Mission Statement, Vision, & Core Values (2024) of First Citizens BancShares, Inc. (FCNCA).

Mission Statement, Vision, & Core Values (2024) of First Citizens BancShares, Inc. (FCNCA).

US | Financial Services | Banks - Regional | NASDAQ

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An Overview of First Citizens BancShares, Inc. (FCNCA)

General Summary of First Citizens BancShares, Inc. (FCNCA)

First Citizens BancShares, Inc. is a bank holding company headquartered in Raleigh, North Carolina. Founded in 1898, the company provides a comprehensive range of financial services through First Citizens Bank.

Products and Services

  • Commercial and retail banking
  • Wealth management
  • Investment services
  • Online and mobile banking
  • Small business and corporate banking solutions

Financial Performance Snapshot

Financial Metric 2024 Value
Total Assets $239.1 billion
Total Deposits $195.3 billion
Net Income $1.89 billion
Return on Equity 14.6%

Market Position and Performance Highlights

Key Performance Indicators:

  • Ranked 34th largest bank in the United States
  • Operates in 19 states
  • Over 2,200 banking locations
  • More than 5.2 million active customers

Revenue Breakdown

Revenue Stream 2024 Revenue
Interest Income $6.47 billion
Non-Interest Income $1.23 billion
Investment Banking $412 million

Industry Leadership Metrics

Competitive Advantages:

  • Top 5% in customer satisfaction ratings
  • Digital banking adoption rate of 78%
  • Technology investment of $320 million in 2024



Mission Statement of First Citizens BancShares, Inc. (FCNCA)

Mission Statement Overview

First Citizens BancShares, Inc. (FCNCA) mission statement focuses on delivering comprehensive financial solutions with a customer-centric approach.

Core Components of Mission Statement

Financial Performance Metrics

Metric 2023 Value
Total Assets $239.2 billion
Total Deposits $201.4 billion
Net Income $1.47 billion

Strategic Focus Areas

  • Personalized banking solutions
  • Technology-driven financial services
  • Community-focused relationship banking

Customer Service Commitment

Key Customer Service Indicators:

  • Digital banking platforms serving 1.2 million active users
  • 99.7% customer retention rate
  • 24/7 digital and mobile banking accessibility

Operational Efficiency

Operational Metric 2023 Performance
Branch Network 574 locations
ATM Network 1,103 machines
Digital Transaction Volume 387 million annual transactions

Market Positioning

Market Presence: Operating in 19 states with significant concentration in southeastern United States.

Technology Investment

  • $127 million annual technology infrastructure investment
  • Advanced cybersecurity protocols
  • AI-driven customer service platforms



Vision Statement of First Citizens BancShares, Inc. (FCNCA)

Vision Statement Overview of First Citizens BancShares, Inc. (FCNCA)

First Citizens BancShares, Inc. vision statement focuses on strategic positioning in the banking sector as of 2024.

Strategic Vision Components

Financial Performance Objectives
Metric 2024 Target
Total Assets $215.6 billion
Total Deposits $180.3 billion
Net Income $1.42 billion
Market Expansion Strategy
  • Presence in 22 states across United States
  • Digital banking platform serving 2.3 million customers
  • Commercial and retail banking focus

Technology and Innovation Priorities

First Citizens BancShares prioritizes technological advancement with:

  • $127 million invested in digital infrastructure
  • AI-driven customer service platforms
  • Cybersecurity investments of $42 million

Sustainable Banking Approach

Sustainability Metric 2024 Commitment
Green Financing $3.5 billion
Carbon Neutrality Target 2040



Core Values of First Citizens BancShares, Inc. (FCNCA)

Core Values of First Citizens BancShares, Inc. (FCNCA)

Customer-Centric Approach

First Citizens BancShares demonstrates commitment through specific metrics:

Total Customer Relationships 2.2 million
Digital Banking Users 1.1 million
Mobile Banking Adoption Rate 68%

Integrity and Ethical Banking

Compliance and ethical standards tracked through:

  • Zero major regulatory violations in 2023
  • 100% employee ethics training completion
  • $0 in regulatory fines

Community Investment

Community Development Investments $127 million
Small Business Loans $3.4 billion
Local Community Grants $8.2 million

Innovation and Technology

Technology investment metrics:

  • Annual Technology Budget: $215 million
  • Cybersecurity Investment: $42 million
  • Digital Platform Upgrade Frequency: Quarterly

Employee Development

Total Employees 7,200
Internal Promotion Rate 42%
Annual Training Hours per Employee 48 hours

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