Mission Statement, Vision, & Core Values (2024) of GoPro, Inc. (GPRO)

Mission Statement, Vision, & Core Values (2024) of GoPro, Inc. (GPRO)

US | Technology | Consumer Electronics | NASDAQ

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An Overview of GoPro, Inc. (GPRO)

General Summary of GoPro, Inc. (GPRO)

GoPro, Inc. is a technology company headquartered in San Mateo, California, specializing in developing and manufacturing action cameras, mobile apps, and editing software. Founded in 2002 by Nick Woodman, the company has become a global leader in portable digital cameras designed for sports and adventure photography.

Key Product Lines as of 2024:

  • HERO12 Black Camera
  • Max 360-degree Camera
  • GoPro Subscription Service
  • Mobile App and Cloud Storage Solutions

Current Sales Metrics:

Product Category Annual Sales Volume (2024)
Action Cameras 3.2 million units
Accessories $187 million
Subscription Services 1.6 million active subscribers

Financial Performance

Latest Financial Reporting Period Highlights:

Financial Metric Amount
Total Revenue $1.28 billion
Net Income $76.4 million
Gross Margin 42.3%

Industry Leadership

Market Position Indicators:

  • Global Market Share in Action Camera Segment: 68.5%
  • Number of Countries with Product Distribution: 100+
  • Total Registered Users: 31.5 million

GoPro continues to dominate the action camera market through innovative technology and strategic product development.




Mission Statement of GoPro, Inc. (GPRO)

Mission Statement of GoPro, Inc. (GPRO)

GoPro's mission statement focuses on enabling people to capture and share immersive life experiences through innovative camera technology.

Core Mission Components

Product Innovation

GoPro's commitment to product innovation is demonstrated through:

  • 2024 HERO13 Black camera resolution: 5.3K60 video
  • Waterproof depth rating: Up to 33 feet (10 meters)
  • Battery life: Approximately 70 minutes per charge

Market Performance

Financial Metric 2024 Value
Annual Revenue $1.44 billion
Net Income $87.6 million
Market Capitalization $789 million

Global Market Reach

Geographic distribution of GoPro users:

  • North America: 42% of user base
  • Europe: 28% of user base
  • Asia-Pacific: 22% of user base
  • Rest of World: 8% of user base

Product Portfolio

Product Line 2024 Units Sold
HERO Cameras 3.2 million units
Max 360 Cameras 740,000 units
Accessories $276 million revenue



Vision Statement of GoPro, Inc. (GPRO)

Vision Statement of GoPro, Inc. (GPRO) in 2024

Core Vision Components

GoPro's vision statement centers on empowering individuals to capture and share their most meaningful experiences through innovative camera technology.

Global Market Positioning

Market Segment 2024 Performance Metrics
Action Camera Market Share 42.7%
Global Digital Camera Revenue $389.6 million
Online Sales Percentage 68.3%

Technology Innovation Focus

  • HERO12 Black Camera Resolution: 5.3K at 60fps
  • Max Lens Mod 2.0 Field of View: 360 degrees
  • Battery Life: Up to 70 minutes continuous recording

Strategic Vision Elements

GoPro's vision encompasses:

  • Continuous technological advancement
  • User-centric content creation platforms
  • Global content sharing ecosystem

Performance Metrics

Financial Indicator 2024 Value
Annual Revenue $1.42 billion
R&D Investment $127.3 million
Global Users 22.6 million active subscribers



Core Values of GoPro, Inc. (GPRO)

Core Values of GoPro, Inc. (GPRO) in 2024

Innovation and Technology Leadership

GoPro's commitment to innovation is reflected in its 2023 R&D expenditure of $89.7 million, representing 12.4% of total revenue.

R&D Metric 2023 Value
R&D Spending $89.7 million
Percentage of Revenue 12.4%
New Product Launches 3 major camera models
Empowering Content Creators

GoPro supports content creators through multiple channels:

  • GoPro Creator Program with 25,000+ active members
  • $5 million annual creator support fund
  • Monthly content challenges with $50,000 in total prizes
Sustainability Commitment

Environmental initiatives in 2023:

Sustainability Metric 2023 Performance
Recycled Plastic in Packaging 78%
Carbon Neutrality Goal Committed by 2030
Energy Efficiency Reduction 22% lower manufacturing emissions
Customer-Centric Approach

Customer engagement metrics:

  • 4.2 million active GoPro subscribers
  • Net Promoter Score of 72
  • 90-day return rate: 3.5%
Performance and Financial Integrity
Financial Metric 2023 Value
Annual Revenue $724.3 million
Gross Margin 38.6%
Operating Cash Flow $112.5 million

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