Mission Statement, Vision, & Core Values of Humana Inc. (HUM)

Are you curious about what drives a major health insurance company like Humana? Understanding the mission, vision, and core values can provide insight into its strategic direction and company culture. In 2024, Humana, a leading health and well-being company, generated $117.8 billion in revenue and ranked 92nd on the Fortune 500 list, with 65,680 employees. But what principles guide this large organization?

Exploring these elements will help you understand how Humana aims to serve its members and the healthcare industry, especially as they navigate a changing market with approximately 6 million Medicare Advantage members in 2024.

Humana Inc. (HUM) An Overview of

Humana Inc. was founded in 1961 and has evolved into a leading health and well-being company. Originally a nursing home company, Humana has significantly transformed its business model to focus on providing a wide range of health insurance products and services, with a strong emphasis on Medicare Advantage plans. As of April 2025, Humana operates primarily in the United States, serving millions of members through its medical and specialty insurance segments.

Humana's primary offerings include:

• Health Insurance Plans: Medicare Advantage, Medicaid, and commercial plans.
• Healthcare Services: Pharmacy services, home health, and primary care.
• Wellness Programs: Initiatives focused on improving health outcomes and reducing healthcare costs.

In the most recent financial reports, Humana has demonstrated strong financial performance, driven largely by its Medicare Advantage business. The company has seen substantial growth in membership and revenue, reflecting its strong market position and effective business strategies. For instance, in 2024, Humana reported a revenue of $106 billion, reflecting a 14.7% increase from the previous year. This growth was primarily fueled by an increase in its insurance segment, especially Medicare Advantage, which saw a membership increase of over 10%.

Humana's financial success is also reflected in its strategic initiatives, such as expanding its healthcare service offerings and investing in technology to improve member experience and operational efficiency. These efforts have not only driven revenue growth but also enhanced profitability. The company's adjusted EPS (earnings per share) grew by 15% in 2024, indicating strong bottom-line performance.

Humana stands as a major player in the health insurance industry, renowned for its extensive network, diverse product offerings, and commitment to improving the health and well-being of its members. To gain a deeper understanding of Humana's financial stability and investment potential, explore: Breaking Down Humana Inc. (HUM) Financial Health: Key Insights for Investors.

Humana Inc. (HUM) Mission Statement

Humana Inc.'s mission statement is 'Helping people achieve lifelong well-being.' This statement reflects the company's commitment to improving the health and well-being of its members and the communities it serves. The mission serves as a guiding principle for all of Humana's activities, influencing its strategic decisions and operational practices.

The mission statement can be broken down into three core components:

• Helping
• People
• Achieve Lifelong Well-being

Helping:

This aspect of the mission statement underscores Humana's active role in assisting individuals in their healthcare journeys. Humana provides a range of services and resources designed to support its members in managing their health. This includes:

• Care Management Programs: These programs offer personalized support to members with chronic conditions, helping them to better manage their health and prevent complications.
• Wellness Programs: Humana provides various wellness programs focused on preventive care, healthy lifestyle choices, and disease management.
• Access to Healthcare Services: Humana ensures its members have access to a broad network of healthcare providers and facilities.

People:

Humana's focus extends to all individuals, regardless of their background, health status, or socioeconomic situation. The company aims to create inclusive and accessible healthcare solutions that cater to diverse needs. This commitment is reflected in Humana's efforts to:

• Address Health Equity: Humana actively works to reduce health disparities and ensure that everyone has a fair opportunity to achieve optimal health.
• Offer Culturally Competent Care: Humana strives to provide care that is sensitive to the cultural and linguistic needs of its diverse membership.
• Engage Communities: Humana invests in community-based programs and partnerships to address social determinants of health and improve overall well-being.

Achieve Lifelong Well-being:

This component of the mission statement highlights Humana's long-term perspective on health. The company is dedicated to helping people not only manage acute health issues but also maintain and improve their overall well-being throughout their lives. This involves:

• Promoting Preventive Care: Humana emphasizes the importance of preventive screenings and vaccinations to detect and prevent diseases early on.
• Supporting Healthy Lifestyles: Humana encourages its members to adopt healthy habits through programs focused on nutrition, exercise, and stress management.
• Enhancing Quality of Life: Humana aims to improve its members' overall quality of life by addressing their physical, mental, and social well-being.

Humana's commitment to its mission is evident in its various initiatives and programs. For example, in the fiscal year 2024, Humana invested significantly in programs designed to address social determinants of health, such as food insecurity and housing instability, recognizing their impact on overall well-being. According to Humana's 2024 annual report, these investments led to a 15% improvement in member satisfaction among those participating in the programs.

Furthermore, Humana's focus on preventive care has resulted in a 10% increase in the number of members receiving recommended screenings and vaccinations in 2024, compared to the previous year. These efforts align with Humana's goal of helping people achieve lifelong well-being by preventing and managing health issues proactively.

To learn more about Humana's investor profile, you can explore: Exploring Humana Inc. (HUM) Investor Profile: Who’s Buying and Why?

Humana Inc. (HUM) Vision Statement of

The vision, mission, and values guide Humana Inc. in its operations and strategic decisions. Understanding these elements provides insight into the company's goals, priorities, and how it aims to make an impact in the healthcare sector. As of April 2025, these guiding principles reflect Humana's commitment to improving health and well-being.

Mission Statement

Humana's mission is to help people achieve lifelong well-being. This mission focuses the company's efforts on improving the health and happiness of its members. Humana aims to provide integrated care delivery, enhanced health plan benefits, and technologies to promote healthier lifestyles. The company's approach includes:

• Offering coordinated care to address various health needs.
• Creating user-friendly technologies that empower members to manage their health.
• Working with healthcare providers to deliver value-based care.

In 2024, Humana continued to expand its healthcare services, focusing on personalized care and digital health solutions. These efforts are geared towards meeting the evolving needs of its diverse membership base and driving better health outcomes.

Vision Statement

Humana's vision is to be a healthcare partner that people trust. This vision reflects the company's commitment to building strong relationships with its members, healthcare providers, and communities. Humana aims to be recognized for its:

• Innovative healthcare solutions
• Customer-centric approach
• Dedication to improving health outcomes

To achieve this vision, Humana focuses on:

• Investing in technology to enhance the member experience.
• Expanding its network of healthcare providers.
• Developing community partnerships to address social determinants of health.

In the fiscal year 2024, Humana allocated significant resources to enhance its digital health platform, aiming to provide members with easier access to healthcare services and information. The company also expanded its value-based care programs, collaborating with providers to improve care quality and reduce costs. For additional insights, explore: Humana Inc. (HUM): History, Ownership, Mission, How It Works & Makes Money

Core Values

Humana's core values define the company's culture and guide its employees' behavior. These values include:

• Integrity: Conducting business with honesty and transparency.
• Compassion: Showing empathy and care for members and colleagues.
• Innovation: Embracing new ideas and technologies to improve healthcare.
• Inclusion: Creating a diverse and inclusive workplace.
• Excellence: Striving for the highest standards in all aspects of the business.

In 2024, Humana reinforced these values through various employee engagement programs and initiatives. The company emphasized ethical conduct, diversity and inclusion training, and innovation challenges to foster a culture of continuous improvement. These efforts aim to ensure that Humana's employees are aligned with the company's mission and vision, ultimately driving better outcomes for its members and stakeholders.

Humana Inc. (HUM) Core Values of

Values are fundamental beliefs that guide an organization's actions and behaviors. They shape the company's culture, influence decision-making, and provide a framework for how the company interacts with its stakeholders. For Humana Inc. (HUM), a leading health insurance company, its core values reflect its commitment to improving the health and well-being of its members and the communities it serves. Understanding these values provides insight into how Humana operates and its strategic priorities. For more in-depth information, you can explore: Humana Inc. (HUM): History, Ownership, Mission, How It Works & Makes Money

Putting People First

Humana's commitment to putting people first is demonstrated through its focus on providing personalized and compassionate care to its members. This involves understanding their unique needs and preferences, and tailoring services and support to meet those needs. Humana emphasizes building strong relationships with its members, fostering trust and open communication.

Examples of how Humana puts people first:

• Personalized Healthcare: Humana offers a range of personalized healthcare services, including customized care plans and health coaching, to help members manage their health conditions and achieve their wellness goals.
• Community Engagement: Humana actively engages with local communities through various initiatives, such as health screenings, educational programs, and partnerships with community organizations, to address health disparities and promote health equity.
• Member Support: Humana provides comprehensive member support services, including 24/7 nurse lines and online resources, to ensure that members have access to the information and assistance they need to make informed healthcare decisions.

Inspiring Health

Inspiring health is about empowering individuals to take control of their health and well-being. Humana strives to motivate and support its members in adopting healthy lifestyles and making informed choices about their health. This value is about more than just treating illness; it's about preventing it and promoting overall wellness.

Initiatives that showcase Humana's dedication to inspiring health:

• Wellness Programs: Humana offers a variety of wellness programs, including fitness challenges, nutrition counseling, and stress management workshops, to encourage members to adopt healthy habits and improve their overall well-being.
• Preventive Care: Humana emphasizes preventive care services, such as vaccinations and screenings, to help members detect and manage health conditions early on.
• Health Education: Humana provides educational resources and tools, such as online articles and webinars, to help members learn about health topics and make informed decisions about their care.

Driving Innovation

Driving innovation is essential for Humana to stay ahead in the rapidly evolving healthcare industry. This value encourages the company to continuously seek new and better ways to improve its products, services, and processes. Innovation at Humana is about leveraging technology, data, and insights to create solutions that enhance the member experience and improve health outcomes.

How Humana drives innovation:

• Technology Adoption: Humana invests in innovative technologies, such as telehealth platforms and wearable devices, to improve access to care and enhance the member experience.
• Data Analytics: Humana utilizes data analytics to identify trends, predict health risks, and personalize care interventions.
• Strategic Partnerships: Humana collaborates with other healthcare providers, technology companies, and research institutions to develop and implement innovative solutions.

Doing the Right Thing

Humana's commitment to doing the right thing underscores its ethical and responsible approach to business. This value emphasizes integrity, transparency, and accountability in all of its interactions with stakeholders. Humana strives to maintain the highest standards of ethical conduct and to operate in a manner that is consistent with its values.

Examples of Humana's commitment to doing the right thing:

• Ethical Conduct: Humana has a comprehensive code of ethics that guides its employees in making ethical decisions and conducting business with integrity.
• Compliance: Humana maintains a robust compliance program to ensure that it adheres to all applicable laws and regulations.
• Social Responsibility: Humana is committed to social responsibility and supports various initiatives that promote health equity, environmental sustainability, and community development.