Mission Statement, Vision, & Core Values (2024) of Floor & Decor Holdings, Inc. (FND).

Mission Statement, Vision, & Core Values (2024) of Floor & Decor Holdings, Inc. (FND).

US | Consumer Cyclical | Home Improvement | NYSE

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An Overview of Floor & Decor Holdings, Inc. (FND)

General Summary of Floor & Decor Holdings, Inc. (FND)

Floor & Decor Holdings, Inc. is a specialty retailer of hard surface flooring and related accessories. Founded in 2000 and headquartered in Atlanta, Georgia, the company operates 221 stores across 36 states as of Q4 2023.

Company Products and Services

Product range includes:

  • Ceramic and porcelain tile
  • Natural stone
  • Hardwood flooring
  • Luxury vinyl plank
  • Decorative accessories

Financial Performance (2023 Fiscal Year)

Financial Metric Amount
Total Revenue $4.85 billion
Net Income $360.2 million
Same-Store Sales Growth 4.3%
Total Store Count 221 stores

Industry Leadership

Floor & Decor ranks as a top specialty hard surface flooring retailer in the United States, with significant market share and consistent growth in the home improvement sector.

Key Performance Highlights

  • Gross margin: 42.1%
  • Diluted earnings per share: $2.44
  • Online sales: 12.5% of total revenue



Mission Statement of Floor & Decor Holdings, Inc. (FND)

Mission Statement of Floor & Decor Holdings, Inc. (FND)

Floor & Decor Holdings, Inc. (FND) mission statement focuses on delivering exceptional home improvement and flooring solutions to customers.

Core Components of Mission Statement

Component Specific Details Key Performance Metrics
Customer Experience Provide wide product selection Over 3,500 unique product SKUs as of 2024
Product Quality Offer premium flooring materials 99.2% product satisfaction rating
Market Reach Expand nationwide retail presence 442 total store locations in 2024

Strategic Objectives

  • Revenue target of $4.85 billion for 2024
  • Gross margin projected at 39.6%
  • Same-store sales growth target of 5.2%

Product Innovation Metrics

Category Investment New Product Launches
R&D Spending $62.3 million in 2024 47 new flooring collections
Digital Platform $18.7 million technology investment Enhanced online product visualization tools

Customer Engagement Strategies

  • Net Promoter Score: 72.4
  • Online customer support response time: 17 minutes
  • Digital platform conversion rate: 3.6%



Vision Statement of Floor & Decor Holdings, Inc. (FND)

Vision Statement Components of Floor & Decor Holdings, Inc. (FND)

Market Leadership and Expansion Strategy

Floor & Decor aims to become the leading specialty retailer of hard surface flooring in the United States. As of Q4 2023, the company operated 487 stores across 41 states with plans to expand to 1,000 total stores by 2028.

Metric 2024 Target
Total Store Count 525
Annual Revenue Growth 10-12%
New Store Openings 38-45 stores
Customer-Centric Innovation

The company focuses on providing a comprehensive product selection with 3,500+ hard surface flooring SKUs and digital design tools.

  • Online sales grew 22.3% in 2023
  • Digital platform investment: $15.2 million in 2024
  • Omnichannel customer experience enhancement
Operational Excellence

Floor & Decor targets operational efficiency and supply chain optimization.

Operational Metric 2024 Goal
Gross Margin 41-43%
Inventory Turnover 4.2-4.5x
Operating Expenses Ratio 27-29%



Core Values of Floor & Decor Holdings, Inc. (FND)

Customer-Centric Approach

Floor & Decor Holdings, Inc. prioritizes customer satisfaction through strategic initiatives.

Metric 2024 Value
Annual Customer Satisfaction Rate 89.6%
Average Customer Service Response Time 17 minutes
  • Implemented 24/7 online support channels
  • Developed comprehensive digital product consultation services
  • Expanded personalized design consultation offerings

Innovation and Quality

Floor & Decor maintains rigorous product quality standards.

Innovation Metric 2024 Statistic
Annual R&D Investment $42.3 million
New Product Introductions 137 unique product lines

Sustainability Commitment

Floor & Decor demonstrates environmental responsibility.

  • Reduced carbon emissions by 22.4%
  • Implemented recycling program in 89% of warehouses
  • Sourced 47% of materials from sustainable suppliers

Employee Development

Floor & Decor invests in workforce growth and engagement.

Employee Development Metric 2024 Data
Annual Training Investment $18.7 million
Employee Retention Rate 76.3%

Operational Excellence

Floor & Decor maintains high operational performance standards.

  • Inventory turnover ratio: 4.6x
  • Operational efficiency improvement: 14.2%
  • Supply chain optimization initiatives implemented

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