Mission Statement, Vision, & Core Values of Intuit Inc. (INTU)

In a world where financial complexities often feel overwhelming, have you ever wondered what guides the decisions of a leading financial technology company? With a mission to power prosperity around the world, and serving approximately 100 million customers worldwide, Intuit Inc. (INTU) stands as a beacon in the financial landscape.

But what exactly are the core principles that drive this $3.18 billion revenue-generating company, and how do these principles translate into tangible benefits for its users? Let's delve into the mission statement, vision, and core values that shape Intuit's strategic direction and commitment to innovation, customer success, and global impact.

Intuit Inc. (INTU) An Overview of

Intuit Inc., a global financial technology platform, was founded in 1983. It is best known for its products such as TurboTax, QuickBooks, Credit Karma, and Mailchimp. These solutions are designed to simplify financial management for consumers, small businesses, and self-employed individuals. As of April 2025, Intuit continues to evolve, leveraging technology to address the changing needs of its diverse customer base.

In fiscal year 2024, Intuit reported record-breaking revenue, driven significantly by its core products. TurboTax maintained its leadership in tax preparation software, while QuickBooks saw substantial growth in its user base and subscription revenue. Credit Karma also played a crucial role, providing personalized financial recommendations and insights. Mailchimp contributed with its email marketing and automation tools, particularly benefiting small businesses. The company's strategic focus on innovation and customer satisfaction has fueled its financial success and market expansion.

Intuit has established itself as a leader in the financial technology industry by consistently delivering innovative solutions and maintaining a strong commitment to its customers' success. To delve deeper into Intuit's background and strategic vision, explore: Intuit Inc. (INTU): History, Ownership, Mission, How It Works & Makes Money.

Intuit Inc. (INTU) Mission Statement

Intuit's mission is to power prosperity around the world. The company is committed to helping small businesses, consumers, and self-employed individuals achieve financial success by providing them with innovative and easy-to-use business and financial management solutions. Intuit aims to simplify the financial lives of its customers, enabling them to save time, money, and effort so they can focus on what matters most to them.

Intuit believes that financial empowerment is the key to unlocking opportunities and driving economic growth. By leveraging technology and data-driven insights, Intuit strives to create products and services that enable its customers to make informed financial decisions and achieve their goals.

A video available from QuickBooks provides an example of Intuit's mission statement: 'Our mission is empowering prosperity around the world. We do it by attracting the world's top talent, bringing vital partners into our global platform, and leaving the world a better place through exceptional corporate citizenship.' Breaking Down Intuit Inc. (INTU) Financial Health: Key Insights for Investors

Core Components of Intuit's Mission Statement

The core components of Intuit's mission statement can be broken down into three key areas:

• Empowering small businesses: Intuit is passionate about helping small businesses thrive by providing them with the tools and resources they need to succeed.
• Enabling financial success: Intuit is committed to helping its customers achieve financial success by providing them with the knowledge and tools they need to make smart financial decisions.
• Driving economic growth: Intuit believes that financial empowerment leads to economic growth, and the company is dedicated to playing its part in powering prosperity around the world.

Vision Statement

Intuit's vision is to create a world where financial success is within reach of everyone, and the company's relentless drive for progress and evolution fuels this vision. Intuit believes that everyone should have the opportunity to achieve financial success and is committed to providing innovative solutions that help individuals and businesses manage their finances effectively.

The company strives to create products and services that simplify the complexities of financial management, making it easier for its customers to achieve their financial goals. By empowering individuals and businesses with the tools they need to succeed, Intuit aims to help create a world where everyone has the opportunity to thrive.

Core Values

Intuit's core values are the foundation of everything the company does. They guide decisions, actions, and interactions with customers, employees, and partners. Intuit's core values reflect who they are as a company and what they stand for.

Key values that drive Intuit include:

• Integrity: Doing the right thing, even when no one is watching, being honest, ethical, and transparent in all dealings.
• Customer Obsession: Customers are at the heart of everything Intuit does. The company listens to their needs, innovates to meet their expectations, and delivers solutions that help them succeed.
• Innovation: Challenging the status quo, thinking creatively, and pushing the boundaries of what is possible.
• Stronger Together: Collaboration and teamwork lead to greater success.
• We Care and Give Back: Caring for and giving back to the communities in which Intuit operates and beyond.
• Courage: Being bold and fearless in how Intuit thinks and acts, relentlessly holding a high bar for performance, and valuing speed, a bias for learning, and action.
• Diversity and Inclusion: Championing diversity, inclusion, and a respectful environment.

Financial Performance and Strategic Focus

Intuit's financial performance in fiscal year 2024 demonstrates its commitment to growth and innovation. Total revenue for Q4 2024 reached $3.2 billion, a 17% year-over-year increase. For the full year, total revenue grew by 13%. The Small Business and Self-Employed Group revenue surged by 20% to $2.6 billion in Q4, with Online Ecosystem revenue growing by 18%.

CEO Sasan Goodarzi emphasized the company's AI-driven expert platform strategy and big bets, positioning Intuit for durable growth. CFO Sandeep Aujla noted that Online Ecosystem Average Revenue Per Customer (ARPC) grew by 11% in fiscal year 2024.

Intuit is focused on five 'big bets' for growth, including:

• Revolutionizing Speed to Benefit
• Connecting People to Experts
• Unlocking Smart Money Decisions
• Becoming the Center of Small Business Growth
• Disrupting the Mid-Market

Commitment to Social Responsibility

Intuit is committed to making a positive impact on the world through its social responsibility initiatives. The company focuses on:

• Empowering communities: Through programs like the Prosperity Hub Program, Intuit creates job opportunities in underserved communities.
• Driving sustainability: Intuit is committed to reaching net-zero greenhouse gas emissions across its operations and supply chain by fiscal year 2040.
• Promoting financial literacy: Intuit aims to help 50 million students become financially literate, empowered, and confident by 2030 through Intuit for Education. In February 2025, Intuit teamed up with the NFL's Inspire Change to encourage financial literacy, with a goal to help 50 million students become more financially literate, capable, and confident by 2030.

Intuit Inc. (INTU) Vision Statement of

Intuit's vision is to be the champion of those who dare to dream. Intuit aims to power prosperity around the world. This vision reflects the company's commitment to supporting individuals, small businesses, and communities by providing them with the tools and resources they need to achieve financial success.

Here's a detailed look into Intuit's mission, vision, and core values:

Mission Statement

Intuit's mission is to power prosperity around the world. This mission drives the company's focus on creating innovative solutions that help its customers manage their finances, run their businesses, and achieve their financial goals. Intuit's products and services are designed to empower individuals and small businesses to take control of their financial lives and thrive in today's economy. As of fiscal year 2024, Intuit reported revenue of $14.3 billion, demonstrating its significant impact on global prosperity through its financial solutions.

Vision Statement

Intuit's vision is to be the champion of those who dare to dream. This aspirational vision reflects the company's commitment to supporting entrepreneurs, small business owners, and individuals who are striving to achieve their financial dreams. Intuit aims to provide these individuals with the tools, resources, and support they need to turn their dreams into reality. This vision is supported by Intuit's strategic investments in innovation and customer-centric solutions. In 2024, Intuit invested over $2 billion in research and development to further its vision of empowering dreamers through technology.

Core Values

Intuit's core values guide its actions and decisions, shaping the company's culture and influencing its relationships with customers, employees, and shareholders. These core values include:

• Integrity:
• Customer Obsession:
• Innovation:
• Courage:
• 'We Care and Give Back':

These values are deeply embedded in Intuit's culture and are reflected in its commitment to ethical business practices, customer satisfaction, and social responsibility. Intuit's dedication to these values has earned it recognition as one of the world's most admired companies. In 2024, Intuit was recognized for its ethical practices and commitment to social responsibility, with employee volunteer hours exceeding 100,000 hours.

Intuit's financial health is crucial to understanding its capacity to fulfill its mission and vision. For an in-depth analysis, check out: Breaking Down Intuit Inc. (INTU) Financial Health: Key Insights for Investors.

Intuit Inc. (INTU) Core Values of

At Company, a set of guiding principles shapes its culture and operations. These core values reflect Company's commitment to its customers, employees, and shareholders. Here's a detailed look at these values and how they manifest in the company’s actions:

Be Customer Obsessed

Company's commitment to customer obsession is reflected in its relentless focus on understanding and addressing customer needs. This involves:

• Deeply understanding customer pain points and needs through research and feedback.
• Designing solutions that simplify complex financial tasks for individuals, small businesses, and self-employed individuals.
• Providing excellent customer service and support to ensure customer satisfaction and loyalty.

For example, Company has invested significantly in user research and testing to gain insights into how customers interact with its products. This has led to the development of features and tools that are intuitive and easy to use, such as the ability to track expenses, manage invoices, and file taxes online. In the fiscal year 2024, Company reported a customer satisfaction score of 85%, demonstrating its success in meeting customer expectations.

Learn and Adapt

Company embraces a culture of continuous learning and adaptation to stay ahead in a rapidly evolving business landscape. This includes:

• Encouraging employees to experiment with new ideas and technologies.
• Monitoring industry trends and competitive developments to identify opportunities and threats.
• Adapting its products and services to meet the changing needs of customers and the market.

Company's acquisition strategy reflects its commitment to learning and adapting. For instance, the acquisition of Mailchimp in 2021 for $12 billion allowed Company to expand its offerings to include marketing automation tools, enabling small businesses to manage their customer relationships and marketing campaigns more effectively. This strategic move has contributed to Company's revenue growth and market leadership. Company's revenue for fiscal year 2024 was $15 billion, representing a 15% increase year-over-year, driven in part by its ability to adapt to changing market conditions and customer needs.

Win Together

Company fosters a collaborative and inclusive work environment where employees are empowered to work together to achieve common goals. This involves:

• Promoting teamwork and open communication across departments and teams.
• Creating opportunities for employees to collaborate and share ideas.
• Recognizing and rewarding team achievements.

Company has implemented several programs to promote collaboration and teamwork, such as cross-functional project teams and employee resource groups. These initiatives help to break down silos and foster a sense of community within the organization. According to Company's employee engagement survey, 80% of employees feel that they are part of a team and that their contributions are valued. This high level of employee engagement contributes to Company's overall success.

Act with Integrity

Company is committed to conducting business with the highest ethical standards and integrity. This includes:

• Being transparent and honest in all interactions with customers, employees, and shareholders.
• Complying with all applicable laws and regulations.
• Holding ourselves accountable for our actions and decisions.

Company has a comprehensive ethics and compliance program that provides guidance to employees on how to conduct business ethically and responsibly. The program includes a code of conduct, training sessions, and a hotline for reporting suspected violations. In 2024, Company conducted over 10,000 hours of ethics training for its employees, reinforcing its commitment to integrity. Company's commitment to integrity is also reflected in its strong financial performance and reputation. In 2024, Company was named one of the world's most ethical companies by Ethisphere Institute, a testament to its commitment to ethical business practices.

We Care and Give Back

Company believes in using its resources and expertise to make a positive impact on society. This involves:

• Supporting local communities through charitable donations and volunteer efforts.
• Investing in programs that promote financial literacy and economic opportunity.
• Using our technology to address social and environmental challenges.

Company has a long history of giving back to the communities where it operates. Through the Company Foundation, the company provides grants to nonprofit organizations that are working to address pressing social issues. In 2024, the Company Foundation donated over $50 million to support various causes, including education, economic development, and disaster relief. Company also encourages its employees to volunteer their time and skills to support local communities. In 2024, Company employees volunteered over 100,000 hours of their time to various causes. Company's commitment to social responsibility is an integral part of its corporate culture and identity.

To delve deeper into the financial aspects and investor profile, check out this insightful resource: Exploring Intuit Inc. (INTU) Investor Profile: Who’s Buying and Why?