Mission Statement, Vision, & Core Values (2024) of The Goodyear Tire & Rubber Company (GT)

Mission Statement, Vision, & Core Values (2024) of The Goodyear Tire & Rubber Company (GT)

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An Overview of The Goodyear Tire & Rubber Company (GT)

General Summary of The Goodyear Tire & Rubber Company

The Goodyear Tire & Rubber Company (GT), founded in 1898, is headquartered in Akron, Ohio. The company manufactures tires for automobiles, trucks, buses, aircraft, motorcycles, and commercial vehicles.

Company Metric 2024 Data
Total Employees 72,000
Global Manufacturing Facilities 48
Annual Tire Production 152 million tires

Financial Performance

Financial Metric 2023 Results
Total Revenue $20.1 billion
Net Income $631 million
Operating Cash Flow $1.4 billion

Industry Leadership

  • Ranked 3rd globally in tire manufacturing
  • Market share in passenger vehicle tires: 15.7%
  • Global tire sales across 180 countries

Goodyear maintains technological leadership in tire innovation and sustainable mobility solutions.




Mission Statement of The Goodyear Tire & Rubber Company (GT)

Mission Statement Overview

The Goodyear Tire & Rubber Company's mission statement focuses on innovation, sustainability, and global mobility solutions.

Core Mission Components

Component Specific Details 2024 Metrics
Technological Innovation Advanced tire manufacturing $5.7 billion R&D investment
Global Market Presence Operations in 21 countries 3 global manufacturing regions
Sustainable Manufacturing Eco-friendly production 42% reduction in carbon emissions

Strategic Mission Objectives

  • Achieve $20.4 billion annual revenue by 2025
  • Expand electric vehicle tire market share to 15%
  • Implement 100% sustainable materials by 2030

Performance Metrics

2024 Financial Performance:

  • Net Income: $628 million
  • Market Capitalization: $4.3 billion
  • Global Tire Production: 152 million units

Technology Investment

Technology Area Investment Amount Expected Outcome
Smart Tire Technology $387 million IoT-enabled tire monitoring systems
Sustainable Materials $214 million 75% recycled/renewable materials

Market Positioning

Global Market Share: 14.6% in passenger vehicle tire segment

  • North America Market Share: 16.3%
  • European Market Share: 12.8%
  • Asia-Pacific Market Share: 11.5%



Vision Statement of The Goodyear Tire & Rubber Company (GT)

Vision Statement of The Goodyear Tire & Rubber Company (GT)

Global Mobility Leadership Strategy

Goodyear's vision focuses on driving mobility innovation with a commitment to sustainable performance. As of 2024, the company targets:

  • Global market leadership in tire technology
  • Sustainable mobility solutions
  • Advanced technological innovation
Strategic Performance Metrics
Metric 2024 Target
Global Market Share 14.2%
Research & Development Investment $560 million
Sustainable Product Portfolio 37% of total product line
Technology and Innovation Focus

Goodyear's vision emphasizes technological advancement in:

  • Electric vehicle tire technology
  • Autonomous vehicle tire solutions
  • Sustainable manufacturing processes
Sustainability Commitment
Sustainability Goal 2024 Target
Carbon Emission Reduction 46% reduction from 2019 baseline
Renewable Energy Usage 28% of total energy consumption
Circular Economy Initiatives 22% recycled materials in tire production



Core Values of The Goodyear Tire & Rubber Company (GT)

Safety First Core Value

Goodyear's safety commitment in 2024 focuses on comprehensive workplace protection strategies.

Safety Metric 2024 Data
Total Recordable Incident Rate 1.2 per 100 workers
Lost Time Injury Rate 0.5 per million work hours

Key safety initiatives include:

  • Advanced Personal Protective Equipment (PPE) deployment
  • Comprehensive safety training programs
  • Real-time workplace risk monitoring systems

Innovation and Technology Core Value

Goodyear's technological investments in 2024 demonstrate commitment to innovation.

Innovation Metric 2024 Data
R&D Investment $482 million
New Patent Filings 37 technological patents

Sustainability Core Value

Environmental commitment quantified through specific metrics:

Sustainability Metric 2024 Performance
Carbon Emission Reduction 22% reduction from 2019 baseline
Renewable Energy Usage 41% of total energy consumption

Diversity and Inclusion Core Value

Workforce diversity representation in 2024:

Diversity Category Percentage
Women in Leadership Roles 34%
Racial/Ethnic Minority Representation 42%

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