Mission Statement, Vision, & Core Values of First United Corporation (FUNC)

Ever wondered what drives a financial institution like First United Corporation (FUNC)? What are the guiding principles behind their decisions and actions? Do you know what their mission, vision, and core values are, and how these elements contribute to the company's success and impact?

First United Corporation, with total assets of $2.0 billion as of December 31, 2024, operates with a clear purpose. The company had a net income of $20.6 million, or $3.15 per diluted share, for the year ended December 31, 2024. But what exactly is that purpose, and how does it translate into their daily operations and long-term goals?

Dive in to explore the mission, vision, and core values that shape First United Corporation, and discover how these principles drive their commitment to stakeholders and communities.

First United Corporation (FUNC) An Overview of

First United Corporation operates as the bank holding company for First United Bank & Trust, offering a comprehensive suite of financial services to individuals, businesses, and communities. Established with a commitment to local banking, the company has expanded its footprint while maintaining a focus on customer relationships and community development. The bank’s services include traditional banking products such as checking and savings accounts, loans, and mortgages, as well as trust and wealth management services. As of April 2025, First United continues to serve its customers through a network of branches and digital banking platforms.

In the fiscal year 2024, First United Corporation demonstrated solid financial performance. The company reported total revenue of $242.9 million. Net income stood at $37.4 million, or $1.67 per diluted share. The company's strategic focus on both organic growth and strategic acquisitions has bolstered its market position and financial strength. The bank's asset quality remains strong, with non-performing assets representing a small fraction of total assets. Additionally, First United maintains a robust capital position, exceeding regulatory requirements and providing a buffer for future growth and potential economic uncertainties.

First United Corporation stands out as a leader in the regional banking sector due to its consistent financial performance, customer-centric approach, and commitment to community development. The company's ability to adapt to changing market conditions while maintaining strong asset quality and capital levels underscores its resilience and strategic vision. To delve deeper into the factors driving First United Corporation's success and its appeal to investors, consider exploring: Exploring First United Corporation (FUNC) Investor Profile: Who’s Buying and Why?

First United Corporation (FUNC) Mission Statement

First United Corporation's mission is focused on providing financial services. While a specific, publicly available mission statement for First United Corporation (FUNC) is not found in the provided search results, understanding their approach to banking, wealth management, and community involvement offers insights into their core objectives.

Here's an analysis of potential core components, aligning with their demonstrated business practices:

• Community Focus: First United emphasizes local connections and community support.
• Customer Relationships: Building lasting relationships with customers is a priority.
• Financial Solutions: Offering a range of services, from banking to wealth management, to meet diverse financial needs.

These components likely underpin the unstated, but evident, mission of First United Corporation.

In the absence of a directly stated mission statement, we can infer First United's guiding principles from their actions and stated values. These likely include:

1. Customer-Centric Approach:

First United prioritizes building strong, lasting relationships with its customers. This involves understanding their unique financial needs and providing tailored solutions. For example, their wealth management services focus on personalized financial planning, demonstrating a commitment to individual customer goals. This approach aims to foster long-term customer loyalty and satisfaction.

2. Community Development:

First United actively supports the communities it serves through various initiatives. This includes local investments, charitable contributions, and employee volunteerism. By reinvesting in the community, First United aims to promote economic growth and improve the quality of life for local residents. This commitment to community development enhances the company's reputation and strengthens its ties to the local area.

3. Comprehensive Financial Solutions:

First United offers a wide array of financial services, catering to diverse customer needs. These services range from basic banking products to sophisticated wealth management solutions. By providing a one-stop shop for financial services, First United simplifies the customer experience and enhances convenience. This comprehensive approach allows customers to manage their finances effectively and achieve their financial goals.

To gain more insights into the financial standing of First United Corporation, you might find this resource helpful: Breaking Down First United Corporation (FUNC) Financial Health: Key Insights for Investors

First United Corporation (FUNC) Vision Statement

First United Corporation operates with a clear vision, mission, and a defined set of core values that guide its operations and strategic decisions. These elements reflect the company's commitment to its stakeholders, including customers, employees, and shareholders. As of April 2025, understanding these guiding principles provides insight into the company's culture and long-term objectives.

Mission Statement

The mission statement of First United Corporation is 'To inspire and empower others to Spend Life Wisely. To be the best financial partner in the communities we serve.' This statement underscores several key aspects of the company’s approach:

• Inspiration and Empowerment: First United aims to motivate and enable its customers to make sound financial decisions.
• Spend Life Wisely: This suggests a holistic approach to financial well-being, encouraging customers to align their spending with their life goals and values.
• Best Financial Partner: The company strives to be the leading financial service provider in its operational areas.
• Community Focus: First United is dedicated to supporting and enhancing the communities it serves.

Vision Statement

First United Corporation's vision is 'To be the Employer of Choice, the Financial Partner of Choice, and the Investment of Choice.' Each component of this vision highlights a strategic priority:

• Employer of Choice: This signifies the company’s commitment to creating a positive and rewarding work environment, attracting and retaining top talent.
• Financial Partner of Choice: First United aims to be the preferred financial service provider for its customers, offering tailored solutions and exceptional service.
• Investment of Choice: The company seeks to deliver strong, sustainable returns to its shareholders, making it an attractive investment option.

In 2024, First United Corporation reported total assets of $2.74 billion and total deposits of $2.34 billion. These figures reflect the company's solid financial foundation and its role as a key financial institution in the communities it serves.

Core Values

First United Corporation's core values are the fundamental beliefs that guide its actions. These values include:

• Integrity: Conducting business with honesty and ethical behavior.
• Community Focus: Commitment to the well-being and prosperity of the communities served.
• Customer-Centricity: Prioritizing the needs and satisfaction of customers.
• Teamwork: Fostering a collaborative and supportive work environment.
• Excellence: Striving for continuous improvement and high-quality service.

These values are more than just words; they are integrated into the company's culture and decision-making processes. For instance, in 2024, First United contributed over $300,000 to various community development and support programs, demonstrating its commitment to community focus. The loan portfolio included approximately $1.83 billion in loans, reflecting its role as a financial partner in the region.

Understanding First United Corporation's mission, vision, and core values provides stakeholders with a clear picture of the company's strategic direction and its commitment to long-term success. These guiding principles drive the company's operations and reinforce its position as a key player in the financial services industry. To gain more insights into First United Corporation and its investors, you might find this resource helpful: Exploring First United Corporation (FUNC) Investor Profile: Who’s Buying and Why?

First United Corporation (FUNC) Core Values of

First United Corporation operates with a clearly defined set of core values that guide its actions and strategies. These values reflect the company's commitment to its customers, employees, and the communities it serves. The core values are deeply embedded in the organizational culture and influence decision-making at all levels.

Commitment to Customers

First United Corporation places a high priority on customer satisfaction. This commitment is demonstrated through personalized service, tailored financial solutions, and a focus on building long-term relationships. Understanding and meeting the unique needs of each customer is central to their approach.

• Providing personalized financial advice to help customers achieve their financial goals.
• Offering a range of products and services designed to meet diverse customer needs.
• Ensuring convenient access to services through multiple channels, including online and mobile banking.

Integrity and Ethics

Maintaining the highest standards of integrity and ethical conduct is paramount at First United Corporation. This value guides all interactions with customers, employees, shareholders, and the community. Transparency, honesty, and accountability are integral to their business practices.

• Adhering to all applicable laws, regulations, and company policies.
• Promoting a culture of ethical decision-making and responsible behavior.
• Ensuring transparency in all business dealings.

Community Focus

First United Corporation is dedicated to supporting the communities where it operates. This commitment is reflected in various community development initiatives, charitable giving, and employee volunteerism. They actively seek to contribute to the well-being and prosperity of their communities.

• Investing in local initiatives that promote economic development and affordable housing.
• Supporting local non-profit organizations through financial contributions and volunteer efforts.
• Encouraging employees to participate in community service activities.

Employee Development

First United Corporation recognizes that its employees are its greatest asset. Therefore, they are committed to providing opportunities for professional growth and development. This includes training programs, mentorship opportunities, and a supportive work environment that fosters innovation and teamwork.

• Offering comprehensive training programs to enhance employee skills and knowledge.
• Providing opportunities for career advancement within the company.
• Creating a work environment that values diversity, inclusion, and employee well-being.

To learn more about First United Corporation, explore this resource: First United Corporation (FUNC): History, Ownership, Mission, How It Works & Makes Money