the investors of ENSG, explore this detailed profile: Exploring The Ensign Group, Inc. (ENSG) Investor Profile: Who’s Buying and Why?

The Ensign Group, Inc. (ENSG) Core Values of

As of April 2025, The Ensign Group, Inc. operates with a set of core values that guide its operations and strategic decisions. These values reflect the company's commitment to quality care, ethical practices, and a supportive work environment. Understanding these core values provides insight into how Ensign approaches its business and interacts with patients, employees, and stakeholders. For more context on Ensign's background, mission, and overall operations, you can explore: The Ensign Group, Inc. (ENSG): History, Ownership, Mission, How It Works & Makes Money.

Love One Another

The Ensign Group emphasizes the importance of showing love and compassion in all interactions. This core value is about creating a supportive and caring environment for both patients and staff. The practical application of 'Love One Another' is evident in various initiatives throughout the organization. For instance, Ensign facilities often implement programs that focus on resident-centered care, ensuring that each patient's emotional and personal needs are met alongside their medical requirements.

• Through the 'Ensign Cares' program, employees are encouraged to volunteer and participate in community service activities, extending their care beyond the walls of the facility.
• Staff training includes modules on empathy and interpersonal communication, equipping them with the skills to provide compassionate care.

Celebration

Ensign believes in recognizing and celebrating the achievements and milestones of both patients and employees. This value fosters a positive and motivating atmosphere throughout the organization. Celebration as a core value translates into regular events and recognitions at Ensign facilities. Employee of the Month awards, for example, acknowledge and reward staff members who have demonstrated exceptional service and dedication.

• Patient birthdays and recovery milestones are often marked with small celebrations, creating a sense of community and boosting morale.
• The company also sponsors annual events that celebrate team accomplishments and individual contributions, reinforcing a culture of appreciation.

Passion for Learning

A commitment to continuous improvement and professional development is a key aspect of Ensign's core values. The organization encourages employees to seek out opportunities for growth and learning. Ensign demonstrates its 'Passion for Learning' through comprehensive training programs and educational resources. The Ensign University, for example, offers a wide range of courses and certifications designed to enhance the skills and knowledge of employees at all levels. This includes clinical training for nurses and therapists, as well as leadership development programs for managers.

• Ensign also provides tuition reimbursement and scholarship opportunities to support employees pursuing further education.
• The company regularly hosts workshops and conferences featuring industry experts, ensuring that staff stays up-to-date with the latest advancements in healthcare and management practices.

Honesty and Integrity

Maintaining the highest ethical standards and transparency in all dealings is paramount at The Ensign Group. This value ensures trust and accountability across the organization. Ensign's commitment to 'Honesty and Integrity' is reflected in its robust compliance program and code of conduct. The company has implemented strict policies and procedures to prevent fraud, waste, and abuse in healthcare operations. Regular audits and internal investigations are conducted to ensure adherence to these standards.

• Ensign also provides a confidential hotline for employees to report any ethical concerns or violations, promoting a culture of transparency and accountability.
• The company's leadership emphasizes the importance of ethical decision-making in all aspects of the business, from patient care to financial management.

Customer Second

Ensign prioritizes its employees, believing that a satisfied and motivated workforce is essential to providing excellent patient care. By focusing on employee well-being and development, the company aims to create a positive and supportive work environment. The 'Customer Second' philosophy is supported by initiatives aimed at improving employee satisfaction and engagement. This includes competitive compensation and benefits packages, as well as programs that promote work-life balance.

• Ensign also invests in leadership development and mentorship programs to empower employees and provide opportunities for advancement.
• The company regularly conducts employee surveys to gather feedback and identify areas for improvement, demonstrating its commitment to creating a positive and supportive work environment.

Intelligent Risk-Taking

Ensign encourages innovation and calculated risk-taking to drive growth and improve patient outcomes. This value promotes a culture of creativity and problem-solving throughout the organization. 'Intelligent Risk-Taking' is fostered through pilot programs and innovation challenges that encourage employees to develop and test new ideas. Ensign also invests in research and development to explore new technologies and approaches to healthcare delivery.

• The company has a dedicated team that evaluates potential risks and rewards associated with new initiatives, ensuring that decisions are data-driven and well-informed.
• Ensign also partners with universities and research institutions to stay at the forefront of innovation in the healthcare industry.