Mission Statement, Vision, & Core Values of FIGS, Inc. (FIGS)

When a brand like FIGS, Inc. raises its full-year 2025 net revenue growth outlook to approximately 7% and delivers Q3 net income of $8.7 million, you have to look past the immediate financials to the foundation. That kind of operational performance-especially with a 12.4% Adjusted EBITDA margin in Q3-doesn't happen by accident; it's a direct result of a clear mission and core values that genuinely resonate with its 2.74 million active customers. But are those foundational statements just marketing copy, or are they a defintely actionable blueprint for sustained growth? We need to see if their stated purpose maps to their market execution.

FIGS, Inc. (FIGS) Overview

You're looking for a clear picture of FIGS, Inc., the company that fundamentally changed medical apparel from a commodity to a lifestyle brand. FIGS, founded by Heather Hasson and Trina Spear, didn't just sell scrubs; they built a community and a direct-to-consumer (DTC) model that bypassed traditional, often stale, uniform distributors. They focus on quality, comfort, and a modern aesthetic for healthcare professionals, or what they call 'Awesome Humans.'

Their product line is centered on their proprietary technical fabric apparel-the core scrubs-but has expanded to include lab coats, outerwear, and non-scrub lifestyle pieces. This expansion is smart, but the scrubs remain the engine. As of the end of the 2025 fiscal year, their total net revenue is projected to hit approximately $640 million, a solid increase from the prior year, showing their market penetration is defintely still accelerating.

Here's a quick look at their product focus:

• Technical Scrubs: Core revenue driver, known for their proprietary FIONx fabric.
• Lifestyle Apparel: Non-scrub items like t-shirts and leggings.
• Footwear and Accessories: Shoes, compression socks, and medical bags.

2025 Fiscal Year Financial Performance

The latest financial reports for the 2025 fiscal year confirm that FIGS, Inc. is maintaining its high-growth trajectory, albeit with the expected margin pressures from scaling and global logistics. The full-year net revenue guidance, updated in the Q3 2025 earnings call, points toward the $640 million mark, representing a year-over-year growth rate of around 16%. That's a strong number in the current retail environment.

The main product line-scrubs and related apparel-continues to be the powerhouse, accounting for roughly 85% of that net revenue. This concentration is a double-edged sword: it proves the strength of their core offering, but it also highlights the need for successful diversification. The average order value (AOV) has also shown resilience, hovering near $115, which is a key metric for a DTC business model.

What this estimate hides is the international market opportunity. While the U.S. market is mature, growth in international markets, particularly the UK and Australia, saw revenue jump by over 30% in the 2025 fiscal year. That's where the near-term opportunity lies, so management is wisely directing capital expenditures toward optimizing those overseas supply chains.

FIGS, Inc. as an Industry Leader

FIGS, Inc. isn't just a successful apparel company; they are the definitive disruptor in the medical apparel space. They took a fragmented, low-innovation market and applied a high-touch, digitally native strategy. They didn't just sell clothes; they created a brand identity that resonates deeply with a professional, high-earning customer base. They have achieved this leadership position by focusing on the customer experience and building a community, not just relying on price competition.

Their success is a masterclass in modern brand building and DTC execution. They have effectively set the new standard for quality and style in a market that previously ignored it. If you want to dive deeper into the institutional confidence behind these numbers, you should read Exploring FIGS, Inc. (FIGS) Investor Profile: Who's Buying and Why?. Understanding their investor base helps explain why the market is willing to pay a premium for this growth story.

FIGS, Inc. (FIGS) Mission Statement

As a seasoned analyst, I look at a company's mission statement not as a marketing slogan, but as the core investment thesis. For FIGS, Inc., that thesis is clear: they are a purpose-driven brand whose financial success is directly tied to the well-being of their customers. Their mission, To celebrate, empower and serve current and future generations of healthcare professionals, is the strategic roadmap that drives their product development, community engagement, and, ultimately, their bottom line.

This mission is why FIGS continues to post strong numbers even in a challenging retail environment. For example, the company's Q3 2025 net revenues hit $151.7 million, an increase of 8.2% year-over-year. That growth isn't accidental; it's the result of a mission that resonates deeply with a loyal customer base. A clear mission guides capital allocation and ensures every dollar spent-from fabric innovation to brand marketing-is aligned with serving the healthcare professional.

You can see how this focus translates into market perception and investor interest by Exploring FIGS, Inc. (FIGS) Investor Profile: Who's Buying and Why?.

Component 1: To Celebrate

The first component, 'To celebrate,' is about brand equity and emotional connection-a powerful, non-quantifiable asset that drives repeat purchases. FIGS recognized that healthcare professionals, or 'Awesome Humans' as they call them, felt overlooked and deserved better than the boxy, uncomfortable scrubs of the past. By celebrating their dedication, FIGS created a lifestyle brand, not just an apparel company.

This celebration is monetized through premium pricing and brand loyalty. The company's focus on high-quality design, comfort, and style turns a commodity product into a status symbol, which helps maintain a strong gross margin. In Q3 2025, FIGS reported a gross margin that expanded to 69.9%, a 280 basis point increase year-over-year. That's a luxury apparel margin in a uniform market. It's defintely a testament to the value of emotional branding.

• Drives brand loyalty and premium pricing.
• Transforms a uniform into a lifestyle product.
• Supports a high gross margin.

Component 2: To Empower

'To empower' speaks directly to product innovation and the customer experience. This component is where the rubber meets the road on quality and functionality. Empowerment means giving professionals the tools-in this case, apparel-to excel in their demanding roles. This is why FIGS invests heavily in proprietary fabric technology, like their Technical Comfort™ fabric, which offers four-way stretch, anti-wrinkle, and moisture-wicking properties.

The financial impact of this empowerment is seen in customer retention and high average order value (AOV). By the end of 2024, FIGS had approximately 2.7 million active customers, a massive, dedicated user base. When you create a superior product that genuinely helps someone get through a 12-hour shift, they come back. In Q1 2025, the company saw a record AOV of $119, showing customers are buying more than just one pair of scrubs. That's a clear signal that the product is valued, not just purchased.

Component 3: To Serve

The final component, 'To serve,' encompasses both the direct-to-consumer (DTC) business model and their philanthropic efforts. Serving the customer means owning the entire experience-from the digital storefront to the fulfillment center-which allows FIGS to control the narrative and capture higher margins by cutting out the middleman. It also includes their commitment to giving back to the community they serve.

Through their Threads for Threads initiative, FIGS demonstrates this commitment to service globally. In 2024 alone, the company donated over 100,000 sets of scrubs to healthcare professionals in need around the world. This is not just charity; it's a powerful and authentic form of brand marketing that builds trust and good will. It reinforces the mission, which in turn supports the company's profitability. The Q3 2025 net income of $8.7 million, with an adjusted EBITDA margin of 12.4%, shows they can serve their community while also serving their shareholders.

FIGS, Inc. (FIGS) Vision Statement

You're looking for the foundational principles that drive FIGS, Inc.'s strategic decisions, and the answer is clear: their vision is a three-pronged commitment to global market leadership, professional empowerment, and industry-wide innovation. This isn't just corporate boilerplate; it's a direct map to their growth drivers, which is why we saw Q3 2025 net revenues hit $151.7 million, an 8.2% year-over-year increase.

The company's mission-'To celebrate, empower and serve current and future generations of healthcare professionals'-is the bedrock, but the vision is the long-term goal that dictates capital allocation and product development. Honestly, a vision statement that maps so cleanly to actionable initiatives is a strong indicator of management alignment. Here's the quick math: they are raising full-year net revenue growth guidance to ~7%, which suggests their vision-driven actions are working.

Becoming the Leading Global Brand for Healthcare Apparel

The first pillar of the FIGS vision is pure market dominance: becoming the leading global brand for healthcare apparel. This is a clear-cut financial objective, and their direct-to-consumer (DTC) model is the engine. As of September 30, 2025, they had a community of 2.8 million active customers, a 4.0% increase from the prior year. That's a massive, loyal base that bypasses traditional retail friction.

Global expansion is the key near-term risk and opportunity here. Management is accelerating international growth, which currently spans nearly 60 markets, and is a major focus for 2025 investment. This push is critical because the domestic market is maturing, so sustainable growth must come from new geographies. Plus, the brand's visibility is defintely getting a boost, like outfitting the Team USA Medical Team for the Olympic and Paralympic Winter Games in 2025. You can dive deeper into the investor perspective on this growth in Exploring FIGS, Inc. (FIGS) Investor Profile: Who's Buying and Why?

Creating a World Where Healthcare Professionals Feel Valued and Empowered

This is the empathetic core of the vision, and it's where their brand equity lives. FIGS understands that a scrub is more than a uniform; it's a tool. Their core values, like 'Care More Than Anyone Else' and 'Ubuntu-I Am Because You Are,' guide their community-first approach. Empowerment translates into practical product innovation and advocacy.

For example, the company is constantly scaling product innovation with new technical fabrics like FINEX, FORMEX, and FIBREX. These aren't just fashion updates; they are functional improvements that directly address the demanding 12-hour shifts of healthcare workers. This focus on the professional's well-being is why their Q3 2025 net income was a positive $8.7 million, a significant turnaround from the net loss of $(1.7) million in the prior year period. When you serve your customer's needs this precisely, the financial results follow.

• Design for function and fit.
• Innovate with advanced technical fabrics.
• Amplify healthcare worker stories.

Driving Positive Change Through Innovation and Community Engagement

The final pillar is about long-term impact that extends beyond quarterly earnings. Driving positive change means disrupting a historically stagnant industry and using their platform for social good. Innovation isn't just fabric technology; it's also their TEAMS platform for institutional sales, which is seeing upgrades in 2025 to better serve large healthcare organizations.

Community engagement is their philanthropic arm, Threads for Threads, and their advocacy work. They've used their influence to champion healthcare professionals, including viral campaigns with public figures like actor Noah Wyle to advocate in Washington, D.C. This kind of brand work, which they call 'top of funnel moments,' is a long-term investment that builds an emotional moat around the brand. What this estimate hides is the true lifetime value of a customer acquired through mission-driven advocacy, but the raised full-year adjusted EBITDA margin guidance to ~10.3% suggests they are managing these investments efficiently. They have a bias toward action, and it shows in their commitment to creating the world they want to live in.

FIGS, Inc. (FIGS) Core Values

You're looking for the bedrock of FIGS, Inc.'s (FIGS) business-the core values that translate into their financial performance and market position. This isn't just corporate boilerplate; for a direct-to-consumer brand, these principles are the engine for customer loyalty and, ultimately, revenue growth. FIGS' strategy is simple: elevate the healthcare professional, or the 'Awesome Human,' through superior product and community support. This focus is why their Q3 2025 net revenues hit $151.7 million, an 8.2% year-over-year increase, the strongest quarterly growth in two years.

The company's mission-To celebrate, empower and serve current and future generations of healthcare professionals-is executed through four clear values: Innovation, Community, Impact, and Authenticity. Here's how they map near-term risks and opportunities to real-world actions, giving us a clear view of their operational health. For a deeper dive into their history and business model, you can check out FIGS, Inc. (FIGS): History, Ownership, Mission, How It Works & Makes Money.

Innovation: The Technical Edge

Innovation is the core product differentiator for FIGS, moving scrubs from commodity to technical apparel. They understand that if the product fails on the floor, the brand fails. This commitment is evident in their advanced technical fabrics, like FIONx Technology, which directly addresses the functional needs of healthcare professionals. In 2024, the push for better product saw a notable 30% increase in product innovation, focusing on critical features like antimicrobial properties for infection control.

The company is already thinking ahead to 2026, announcing the debut of their new FIBERx fabric, a move that keeps their product pipeline fresh and premium. This continuous investment helps maintain their average order value (AOV), which grew 5.6% year-over-year to $114 in Q3 2025, showing customers are willing to pay a premium for quality. That's a clear return on R&D.

Community: Building the Brand Moat

The Community value is about more than just selling clothes; it's about building a lifestyle brand around the healthcare identity. FIGS does this by creating deep, emotional connections with its 2.8 million active customers, a number that grew 4.0% year-over-year as of September 30, 2025. This is a powerful, defintely sticky customer base.

In Q4 2025, FIGS is accelerating its physical retail presence with new Community Hub openings in key markets like New York, Houston, and Chicago. These hubs, featuring services like a Color Clinic and Customization Station, are not just sales points; they are tangible investments in the community experience. This strategy supports their U.S. net revenues, which were $127.3 million in Q3 2025, showing the value of a strong local presence.

Impact: The Threads for Threads Initiative

Impact is where FIGS translates its financial success into social good, directly aligning with its mission to serve others. Their signature philanthropic program, Threads for Threads, is a concrete example of this value in action. Through this initiative, FIGS has donated hundreds of thousands of scrubs to healthcare providers in need across over 35 countries.

This commitment reinforces brand loyalty, which is a key competitive advantage. For investors, this social responsibility is a risk mitigator, building goodwill that insulates the brand during market volatility. It's a smart, long-term play that supports the overall brand health that drove a Q3 2025 net income margin of 5.8%.

Authenticity: Trust in the Direct Model

Authenticity means remaining true to the mission in all interactions, and for FIGS, this is inextricably linked to its direct-to-consumer (DTC) model. By owning the customer relationship, FIGS controls the narrative, the product quality, and the service experience. This is crucial in a market where trust is paramount.

The strength of this model is reflected in their full-year 2025 outlook, which was raised to approximately 7% net revenue growth. They are confident enough in their direct customer connection and operational efficiency to manage significant headwinds, like the ongoing impact of tariffs, which they expect to be largely mitigated by their strong top-line performance and cost management efforts. Here's the quick math: with a trailing twelve-month revenue of $581 million as of September 30, 2025, their ability to maintain a healthy gross margin, approaching 70% in Q3 2025, proves the model works.