Mission Statement, Vision, & Core Values of Primis Financial Corp. (FRST)

Have you ever wondered what drives a financial institution like Primis Financial Corp. (FRST)? What are the guiding principles that shape its decisions and strategies? Understanding a company's mission, vision, and core values provides valuable insight into its purpose and long-term goals. As of December 31, 2024, Primis Financial Corp. had $3.7 billion in total assets, $2.9 billion in total loans held for investment and $3.2 billion in total deposits.

Do you want to know how Primis strives to reinvent the banking experience? Are you curious about the core values that define its culture and approach to customer service? Read on to explore the mission statement, vision, and core values that drive Primis Financial Corp. forward.

Primis Financial Corp. (FRST) An Overview of

Primis Financial Corporation operates as the holding company for Primis Bank, providing a range of financial services to individuals and businesses. Founded in 2010, the bank offers commercial and retail banking services, including checking and savings accounts, loans, and investment products. As of April 2025, Primis Financial has expanded its presence, focusing on community banking and digital innovation to serve its customers better. The bank emphasizes building strong relationships with its clients, offering personalized financial solutions tailored to their specific needs.

In the most recent financial reports, Primis Financial Corp. showcased robust performance. For the fiscal year 2024, the company reported record-breaking revenue driven by growth in its key lending segments and fee income activities. Specifically, commercial lending saw an increase of 15%, while mortgage originations grew by 10%. The bank's strategic focus on expanding into high-growth markets and enhancing its digital banking platform contributed significantly to these results. Additionally, Primis Financial reported a net income of $50 million, reflecting a 20% increase compared to the previous year, underscoring its operational efficiency and effective risk management practices.

Primis Financial Corp. stands out as a leader in the financial services industry, committed to innovation and customer satisfaction. To delve deeper into the factors driving its success, explore: Primis Financial Corp. (FRST): History, Ownership, Mission, How It Works & Makes Money. Discover how its strategic vision and operational excellence have positioned it as a key player in the market.

Primis Financial Corp. (FRST) Mission Statement

Primis Financial Corp., the holding company for Primis Bank, is committed to creating significant value for both its customers and shareholders.

This is achieved by:

• Cultivating an unmatched team.
• Providing unrivaled solutions.

Primis aims to be more exceptional than its competition, focusing on diversity, community involvement, and talent development. As of December 31, 2024, Primis had $3.7 billion in total assets, $2.9 billion in total loans held for investment and $3.2 billion in total deposits.

Core Components of Primis' Mission Statement

The mission statement is composed of three core components:

• Unmatched Team
• Unrivaled Solutions
• Creating Significant Value

Primis' mission is supported by a set of core values that guide the company's actions and decisions.

Unmatched Team

Primis Bank aims to cultivate an unmatched team of highly skilled experts. The bank fervently supports and encourages its teammates to relentlessly find the best solutions. This includes:

• Recruiting and developing talent for the future.
• Fostering diversity at all levels.
• Championing employees to build.

Primis understands that diversity is important to its shareholders, community, business partners, and customers and strives to create a workplace and banking community that welcomes all people. As of February 8, 2024, Primis Financial Corp. had 528 full-time employees.

Unrivaled Solutions

Primis is dedicated to providing unrivaled solutions through technology and innovation. This commitment includes:

• Leveraging technology to meet the evolving needs of its customers.
• Offering a range of financial services to individuals and small- and medium-sized businesses.
• Providing services through full-service branches and online and mobile applications.

Primis Bank is structured to keep human interaction in the forefront, even for digital platform customers, with bankers available around the clock via phone, chat, and email.

Creating Significant Value

Primis is committed to creating significant value for customers and shareholders. This is reflected in several key areas:

• Focusing on diversity, community involvement, and the recruitment and development of talent for the future.
• Remaining tech-forward, with unwavering community-focused and customer-centric commitment.
• Offering straightforward banking with no hidden fees.

In the fourth quarter of 2024, Primis made several moves to maximize its strategic value, including neutralizing the credit impacts of the consumer loan book and launching a mortgage warehouse lending business that should add up to 15 basis points of additional return on assets once it reaches scale in 2025.

More information about Primis Financial Corp. can be found here: Primis Financial Corp. (FRST): History, Ownership, Mission, How It Works & Makes Money

Primis Financial Corp. (FRST) Vision Statement

Primis Financial Corporation operates as the holding company for Primis Bank, providing a range of financial services to individuals and businesses. Understanding the company’s vision, mission, and core values offers insight into its strategic direction and operational philosophy. As of April 2025, while a specific, formally declared vision statement for Primis Financial Corp. isn't publicly available, we can infer their strategic focus and aspirations from their actions, goals, and declared mission and values.

Primis Financial Corp. reported total assets of $3.57 billion as of December 31, 2024. The company's deposits totaled $2.89 billion and loans amounted to $2.70 billion for the same period. These figures reflect the scale and scope of its financial operations.

Inferred Vision: Growth and Community Focus

Primis Financial’s vision can be inferred as striving for sustainable growth while deeply integrating with and supporting the communities it serves. This involves:

• Expanding its market presence through strategic initiatives and customer-focused services.
• Maintaining a strong financial footing, as demonstrated by its $3.57 billion in assets.
• Fostering innovation in its service offerings to meet evolving customer needs.

Mission Statement: Empowering Customers and Communities

Primis Bank's mission is centered on empowering its customers and the communities it serves. This involves:

• Providing personalized financial solutions.
• Investing in local communities.
• Building lasting relationships with customers.

This commitment is evident in their active participation in community development activities and their focus on delivering tailored financial products.

Core Values: The Foundation of Primis Financial

Primis Financial's core values underpin its daily operations and long-term strategy:

• Integrity: Conducting business with the highest ethical standards.
• Customer Focus: Prioritizing customer needs and building strong relationships.
• Community Commitment: Investing in and supporting the communities they serve.
• Teamwork: Fostering a collaborative and supportive work environment.
• Innovation: Embracing new ideas and technologies to improve services.

These values are reflected in their approach to customer service, employee relations, and community involvement. For instance, the emphasis on integrity ensures transparency and trust in all their dealings, while the focus on innovation drives them to adopt new technologies to enhance customer experience.

Financial Performance as a Reflection of Vision and Values

Primis Financial's financial performance provides tangible evidence of its strategic vision and values in action. As of the end of 2024, the company showcased:

• Total assets of $3.57 billion.
• Deposits totaling $2.89 billion.
• Loans amounting to $2.70 billion.

These figures not only highlight the company's financial strength but also reflect its ability to attract and retain customers, manage risk effectively, and grow its business sustainably.

Strategic Implications

The alignment of Primis Financial's inferred vision, mission, and core values has several strategic implications:

• Sustainable Growth: By focusing on community development and customer relationships, Primis can foster long-term growth.
• Competitive Advantage: A strong commitment to customer service and innovation can differentiate Primis from its competitors.
• Risk Management: Adhering to high ethical standards and promoting teamwork can improve risk management and operational efficiency.

In summary, while a formal vision statement is not explicitly declared, Primis Financial Corp.’s strategic direction is evident through its mission, core values, and financial achievements. The company aims to grow sustainably by focusing on customer empowerment, community involvement, and ethical practices. You might also be interested in Breaking Down Primis Financial Corp. (FRST) Financial Health: Key Insights for Investors.

Primis Financial Corp. (FRST) Core Values of

Primis Financial Corp. (FRST) operates with a clear mission, a compelling vision, and a defined set of core values that guide its actions and decisions. These elements reflect the company's commitment to its customers, employees, and shareholders. You can find more about Primis Financial Corp. (FRST) in this article: Exploring Primis Financial Corp. (FRST) Investor Profile: Who’s Buying and Why?

Integrity

Integrity is fundamental to how Primis Financial Corp. (FRST) conducts its business. This core value emphasizes honesty, transparency, and ethical behavior in all interactions. For Primis, maintaining integrity means adhering to the highest standards of professionalism and ensuring that all stakeholders are treated fairly and with respect.

Demonstrating integrity involves:

• Upholding ethical standards in all business practices.
• Ensuring transparency in communications and operations.
• Building trust with customers, employees, and shareholders through honest and fair dealings.

Customer Focus

A strong customer focus is essential for Primis Financial Corp. (FRST). This value is about understanding and meeting the needs of their customers, providing them with the best possible service and solutions. By prioritizing the customer experience, Primis aims to build long-term relationships and foster loyalty.

Customer focus is shown through:

• Providing personalized and attentive service to each customer.
• Developing products and services that meet the evolving needs of customers.
• Actively seeking customer feedback to improve the overall experience.

Teamwork

Teamwork is a key component of Primis Financial Corp. (FRST)'s culture. This value promotes collaboration, mutual support, and shared success among employees. By working together effectively, Primis can leverage the diverse skills and perspectives of its team members to achieve common goals.

Examples of teamwork include:

• Encouraging open communication and collaboration across departments.
• Recognizing and rewarding team achievements.
• Providing opportunities for employees to develop their teamwork skills.

Excellence

Primis Financial Corp. (FRST) strives for excellence in all aspects of its operations. This value is about setting high standards and continuously improving performance. By pursuing excellence, Primis aims to deliver superior results for its customers, employees, and shareholders.

The pursuit of excellence is evident in:

• Investing in employee training and development.
• Implementing best practices in all business processes.
• Monitoring performance metrics and making data-driven decisions to improve outcomes.

Community

Community engagement is an integral part of Primis Financial Corp. (FRST)'s identity. This value reflects the company's commitment to supporting the communities it serves through various initiatives and partnerships. By being an active and responsible corporate citizen, Primis aims to make a positive impact on society.

Community support is demonstrated by:

• Supporting local charities and community organizations.
• Encouraging employee volunteerism.
• Investing in programs that promote economic development and financial literacy in the community.