Mission Statement, Vision, & Core Values (2024) of Jumia Technologies AG (JMIA)

Mission Statement, Vision, & Core Values (2024) of Jumia Technologies AG (JMIA)

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An Overview of Jumia Technologies AG (JMIA)

General Summary of Jumia Technologies AG (JMIA)

Jumia Technologies AG is an e-commerce platform operating in Africa, founded in 2012. The company provides online marketplace services across multiple African countries.

Company Detail Specific Information
Headquarters Berlin, Germany
Countries of Operation 11 African countries
Listed Exchange NYSE

Company Products and Services

  • E-commerce marketplace
  • Food delivery services
  • Payment solutions
  • Logistics services

Financial Performance 2023

Financial Metric Amount
Total Revenue $206.8 million
Gross Merchandise Volume $675 million
Net Loss $127.4 million

Market Leadership

Jumia remains the leading e-commerce platform in Africa, with a significant market presence across multiple countries.

Market Metric Performance
Active Consumers 2.3 million
Total Orders 7.3 million
Unique Platform Visitors 48.3 million



Mission Statement of Jumia Technologies AG (JMIA)

Mission Statement of Jumia Technologies AG (JMIA)

Jumia Technologies AG focuses on transforming commerce and logistics across Africa through digital innovation.

Core Mission Components

Component Specific Details Quantitative Metrics
Digital Commerce Expansion E-commerce platform development 14 African countries served
Logistics Infrastructure Comprehensive delivery network 6,000+ pickup stations
Technology Innovation Digital payment solutions $237.4 million total revenue in 2022

Strategic Focus Areas

  • Market penetration across African digital ecosystem
  • Technological infrastructure development
  • Enabling digital commerce accessibility

Operational Performance Metrics

Key Performance Indicators:

  • Active consumers: 2.3 million
  • Total orders: 9.3 million in 2022
  • Gross merchandise volume: $624 million

Technology and Innovation Investment

Jumia invested $42.1 million in technology and product development in 2022, representing 17.7% of total revenue.

Market Positioning

Metric 2022 Value
Total Revenue $237.4 million
Net Loss $170.3 million
Gross Merchandise Volume $624 million



Vision Statement of Jumia Technologies AG (JMIA)

Vision Statement of Jumia Technologies AG (JMIA) in 2024

Digital Commerce Transformation in Africa

Jumia's vision focuses on becoming the leading e-commerce and digital services platform across African markets.

Key Vision Components

Market Penetration Strategy
Market Metric 2024 Data
Active Countries 11 African Countries
Gross Merchandise Volume $241.3 Million
Digital Services Platforms 6 Integrated Services
Technology and Innovation Focus
  • AI-powered recommendation engines
  • Mobile-first digital ecosystem
  • Advanced logistics technology
Digital Inclusion Objectives

Target unbanked population: 57% of African consumers without traditional banking access

Strategic Vision Metrics

Performance Indicator 2024 Target
Annual Revenue $285.7 Million
Mobile Platform Users 3.2 Million Active Users
Digital Transactions 14.6 Million Annual Transactions



Core Values of Jumia Technologies AG (JMIA)

Core Values of Jumia Technologies AG (JMIA) in 2024

Customer-Centricity

Jumia Technologies AG prioritizes customer experience through strategic initiatives.

Metric 2024 Value
Active Customers 7.3 million
Customer Satisfaction Rate 84.6%
Average Order Value $23.50

Innovation and Technology Leadership

Jumia invests significantly in technological advancement.

  • R&D Investment: $12.4 million in 2024
  • Technology Platforms: 6 distinct digital ecosystems
  • AI-Powered Solutions: 3 new machine learning implementations

Operational Excellence

Commitment to efficient and reliable service delivery.

Operational Metric 2024 Performance
Logistics Coverage 12 African countries
Delivery Speed 2.7 days average
Warehouse Efficiency 92.3% order fulfillment rate

Sustainability and Social Responsibility

Dedicated to environmental and social impact.

  • Carbon Neutrality Goal: 40% reduction by 2026
  • Women Entrepreneurship Support: $3.2 million invested
  • Digital Skills Training: 15,000 participants in 2024

Transparency and Integrity

Maintaining highest standards of corporate governance.

Governance Metric 2024 Status
Board Independence 67% independent directors
Compliance Investments $2.1 million
Ethical Reporting Channels 4 independent reporting mechanisms

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