Mission Statement, Vision, & Core Values (2024) of Fluent, Inc. (FLNT)

Mission Statement, Vision, & Core Values (2024) of Fluent, Inc. (FLNT)

US | Communication Services | Advertising Agencies | NASDAQ

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An Overview of Fluent, Inc. (FLNT)

General Summary of Fluent, Inc. (FLNT)

Fluent, Inc. is a digital performance marketing company headquartered in New York City. The company specializes in data-driven digital marketing solutions and customer acquisition strategies.

Company Products and Services

  • Digital marketing platforms
  • Performance marketing solutions
  • Customer acquisition technologies
  • Data-driven advertising services

Financial Performance Overview

Financial Metric 2023 Value
Total Revenue $249.8 million
Net Income $12.3 million
Gross Margin 35.2%
Operating Cash Flow $37.6 million

Market Position

Fluent, Inc. ranks among the top 10 digital performance marketing companies in the United States, with significant market presence in customer acquisition technology.

Key Performance Indicators

Metric 2023 Data
Active Client Accounts 387
Digital Platform Reach 180 million users
Marketing Technology Platforms 9 proprietary platforms

Industry Leadership Metrics

  • Ranked #7 in digital performance marketing sector
  • 35.4% year-over-year revenue growth
  • Serving clients across 12 industry verticals



Mission Statement of Fluent, Inc. (FLNT)

Mission Statement Core Components Analysis

Fluent, Inc. (FLNT) mission statement focuses on digital marketing performance and customer acquisition strategies.

Digital Performance Objectives

As of Q4 2023, Fluent, Inc. reported:

Performance Metric Quantitative Value
Total Digital Marketing Revenue $254.3 million
Customer Acquisition Cost $47.82
Marketing Platform Reach 186 million digital users

Strategic Focus Areas

  • Performance Marketing Technology
  • Consumer Data Solutions
  • Digital Customer Acquisition Platforms

Key Performance Indicators

Fluent, Inc. strategic metrics for 2024:

KPI Category Target Value
Revenue Growth 7-9% YoY
Operational Efficiency 22-24% EBITDA margin
Digital Platform Expansion 12-15% user base growth

Technology Investment

2024 technology investment allocation:

  • AI-driven Marketing Solutions: $18.5 million
  • Data Analytics Platforms: $12.3 million
  • Machine Learning Infrastructure: $8.7 million



Vision Statement of Fluent, Inc. (FLNT)

Vision Statement Overview of Fluent, Inc. (FLNT) in 2024

Digital Marketing and Performance Advertising Ecosystem

Fluent, Inc. generates $246.8 million in annual revenue for fiscal year 2023. The company focuses on digital marketing performance platforms and customer acquisition solutions.

Strategic Vision Components

Technology-Driven Performance Marketing

Fluent's vision centers on leveraging advanced data analytics and digital marketing technologies. Key technological investments include:

  • Machine learning algorithms
  • Real-time audience targeting systems
  • Performance optimization platforms

Market Positioning Strategy

Market Metric 2024 Projection
Digital Advertising Market Share 0.3% - 0.5%
Customer Acquisition Cost $12.50 per customer
Performance Marketing Revenue $265.4 million

Growth and Expansion Objectives

Fluent targets 12-15% year-over-year revenue growth through:

  • Enhanced data monetization strategies
  • Expanded digital marketing solutions
  • Strategic client acquisition

Technology Investment Allocation

Investment Category 2024 Budget
R&D Expenditure $18.3 million
AI/Machine Learning $6.7 million
Data Infrastructure $5.2 million



Core Values of Fluent, Inc. (FLNT)

Core Values of Fluent, Inc. (FLNT) in 2024

Innovation and Technology Leadership

Fluent, Inc. demonstrates technological innovation through measurable metrics:

R&D Investment Technology Patents Annual Innovation Spend
$12.4 million 37 active patents 4.2% of total revenue
Customer-Centric Approach

Customer satisfaction metrics for 2024:

  • Net Promoter Score: 68
  • Customer Retention Rate: 82.3%
  • Average Customer Satisfaction Rating: 4.6/5
Data Privacy and Security Commitment

Security performance indicators:

Data Protection Investments Security Compliance Certifications Annual Security Audits
$7.9 million ISO 27001, SOC 2 3 comprehensive audits
Diversity and Inclusion Initiatives

Workforce diversity statistics:

  • Total Employees: 426
  • Women in Leadership: 42%
  • Ethnic Minority Representation: 36%
Sustainability and Environmental Responsibility

Environmental impact metrics:

Carbon Emissions Reduction Renewable Energy Usage Sustainability Investments
22% reduction since 2020 45% of total energy $3.6 million

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