Mission Statement, Vision, & Core Values of Li Auto Inc. (LI)

Are you curious about what drives a leading innovator in China's new energy vehicle market? Let's delve into the core of Li Auto Inc. (LI), a company that designs, develops, and manufactures premium smart electric vehicles. With total revenues reaching RMB 144.5 billion (US$19.8 billion) in 2024, a 16.6% increase from 2023, how does Li Auto plan to maintain this impressive growth?

Discover the mission, vision, and core values that steer this pioneering company toward creating not just vehicles, but 'a mobile home, creating happiness.' Explore how these guiding principles shape their strategies and influence their commitment to innovation, sustainability, and customer satisfaction. What role do these values play in Li Auto's ambitious goals for the future?

Li Auto Inc. (LI) An Overview of

Li Auto Inc., trading under the symbol LI, has quickly become a notable player in the electric vehicle (EV) market. Founded in 2015, the company focuses on designing, developing, manufacturing, and selling smart electric vehicles. A key differentiator for Li Auto is its Extended-Range Electric Vehicle (EREV) technology, which addresses range anxiety, a common concern among EV adopters. Their vehicles also boast advanced smart technology, including autonomous driving and interactive features, appealing to tech-savvy consumers.

As of April 2025, Li Auto's primary products include a range of SUVs designed to cater to family needs. These models incorporate EREV systems, providing a substantial combined range through both electric and gasoline power. The company's sales have seen significant growth, driven by increasing demand for EVs and positive reception of their vehicle offerings in the Chinese market. Li Auto has also expanded its sales and service network across China to enhance customer accessibility and satisfaction.

Li Auto's financial performance in its latest reporting period demonstrates strong growth and market acceptance. The company reported record-breaking revenue, driven primarily by the robust sales of its main product line. Specifically, vehicle sales have been a major contributor, reflecting the increasing consumer demand for Li Auto's smart electric vehicles. The company has also experienced growth in its market share, establishing itself as a key player in the competitive EV landscape. Recent financial reports highlight:

• Record Revenue: Li Auto has announced record revenues for the fiscal year 2024, marking a substantial increase compared to the previous year.
• Vehicle Sales Growth: The company's vehicle sales have surged, driven by popular models like the Li L7, Li L8, and Li L9.
• Market Expansion: Li Auto continues to expand its presence in key markets, strengthening its sales and service network across China.

As one of the leading companies in the smart electric vehicle industry, Li Auto's success is rooted in its innovative technology, strategic market positioning, and strong financial performance. Interested in learning more? Delve deeper into the company's journey: Li Auto Inc. (LI): History, Ownership, Mission, How It Works & Makes Money.

Li Auto Inc. (LI) Mission Statement

Li Auto Inc., founded in 2015, stands as a prominent leader in China's new energy vehicle (NEV) market. The company excels in designing, developing, manufacturing, and selling premium smart electric vehicles.

The mission statement of Li Auto Inc. is: Create a Mobile Home, Create Happiness (创造移动的家,创造幸福的家).

This mission is realized through continuous innovation in product, technology, and business models, providing families with safe, convenient, and comfortable products and services. Exploring Li Auto Inc. (LI) Investor Profile: Who’s Buying and Why?

The core components of Company's mission statement include:

• Family-Centric Approach: Li Auto focuses on creating vehicles that cater specifically to the needs of families, ensuring safety, comfort, and convenience.
• Technological Innovation: The company leverages technology to create value for users, concentrating its in-house development efforts on proprietary range extension systems, innovative electric vehicle technologies, and smart vehicle solutions.
• Sustainable Mobility: Li Auto is committed to environmentally responsible vehicle production, reducing carbon emissions and promoting sustainable practices.

Li Auto's mission is deeply rooted in creating products and services that enhance the well-being and lifestyle of families. This is reflected in several key aspects of their operations and product development:

• Product Design: The design philosophy emphasizes rational functionality and technological value, creating warm and joyful homes for users.
• Customer Engagement: Li Auto actively encourages users to provide feedback and creative ideas to improve products and services.
• Brand Identity: The brand color 'Deep Green' symbolizes nature and the expansive journeys families can take together, reinforcing the company's commitment to sustainability.

Li Auto's commitment to its mission is further supported by its strategic technology objectives:

• Developing range-extended electric vehicles (EREVs) and battery electric vehicles (BEVs).
• Implementing advanced autonomous driving technologies.
• Creating intelligent connected vehicle ecosystems.

As of March 31, 2024, Li Auto has established a significant presence across China, with 474 retail centers in 142 cities and 356 after-sales service centers and authorized workshops in 209 cities.

The company has also deployed 357 Li Super Charging Stations across the country, featuring a total of 1,544 charging piles.

Li Auto has demonstrated strong financial performance and growth. In 2024, the company achieved:

• Total revenues of RMB 144.5 billion (US$19.8 billion), an increase of 16.6% from RMB 123.9 billion in 2023.
• Vehicle sales of RMB 138.5 billion (US$19.0 billion), an increase of 15.2% from RMB 120.3 billion in 2023.
• Delivery of 500,508 vehicles, a 33.1% increase year-over-year.

Li Auto's vision is 'To Emerge as the Premier AI Company Worldwide.' This vision underscores the company's commitment to leveraging artificial intelligence to enhance its products, services, and overall user experience.

Li Auto's core value is “Exceeding users' needs, creating products and services we are proud of'.

This core value is reflected in Li Auto's commitment to:

• Rational Thinking: Envisioning innovative ways to provide users with the lifestyle they aspire to in their desired usage scenarios.
• Technological Value: Using innovative technological solutions to address real-life issues and enhance the well-being of households.
• Sensational Design: Balancing full-bodied forms and exquisite details to create warm and joyful homes for users.

By adhering to these core values, Li Auto aims to create superior products and services that exceed user expectations and improve efficiency and experience in the physical world.

Li Auto is dedicated to sustainable mobility solutions. The company focuses on environmentally responsible vehicle production and aims to reduce carbon emissions. Li Auto demonstrates commitment to innovation through substantial R&D investments.

In 2024, Li Auto's key financials included:

• Total Revenue: RMB 144.5 billion (US$19.8 billion)
• Vehicle Sales: RMB 138.5 billion (US$19.0 billion)
• Gross Profit: RMB 29.7 billion (US$4.1 billion)

Li Auto's financial performance in 2024 demonstrates its strong market position and growth trajectory in the new energy vehicle market.

As of October 18, 2024, Li Auto achieved a milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

Li Auto is committed to creating a brand preferred by families and growing with its users. This commitment is reflected in the company's dedication to exceeding user needs through advanced products and services.

Li Auto's brand identity is defined by warmth and approachability, moving away from the industry standard of metallic, cool colors to reflect technology. The brand color 'Deep Green' symbolizes nature and the expansive journeys families can take together, as well as the company's commitment to sustainability.

As of February 29, 2024, Li Auto has 475 retail centers in 142 cities across China, and 355 service centers and authorized paint workshops in 209 cities across China.

Li Auto's mission to create a mobile home and create happiness is at the heart of its operations. The company is committed to providing products and services that are safer, more comfortable, and more convenient for family users.

Li Auto’s vehicle sales were RMB 138.5 billion (US$19.0 billion) in 2024, representing an increase of 15.2% from RMB 120.3 billion in 2023.

Li Auto's dedication to its mission, vision, and core values positions it as a leading player in the new energy vehicle market, focused on delivering innovative and sustainable mobility solutions for families.

Li Auto Inc. (LI) Vision Statement

Li Auto Inc. (LI), a prominent electric vehicle manufacturer, articulates its mission, vision, and core values to guide its strategic direction and corporate culture. These statements reflect the company’s aspirations and commitment to innovation and customer satisfaction. As of April 2025, understanding these guiding principles provides insight into Li Auto's long-term goals and operational philosophy.

Li Auto's mission is to create a mobile home, create happiness. Their vision is to become the No.1 choice for premium family users. The core values are: user-centric, value creation, and growth. The company's focus on family users and value creation underscores its dedication to meeting the needs of a specific market segment with high-quality products and services.

Let's explore the key components of Li Auto's guiding principles:

User-Centric Approach

Li Auto places a strong emphasis on being user-centric. This approach is evident in their design and development processes, which prioritize the needs and preferences of families. By focusing on the user experience, Li Auto aims to build lasting relationships with its customers and foster brand loyalty.

• Understanding User Needs: Conducting thorough market research to identify the specific needs and pain points of premium family users.
• Personalized Services: Offering customized solutions and services that cater to individual customer preferences.
• Feedback Integration: Actively seeking and incorporating user feedback to continuously improve products and services.

This user-centric strategy aligns with Li Auto's goal of becoming the top choice for premium family users, ensuring that their vehicles and services resonate with their target demographic.

Value Creation

Value creation is a core tenet of Li Auto's operational philosophy. This involves not only producing high-quality vehicles but also delivering exceptional value to customers through innovative technologies and services. Li Auto focuses on creating a holistic ecosystem that enhances the overall ownership experience.

• Technological Innovation: Investing in research and development to create cutting-edge electric vehicle technologies that offer superior performance and efficiency.
• Service Excellence: Providing comprehensive after-sales support and maintenance services to ensure customer satisfaction and vehicle reliability.
• Ecosystem Development: Building a network of charging infrastructure, connectivity solutions, and other value-added services to enhance the overall ownership experience.

By prioritizing value creation, Li Auto aims to differentiate itself in the competitive electric vehicle market and establish a strong reputation for delivering tangible benefits to its customers. This commitment is reflected in their financial performance, with a reported revenue of CNY 123.85 billion (approximately $17.12 billion USD) for the full year of 2023, representing a 173.5% increase year-over-year.

Focus on Growth

Li Auto is dedicated to continuous growth, both as a company and as a contributor to the broader electric vehicle industry. This involves expanding its product line, increasing its market presence, and fostering a culture of innovation and learning within the organization.

• Market Expansion: Extending its sales and service network to reach new geographic markets and customer segments.
• Product Diversification: Developing a range of electric vehicle models to cater to different customer needs and preferences.
• Talent Development: Investing in training and development programs to cultivate a skilled and motivated workforce.

The company's robust growth strategy is evident in its sales figures. In March 2024, Li Auto delivered 28,984 vehicles, marking a 39.2% year-over-year increase. The total deliveries for the first quarter of 2024 reached 80,400 vehicles, up 52.9% year-over-year. This expansion is further supported by the company's strategic investments in research and development, with expenditures of CNY 10.59 billion (approximately $1.46 billion USD) in 2023, a 109.4% increase compared to 2022.

Li Auto's strategic focus is also reflected in its stock performance. As of April 2024, LI stock has shown considerable activity, influenced by market trends and company performance. Investors closely monitor these trends to assess the company's growth potential and stability. For deeper insights into Li Auto's financial health, consider exploring: Breaking Down Li Auto Inc. (LI) Financial Health: Key Insights for Investors.

In summary, Li Auto's mission to create a mobile home and create happiness, coupled with its vision to be the No.1 choice for premium family users, is underpinned by its core values of being user-centric, focusing on value creation, and driving continuous growth. These guiding principles shape the company's strategic initiatives and operational decisions, positioning Li Auto for sustained success in the competitive electric vehicle market.

Li Auto Inc. (LI) Core Values of

While direct mentions of Li Auto's core values are not explicitly detailed in readily available search results as of April 2025, we can infer key values from their actions, mission, and overall approach to the electric vehicle (EV) market. These inferred values reflect a commitment to innovation, user-centricity, efficiency, and sustainable growth.

Innovation

Li Auto emphasizes innovation through its focus on extended-range technology and smart vehicle solutions. This is evident in their development and continuous improvement of the REV technology, which addresses range anxiety, a major concern for EV adopters. Li Auto's dedication to innovation is further supported by their substantial investments in research and development. For example, in 2024, Li Auto's R&D expenses were RMB 10.59 billion, marking a 68.0% increase year-over-year. This investment has yielded advancements in core technologies and future vehicle models, demonstrating a strong commitment to staying at the forefront of the EV industry.

User-Centricity

User-centricity is a core value demonstrated through Li Auto's vehicle design and technology integration. Their vehicles are equipped with advanced features tailored to enhance the driving and ownership experience. The focus on creating a comfortable and convenient experience for families is a key differentiator. For instance, features like spacious interiors, advanced safety systems, and user-friendly interfaces are designed to meet the needs of their target demographic. User-centricity is also reflected in their sales and service approach, with efforts made to provide a seamless and satisfactory customer experience. The company's focus on technology is very important, with over-the-air software updates, and advanced driver-assistance systems. As of the fourth quarter of 2024, Li Auto delivered 131,805 vehicles, representing a 184.6% year-over-year increase. This strong sales performance indicates high customer satisfaction and reflects the success of their user-centric approach.

Efficiency

Efficiency is demonstrated by Li Auto through its operational strategies and supply chain management. The company focuses on optimizing its manufacturing processes and supply chain to reduce costs and improve production efficiency. This includes strategic partnerships with key suppliers and investments in advanced manufacturing technologies. By improving operational efficiency, Li Auto can offer competitive pricing while maintaining profitability. In 2024, Li Auto achieved a vehicle margin of 21.5% and a gross margin of 22.2%. These figures showcase the company's efficient cost management and operational effectiveness, contributing to its financial health and sustainable growth.

Sustainable Growth

Li Auto is committed to sustainable growth, focusing on long-term value creation. This commitment is evident in their strategic investments in technology, infrastructure, and market expansion. The company aims to expand its product line and increase its market presence while maintaining financial discipline. Sustainable growth is also reflected in their environmental initiatives, as electric vehicles contribute to reducing carbon emissions and promoting a cleaner environment. In 2024, Li Auto's annual deliveries reached 376,030 vehicles, a 182.2% increase year-over-year. This substantial growth demonstrates the company's ability to expand its market presence and achieve sustainable growth in the competitive EV market.

These inferred core values, derived from Li Auto's operational focus and strategic initiatives, underscore its commitment to leading the electric vehicle market through innovation, user satisfaction, efficient operations, and sustainable practices. More insights about Li Auto Inc. (LI) Financial Health can be found here: Breaking Down Li Auto Inc. (LI) Financial Health: Key Insights for Investors