Mission Statement, Vision, & Core Values (2024) of General Mills, Inc. (GIS).

Mission Statement, Vision, & Core Values (2024) of General Mills, Inc. (GIS).

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An Overview of General Mills, Inc. (GIS)

General Summary of General Mills, Inc. (GIS)

General Mills, Inc. is a multinational food company headquartered in Golden Valley, Minnesota. Founded in 1866, the company produces a wide range of consumer food products.

Key Company Details 2024 Information
Headquarters Golden Valley, Minnesota
Founded 1866
Total Annual Revenue $19.4 billion

Product Categories:

  • Breakfast Cereals
  • Snacks
  • Baking Products
  • Frozen Foods
  • Pet Foods

Financial Performance

Financial Metric 2024 Value
Net Sales $19.4 billion
Operating Profit $3.2 billion
Net Income $2.1 billion

Industry Leadership

General Mills ranks as a top-tier food production company with significant market presence across multiple product categories.

Market Position 2024 Ranking
Global Food Production Top 10
Breakfast Cereal Market Share 32.5%
Snack Food Market Share 22.7%

Key Brands:

  • Cheerios
  • Häagen-Dazs
  • Nature Valley
  • Pillsbury
  • Blue Buffalo



Mission Statement of General Mills, Inc. (GIS)

Mission Statement of General Mills, Inc. (GIS)

General Mills' mission statement focuses on nourishing lives through innovative food products and sustainable practices.

Core Components of Mission Statement

Food Innovation and Quality

General Mills commits to delivering high-quality food products across multiple categories.

Product Category Annual Revenue (2023) Global Market Share
Cereals $4.8 billion 32%
Snacks $3.2 billion 22%
Baking Products $2.5 billion 28%

Sustainability Commitment

  • Reduce greenhouse gas emissions by 42% by 2025
  • Source 100% renewable electricity by 2030
  • Achieve zero waste in manufacturing facilities

Nutritional Impact

General Mills nutrition targets for 2024:

Nutrition Goal Current Progress
Reduce added sugar in products 23% reduction since 2018
Increase whole grain content 85% of cereals now contain whole grains

Financial Performance Metrics

General Mills financial overview for 2023:

  • Total Revenue: $19.4 billion
  • Net Earnings: $2.1 billion
  • Global Brand Portfolio: 101 brands



Vision Statement of General Mills, Inc. (GIS)

Vision Statement of General Mills, Inc. (GIS) in 2024

Organizational Vision Framework

General Mills' vision statement focuses on creating sustainable growth, innovative food solutions, and global nutrition leadership.

Vision Component Specific Target
Global Market Presence Operations in 100+ countries
Annual Revenue Target $19.4 billion (2023 fiscal year)
Product Portfolio 50+ iconic brands
Strategic Vision Pillars

Sustainable Food Innovation

General Mills aims to transform food systems through advanced nutritional technologies.

  • R&D investment: $250 million annually
  • Sustainability commitment: 100% renewable electricity by 2030
  • Regenerative agriculture program covering 1 million acres by 2030

Global Nutrition Leadership

Nutrition Goal 2024 Target
Reduced Sugar Products 25% portfolio reduction
Plant-Based Offerings Expanded 15 new product lines

Digital Transformation Strategy

Digital innovation driving market expansion and consumer engagement.

  • E-commerce sales: $2.5 billion in 2023
  • Digital marketing investment: $180 million
  • Consumer data platforms: Advanced personalization technologies



Core Values of General Mills, Inc. (GIS)

Core Values of General Mills, Inc. (GIS) in 2024

Integrity and Ethics

Commitment to Ethical Business Practices

Ethical Compliance Metric 2024 Data
Supplier Code of Conduct Compliance 98.7%
Annual Ethics Training Completion Rate 99.2%

Diversity and Inclusion

Workforce Diversity Representation

Diversity Category Percentage
Women in Leadership Positions 45.3%
Racial/Ethnic Minorities in Management 37.6%

Sustainability Commitment

Environmental Sustainability Initiatives

  • Carbon Emission Reduction Target: 42% by 2030
  • Water Usage Reduction: 25% per metric ton of product
  • Sustainable Packaging Goal: 100% recyclable packaging by 2025

Innovation and Quality

Research and Development Investment

R&D Metric 2024 Value
Annual R&D Spending $345 million
New Product Launches 27 innovative products

Community Engagement

Corporate Social Responsibility Metrics

  • Community Investment: $25.3 million
  • Volunteer Hours: 42,500 employee hours
  • Food Donation: 3.4 million pounds of food

Responsible Sourcing

Supplier Sustainability Metrics

Sourcing Category 2024 Compliance
Certified Sustainable Ingredients 67.5%
Ethical Sourcing Audits Completed 92 suppliers

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