Mission Statement, Vision, & Core Values of First Horizon Corporation (FHN)

Do you know what drives First Horizon Corporation's success and commitment to its stakeholders? It starts with a clearly defined mission, a compelling vision, and deeply held core values. As of December 31, 2024, First Horizon had $82.2 billion in assets and over 7,200 associates. How do these elements translate into tangible results and shape the company's interactions with clients, communities, and employees?

First Horizon reported a full year 2024 net income available to common shareholders of $738 million, or $1.36 earnings per share. Curious to learn more about how these guiding principles fuel First Horizon's performance and contribute to its position as a leading regional financial services company?

First Horizon Corporation (FHN) An Overview of

First Horizon Corporation, tracing its roots back to 1864, operates as a financial services company with a strong presence in the Southeastern United States. Offering a comprehensive suite of services, including commercial banking, private banking, and wealth management, it caters to individuals, businesses, and institutions. As of April 2025, First Horizon continues to serve its customers through its network of branches and digital platforms.

In the fiscal year 2024, First Horizon demonstrated solid financial performance. While specific figures may fluctuate with ongoing reports, the company has shown resilience and growth in key areas. For detailed insights into First Horizon's journey, explore: First Horizon Corporation (FHN): History, Ownership, Mission, How It Works & Makes Money

First Horizon's financial highlights from the latest reports typically include:

• Revenue: Demonstrating a strong revenue stream, driven by diverse financial services.
• Market Growth: Expansion in key markets, enhancing its regional footprint.
• Key Services: Strong performance in commercial banking, private banking and wealth management.

As one of the leading financial institutions in the Southeast, First Horizon distinguishes itself through its commitment to customer service, community involvement, and a comprehensive range of financial solutions. To fully understand First Horizon's success, delve deeper into its strategic vision and operational excellence.

First Horizon Corporation (FHN) Mission Statement

First Horizon Corporation (FHN), a leading regional financial services company with $81.5 billion in assets as of March 31, 2025, operates with a clear mission to help clients, communities, and associates unlock their full potential through capital and counsel. The company, founded in 1864 and headquartered in Memphis, Tennessee, delivers financial services in 12 states across the southern U.S.

First Horizon's mission is encapsulated in the statement: Be the best at serving our customers, one opportunity at a time.

This mission directs the company's efforts and highlights its dedication to building enduring relationships with clients, associates, and communities.

Here's more about First Horizon Corporation (FHN): History, Ownership, Mission, How It Works & Makes Money

Core Components of First Horizon's Mission Statement

The mission statement emphasizes several core components that guide the company's actions and strategic decisions:

• Client-Centric Approach: The company places a high priority on understanding and meeting the unique needs of each client.
• Community Investment: First Horizon is dedicated to supporting the economic and social well-being of the communities it serves.
• Associate Development: The company aims to create an environment where employees can grow and reach their full potential.

Commitment to Clients

First Horizon is dedicated to providing tailored solutions that address the specific financial needs of its clients. This commitment is evident in its comprehensive range of services, including commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking.

In 2024, First Horizon reported full-year net income available to common shareholders of $738 million, or $1.36 earnings per share. The adjusted net income was $843 million, or $1.55 per share, demonstrating strong credit performance and increased fee income generation.

Community Engagement and Investment

First Horizon actively invests in the neighborhoods it serves, contributing to the economic vitality and growth of these communities. In May 2023, the company contributed $50 million to the First Horizon Foundation to support the long-term economic and social health and sustainability of its communities.

The First Horizon Foundation, founded in 1993, has donated more than $150 million across its footprint. In 2024, the company deployed approximately $18 million through more than 1,600 nonprofit partners, with nearly 50 percent dedicated to low- and moderate-income areas.

Examples of community engagement include:

• Financial literacy programs for students through partnerships with organizations like Junior Achievement. In April 2024, over 300 First Horizon associates conducted financial literacy classes, teaching essential money management skills to over 7,000 students.
• Support for vulnerable populations through donations to organizations like the Neighborhood Christian Center, which received $25,000 from the First Horizon Foundation to distribute food to over 300 families in need.

Associate Development and Culture

First Horizon is committed to creating a positive and inclusive work environment where associates are empowered to succeed. The company fosters associate engagement through resource groups and provides networking opportunities.

First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank.

The company's core values, which include putting clients first, caring about people, and committing to excellence, reinforce its mission and contribute to its success.

As of March 31, 2024, First Horizon had 8,555 US employees and assets of $81.8 billion.

First Horizon Corporation (FHN) Vision Statement

As of April 2025, understanding First Horizon Corporation's vision, mission, and core values provides insight into its strategic objectives and operational philosophy. These elements collectively shape the company's culture and guide its interactions with customers, employees, and shareholders. Here's an overview of each component:

Mission Statement: To provide financial solutions with exceptional service to our clients and communities.

Vision Statement: To be the best regional financial services company in the Southeast.

Core Values:

• Integrity
• Customer First
• Teamwork
• Excellence
• Community

These values underscore how First Horizon aims to conduct business and engage with its stakeholders.

Vision Analysis: To Be the Best Regional Financial Services Company in the Southeast

First Horizon Corporation's vision statement, 'To be the best regional financial services company in the Southeast,' encapsulates its ambition and strategic focus. Here's a detailed analysis of the key components:

Best in Class

The aspiration to be the 'best' implies a commitment to exceeding industry standards and outperforming competitors across multiple dimensions. This includes financial performance, customer satisfaction, employee engagement, and community impact. For example, a key performance indicator (KPI) could be to achieve a top quartile ranking in customer satisfaction surveys among regional banks in the Southeast by the end of fiscal year 2024. This element of striving for best-in-class performance drives continuous improvement and innovation throughout the organization.

Regional Focus

By specifying 'regional,' First Horizon strategically concentrates its resources and efforts within the Southeastern United States. This geographic focus allows for a deeper understanding of local markets, enabling the company to tailor its products and services to meet the specific needs of the communities it serves. This regional emphasis supports more effective market penetration and stronger customer relationships compared to a broader, more diluted approach. For example, First Horizon could aim to increase its market share in key Southeastern metropolitan areas by 2% in fiscal year 2024 through targeted marketing and community engagement initiatives.

Financial Services Company

Identifying as a 'financial services company' clarifies the nature of the business, which includes a broad array of services such as banking, lending, wealth management, and investment services. This comprehensive approach allows First Horizon to serve a wide range of customer needs, from individual consumers to large corporations. The company could aim to expand its wealth management division by 15% in assets under management (AUM) in fiscal year 2024, reflecting its commitment to growing this segment of its financial services offerings.

Southeast Market

The 'Southeast' is a dynamic and growing economic region, characterized by diverse industries and a vibrant population. Focusing on this area presents both opportunities and challenges, including competition from other regional and national banks, as well as the need to adapt to changing demographics and economic conditions. To capitalize on the region's growth, First Horizon could aim to open five new branches in high-growth areas within the Southeast in fiscal year 2024, thereby expanding its physical presence and customer reach.

First Horizon’s focus on financial health provides a crucial foundation for achieving its broader strategic goals. For additional insights, explore Breaking Down First Horizon Corporation (FHN) Financial Health: Key Insights for Investors.

First Horizon Corporation (FHN) Core Values of

First Horizon Corporation (FHN) operates with a commitment to specific core values that guide its actions and strategies. Understanding these values provides insight into how the company approaches its operations, serves its customers, and engages with the community. Here's an overview of First Horizon's core values:

Commitment to Customers

First Horizon emphasizes a deep commitment to its customers, aiming to build lasting relationships by understanding and meeting their financial needs. This dedication is reflected in various customer-centric initiatives and services.

• Personalized Service: Tailoring financial solutions to individual customer needs.
• Relationship Building: Focusing on long-term relationships rather than short-term transactions.
• Customer Satisfaction: Continuously seeking feedback to improve services and enhance customer experience.

Integrity and Ethical Conduct

Upholding the highest standards of integrity and ethical conduct is central to First Horizon's operations. This commitment ensures trust and confidence among customers, employees, and stakeholders.

• Transparency: Maintaining open and honest communication in all interactions.
• Compliance: Adhering strictly to legal and regulatory requirements.
• Ethical Decision-Making: Ensuring all decisions align with the company's ethical principles.

Community Engagement

First Horizon is dedicated to supporting and investing in the communities it serves through various initiatives and partnerships. This engagement reflects a broader commitment to social responsibility and community development.

• Philanthropic Contributions: Supporting local organizations through donations and sponsorships.
• Volunteer Programs: Encouraging employees to volunteer time and resources to community projects.
• Financial Literacy: Providing educational resources to improve financial literacy in the community.

Employee Development and Inclusion

First Horizon values its employees and invests in their development and well-being, fostering a diverse and inclusive workplace. This focus enhances employee satisfaction and contributes to the company's overall success.

• Training and Development: Providing ongoing training and development opportunities for employees.
• Diversity and Inclusion: Promoting a diverse and inclusive workplace where everyone feels valued and respected.
• Employee Well-being: Supporting employee health and wellness through various programs and initiatives.

Innovation and Adaptability

First Horizon embraces innovation and adaptability to meet the evolving needs of its customers and the changing financial landscape. This forward-thinking approach helps the company stay competitive and deliver cutting-edge solutions.

• Technological Advancement: Investing in technology to improve services and enhance customer experience.
• Product Innovation: Developing new and innovative financial products to meet changing customer needs.
• Agile Practices: Adopting agile methodologies to quickly adapt to market changes and customer feedback.

To gain more insights into First Horizon Corporation's financial standing, consider reading Breaking Down First Horizon Corporation (FHN) Financial Health: Key Insights for Investors.