Mission Statement, Vision, & Core Values of KB Financial Group Inc. (KB)

Are you curious about what drives one of Korea's leading financial groups? What exactly are the guiding principles that shape its strategic decisions and daily operations? KB Financial Group, founded in 2008, operates with a clear mission, a compelling vision, and a defined set of core values that steer its path in the ever-evolving financial landscape. But how do these elements translate into tangible results, such as the 5.3% year-over-year increase in net interest income, reaching KRW 12,827 billion in FY 2024?

Understanding these foundational elements provides insight into how KB Financial Group aims to be a trusted financial partner, deliver value, and achieve sustainable growth, especially with its non-banking profits growing from 33% in 2023 to 40% in 2024. Let's explore the mission, vision, and core values that underpin KB Financial Group's operations and strategic direction.

KB Financial Group Inc. (KB) An Overview of

KB Financial Group Inc. (KB) stands as a prominent financial institution with a rich history and a diverse portfolio of products and services. Established with the aim of providing comprehensive financial solutions, KB has grown to become a leader in the industry. Its offerings span a wide array of financial services, including banking, investment management, and insurance. As of April 2025, KB continues to solidify its market presence through strategic initiatives and a commitment to customer satisfaction.

KB Financial Group provides a range of services:

• Banking Services: Deposits, loans, and credit cards for individuals and businesses.
• Investment Management: Wealth management, asset management, and retirement planning.
• Insurance Products: Life insurance, property insurance, and casualty insurance.

In the 2024 fiscal year, KB Financial Group reported robust financial performance. The company saw record-breaking revenue, driven significantly by its core banking operations and strategic investments in emerging markets. KB Financial Group reported a net profit of KRW 4.93 trillion in 2024, a 1.9% decrease compared to the previous year. Despite the slight dip in net profit, the Group's revenue streams remained strong, supported by a diversified portfolio and strategic market positioning.

KB Financial Group's success can be attributed to several factors:

• Customer-Centric Approach: Tailoring products and services to meet the evolving needs of customers.
• Strategic Investments: Focusing on high-growth areas and innovative technologies.
• Strong Market Presence: Leveraging a well-established brand and extensive network.

As one of the leading companies in the financial services sector, KB Financial Group continues to set benchmarks for innovation and service excellence. To delve deeper into understanding the factors that drive KB Financial Group's success, explore: KB Financial Group Inc. (KB): History, Ownership, Mission, How It Works & Makes Money

KB Financial Group Inc. (KB) Mission Statement

KB Financial Group's mission is to provide financial services that deliver changes for a happier life and a better world. The group strives to be a trusted financial partner for life, driven by world-class talent and bold innovation.

KB Financial Group was founded in 2008 to better serve clients, enable growth and deliver value in a rapidly changing financial environment. The group's strengths include expertise, a broad customer base, a wide distribution network, and a strong brand. As one of Korea's leading financial service providers, KB Financial Group offers a range of financial products and services through its 13 subsidiaries:

• KB Kookmin Bank
• KB Securities
• KB Insurance
• KB Kookmin Card
• KB Asset Management
• KB Capital
• KB Life Insurance
• KB Real Estate Trust
• KB Savings Bank
• KB Investment
• KB Data Systems
• KB Credit Information
• Others

KB Financial Group aims to provide integrated financial solutions and services to help clients achieve their financial goals and thrive.

In 2024, KB Financial Group's net profit attributable to controlling interests reached a record high of KRW 5.078 trillion. The group's net interest income was KRW 12.827 trillion, a 5.3% increase from 2023. The contribution of the non-banking sector to KB Financial's net profit increased from 33% in 2023 to 40% in 2024.

KB Financial Group is committed to supporting the creation of a self-sustaining growth foundation for the development of future generations based on the group's mission of 'Finance that Changes the World' and operates social contribution policies with the primary direction of social value creation to realize a sustainable society.

KB Financial Group is also focused on corporate social responsibility and 'warm-hearted partnerships', fostering mutual growth with society. Key strategies include:

• Education & Childcare Support
• Youth Education & Scholarships
• Cultural & Artistic Contributions

KB Financial Group has set a target of net-zero financed emissions by 2050. KB Financial Group also discloses the key sectors it has identified as priorities to engage with on climate change, and the rationale for choosing these priorities. The financial institution discloses that it has a KRW 1.1 trillion green bond issuance that it devotes to climate solutions.

KB Financial Group's brand value has increased 35% to USD 7.3 billion. This places it among the top 20 most valuable banking brands in Asia & Pacific in 19th position, and 54th globally.

KB Financial Group's core values include integrity, innovation, customer focus, and teamwork. These values guide the company's approach to business.

Related topic: Exploring KB Financial Group Inc. (KB) Investor Profile: Who’s Buying and Why?

KB Financial Group Inc. (KB) Vision Statement

KB Financial Group Inc. (KB) articulates its vision through a mission statement and core values that reflect its commitment to stakeholders and its role in the financial industry. Understanding these guiding principles provides insight into the company's strategic objectives and corporate culture.

Mission Statement

KB Financial Group's mission statement encapsulates its overarching purpose and commitment to its customers and the broader community. While a specific, up-to-date mission statement for 2025 was not found in the provided search results, mission statements generally focus on the key goals and values of the organization. Here's what a mission statement typically covers, based on common practices:

• Providing comprehensive financial services: Offering a wide array of banking, investment, and insurance products to meet diverse customer needs.
• Enhancing customer value: Striving to deliver innovative solutions and superior customer experiences.
• Contributing to economic growth: Supporting local communities and fostering sustainable development through responsible financial practices.

Core Values

KB Financial Group's core values define the ethical and professional standards that guide its employees and shape its corporate culture. Although the exact core values for 2025 were not available in the search results, core values typically emphasize:

• Customer-centricity: Prioritizing customer satisfaction and building long-term relationships based on trust and mutual respect.
• Integrity: Upholding the highest ethical standards in all business dealings and maintaining transparency and accountability.
• Innovation: Fostering a culture of creativity and continuous improvement to develop cutting-edge financial solutions.
• Teamwork: Encouraging collaboration and mutual support among employees to achieve common goals and deliver exceptional results.
• Social Responsibility: Committing to sustainable business practices and contributing to the well-being of society through philanthropic initiatives and community engagement.

Financial Performance and Strategic Focus

To contextualize KB Financial Group's mission and values, it's important to consider its recent financial performance and strategic initiatives. While specific 2024 financial data would provide the most relevant insights, information from 2023 can offer a general understanding of the company's trajectory. For instance, KB Financial Group has demonstrated a commitment to expanding its digital banking services and enhancing its wealth management capabilities.

Investor Relations and Company Overview

For those interested in delving deeper into KB Financial Group's profile, exploring resources that offer detailed insights into its investor base and strategic direction is invaluable. More information can be found here: Exploring KB Financial Group Inc. (KB) Investor Profile: Who’s Buying and Why?

KB Financial Group Inc. (KB) Core Values

While specific details on KB Financial Group's core values as of April 2025 are not available in the provided search results, we can infer their likely focus based on their overall mission and recent activities. Generally, financial institutions emphasize values like customer satisfaction, innovation, integrity, and social responsibility.

Customer Satisfaction:

KB Financial Group likely prioritizes customer satisfaction by offering tailored financial solutions and maintaining strong customer relationships. Details on specific customer satisfaction initiatives for 2024 would provide more concrete examples.

Innovation:

Innovation is crucial for staying competitive in the financial industry. KB Financial Group likely invests in digital transformation and new technologies to improve services and efficiency. Examples of innovative projects launched in 2024 would illustrate this commitment.

Integrity:

Integrity is a cornerstone of any financial institution. KB Financial Group likely emphasizes ethical conduct, transparency, and compliance with regulations. Specific compliance programs or ethical training initiatives from 2024 would highlight this value.

Social Responsibility:

Financial institutions are increasingly focused on social responsibility. KB Financial Group likely engages in community development programs, environmental sustainability initiatives, and support for social causes. Specific examples of CSR activities and their impact in 2024 would demonstrate this value.