Mission Statement, Vision, & Core Values of F45 Training Holdings Inc. (FXLV)

Ever wondered what fuels the drive behind F45 Training Holdings Inc. (FXLV)? What are the core beliefs and aspirations that guide its every move in the fitness industry? Understanding a company's mission, vision, and core values provides critical insight into its strategic direction and operational ethos.

With a market cap of just $5.93 million as of March 21, 2025, how does F45 plan to revolutionize the fitness landscape, and what principles underpin its approach? Delving into these fundamental statements will help you understand where F45 is headed and what it stands for in the competitive fitness market.

Are you ready to explore the mission, vision, and core values that shape F45 Training Holdings Inc.?

F45 Training Holdings Inc. (FXLV) An Overview of

F45 Training Holdings Inc. (FXLV) is a global fitness training community specializing in innovative, high-intensity group workouts that are fast, fun, and results-driven. Founded in 2013 in Australia, F45 has expanded rapidly through a franchise model, offering its unique blend of functional 45-minute workouts across a network of studios. As of April 2025, F45 continues to evolve its offerings, integrating technology and personalized training approaches to cater to a diverse clientele seeking efficient and effective fitness solutions.

While specific, up-to-the-minute sales figures for April 2025 are not available, we can look at the latest financial reports to understand the company's recent performance. In 2024, F45 Training reported a total revenue of $136.4 million, with franchise revenue accounting for $119.4 million of that total. The company sold 373 franchises and recognized 344 initial franchise fee revenue. These figures reflect a company that, while facing challenges, has a significant global footprint and revenue streams derived primarily from its franchise operations.

The company's financial performance can be further illustrated with these points:

• Total revenue in 2024 was $136.4 million.
• Franchise revenue made up $119.4 million of the total.
• The company sold 373 franchises.
• Initial franchise fee revenue was recognized for 344 franchises.

F45 Training Holdings Inc. stands as a notable player in the fitness industry, known for its distinctive workout programming and franchise-based business model. To delve deeper into the financial stability and strategic positioning of F45 Training, read more here: Breaking Down F45 Training Holdings Inc. (FXLV) Financial Health: Key Insights for Investors

F45 Training Holdings Inc. (FXLV) Mission Statement

F45 Training, now under the FIT (Functional Inspired Training) House of Brands, is focused on creating a leading global fitness training and lifestyle brand. They aim to offer consumers functional 45-minute workouts that are effective, fun, and community-driven. These workouts combine elements of high-intensity interval, circuit, and functional training.

The company's mission extends beyond just fitness. FIT is leading the charge in holistic wellness by uniting F45 Training, FS8, VAURA Pilates and recovery services under one powerful vision. This involves empowering communities worldwide to move better, feel stronger, and live longer.

Here's a breakdown of the core components of F45 Training's mission:

• Effective Workouts: Providing workouts designed to deliver results.
• Fun and Engaging: Creating an enjoyable fitness experience.
• Community-Driven: Fostering a supportive and motivating environment.
• Holistic Wellness: Integrating functional training, recovery, and community-driven experiences.

F45 Training's mission is supported by:

• A global network of studios.
• A differentiated, technology-enabled platform.
• A continuously evolving fitness program.

The motivation and encouragement in a group training environment create an upbeat atmosphere where goals are achieved. The goal is to create a welcoming community with encouraging trainers.

F45 Training equips franchisees and coaches with innovative, data-driven strategies to succeed through a sport science-based circuit training education program. The goal? To coach a class or create an engaged community of fitness enthusiasts.

Explore more about F45 Training Holdings Inc. (FXLV) in this investor profile: Exploring F45 Training Holdings Inc. (FXLV) Investor Profile: Who’s Buying and Why?

Vision

The vision of F45 Training is to deliver its unique training style to the world and continue to grow its brand globally.

Looking ahead in 2025, FIT is doubling down on its commitment to innovation, wellness, and global growth. The global Pilates and yoga studio market is projected to reach $417 billion by 2033, presenting a significant opportunity for F45 Training to lead innovation in this high-growth sector.

FIT aspires to change lives and communities through fitness, wellness, and recovery. Whether a new entrepreneur opening a franchise or a member stepping into a class, FIT is designed to elevate lives - helping people reach their full potential physically, mentally, and socially.

Core Values

The core values of FIT are built around three core brand pillars:

1. The Power of Movement: Every workout and recovery session is designed to maximize results and promote long-term health.
2. The Strength of Community: FIT fosters supportive and engaged fitness communities worldwide, from franchise owners to everyday members.
3. The Future of Wellness: A business model that drives impact, helping people reach their full potential physically, mentally and socially.

These values are reflected in the company's approach to:

• Innovation: F45 Training is committed to innovation, wellness, and global growth.
• Community: F45 Training prioritizes a sense of community.
• Support: Being an F45 franchisee means having constant support.
• Resilience: F45's training system is designed to help individuals become more capable of handling both physical and mental stressors.

F45 Training had a record-breaking year of growth in 2024. Key highlights include:

• 12.4% growth in global Average Unit Volume (AUV) for F45 Training.
• 23.9% growth for FS8.
• 51.1% growth for VAURA Pilates.
• 75 new studio openings across its portfolio.

As of March 2025, FIT has over 1,500 studio locations across the globe.

F45 Training Holdings Inc. (FXLV) Vision Statement of

A company's mission, vision, and core values articulate its fundamental purpose, aspirations, and guiding principles. For F45 Training Holdings Inc. (FXLV), these elements define not only its current operations but also its strategic direction and cultural identity. As of April 2025, understanding these statements provides insight into the company's goals and how it aims to achieve them. You can gain additional insights about the company from Exploring F45 Training Holdings Inc. (FXLV) Investor Profile: Who’s Buying and Why?.

F45's mission is to change people’s lives by creating the world’s best workout. This statement focuses on:

• Impact on Customers: The core of F45's mission is to improve the lives of its members through fitness.
• Quality of Workout: F45 aims to provide a workout experience that is recognized globally as the best.

F45 envisions a future of innovation, community, and results, striving to impact 1 million lives. This vision encompasses:

• Innovation: The company is committed to continuously evolving its training methods and technology to stay at the forefront of the fitness industry.
• Community: F45 emphasizes building a supportive and inclusive community among its members and trainers.
• Results: The focus is on delivering tangible fitness outcomes for its members, driving satisfaction and loyalty.

F45's core values guide its actions and decisions, shaping its culture and brand identity. These values include:

• Innovation: Continuously seeking new and better ways to deliver fitness training.
• Community: Fostering a supportive and inclusive environment for members and staff.
• Results-Oriented: Focusing on delivering measurable outcomes for its members.
• Passion: Exhibiting enthusiasm and dedication in all aspects of the business.
• Integrity: Maintaining honesty, transparency, and ethical conduct in all dealings.

These core values support the company’s mission and vision by ensuring that every action and decision aligns with the overarching goals of transforming lives through innovative and community-based fitness solutions. As of the fiscal year 2024, F45 reported a revenue of $134.4 million, reflecting the financial impact of its mission, vision, and values.

F45 Training Holdings Inc. (FXLV) Core Values of

While specific, publicly available details on F45 Training Holdings Inc.'s (FXLV) core values are limited, we can infer key values from their business practices, mission, and overall approach to fitness. These inferred values resonate with common themes in the fitness industry and are crucial for understanding the company's operations. You can also learn more about the company's mission and history at F45 Training Holdings Inc. (FXLV): History, Ownership, Mission, How It Works & Makes Money.

Based on available information, here are some potential core values for F45 Training Holdings Inc.:

Innovation and Results-Driven Approach

F45 Training emphasizes innovation in its workout programs. The workouts are designed to be efficient and effective, focusing on delivering tangible results for its members. This commitment to innovation and results is evident in their dynamic workout programming and technology integration.

F45's innovative approach is reflected in several ways:

• Dynamic Workout Programming: F45 workouts change daily, preventing plateaus and keeping members engaged.
• Technology Integration: Heart-rate monitoring systems and in-studio displays enhance the workout experience and provide real-time feedback.
• Focus on Efficiency: Workouts are designed to maximize calorie burn and muscle toning in a 45-minute session.

Community and Teamwork

The 'F45' in F45 Training stands for 45 minutes of functional training. The workouts are team-based, fostering a sense of community and encouraging members to support each other. This emphasis on community helps create a welcoming and motivating environment.

Examples of F45's community focus include:

• Team-Based Workouts: Members work together in a group setting, promoting camaraderie.
• Supportive Environment: Trainers provide encouragement and guidance, fostering a positive atmosphere.
• Global Community: F45 has a large global presence, connecting members from different locations.

Motivation and Inspiration

F45 Training aims to motivate and inspire individuals to achieve their fitness goals. The workouts are designed to be challenging yet achievable, and trainers play a key role in providing encouragement and support. This focus on motivation helps members stay committed to their fitness journey.

Ways F45 provides motivation:

• Challenging Workouts: F45 workouts push members to their limits, helping them achieve new levels of fitness.
• Trainer Support: Certified trainers provide guidance, motivation, and support throughout the workouts.
• Goal Setting: F45 encourages members to set and achieve their fitness goals, celebrating their successes along the way.

Commitment to Quality and Standards

F45 Training is committed to maintaining high standards in its training programs, facilities, and overall operations. This commitment to quality ensures that members receive a consistent and exceptional fitness experience.

Examples of this commitment:

• Certified Trainers: F45 trainers undergo rigorous training to ensure they can deliver high-quality instruction.
• Standardized Workouts: All F45 studios follow the same workout programming, ensuring consistency across locations.
• High-Quality Facilities: F45 studios are equipped with state-of-the-art equipment and designed to create a motivating environment.