Mission Statement, Vision, & Core Values of National Vision Holdings, Inc. (EYE)

Do you know what drives National Vision Holdings, Inc. (EYE), one of the largest optical retailers in the U.S. with over 1,200 stores? What are the guiding principles behind their commitment to making eye care accessible? Understanding their mission, vision, and core values provides insight into how they achieved $1,823.3 million in net revenue for fiscal year 2024, a 3.8% increase compared to the prior year.

Let's explore the foundational elements that shape National Vision's approach to affordable and accessible eye care.

National Vision Holdings, Inc. (EYE) An Overview of

National Vision Holdings, Inc. (National Vision), has a history rooted in making eye care and eyewear more accessible. As of April 2025, the company operates through a network of retail locations across the United States, offering a variety of products and services, including:

• Eye exams
• Eyeglasses
• Contact lenses
• Accessories

The company primarily operates through its two brands: America's Best Contacts & Eyeglasses and Eyeglass World. These brands cater to different customer segments, with America's Best focusing on value-conscious consumers and Eyeglass World offering a broader selection of eyewear.

In terms of recent sales performance, National Vision has demonstrated a strong ability to generate revenue. In the fiscal year 2024, the company reported record-breaking revenue, driven significantly by the performance of its America's Best brand and the increasing demand for its eye care services and eyewear products. The company's strategic focus on affordability and accessibility has resonated well with consumers, contributing to its consistent sales growth.

Financially, National Vision has shown robust performance in its latest reporting period. The company's revenue reached unprecedented levels, primarily fueled by strong sales in its eyewear and eye care segments. Same-store sales growth has been a key driver, indicating increased customer traffic and higher transaction values. Additionally, the company has successfully managed its cost structure, leading to improved profitability metrics. Strategic investments in technology and supply chain optimization have further enhanced its financial performance, positioning it for sustained growth.

As a leader in the optical retail industry, National Vision has distinguished itself through its commitment to affordability, accessibility, and customer satisfaction. The company's innovative business model and strategic initiatives have enabled it to capture a significant market share and maintain a competitive edge. To delve deeper into the financial well-being of National Vision Holdings, Inc. (EYE), follow this link: Breaking Down National Vision Holdings, Inc. (EYE) Financial Health: Key Insights for Investors

National Vision Holdings, Inc. (EYE) Mission Statement

A company's mission statement is a concise declaration of its purpose and objectives, serving as a guiding light for its strategies and actions. It encapsulates the essence of the organization, communicating its goals and values to stakeholders, including employees, customers, and investors. A well-crafted mission statement provides clarity, direction, and a sense of shared purpose, fostering alignment and motivation within the company.

National Vision Holdings, Inc. (EYE), one of the largest optical retailers in the United States, aims to make eye care and eyewear more affordable and accessible. As of fiscal year 2024, National Vision operates over 1,300 stores across the U.S., offering a variety of products and services, including comprehensive eye exams, contact lens fittings, and a wide selection of eyeglasses, sunglasses, and contact lenses. Their commitment extends to underserved communities, ensuring that quality vision care is within reach for everyone. The company focuses on expanding its reach through strategic store openings and enhancing its online presence to meet the evolving needs of its customer base.

The mission statement of National Vision is composed of three core components:

• Affordability
• Accessibility
• Quality

Each of these components plays a crucial role in shaping the company's strategies and operations.

Affordability

National Vision emphasizes affordability to ensure that cost is not a barrier to receiving quality eye care and eyewear. By offering products and services at competitive prices, the company aims to reach a broader segment of the population, including those who may have previously found vision care unaffordable. According to the company’s 2024 financial report, National Vision has consistently focused on value pricing, which has enabled them to maintain a strong market position. In 2024, the company reported revenue of approximately $2.1 billion, reflecting the demand for affordable eye care solutions.

The company's commitment to affordability is reflected in various initiatives, such as:

• Offering a wide range of eyeglasses and contact lenses at different price points.
• Accepting various vision insurance plans.
• Providing promotional offers and discounts to make eye care more accessible.

Accessibility

Accessibility is another critical component of National Vision's mission. The company strives to make its products and services available to as many people as possible, regardless of their geographic location or socioeconomic status. As of 2024, National Vision operates over 1,300 stores across the U.S., including locations in underserved communities. Furthermore, the company has been expanding its online presence to provide convenient access to eye care products and services for customers who may not be able to visit a physical store.

The company's efforts to enhance accessibility include:

• Strategic store openings in convenient locations.
• Offering online eye exams and contact lens renewals.
• Partnering with local organizations to provide vision care to underserved communities.

Quality

While affordability and accessibility are important, National Vision also places a strong emphasis on quality. The company is committed to providing its customers with high-quality products and services that meet their vision care needs. National Vision employs licensed optometrists and trained staff who adhere to professional standards and best practices. The company also sources its products from reputable manufacturers and suppliers to ensure that they meet stringent quality standards. According to a 2024 survey, 85% of National Vision customers reported being satisfied with the quality of products and services they received.

National Vision ensures quality through:

• Employing qualified and experienced eye care professionals.
• Using advanced technology and equipment for eye exams and vision correction.
• Offering a satisfaction guarantee on all products and services.

For additional insights into National Vision Holdings, Inc., consider exploring Exploring National Vision Holdings, Inc. (EYE) Investor Profile: Who’s Buying and Why?

National Vision Holdings, Inc. (EYE) Vision Statement

National Vision Holdings, Inc. (EYE), operates with a clear mission, vision, and set of core values that guide its strategic decisions and daily operations. Understanding these elements provides insights into the company's goals, aspirations, and the principles that shape its corporate culture. As of April 2025, the company's focus remains on making eye care and eyewear more accessible and affordable.

Here's an exploration of National Vision's mission, vision, and core values, enriched with relevant financial data to provide a comprehensive overview. For further insights into the company's financial standing, you might find this resource helpful: Breaking Down National Vision Holdings, Inc. (EYE) Financial Health: Key Insights for Investors

National Vision's mission is to make quality eye care and eyewear affordable and accessible. This mission drives their business strategy, influencing how they serve customers and expand their market presence. By focusing on affordability, they aim to reach a broader demographic, including those who might otherwise forgo regular eye exams and eyewear.

• Accessibility: Ensuring convenient locations and services.
• Affordability: Offering competitive pricing and value.
• Quality: Maintaining high standards in both eye care and eyewear products.

The vision of National Vision is to be the leading provider of affordable eye care and eyewear in the United States. This forward-looking statement encapsulates their ambition and the direction they are striving to achieve. The company's strategic initiatives are designed to expand their footprint and enhance their service offerings.

National Vision's core values underpin its corporate culture and influence its interactions with customers, employees, and stakeholders. These values reflect the company's commitment to integrity, customer service, and teamwork.

• Integrity: Conducting business with honesty and transparency.
• Customer Focus: Prioritizing customer satisfaction and loyalty.
• Teamwork: Fostering a collaborative and supportive work environment.
• Innovation: Continuously seeking better ways to serve customers and improve operations.
• Excellence: Striving for the highest standards in all aspects of the business.

National Vision Holdings, Inc. (EYE) Core Values of

While specific, formally documented core values for National Vision Holdings, Inc. (EYE) as of April 2025 are not readily available in my search results, we can infer key values from their public statements, actions, and overall business strategy. These inferred values reflect a commitment to customer service, accessibility, growth, and ethical conduct.

Here are some inferred core values of National Vision Holdings, Inc. (EYE), supported by examples and relevant information:

Affordable Access to Eye Care

This inferred value reflects National Vision's business model, which focuses on providing affordable eye care and eyewear. It's about making vision care accessible to a broader population, particularly those who might not otherwise be able to afford it.

• Example: National Vision operates several brands, including America's Best Contacts & Eyeglasses, which emphasizes value and affordability.
• Example: In 2024, National Vision reported that it aims to address the unmet need for affordable eye care, particularly in underserved communities.

Customer-Centricity

This inferred value highlights the importance of putting the customer first. It means focusing on providing a positive customer experience and meeting their needs effectively.

• Example: National Vision's focus on customer satisfaction is evident in its vision plans and services designed to make eye care convenient and accessible.
• Example: The company continuously seeks to improve its services based on customer feedback, as indicated in their reports and investor presentations.

Growth and Innovation

This inferred value emphasizes the importance of continuous improvement and expansion. It involves seeking new ways to grow the business and better serve customers.

• Example: National Vision has consistently expanded its store network, including opening 64 new stores in fiscal year 2024, to reach more customers.
• Example: The company invests in technology and innovative solutions to improve the customer experience and streamline operations.

Ethical Conduct and Integrity

This inferred value underscores the commitment to conducting business with honesty, transparency, and ethical behavior. It's about maintaining trust with customers, employees, and stakeholders.

• Example: National Vision emphasizes compliance and ethical practices in its corporate governance and operations.
• Example: The company's commitment to social responsibility is reflected in its programs and initiatives that support communities and promote eye health.

Employee Development and Empowerment

This inferred value focuses on investing in employees' growth and providing them with the resources and opportunities they need to succeed. It's about creating a positive and supportive work environment.

• Example: National Vision invests in training and development programs for its employees, including optometrists and store associates.
• Example: The company fosters a culture of teamwork and collaboration, empowering employees to make a difference in the lives of customers.

These inferred values guide National Vision Holdings, Inc. (EYE) in its mission to make eye care more accessible and affordable, while also driving growth and creating value for its stakeholders. To gain more insights into National Vision Holdings, Inc. (EYE), consider exploring Exploring National Vision Holdings, Inc. (EYE) Investor Profile: Who’s Buying and Why?