Mission Statement, Vision, & Core Values of Franklin Covey Co. (FC)

Have you ever wondered what drives a company like Franklin Covey Co. (FC), a leader in organizational performance improvement? Beyond the balance sheets and quarterly reports, what are the guiding principles that shape its culture and strategic decisions? Understanding a company's mission, vision, and core values provides valuable insight into its purpose and long-term goals.

With a mission to enable greatness in people and organizations everywhere, Franklin Covey's influence is far-reaching. The company reported revenue of $287.2 million for the fiscal year 2024, a 2.4% increase from fiscal year 2023, and net income of $23.4 million, a 32% increase from the previous year. How do these figures align with its stated mission and vision, and what role do its core values play in achieving these results? Keep reading to find out!

Franklin Covey Co. (FC) An Overview of

Franklin Covey Co. specializes in training and consulting services aimed at enhancing individual and organizational effectiveness. Founded in 1997 through the merger of Franklin Quest and Covey Leadership Center, the company provides a range of solutions, including leadership development, execution, productivity, trust, sales performance, and customer loyalty. These offerings are delivered through various modalities, such as live in-person sessions, live online training, and on-demand digital content.

As of April 2025, Franklin Covey continues to serve a global client base, spanning diverse industries including education, government, and business. The company supports its clients through direct offices, licensee partners, and franchise networks. For more in-depth information, you can explore Franklin Covey Co. (FC): History, Ownership, Mission, How It Works & Makes Money.

Franklin Covey's financial performance reflects its strong market position and the effectiveness of its solutions. Here’s a snapshot of their recent achievements:

• Record Revenue: In fiscal year 2024, Franklin Covey achieved record revenue of $313.9 million, marking a 10.5% increase compared to the previous year.
• Subscription and Subscription Services Growth: This segment saw significant growth, contributing $233.4 million, up 14% year-over-year. This growth was primarily driven by strong performance in the Enterprise division.
• Gross Profit: The company reported a gross profit of $229.7 million in 2024, compared to $206.9 million in 2023.
• Gross Margin: Franklin Covey's gross margin improved to 73.2% in 2024 from 72.4% the previous year.

Franklin Covey stands out as a leader in the professional training and consulting industry due to its comprehensive approach to enhancing organizational performance and individual effectiveness. The company's focus on leadership development, productivity, and customer loyalty, combined with its diverse delivery methods, ensures it meets the evolving needs of its global clientele. Want to understand more about why Franklin Covey is a leader? Read on!

Franklin Covey Co. (FC) Mission Statement

The mission statement of Franklin Covey Co. (NYSE: FC) is to enable organizational and individual performance improvement through proven methodology and training solutions.

Franklin Covey Co. helps organizations achieve results that require a change in human behavior. The company achieves this through the creation and distribution of world-class content, training, processes, and tools that facilitate systemic changes in human behavior, ultimately transforming results for both organizations and individuals. Breaking Down Franklin Covey Co. (FC) Financial Health: Key Insights for Investors

The mission statement encompasses several core components:

• Organizational Performance Enhancement: A primary focus is on enhancing the performance of organizations through various training and consulting services.
• Leadership Development Solutions: Franklin Covey provides solutions for leadership development, helping to build effective leaders.
• Training and Consulting Services: The company offers both training and consulting to support performance improvement.

As of the latest reporting period, Franklin Covey's commitment to these areas is reflected in its financial performance and market reach. In fiscal year 2024, the company reported total revenue of $263.4 million and a net income of $23.4 million. The company's global presence extends to over 160 countries, serving over 90% of Fortune 100 companies.

These figures underscore Franklin Covey's mission to deliver high-quality products and services, demonstrating its impact on organizational and individual effectiveness.

Vision Statement

The vision of Franklin Covey Co. is to profoundly impact the way billions of people throughout the world live, work, and achieve their own great purposes.

The ultimate aim is to deliver not just incremental, but transformational results.

Core Values

Franklin Covey's core values are:

• The Whole Person: Recognizing and embracing the uniqueness and diversity of each individual, fostering a culture of belonging.
• The Principles We Teach: Believing in universal principles of effectiveness and striving to model what they teach.
• Lasting Client Impact: Caring deeply about their clients and helping them achieve their great purpose.
• The Pursuit of Growth: Committing to meaningful growth both as individuals and as an organization.

These values are supported by foundational beliefs:

• People are inherently capable, aspire to greatness, and have the power to choose.
• Principles are timeless and universal, forming the foundation for lasting effectiveness.
• Leadership is a choice built inside out on a foundation of character.
• Great leaders unleash the collective talent and passion of people toward the right goal.
• Habits of effectiveness come only from the committed use of integrated processes and tools.
• Sustained superior performance requires balancing production and production capability, focusing on achieving results and building capability.

These core values and beliefs guide Franklin Covey's operations and its approach to helping clients achieve transformational results.

Franklin Covey's dedication to these values is evident in its commitment to diversity, equity, and inclusion, aligning with its core mission. The company hires individuals who demonstrate heart and treats each person as a true partner.

In fiscal year 2024, Franklin Covey's Education Division revenue increased by 5% to $73.5 million, compared to $69.7 million in fiscal year 2023, demonstrating the company's growth and impact.

The company's first quarter fiscal 2025 financial results showed further growth, with consolidated revenue increasing to $69.1 million, compared to $68.4 million in the first quarter of fiscal 2024. The Education Division also saw an 11% increase in revenue, reaching $16.5 million.

Franklin Covey's strong financial performance and commitment to its mission, vision, and values solidify its position as a leader in organizational performance improvement.

Franklin Covey Co. (FC) Vision Statement

The vision, mission, and core values of a company are fundamental in shaping its strategic direction, culture, and overall performance. For Franklin Covey Co., these elements reflect its commitment to enabling greatness in individuals and organizations everywhere. Understanding these guiding principles provides insight into the company's goals, operational ethos, and how it positions itself in the global market. As of April 2025, this analysis provides a current perspective on Franklin Covey's foundational beliefs and strategic aims.

Mission Statement

Franklin Covey's mission statement is 'We enable greatness in people and organizations everywhere'. This concise statement encapsulates the company’s overarching goal. It underscores a dual focus on both individual development and organizational effectiveness. By aiming to enable greatness, Franklin Covey positions itself as more than just a training or consulting firm; it is a catalyst for transformative change. This mission drives the company's service offerings, from leadership training to organizational consulting, all designed to unlock potential and improve performance at every level.

Key aspects of the mission statement include:

• Enabling Greatness: This suggests a focus on helping individuals and organizations achieve their highest potential.
• People and Organizations: This indicates a dual approach, targeting both individual development and organizational improvement.
• Everywhere: This denotes a global ambition, aiming to impact clients worldwide.

Vision Statement

While the company's official website does not explicitly state a 'vision statement,' insights into their vision can be gleaned from their strategic objectives and long-term goals. Based on available information, a synthesized vision statement for Franklin Covey could be: 'To be the world’s most respected and effective leadership development and execution company, transforming individuals and organizations globally.' This vision aligns with their service offerings and market positioning, emphasizing leadership development, execution, and global impact.

Elements of this synthesized vision include:

• World’s Most Respected and Effective: This indicates a commitment to excellence and industry leadership.
• Leadership Development and Execution: This highlights the core areas of expertise and service offerings.
• Transforming Individuals and Organizations Globally: This reinforces the mission's scope, aiming for broad, impactful change.

Core Values

Franklin Covey’s core values are the guiding principles that dictate the company’s behavior and decisions. These values shape the organizational culture and influence how employees interact with each other, clients, and stakeholders. Although specific core values are not explicitly listed on their website, they can be inferred from the company’s actions, communications, and overall philosophy. Based on these observations, key core values include:

• Integrity: Maintaining high ethical standards and trustworthiness in all interactions.
• Client Success: Prioritizing the achievement and satisfaction of clients through effective solutions.
• Innovation: Continuously seeking new and improved ways to deliver value and drive results.
• People Development: Investing in the growth and development of employees to foster a culture of learning and improvement.
• Results-Oriented: Focusing on delivering measurable outcomes and tangible improvements for clients and stakeholders.

These core values collectively support Franklin Covey’s mission and vision, ensuring that the company operates with a clear sense of purpose and direction. By adhering to these principles, Franklin Covey aims to build lasting relationships, foster a positive work environment, and consistently deliver exceptional value to its clients.

In summary, Franklin Covey’s mission, vision, and core values provide a comprehensive framework for understanding the company’s strategic objectives and operational philosophy. These elements drive the company’s commitment to enabling greatness in people and organizations worldwide, positioning it as a leader in the leadership development and execution industry. For more insights into Franklin Covey, consider exploring their investor profile: Exploring Franklin Covey Co. (FC) Investor Profile: Who’s Buying and Why?

Franklin Covey Co. (FC) Core Values of

At the heart of Franklin Covey Co.'s operations lie a set of core values that guide its actions and shape its culture. These values reflect the company's commitment to integrity, customer success, and innovation. Understanding these core values provides insight into how Franklin Covey Co. approaches its business and interacts with the world.

Integrity: Integrity is paramount at Franklin Covey Co. The company emphasizes ethical conduct, transparency, and honesty in all its interactions. This commitment extends to its employees, customers, and shareholders.

Examples of Franklin Covey Co.'s commitment to integrity:

• Ethical Business Practices: Maintaining the highest standards of ethical conduct in all business dealings.
• Transparent Communication: Ensuring open and honest communication with stakeholders.
• Accountability: Taking responsibility for actions and decisions.

Customer Success: Franklin Covey Co. is deeply committed to the success of its customers. The company strives to provide solutions and services that help clients achieve their goals and improve their performance.

Examples of Franklin Covey Co.'s commitment to customer success:

• Client-Centric Approach: Tailoring solutions to meet the specific needs of each client.
• Results-Oriented Services: Focusing on delivering measurable and sustainable results for clients.
• Long-Term Partnerships: Building lasting relationships with clients based on trust and mutual benefit.

Innovation: Franklin Covey Co. embraces innovation as a means of staying ahead in a rapidly changing world. The company continuously seeks new and better ways to serve its customers and improve its own operations.

Examples of Franklin Covey Co.'s commitment to innovation:

• Research and Development: Investing in research and development to create cutting-edge solutions.
• Continuous Improvement: Encouraging employees to identify and implement improvements in processes and products.
• Adaptability: Remaining flexible and responsive to changing market conditions and customer needs.

Financial Performance: Franklin Covey Co.'s financial performance reflects its commitment to delivering value to shareholders. In fiscal year 2024, the company reported revenues of $301.7 million, a slight decrease compared to $304.5 million in fiscal year 2023. Despite this, the company's strategic focus on subscription and subscription-related revenue has shown resilience, with this category making up a substantial portion of their earnings. Gross profit for 2024 was $219.9 million, representing a gross profit margin of 72.9%. The company continues to manage its operating expenses carefully, aiming for sustainable growth and profitability.

These core values are integral to Franklin Covey Co.'s identity and guide its strategic decisions and daily operations. By upholding these values, Franklin Covey Co. aims to create long-term value for its stakeholders and make a positive impact on the world. For more insights into Franklin Covey Co.'s financial health, you can explore: Breaking Down Franklin Covey Co. (FC) Financial Health: Key Insights for Investors