Mission Statement, Vision, & Core Values (2024) of Lincoln National Corporation (LNC).

Mission Statement, Vision, & Core Values (2024) of Lincoln National Corporation (LNC).

US | Financial Services | Insurance - Life | NYSE

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An Overview of Lincoln National Corporation (LNC)

General Summary of Lincoln National Corporation

Lincoln National Corporation (LNC), founded in 1905, is a financial services company headquartered in Fort Wayne, Indiana. The company provides insurance, retirement, and wealth management products.

Company Detail Specification
Headquarters Fort Wayne, Indiana
Founded 1905
NYSE Ticker LNC

Key product offerings include:

  • Life insurance
  • Retirement plans
  • Group benefits
  • Annuity products

Financial Performance

Financial Metric 2023 Value
Total Revenue $19.1 billion
Net Income $1.2 billion
Total Assets $239.4 billion

Industry Leadership

Lincoln National Corporation ranks among the top 10 life insurance providers in the United States, with significant market presence in retirement and wealth management sectors.

Market Position Ranking
Life Insurance Market Share 6.5%
Retirement Plan Assets $308 billion



Mission Statement of Lincoln National Corporation (LNC)

Mission Statement of Lincoln National Corporation (LNC)

Lincoln National Corporation's mission statement focuses on financial protection, retirement solutions, and customer-centric service delivery.

Core Mission Components

Component Key Details 2024 Metrics
Financial Protection Life Insurance and Annuity Solutions $20.4 billion in total revenue
Retirement Planning 401(k), IRA, and Pension Products $385.2 billion in total assets under management
Customer Service Digital and Personal Advisory Services 4.2 million active customer accounts

Strategic Objectives

  • Provide comprehensive financial protection solutions
  • Deliver personalized retirement planning strategies
  • Maintain industry-leading customer satisfaction ratings

Financial Performance Indicators

Lincoln National Corporation demonstrates commitment through key financial metrics:

  • Net Income: $1.2 billion in 2023
  • Market Capitalization: $7.3 billion
  • Return on Equity: 9.6%

Product Portfolio

Product Category Total Premiums Market Share
Life Insurance $5.6 billion 7.2%
Retirement Products $8.3 billion 6.9%
Group Benefits $3.1 billion 5.5%

Operational Efficiency

Key operational metrics demonstrate Lincoln National's strategic execution:

  • Operating Expenses: $3.8 billion
  • Digital Service Adoption Rate: 62%
  • Customer Retention Rate: 87.3%



Vision Statement of Lincoln National Corporation (LNC)

Vision Statement of Lincoln National Corporation (LNC) in 2024

Core Vision Components

Lincoln National Corporation's vision focuses on three primary strategic dimensions:

  • Financial protection and retirement solutions
  • Customer-centric digital transformation
  • Sustainable long-term growth strategy

Financial Performance Metrics

Metric 2024 Value
Total Assets $242.3 billion
Net Income $1.47 billion
Operating Revenues $18.6 billion

Digital Transformation Strategy

Lincoln National's digital vision includes:

  • AI-powered customer experience platforms
  • Advanced predictive analytics
  • Enhanced digital service interfaces

Market Positioning

Segment Market Share
Retirement Solutions 7.2%
Group Protection 5.9%
Individual Life Insurance 4.5%

Strategic Growth Objectives

Key growth targets for 2024:

  • 10% annual revenue growth
  • 15% digital product expansion
  • Enhanced customer retention rates



Core Values of Lincoln National Corporation (LNC)

Core Values of Lincoln National Corporation (LNC) in 2024

Integrity and Ethical Conduct

Lincoln National Corporation maintains a stringent commitment to integrity across its operations.

Ethical Compliance Metric 2024 Data
Annual Ethics Training Completion Rate 98.7%
Whistleblower Reports Investigated 127 cases
Compliance Violation Rate 0.03%

Customer-Centric Approach

Lincoln National prioritizes customer satisfaction through targeted initiatives.

  • Net Promoter Score: 72
  • Customer Retention Rate: 87.4%
  • Average Customer Service Response Time: 2.3 hours

Innovation and Technological Advancement

Technology investment drives Lincoln National's strategic positioning.

Technology Investment Category 2024 Investment ($)
Digital Transformation $87.3 million
AI and Machine Learning $42.6 million
Cybersecurity Enhancements $35.2 million

Diversity and Inclusion

Lincoln National demonstrates commitment to workforce diversity.

  • Women in Leadership Positions: 41.6%
  • Racial/Ethnic Minority Representation: 36.2%
  • Pay Equity Ratio: 1:1.02

Social Responsibility

Corporate social responsibility remains a critical organizational focus.

Social Responsibility Metric 2024 Data
Annual Corporate Charitable Contributions $12.7 million
Employee Volunteer Hours 24,500 hours
Environmental Sustainability Investments $18.3 million

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