Mission Statement, Vision, & Core Values of Forrester Research, Inc. (FORR)

Are you curious about what drives one of the most influential research and advisory firms in the world? Forrester Research, Inc. generated $432.5 million in revenue in 2024, but what exactly is their guiding compass?

Understanding a company's mission, vision, and core values provides insight into its strategic objectives and workplace culture. Do you want to know how Forrester puts customer obsession at the heart of their leadership, strategy, and operations?

Keep reading to explore the mission statement, vision, and core values that shape Forrester's approach to helping business and technology leaders navigate change and drive growth. What values do they prioritize to maintain their influential position?

Forrester Research, Inc. (FORR) An Overview of

Forrester Research, Inc. (Nasdaq: FORR) is a global market research and advisory firm providing advice on technology's impact on business. Founded in 1983 by George Forrester Colony, the company is headquartered in Cambridge, Massachusetts. Forrester serves clients in various industries, offering research, data, consulting, and events to guide their technology and business strategy. As of April 2025, Forrester continues to be a key resource for business and technology leaders seeking to understand market dynamics and make informed decisions.

Forrester offers a range of products and services, including:

• Research: In-depth reports and data insights on various technology and business topics.
• Consulting: Advisory services to help clients develop and implement strategies.
• Events: Forums and conferences that bring together industry leaders and experts.
• Data: Access to proprietary data and analytics tools.

While specific, real-time sales figures as of April 2025 are not available in the search results, Forrester's revenue is generated through subscriptions to its research services, consulting projects, and event attendance. Their client base spans multiple sectors, reflecting the broad applicability of their research and advisory services.

In the latest reporting period, Forrester Research demonstrated strong financial performance. The company reported revenue of $136.4 million for the first quarter of 2024, an increase of 1% compared to the first quarter of 2023. Notably, research revenue reached $103.8 million, marking a 2% increase, while consulting revenue was $32.6 million. On a GAAP basis, net income was $2.9 million, or $0.15 per diluted share, compared to a net loss of $1.7 million, or $0.09 per share, in the prior year. Adjusted operating income was $8.9 million, with an adjusted operating margin of 6.5%. The company's guidance for fiscal year 2024 projects revenue between $548 million and $556 million.

Forrester Research stands as a leading authority in market research, guiding businesses through the complexities of technology adoption and market trends. To delve deeper into Forrester's origins, strategic vision, and operational framework, explore: Forrester Research, Inc. (FORR): History, Ownership, Mission, How It Works & Makes Money. Understanding these aspects provides valuable insights into why Forrester remains a pivotal player in the industry.

Forrester Research, Inc. (FORR) Mission Statement

The mission statement of Forrester Research, Inc. (FORR) is: “Forrester is one of the most influential research and advisory firms in the world. We help business and technology leaders use customer obsession to accelerate growth by putting their customers at the center of their leadership, strategy, and operations. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and chart new paths. Our unique insights are grounded in annual surveys of more than 675000 consumers, business leaders, and technology leaders worldwide; rigorous and objective methodologies, including Forrester Wave™ evaluations; and the shared wisdom of our most innovative clients.”

This statement emphasizes Forrester's role in guiding business and technology leaders towards customer-centric strategies to achieve growth. It highlights the firm's commitment to providing insights based on extensive research and objective methodologies.

Forrester helps business and technology leaders use customer obsession to accelerate growth. This involves enabling them to prioritize the customer in all aspects of their business, including leadership, strategy, and operations.

Forrester provides proprietary research, data, custom consulting, exclusive executive peer groups, and events. The Forrester experience is about challenging the thinking of its clients to help them lead change in their organizations.

Forrester serves professionals in 17 key roles across three distinct client segments, offering proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs.

Forrester Decisions research services are designed to help organizations de-risk their decisions, guide their actions, target their opportunities, and align their teams on priorities and outcomes. These services aim to drive sustained, customer-obsessed business growth and deliver a 259% return on investment.

Integrity is a core value at Forrester. The company's success depends on the independence and objectivity of its research. Forrester helps its clients perform at their very best by serving as a neutral party that both providers and buyers can trust.

Forrester's research agenda, evaluations, and conclusions are solely under its control. The firm utilizes a wide range of both qualitative and quantitative data, including Forrester's proprietary data, to inform its research and findings.

Forrester adheres to rigorous, unbiased research methodologies that are transparent and publicly available. These methodologies ensure consistent research quality across markets, technologies, and geographies.

The company is focused on three initiatives in 2025 which include: increasing retention rates, driving growth across both existing and new accounts, and supercharging our events to make them a more effective platform for CV growth.

Total revenues for the fourth quarter of 2024 were $108.0 million, compared with $118.1 million for the comparable quarter in 2023.

Here's a summary of Forrester's core values:

• Client: Customer obsession is at the core of everything Forrester does.
• Courage: Being bold in action and thought.
• Collaboration: Continuous learning and teaching through teamwork.
• Integrity: Doing the right thing.
• Quality: Setting a high standard for services and insights.

These values guide Forrester in its mission to provide independent, fact-based insights and help clients succeed in a rapidly changing business environment.

To learn more about Forrester's financial health, check out this analysis: Breaking Down Forrester Research, Inc. (FORR) Financial Health: Key Insights for Investors

Forrester Research, Inc. (FORR) Vision Statement of

Understanding a company's vision, mission, and core values provides critical insight into its strategic direction and operational philosophy. For Forrester Research, these elements shape how the company serves its clients and navigates the evolving market landscape. By examining these guiding principles, stakeholders can better understand Forrester's goals, priorities, and commitment to its customers and employees. You might also be interested in: Breaking Down Forrester Research, Inc. (FORR) Financial Health: Key Insights for Investors

While specific, formally stated vision and mission statements for Forrester Research, Inc. are not readily available in public sources, we can infer their strategic objectives and guiding principles from their public statements, investor relations, and overall business activities. Here’s an overview of what can be gathered about Forrester Research's direction.

Inferred Vision Statement

Forrester Research aims to be a leading global research and advisory firm that helps business and technology leaders make customer-obsessed decisions to drive growth. The company focuses on providing insights and frameworks that enable clients to anticipate market changes, understand customer needs, and develop strategies that enhance business performance.

This vision is supported by several key activities and values:

• Research and Insights: Providing data-driven research and actionable insights across various industries and technology areas.
• Customer Obsession: Focusing on understanding and meeting the evolving needs of their clients.
• Strategic Guidance: Offering advisory services to help clients develop and implement effective strategies.
• Global Reach: Serving clients worldwide, adapting to regional market dynamics and needs.

Inferred Mission Statement

Forrester Research's mission is to help organizations grow through customer obsession. This involves delivering forward-thinking research, practical advice, and tools that enable businesses to:

• Understand Customers: Gain deep insights into customer behavior, preferences, and expectations.
• Anticipate Change: Prepare for future market trends and technological advancements.
• Drive Growth: Implement strategies that improve customer experience, increase revenue, and enhance competitive advantage.

Evidence of this mission can be seen in their range of services, including:

• Reports and Data: Comprehensive research reports, datasets, and analytical tools.
• Consulting Services: Advisory services tailored to specific client needs and challenges.
• Events and Webinars: Forums for sharing insights, best practices, and networking opportunities.

Core Values

While Forrester doesn't explicitly list core values, their actions and communications suggest a commitment to:

• Integrity: Maintaining high ethical standards in research and advisory services.
• Innovation: Continuously developing new research methodologies and analytical tools.
• Collaboration: Working closely with clients and partners to achieve shared goals.
• Impact: Delivering measurable results and value for their clients.

These inferred values are reflected in their approach to research, client relationships, and internal culture.

Forrester Research, Inc. (FORR) Core Values of

While specific, formally published mission statements, vision statements, and lists of core values for Forrester Research, Inc. are not readily available in my search results as of April 2025, insights into the company's values can be gleaned from their public statements, actions, and overall business strategy. The core values are not explicitly outlined in one single document, Forrester's actions and public statements suggest a commitment to several key principles.

Client Success

Forrester likely places a high value on client success, aligning its research and consulting services with helping clients achieve their business goals. This is evident in Forrester's business model, which focuses on providing insights and advice to help companies make better decisions and improve their performance. Demonstrating a commitment to client success involves tailoring solutions to meet specific client needs and delivering measurable results. An example of this commitment can be seen in their Forrester Decisions service, which provides clients with data-driven insights and actionable guidance to drive growth.

Innovation and Thought Leadership

Forrester is known for its focus on innovation and thought leadership in the technology and market research space. This value is reflected in the company's ongoing investment in research and development, as well as its efforts to identify and analyze emerging trends. Forrester's commitment to innovation is also evident in its development of new products and services, such as its Forrester Wave reports, which provide in-depth evaluations of technology vendors.

• Forrester Wave reports: These reports offer detailed evaluations of technology vendors, assisting businesses in making informed decisions.
• Data-driven insights: Providing clients with actionable guidance and data-driven insights to foster growth.

Integrity and Objectivity

Given its role as an independent research firm, Forrester likely prioritizes integrity and objectivity in its research and analysis. This means that the company strives to provide unbiased and accurate information to its clients, even if it is not always what they want to hear. Forrester's commitment to integrity is reflected in its rigorous research methodologies and its willingness to challenge conventional wisdom.

Collaboration and Teamwork

For many successful companies, collaboration and teamwork are essential for driving innovation and achieving business objectives. While explicit mentions of internal practices are less publicly available, a company delivering sophisticated research and consulting likely fosters a collaborative environment. This could involve cross-functional teams working together to deliver comprehensive solutions to clients.

Employee Development and Growth

Again, without explicit statements, it is reasonable to infer that Forrester values employee development and growth. A knowledge-based company like Forrester depends on the expertise of its employees and would likely invest in their training and development to ensure they remain at the forefront of their respective fields.

These inferred values likely guide Forrester's operations and strategic decisions. For further insights into the company’s approach to financial well-being, see: Breaking Down Forrester Research, Inc. (FORR) Financial Health: Key Insights for Investors