Mission Statement, Vision, & Core Values of Fluent, Inc. (FLNT)

What drives a company forward, especially in the dynamic world of commerce media solutions? Is it just about the bottom line, or is there something more profound at play? For Fluent, Inc. (FLNT), a company that reported $254.6 million in revenue for the full year 2024, with Commerce Media Solutions revenue growing 139% in Q4 2024, the answer lies in its clearly defined mission, vision, and core values.

Have you ever wondered what principles guide the decisions and strategies of Fluent, a company headquartered in New York City with team members across North America and Europe? How do these elements influence their daily operations and long-term goals, especially as they navigate a strategic pivot towards Commerce Media Solutions, which saw revenue increase by 139% year-over-year in Q4 2024 to $17.2 million?

Delving into Fluent's mission statement, vision, and core values offers insight into the company's identity and aspirations. What are these guiding principles, and how do they shape the company's culture and its approach to the market?

Fluent, Inc. (FLNT) An Overview of

Founded in 2010, Fluent, Inc. has established itself as a prominent player in the digital marketing industry. The company specializes in providing data-driven digital marketing solutions, primarily focusing on customer acquisition services. Fluent partners with a diverse range of brands and agencies to help them connect with consumers through targeted and engaging campaigns. As of April 2025, Fluent continues to evolve its offerings, leveraging technology and data analytics to drive measurable results for its clients.

Fluent's core products and services include:

• Performance Marketing: Utilizing data and technology to optimize marketing campaigns for maximum ROI.
• Customer Acquisition: Helping brands acquire new customers through various digital channels.
• Data Analytics: Providing insights and analytics to improve marketing strategies and campaign performance.

In the fiscal year 2024, Fluent reported strong financial performance. In 2024, Fluent’s revenue was $274.1 million compared to $273.6 million in 2023. Gross profit was $98.7 million in 2024 compared to $99.6 million in 2023. Despite these successes, Fluent faced a net loss of $14.8 million, or $0.49 per share, in 2024, compared to a net loss of $9.7 million, or $0.32 per share, in 2023.

Fluent has demonstrated significant growth and innovation, cementing its position as a leader in the digital marketing space. To fully appreciate the journey and strategic vision that underpins Fluent's success, further exploration into its history, mission, and operational framework is highly recommended. Discover more about Fluent's background and guiding principles:

Fluent, Inc. (FLNT): History, Ownership, Mission, How It Works & Makes Money

Fluent, Inc. (FLNT) Mission Statement

The mission statement of Fluent, Inc. is not explicitly available in the provided search results. However, understanding a company's mission involves examining its core business activities and strategic objectives. Fluent, Inc. focuses on providing performance marketing services, primarily centered around digital media customer acquisition. Their work involves designing and executing marketing campaigns for a diverse range of brands and agencies. To gain more insights, you may find this link helpful: Fluent, Inc. (FLNT): History, Ownership, Mission, How It Works & Makes Money.

Based on their activities, a likely mission statement would emphasize driving measurable results for their clients through innovative and effective marketing solutions. They aim to connect brands with consumers through targeted advertising and optimized campaigns, helping businesses achieve their growth objectives. They serve as a bridge between advertisers and their intended audiences, leveraging data and technology to enhance the effectiveness of marketing efforts.

The core components of a mission statement typically include:

• Target Customers: Identifying who the company serves.
• Key Services: Detailing the primary offerings.
• Value Proposition: Explaining the unique benefits provided.

Given Fluent, Inc.'s focus, their mission likely revolves around these elements:

• Driving Performance: Delivering measurable results and ROI for clients.
• Innovative Solutions: Utilizing cutting-edge technology and strategies.
• Strategic Partnerships: Building long-term relationships with brands and agencies.

While a precise, official mission statement isn't provided in the search results, understanding these core activities offers a clear picture of Fluent, Inc.'s strategic focus and values. This focus helps to understand their commitment to delivering high-quality performance marketing services.

Fluent, Inc. (FLNT) Vision Statement of

While specific details of Fluent, Inc.'s vision statement as of April 2025 are not available in the provided search results, we can analyze the company's goals, values, and overall direction to infer what their vision statement likely encompasses. Understanding Fluent's business model and strategic priorities helps to paint a picture of their aspirational future state.

Fluent, Inc. operates in the digital marketing and advertising technology space. Their mission is to drive customer acquisition through performance-based marketing strategies. This involves leveraging data and technology to connect advertisers with consumers in a targeted and efficient manner. Given this context, we can infer key elements of their vision.

Becoming a Leader in Performance Marketing

Fluent's vision likely includes solidifying its position as a leader in the performance marketing space. This involves:

• Expanding their reach and scale to serve a larger base of advertisers and publishers.
• Developing innovative technologies and solutions that enhance the effectiveness of their marketing campaigns.
• Driving measurable results for their clients, ensuring a high return on investment (ROI).

To achieve this, Fluent will likely focus on leveraging data analytics, machine learning, and other advanced technologies to optimize ad targeting and delivery. They may also seek to expand their service offerings to provide a more comprehensive suite of marketing solutions.

Driving Innovation in Ad Tech

A core component of Fluent's vision probably centers around continuous innovation in the advertising technology landscape. This could mean:

• Investing in research and development to create cutting-edge ad tech solutions.
• Exploring new channels and platforms to reach consumers, such as emerging social media networks or connected devices.
• Developing more personalized and engaging ad experiences that capture consumer attention.

Innovation in ad tech also involves addressing critical challenges such as ad fraud and ensuring consumer privacy. Fluent may prioritize developing solutions that enhance transparency and trust in the digital advertising ecosystem.

Fostering Strategic Partnerships

Fluent's vision likely includes building strong, strategic partnerships with key players in the advertising and technology industries. These partnerships can help them to:

• Expand their reach and access new markets.
• Integrate their solutions with other leading platforms and technologies.
• Gain access to valuable data and insights that can improve their targeting capabilities.

Strategic partnerships could involve collaborations with publishers, ad agencies, data providers, and other technology companies. By working together, Fluent can create a more robust and effective advertising ecosystem.

For more in-depth information about Fluent, Inc., explore: Fluent, Inc. (FLNT): History, Ownership, Mission, How It Works & Makes Money

Fluent, Inc. (FLNT) Core Values of

While specific, publicly available details on Fluent, Inc.'s core values are limited, we can analyze their operations and industry presence to infer potential core values that drive their business. Based on their focus and recent activities, here are some possible core values with supporting information:

Data-Driven Innovation

Given Fluent, Inc.'s business model revolves around data-driven marketing and advertising, a core value is likely centered on data-driven innovation. This implies a commitment to using data and analytics to continuously improve their strategies, optimize campaigns, and deliver better results for their clients.

• For example, their focus on performance-based marketing suggests a constant evaluation and refinement of tactics based on real-time data.
• They likely invest in technologies and talent that enhance their ability to gather, analyze, and act on data insights.

Client-Centricity

A strong emphasis on client-centricity is crucial for any successful marketing and advertising firm. This means prioritizing the needs and goals of their clients, tailoring solutions to their specific challenges, and building long-term partnerships based on trust and mutual success.

• Fluent's solutions are designed to drive customer acquisition and engagement, demonstrating a focus on client outcomes.
• Their ability to offer customized campaigns across various channels indicates a commitment to understanding and addressing individual client needs.

Integrity and Transparency

In the digital advertising landscape, integrity and transparency are essential for building trust with both clients and consumers. This encompasses honest and ethical business practices, clear and transparent reporting, and a commitment to responsible data handling.

• Fluent likely adheres to industry best practices and regulations regarding data privacy and consumer protection.
• Transparent reporting on campaign performance is crucial for demonstrating accountability and building trust with clients.

Adaptability and Agility

The marketing and advertising industry is constantly evolving, so adaptability and agility are vital for staying ahead of the curve. This involves embracing new technologies, experimenting with innovative strategies, and quickly adapting to changing market conditions and consumer behaviors.

• Fluent's diverse range of services, including mobile, online, and connected TV advertising, suggests an ability to adapt to different channels and platforms.
• Their focus on performance-based marketing requires constant monitoring and optimization, demonstrating agility in responding to real-time data.

Commitment to Results

Ultimately, a core value for Fluent, Inc. is likely a commitment to delivering measurable results for its clients. This means focusing on strategies that drive tangible outcomes, such as increased customer acquisition, higher conversion rates, and improved return on investment.

• Their emphasis on performance-based marketing aligns incentives with client success, as they are rewarded based on the results they achieve.
• They likely track and analyze key performance indicators (KPIs) to demonstrate the value they provide to clients.

To gain more comprehensive information, you might find this link helpful: Fluent, Inc. (FLNT): History, Ownership, Mission, How It Works & Makes Money.