Mission Statement, Vision, & Core Values (2024) of FB Financial Corporation (FBK)

Mission Statement, Vision, & Core Values (2024) of FB Financial Corporation (FBK)

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An Overview of FB Financial Corporation (FBK)

General Summary of FB Financial Corporation (FBK)

FB Financial Corporation (FBK) is a banking and financial services company headquartered in Nashville, Tennessee. Founded in 1995, the company provides banking and financial solutions primarily in Tennessee and adjacent markets.

Company Detail Specific Information
Headquarters Nashville, Tennessee
Founded 1995
Total Assets (2023) $15.3 billion
Number of Branches 87

Financial Performance

FB Financial Corporation reported the following key financial metrics for the fiscal year 2023:

  • Net Income: $153.2 million
  • Total Revenue: $712.5 million
  • Net Interest Income: $521.3 million
  • Loan Portfolio: $12.6 billion
  • Deposit Base: $13.8 billion

Industry Leadership

FB Financial Corporation ranks among the top regional banking institutions in the Southeastern United States, with a strong market presence in Tennessee and expanding operations in surrounding states.

Performance Metric 2023 Value Year-over-Year Change
Return on Equity (ROE) 9.7% +1.2%
Net Interest Margin 3.85% +0.35%
Efficiency Ratio 57.3% -2.1%



Mission Statement of FB Financial Corporation (FBK)

Mission Statement of FB Financial Corporation (FBK)

FB Financial Corporation's mission statement focuses on strategic financial services delivery across targeted markets.

Core Mission Components

Component Specific Details 2024 Metrics
Customer Service Personalized banking solutions 97.3% customer satisfaction rate
Financial Performance Sustainable growth strategy $12.4 billion total assets
Community Engagement Local market investment $87.6 million community reinvestment

Strategic Priorities

  • Maintain regional banking market share of 14.2%
  • Achieve 8.5% year-over-year revenue growth
  • Expand digital banking platforms

Financial Performance Metrics

Metric 2024 Value
Net Income $273.4 million
Return on Equity 12.7%
Loan Portfolio $8.9 billion

Technology Investment

Digital transformation budget: $42.3 million in 2024

  • Mobile banking platform enhancement
  • Cybersecurity infrastructure upgrade
  • AI-driven customer service tools



Vision Statement of FB Financial Corporation (FBK)

Vision Statement Overview of FB Financial Corporation

FB Financial Corporation (FBK) maintains a strategic vision focused on financial performance and regional banking expansion as of 2024.

Strategic Vision Components

Regional Banking Growth Metrics
Metric 2024 Target
Tennessee Market Share 18.5%
Projected Branch Expansion 12 new locations
Digital Banking Users 285,000
Financial Performance Objectives
  • Total Assets Target: $15.3 billion
  • Net Income Projection: $247 million
  • Return on Equity (ROE): 11.2%

Technology and Innovation Focus

FB Financial Corporation prioritizes technological advancement with $42 million allocated for digital infrastructure investments in 2024.

Technology Investment Area 2024 Budget
Cybersecurity Enhancements $18.5 million
Mobile Banking Platform $12.7 million
AI Banking Solutions $10.8 million



Core Values of FB Financial Corporation (FBK)

Core Values of FB Financial Corporation (FBK) in 2024

Customer-Centric Approach

FB Financial Corporation prioritizes customer satisfaction and personalized financial solutions.

Metric 2024 Value
Customer Satisfaction Rate 92.3%
Digital Banking Users 378,000
Average Customer Retention Rate 87.5%

Integrity and Transparency

Commitment to ethical banking practices and clear communication.

  • Implemented comprehensive compliance training
  • Zero major regulatory violations in 2024
  • Enhanced financial disclosure practices

Innovation and Technology

Investing in technological advancements to improve financial services.

Technology Investment 2024 Amount
R&D Spending $42.7 million
AI and Machine Learning Initiatives $18.3 million

Community Engagement

Supporting local communities through strategic philanthropic efforts.

  • Community Investment: $5.6 million
  • Local Small Business Loans: $127.4 million
  • Financial Education Programs: 24 initiatives

Employee Development

Commitment to professional growth and workplace diversity.

Employee Development Metric 2024 Value
Training Hours per Employee 48 hours
Diversity in Leadership Positions 43.2%
Employee Satisfaction Score 88%

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