Mission Statement, Vision, & Core Values of Grab Holdings Limited (GRAB)

Ever wonder what drives a superapp like Grab, especially when it's facilitating millions of transactions daily? How does a company offering diverse services, from ride-hailing to financial services, stay aligned and focused? The answer lies in its clearly defined mission, vision, and core values. Let's delve into the guiding principles that shape Grab's strategic direction and operational ethos, particularly in light of its impressive $2.797 billion revenue in 2024, a 18.57% increase from 2023.

What exactly does Grab aim to achieve in Southeast Asia, and what principles guide their actions? How do these elements contribute to their goal of driving Southeast Asia forward, especially as they navigate a competitive market and eye further growth in 2025, with projected revenue increases between 19% and 22%?

Grab Holdings Limited (GRAB) An Overview of

Grab Holdings Limited, a leading Southeast Asian technology company, has evolved from its beginnings as a ride-hailing service to become a superapp offering a wide array of services, including deliveries, mobility, financial services, and enterprise solutions. Founded in 2012, it now operates in several countries across Southeast Asia, such as Singapore, Indonesia, Malaysia, Thailand, Vietnam, the Philippines, and Myanmar. As of April 2025, Grab continues to be a significant player in the region's digital economy, connecting millions of consumers and businesses through its platform.

Grab provides a comprehensive suite of services tailored to the needs of Southeast Asian consumers:

• Mobility: Ride-hailing services, including cars, motorbikes, and taxis.
• Deliveries: Food, grocery, and package delivery services through GrabFood, GrabMart, and GrabExpress.
• Financial Services: Digital payments, lending, insurance, and wealth management solutions via GrabPay and other financial products.
• Enterprise Services: Solutions for businesses, including advertising, data analytics, and technology infrastructure.

In 2024, Grab demonstrated substantial financial performance, particularly in revenue growth. The company reported a record-breaking revenue of $653 million in the fourth quarter of 2024, marking an impressive 64% year-over-year increase. For the full year 2024, Grab's revenue reached $2.36 billion, a 65% increase compared to the previous year. This growth was primarily driven by the increased demand for its mobility and delivery services, as well as the expansion of its financial services offerings. Grab's Deliveries segment saw revenue increase to $291 million in Q4 2024, while the Mobility segment's revenue grew to $256 million. These figures underscore Grab's strong market position and its ability to capitalize on the growing digital economy in Southeast Asia.

Grab has established itself as a leader in Southeast Asia's competitive superapp landscape. To understand more about Grab's financial health and strategic positioning, check out this insightful analysis: Breaking Down Grab Holdings Limited (GRAB) Financial Health: Key Insights for Investors.

Grab Holdings Limited (GRAB) Mission Statement

Grab's mission is to drive Southeast Asia forward by creating economic empowerment for everyone. This mission goes beyond simply providing services; it speaks to a larger goal of empowerment and inclusivity.

Grab aims to improve lives by providing convenient, reliable, and affordable services that enhance everyday experiences. This commitment influences decisions and actions, placing the customer at the center. Grab strives to anticipate customer needs and provide solutions that make their lives easier and more convenient.

Grab leverages its platform and resources to empower individuals and communities, drive innovation, and contribute to the overall progress and prosperity of Southeast Asia. Grab is dedicated to creating a positive impact on society and improving the lives of millions through technology.

The three core components of Grab's mission statement are:

• Accessibility for All: Designing products and services that are affordable for people of all income levels.
• Empowering Micro Businesses: Creating income and business opportunities for partners.
• Safety & Trust: Creating a trusted platform of services with high standards on safety and information security.

Grab's mission is supported by the 'Grab Way', which explains the mission and the operating principles. The company's mission is to create a better life for millions and innovate to push the boundaries of what's possible. To achieve this, they live life by their 4Hs – hunger, heart, humility, and honour.

Grab's mission is also reflected in its 'Grab for Good' social impact program, which includes partnerships and initiatives to drive digital literacy, economic inclusion and the development of technology skills across Southeast Asia.

Grab strives to make a positive and sustainable impact on society and gives its people the time to volunteer for causes close to their heart and the tools to work on projects that truly matter to them.

Grab's vision is to be the everyday super app that provides essential services for people in Southeast Asia. This highlights Grab's commitment to being a reliable and indispensable part of people's lives.

Guided by the Grab Way, Grab's mission is to drive Southeast Asia forward by creating economic empowerment for everyone. The company holds itself responsible for the sustainable economic empowerment of this region.

Grab Financial Group aims to improve economic mobility in Southeast Asia for everyone through financial inclusion.

In 2024, Grab was recognized in TIME100 Most Influential Companies. Grab was also on Fast Company's prestigious annual list of the World's Most Innovative Companies for 2023, and ranked second on Fast Company's Most Innovative Companies in 2019. In addition, it has been on CNBC's Disruptor 50 list from 2017 to 2020, made Fortune's Change the World list in 2020 and was ranked second in 2024.

Grab's core values guide its decisions, actions, and interactions with its customers, partners, and communities. These values uphold its commitment to excellence and innovation in the services it provides.

The core values are:

• Customer Centricity
• Integrity
• Innovation
• Empowering Communities
• Sustainability and Social Responsibility

Grab's core values include integrity, empathy, and social responsibility. By prioritizing integrity in all its dealings, Grab builds trust with its customers and partners, fostering long-term relationships based on honesty and transparency.

At Grab, every Grabber is guided by The Grab Way, which explains the mission and the operating principles on how they achieve it together. The Grab Way includes Heart, Hunger, Honour and Humility.

Grab’s 4Hs are:

• Heart: Working together to serve communities in Southeast Asia.
• Hunger: Working to understand ground truths and drive improvements, big and small.
• Honour: Keeping word and steward resources wisely to build and sustain trust.
• Humility: Being a constant work-in-progress, and never stop learning to get better.

Grab’s core values of integrity, empathy, and social responsibility guide its decision-making and actions. By prioritizing integrity in all its dealings, Grab builds trust with its customers and partners, fostering long-term relationships based on honesty and transparency.

Grab is committed to operating in a sustainable and socially responsible manner. It strives to reduce its environmental impact, support local communities, and promote diversity and inclusion in everything it does.

In 2024, Grab’s financial performance showed strong growth. Revenue for the full year grew 19% year-over-year (YoY), or 21% YoY on a constant currency basis, to $2,797 million, exceeding its guidance of $2.76 billion to $2.78 billion. On-Demand GMV re-accelerated with growth of 16% YoY, or 19% YoY on a constant currency basis, to $18,364 million.

Here you can read more about Grab: Grab Holdings Limited (GRAB): History, Ownership, Mission, How It Works & Makes Money

Grab Holdings Limited (GRAB) Vision Statement

Grab Holdings Limited's mission is to drive Southeast Asia forward by creating economic empowerment for everyone. Their vision encompasses improving the lives of people in the region by offering accessible and reliable services. As of the fiscal year 2024, Grab continues to focus on enhancing its platform to meet the evolving needs of its users, partners, and communities across Southeast Asia.

Here's a breakdown of Grab's mission, vision, and core values:

• Mission: To drive Southeast Asia forward by creating economic empowerment for everyone.
• Vision: To be Southeast Asia’s leading superapp, providing everyday services that matter most to consumers.
• Core Values:
  • Heart: We care for our customers, partners, and each other.
  • Hunger: We have an insatiable desire to learn, improve, and innovate.
  • Honesty: We are honest and transparent in everything we do.
  • Humility: We are humble and respectful of others.

Economic Empowerment

Grab aims to create economic opportunities for individuals across Southeast Asia. As of 2024, Grab has facilitated earnings for millions of drivers, delivery partners, and merchants through its platform. For example, in 2023, Grab's driver and delivery partners collectively earned over $4 billion through the platform. This empowerment extends to small businesses, providing them with tools and a platform to reach a broader customer base. The company's focus on micro-entrepreneurship and digital inclusion significantly contributes to the economic development of the region.

Accessibility and Reliability

Grab's vision includes providing accessible and reliable services to its users. This is reflected in the expansion of its services to cover transportation, food delivery, digital payments, and more. In 2024, Grab reported that it serves over 35 million monthly transacting users (MTUs) across Southeast Asia. The reliability of these services is underpinned by continuous technological improvements and investments in infrastructure. Grab's commitment to safety and security also plays a crucial role in ensuring the reliability of its platform.

Leading Superapp in Southeast Asia

Grab aspires to be the leading superapp in Southeast Asia, offering a wide range of everyday services to consumers. In 2024, Grab's superapp strategy has seen significant growth, with users increasingly utilizing multiple services within the platform. The integration of various services, such as ride-hailing, food delivery, and financial services, creates a seamless user experience and enhances customer loyalty. Grab's ability to adapt to local market needs and preferences has been a key factor in its success as a superapp.

Grab's commitment to these core values and strategic objectives positions it as a key player in Southeast Asia's digital economy. For further insights into Grab's financial performance and strategic direction, check out: Breaking Down Grab Holdings Limited (GRAB) Financial Health: Key Insights for Investors

Grab Holdings Limited (GRAB) Core Values of

While specific, officially declared core values for Grab Holdings Limited aren't readily available in the provided search results, we can infer their values based on their mission, vision, and actions. Here's an analysis of potential core values, supported by information about Grab's initiatives and business practices. For more context, you might find this resource helpful: Grab Holdings Limited (GRAB): History, Ownership, Mission, How It Works & Makes Money

Solving Problems and Empowering Southeast Asians

A core value for Grab appears to be a commitment to solving local problems and empowering the people of Southeast Asia. This is evident in their mission to drive Southeast Asia forward by creating economic empowerment for everyone. They aim to improve the lives of people in the region by providing them with access to essential goods and services.

• Economic Empowerment: Grab provides income opportunities for millions of Southeast Asians through its platform, enabling them to become drivers, delivery partners, or merchants.
• Accessibility: Grab offers convenient and affordable access to transportation, food delivery, and financial services, particularly for those who may have been underserved by traditional providers.

Customer Focus

Grab emphasizes putting the customer first, tailoring its services to meet the unique needs of Southeast Asian users. This involves understanding local nuances and adapting its platform accordingly.

• Localization: Grab adapts its services to the specific needs and preferences of each market it operates in, offering features like local language support and culturally relevant promotions.
• Convenience: Grab strives to make its platform as user-friendly and convenient as possible, offering a wide range of services in a single app.

Innovation and Adaptability

Given the rapidly evolving technology landscape and diverse markets in Southeast Asia, innovation and adaptability are likely key values for Grab. This means constantly experimenting with new technologies and business models to stay ahead of the curve.

• Technology Adoption: Grab leverages technology to improve its services, such as using AI to optimize delivery routes and personalize user experiences.
• New Services: Grab continuously expands its offerings to meet changing customer needs, venturing into areas like digital payments, insurance, and even healthcare.

Safety and Trust

Building trust and ensuring the safety of its users and partners is crucial for Grab's success. This involves implementing measures to protect users from fraud, ensure the safety of rides and deliveries, and maintain the integrity of its platform.

• Safety Features: Grab incorporates safety features into its app, such as emergency buttons, ride monitoring, and driver verification processes.
• Fraud Prevention: Grab invests in fraud detection and prevention technologies to protect its users and partners from scams and fraudulent activities.

Social Responsibility

Grab demonstrates a commitment to social responsibility through various initiatives that aim to improve the lives of people in Southeast Asia and contribute to the region's sustainable development.

• Environmental Initiatives: Grab has launched initiatives to reduce its environmental impact, such as promoting the use of electric vehicles and encouraging sustainable packaging.
• Community Support: Grab supports local communities through various programs, such as providing disaster relief and supporting small businesses.