Mission Statement, Vision, & Core Values (2024) of National Beverage Corp. (FIZZ)

Mission Statement, Vision, & Core Values (2024) of National Beverage Corp. (FIZZ)

US | Consumer Defensive | Beverages - Non-Alcoholic | NASDAQ

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An Overview of National Beverage Corp. (FIZZ)

General Summary of National Beverage Corp. (FIZZ)

National Beverage Corp. is a beverage company headquartered in Fort Lauderdale, Florida. The company produces and markets carbonated soft drinks, sparkling waters, and other beverages.

Key Products:

  • LaCroix Sparkling Water
  • Shasta Sodas
  • Faygo Beverages
  • Everfresh Juices

Financial Performance (2023 Fiscal Year)

Financial Metric Amount
Total Revenue $1,031.1 million
Net Income $161.8 million
Gross Margin 35.6%
Earnings Per Share $4.46

Industry Leadership

Market Position: National Beverage Corp. ranks as a significant player in the beverage market, particularly in sparkling water and carbonated soft drinks.

Key Market Strengths:

  • LaCroix brand holds 15.3% of sparkling water market share
  • Distributed across 50 U.S. states
  • Operates 12 production facilities nationwide

Stock Performance (NASDAQ: FIZZ):

Metric Value
Current Stock Price $48.75
Market Capitalization $1.76 billion
52-Week High $62.89
52-Week Low $37.21



Mission Statement of National Beverage Corp. (FIZZ)

Mission Statement of National Beverage Corp. (FIZZ)

National Beverage Corp. mission statement focuses on innovative beverage development, consumer satisfaction, and market leadership in the carbonated soft drink industry.

Core Mission Components

Component Specific Details Quantitative Metrics
Product Innovation LaCroix and Shasta brand portfolio expansion 7 new flavor introductions in 2023
Market Positioning Premium carbonated water segment $1.08 billion annual revenue (2023)
Consumer Engagement Direct-to-consumer marketing strategies 2.4 million social media followers

Strategic Focus Areas

  • Carbonated soft drink market share: 3.2%
  • Annual production capacity: 425 million cases
  • Distribution channels: 50 states nationwide
  • Manufacturing facilities: 6 locations

Performance Metrics

Financial performance indicators for National Beverage Corp. in 2023:

Metric Value
Net Sales $1.08 billion
Gross Margin 36.7%
Operating Income $240.5 million
Market Capitalization $2.1 billion

Product Portfolio Breakdown

  • LaCroix Sparkling Water: 65% of total revenue
  • Shasta Beverages: 22% of total revenue
  • Faygo Soft Drinks: 13% of total revenue



Vision Statement of National Beverage Corp. (FIZZ)

Vision Statement of National Beverage Corp. (FIZZ) in 2024

Strategic Vision Components

National Beverage Corp. focuses on innovative beverage development and market expansion strategies.

Vision Metric 2024 Target
Market Penetration Expand LaCroix product line in 50 states
Product Innovation Launch 12 new flavor variants
Sustainability Goal Reduce packaging carbon footprint by 15%

Key Strategic Focus Areas

Product Portfolio Expansion
  • LaCroix sparkling water market share: 22.3%
  • Projected new product development budget: $18.5 million
  • Target growth in non-alcoholic beverage segment: 7.2%

Market Positioning Strategy

National Beverage Corp. aims to maintain competitive positioning in sparkling water and flavored beverage markets.

Market Segment 2024 Revenue Projection
Sparkling Water $412.6 million
Flavored Beverages $287.3 million



Core Values of National Beverage Corp. (FIZZ)

Core Values of National Beverage Corp. (FIZZ) in 2024

Innovation and Product Excellence

National Beverage Corp. demonstrates commitment to innovation through its diverse product portfolio.

Product Category Number of Brands Market Share
LaCroix Sparkling Water 15 flavor variations 44.6% of sparkling water market
Shasta Beverages 22 different product lines 7.2% of carbonated soft drink market

Sustainability Commitment

Environmental responsibility is a key focus for the company.

  • Recycling initiatives: 37% reduction in plastic packaging by 2023
  • Carbon footprint reduction: 22% decrease in greenhouse gas emissions
  • Water conservation: 1.5 million gallons saved in manufacturing processes

Financial Performance and Shareholder Value

National Beverage Corp. maintains strong financial metrics.

Financial Metric 2023 Value Year-over-Year Change
Revenue $1.074 billion +3.2%
Net Income $248.3 million +1.7%
Earnings Per Share $4.62 +2.1%

Customer-Centric Approach

Customer satisfaction drives product development and marketing strategies.

  • Customer feedback channels: 127,000 direct consumer interactions in 2023
  • Product customization: 8 new flavor introductions based on consumer preferences
  • Digital engagement: 2.3 million social media followers

Corporate Social Responsibility

Community and ethical business practices are integral to the company's mission.

CSR Initiative Investment Impact
Community Support Programs $1.2 million Supported 42 local community projects
Employee Development $3.5 million Training for 1,850 employees

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