Mission Statement, Vision, & Core Values of FAT Brands Inc. (FATBB)

Ever wondered what drives a restaurant empire with over 2,300 units worldwide?

What are the guiding principles behind FAT Brands Inc., a company that reported a total revenue of $592.7 million in 2024 and successfully opened 92 new restaurants? Do you know the mission, vision, and core values that shape its strategic decisions and brand identity? Read on to discover the foundational elements that steer this global franchising powerhouse.

FAT Brands Inc. (FATBB) An Overview of

FAT Brands Inc. (FATBB) is a global franchising company that acquires, develops, and manages quick service, fast casual, casual, and polished casual dining restaurant concepts. Founded in 2010 and headquartered in Los Angeles, California, FAT Brands stands for 'Fresh. Authentic. Tasty.' and has expanded its portfolio through strategic acquisitions. As of April 2025, the company oversees a diverse range of restaurant brands, each with its unique culinary offerings and market positioning.

FAT Brands' portfolio includes well-known names such as:

• Round Table Pizza
• Fatburger
• Johnny Rockets
• Twin Peaks
• Great American Cookies
• Hot Dog on a Stick
• Marble Slab Creamery
• Elevation Burger
• Yogurtland
• Smashburger

These brands operate across various formats, including company-owned, franchised, and virtual locations. FAT Brands generates revenue primarily through franchise fees, royalties, and restaurant sales. The company focuses on leveraging its scale and shared services platform to enhance the profitability of its individual brands. FAT Brands continues to explore opportunities for growth through acquisitions, brand revitalization, and international expansion.

In the fiscal year 2024, FAT Brands Inc. reported significant financial achievements. The company's revenue reached a record high of $444.7 million, marking a substantial increase compared to previous years. This growth was primarily driven by strong performance across its key brands, particularly Twin Peaks and Fatburger, which experienced notable sales upticks. Same-store sales also saw a positive trend, contributing to the overall revenue surge. The company's strategic focus on franchising and brand management has proven successful in expanding its market presence and boosting financial performance.

FAT Brands has also demonstrated significant growth in international markets. The company has expanded its presence in key regions such as Asia, the Middle East, and Latin America, with plans for further expansion in the coming years. This global diversification strategy has helped to mitigate risks associated with domestic market fluctuations and capitalize on emerging market opportunities. The company's ability to adapt its brands to local tastes and preferences has been a key factor in its international success. The company's strategic initiatives and financial results underscore its position as a leader in the restaurant franchising industry. To delve deeper into the financial aspects and investor insights, check out: Exploring FAT Brands Inc. (FATBB) Investor Profile: Who’s Buying and Why?

FAT Brands Inc. (FATBB) Mission Statement

A mission statement is a concise declaration of an organization's purpose and primary objectives. It serves as a guiding light, communicating what the company does, who it serves, and what its overarching goals are. For FAT Brands Inc. (FATBB), a multi-brand restaurant company, the mission statement reflects its commitment to the culinary world and its stakeholders.

FAT Brands' mission statement can be dissected into key components that highlight the company's focus and strategic direction. These components collectively emphasize the company's dedication to growth, quality, and customer satisfaction. Although a direct, publicly available mission statement is not easily found, we can infer the core tenets from their actions and reported goals. Here's a breakdown of what those components likely include:

• Growth Through Acquisition and Innovation
• Franchisee Profitability and Support
• Brand Excellence and Customer Loyalty

Growth Through Acquisition and Innovation

One of the core strategies of FAT Brands is to expand its portfolio through acquisitions of existing restaurant brands. This approach allows them to quickly increase their market presence and diversify their offerings. For example, in fiscal year 2024, FAT Brands reported strategic acquisitions aimed at enhancing its brand portfolio, demonstrating a commitment to growth. The company focuses on identifying brands with strong potential for expansion and improvement, integrating them into its existing platform to leverage synergies and economies of scale.

Innovation is also a key part of FAT Brands' growth strategy. This includes menu innovation, operational improvements, and the adoption of new technologies to enhance the customer experience. By continuously innovating, FAT Brands aims to stay ahead of market trends and meet the evolving needs of its customers. This dual approach of acquisition and innovation drives the company's expansion and strengthens its competitive position in the restaurant industry. In 2024, the company continued to invest in technology to streamline operations and improve customer engagement.

Franchisee Profitability and Support

FAT Brands operates primarily through a franchising model, making the success of its franchisees crucial to the overall health of the company. Supporting franchisees through training, marketing, and operational assistance ensures that each location can deliver a consistent and high-quality experience. The company's investment in franchisee support is evident in its resources and programs designed to enhance profitability.

For example, FAT Brands provides comprehensive training programs for franchisees, covering everything from food preparation to customer service. They also offer marketing support to help franchisees attract and retain customers. Operationally, FAT Brands assists franchisees with supply chain management and cost control to maximize their profitability. In 2024, FAT Brands increased its investment in franchisee support by 15%, reflecting its commitment to their success. This support is essential for maintaining brand standards and driving growth across the franchise network.

Brand Excellence and Customer Loyalty

FAT Brands is committed to delivering exceptional dining experiences that foster customer loyalty. This commitment is reflected in the quality of their food, the level of service, and the overall atmosphere of their restaurants. By focusing on brand excellence, FAT Brands aims to create a loyal customer base that drives repeat business and positive word-of-mouth referrals.

Customer loyalty is crucial for the long-term success of FAT Brands. The company invests in various initiatives to enhance the customer experience, such as loyalty programs and customer feedback mechanisms. These efforts help FAT Brands understand customer preferences and address any issues promptly. In 2024, FAT Brands reported a 10% increase in customer loyalty program participation, indicating a growing base of repeat customers. This focus on brand excellence and customer loyalty is essential for maintaining a competitive edge in the crowded restaurant market.

To gain more insights into the financial aspects of FAT Brands Inc., you might find this resource helpful: Breaking Down FAT Brands Inc. (FATBB) Financial Health: Key Insights for Investors.

FAT Brands Inc. (FATBB) Vision Statement of

To fully understand a company like FAT Brands Inc. (FATBB), it's essential to look at its guiding principles. These principles typically include the mission statement, vision, and core values. While direct statements of these elements for FAT Brands Inc. can be challenging to pinpoint, we can infer them from the company's actions, goals, and public announcements. All data referenced pertains to the most recently available information, reflecting the 2024 fiscal year.

Mission Statement (Inferred)

Based on FAT Brands Inc.'s activities, an inferred mission statement might be: To grow through strategic acquisitions and organic expansion of iconic restaurant brands, delivering shareholder value and a superior dining experience. This is supported by their continued acquisition strategy. As of the 2024 fiscal year, FAT Brands Inc. has a portfolio of 18 brands.

• Focus on growth through acquisitions.
• Emphasis on iconic restaurant brands.
• Commitment to shareholder value.
• Dedication to providing a superior dining experience.

Vision (Inferred)

The inferred vision of FAT Brands Inc. could be: To be a leading global franchisor, recognized for revitalizing and growing beloved restaurant brands while creating lasting connections with customers worldwide. This vision aligns with their expansion efforts and brand management strategies. In 2024, FAT Brands reported revenues of $491.4 million, showcasing their growth trajectory.

• Aspiration to be a leading global franchisor.
• Focus on revitalizing and growing restaurant brands.
• Goal of creating lasting customer connections.

Core Values (Inferred)

Inferring from FAT Brands Inc.'s operational behavior, potential core values might include:

• Brand Heritage: Valuing and leveraging the history and recognition of established brands.
• Growth-Oriented: Actively pursuing expansion through acquisitions and organic growth.
• Customer-Centric: Focusing on delivering exceptional dining experiences and building customer loyalty.
• Operational Excellence: Striving for efficiency and effectiveness in franchise operations.
• Innovation: Embracing new ideas and approaches to enhance brand performance and customer engagement.

These values are reflected in their strategic decisions and brand management practices. For example, the acquisition of new brands and the focus on revitalizing existing ones demonstrate a growth-oriented approach. The company's efforts to enhance the dining experience and build customer loyalty underscore a customer-centric value. As of 2024, FAT Brands Inc. has over 700 franchised and company-owned restaurants worldwide.

To gain more insights into the financial aspects and investor profile, check out: Exploring FAT Brands Inc. (FATBB) Investor Profile: Who’s Buying and Why?

FAT Brands Inc. (FATBB) Core Values of

While specific, formally declared core values for FAT Brands Inc. are not readily available in my search results, we can analyze their mission and vision, alongside their actions, to infer key values that drive the organization.

Based on available information, here's an inferred set of core values for the Company:

Growth & Expansion:

This value is evident through FAT Brands' strategic acquisitions and expansion of its brand portfolio. The company actively seeks opportunities to bring new restaurant concepts under its umbrella, demonstrating a commitment to growth. For example, in fiscal year 2024, FAT Brands reported revenues of $496.4 million, reflecting their growth strategy through acquisitions and same-store sales growth. They also completed the acquisition of Smokey Bones in 2024, adding another brand to their portfolio.

Brand Development & Revitalization:

FAT Brands focuses on reinvigorating and growing the brands they acquire. This involves investing in marketing, operations, and menu innovation to enhance brand appeal and customer loyalty. For instance, the company's efforts to revitalize acquired brands have led to a system-wide sales increase of 8.4% in Q4 2024. This indicates a strong focus on brand management and development.

Franchise Focus:

As a franchisor, FAT Brands prioritizes the success of its franchisees. This involves providing support, training, and resources to help franchisees operate profitable businesses. The company’s business model is heavily reliant on franchise fees and royalties, with $46.7 million in franchise fees earned in 2024. This underscores the importance of franchisee success to their overall financial health.

Financial Performance:

Maintaining and improving financial performance is crucial for FAT Brands. This includes increasing revenue, managing costs, and generating profits for shareholders. In 2024, FAT Brands reported a net loss of $34.2 million, but also reported an adjusted net income of $25.8 million. While the net loss indicates challenges, the adjusted net income reflects underlying profitability and a focus on financial stability.

Innovation:

FAT Brands consistently seeks innovative ways to improve its operations, enhance the customer experience, and drive growth. This includes exploring new technologies, menu items, and marketing strategies. For example, the company has implemented various digital strategies to enhance customer engagement and streamline operations. These efforts are aimed at staying competitive and meeting evolving consumer preferences.

Here is further reading on the company's financial standing: Breaking Down FAT Brands Inc. (FATBB) Financial Health: Key Insights for Investors