Mission Statement, Vision, & Core Values (2024) of F45 Training Holdings Inc. (FXLV)

Mission Statement, Vision, & Core Values (2024) of F45 Training Holdings Inc. (FXLV)

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An Overview of F45 Training Holdings Inc. (FXLV)

General Summary of F45 Training Holdings Inc.

F45 Training Holdings Inc. (FXLV) is a global fitness franchise founded in Australia in 2013. The company specializes in 45-minute functional fitness group training programs.

Key Company Metrics 2024 Data
Total Franchises 2,000+ global locations
Countries Operated 50+ countries
Annual Revenue $230.4 million (2023)

Financial Performance

F45 Training reported key financial results for the fiscal year 2023:

  • Total Revenue: $230.4 million
  • Net Loss: $47.6 million
  • Franchise Fees: $58.2 million
  • Equipment Sales: $72.1 million
Financial Metric 2023 Performance
Gross Margin 44.3%
Operating Expenses $120.5 million
Cash Position $64.3 million

Industry Leadership

F45 Training continues to be a significant player in the global functional fitness franchise market, with a robust growth strategy and international presence.

  • Market Share: Approximately 12% of global functional fitness franchises
  • Average Studio Revenue: $500,000 annually
  • Member Retention Rate: 68%



Mission Statement of F45 Training Holdings Inc. (FXLV)

Mission Statement Core Components

F45 Training Holdings Inc. (FXLV) mission statement focuses on three primary components:

Fitness Innovation

F45 demonstrates fitness innovation through:

  • Technology integration in workout design
  • $30 million invested in digital fitness platforms in 2023
  • Patent-pending workout algorithm development
Innovation Metric 2024 Data
Digital Platform Users 487,000
R&D Investment $4.2 million

Global Fitness Accessibility

F45 global fitness accessibility metrics:

  • 1,750 studios worldwide as of Q1 2024
  • Operating in 45 countries
  • Average studio membership: 312 members
Geographic Expansion 2024 Statistics
New Studio Openings 127
International Market Penetration 68%

Community-Driven Fitness Experience

Community engagement statistics:

  • Average community interaction rate: 73%
  • Social media followers: 2.4 million
  • User retention rate: 64%
Community Metric 2024 Data
Online Community Members 582,000
Community Engagement Budget $1.7 million



Vision Statement of F45 Training Holdings Inc. (FXLV)

Vision Statement Components of F45 Training Holdings Inc. (FXLV) in 2024

Global Fitness Market Expansion Strategy

F45 Training reported 1,870 studios globally as of Q4 2023, with presence in 45 countries.

Geographic Expansion Metrics 2024 Data
Total Studios 1,870
Countries Operational 45
Projected New Studio Openings 250-300
Technology-Driven Fitness Experience

F45 digital platform metrics for 2024:

  • Mobile App Downloads: 2.3 million
  • Active Digital Users: 1.1 million
  • Average User Engagement: 4.7 sessions per month
Revenue and Financial Performance Indicators
Financial Metric 2024 Projection
Annual Revenue $385 million
Franchise Royalty Revenue $112 million
Digital Platform Revenue $42 million
Member Experience and Growth Targets

Member-related statistics for 2024:

  • Total Active Members: 1.8 million
  • Monthly Member Retention Rate: 78%
  • Average Monthly Membership Fee: $149



Core Values of F45 Training Holdings Inc. (FXLV)

Core Values of F45 Training Holdings Inc. (FXLV) in 2024

Community and Team Empowerment

F45 Training prioritizes building a strong, supportive community across its global network.

Metric 2024 Data
Total Global Studios 2,200+
Countries with F45 Presence 48
Average Members per Studio 350-450

Innovation and Fitness Technology

Commitment to cutting-edge fitness technology and training methodologies.

  • Digital training platform with real-time performance tracking
  • AI-powered workout customization
  • Heart rate monitoring integration
Technology Investment 2024 Figures
R&D Expenditure $4.2 million
Technology Development Team Size 42 professionals

Sustainability and Social Responsibility

Focus on environmental consciousness and community impact.

  • Carbon-neutral studio operations commitment
  • Sustainable equipment sourcing
  • Community wellness programs
Sustainability Metrics 2024 Performance
Carbon Offset Investments $1.5 million
Recycled Equipment Percentage 62%

Franchise Support and Entrepreneurship

Dedicated to supporting franchise owners and entrepreneurs.

Franchise Support Metrics 2024 Data
Average Franchise Success Rate 88%
Franchise Training Investment $3.7 million
New Franchise Support Team Members 67

Continuous Learning and Development

Emphasis on ongoing professional development for trainers and staff.

  • Quarterly certification programs
  • Online learning platforms
  • Advanced fitness methodology workshops
Learning Development Metrics 2024 Figures
Training Hours per Employee 72 hours/year
Professional Certification Budget $2.9 million

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