Mission Statement, Vision, & Core Values of El Pollo Loco Holdings, Inc. (LOCO)

Are you curious about what drives a successful restaurant chain like El Pollo Loco? Beyond the delicious fire-grilled chicken, a clear mission, vision, and set of core values guide their every move. But how do these principles translate into real-world results, especially when considering that in 2024, El Pollo Loco generated $473.01 million in revenue and operated over 495 locations across the U.S.?

What exactly are the core beliefs that shape El Pollo Loco's identity and strategic direction? How do these values contribute to the company's financial performance, such as the $114.3 million in total revenue reported in the fourth quarter of 2024, or the increase in net income to $6.0 million? Read on to discover the mission statement, vision, and core values that define El Pollo Loco!

El Pollo Loco Holdings, Inc. (LOCO) An Overview of

El Pollo Loco Holdings, Inc. (LOCO), a company steeped in tradition, traces its roots back to 1975 when the first restaurant was established in Guasave, Mexico. By 1980, the brand had crossed the border into the United States, setting up shop in Los Angeles, California. Today, El Pollo Loco specializes in fire-grilled chicken, prepared using a family recipe, and complemented by a range of Mexican-inspired entrees.

As of April 2025, El Pollo Loco operates and franchises over 480 company-owned and franchised restaurants across the Southwestern United States, primarily in California, Arizona, Nevada, Texas, Utah and Louisiana. The restaurants are known for their signature citrus-marinated, fire-grilled chicken, which is the core of their menu. Other offerings include a variety of handcrafted entrees featuring chicken, burritos, salads, bowls, and sides influenced by Mexican cuisine.

In the fiscal year 2024, El Pollo Loco has demonstrated robust financial performance. The company's total revenue reached $503.4 million. System-wide sales totaled $1.4 billion. Same-store sales growth was 1.4%.

El Pollo Loco's recent financial reports underscore its strong position in the market, showing consistent revenue and strategic growth. Here are some key financial highlights from 2024:

• Total revenue: $503.4 million
• System-wide sales: $1.4 billion
• Same-store sales growth: 1.4%

Interested in delving deeper into El Pollo Loco's financial well-being? Discover more here: Breaking Down El Pollo Loco Holdings, Inc. (LOCO) Financial Health: Key Insights for Investors

El Pollo Loco stands out as a leader in the quick-service restaurant sector, particularly known for its authentic fire-grilled chicken and Mexican-inspired menu. To understand the elements that drive the company's success, continue reading to learn more about its mission, vision, and core values.

El Pollo Loco Holdings, Inc. (LOCO) Mission Statement of

El Pollo Loco Holdings Inc. operates and franchises fast-casual chicken restaurants primarily in the Southwestern United States. As of April 2025, the company has a market capitalization of $284 million and its stock is publicly traded on the NASDAQ under the ticker LOCO.

The company's mission is to 'Feed the Love that Makes Us All Feel Like Family.' To fulfill this mission, El Pollo Loco emphasizes living its values, which include:

• We Are Family
• We Are Groundbreakers
• We Are Accountable
• We Are Transparent
• We Are Inclusive

This mission is reflected in the company's commitment to ethical behavior, quality, and safety. El Pollo Loco strives to create a welcoming atmosphere where customers feel like they are part of the family.

The company reinforces its mission by:

• Using fresh, high-quality ingredients
• Preparing food with time and love
• Ensuring a welcoming atmosphere

El Pollo Loco believes that good food nourishes the soul, brings people together, and connects them to something larger than themselves. The company's commitment extends to the humane treatment and well-being of animals, working closely with suppliers to ensure high standards of animal care.

As of December 31, 2024, El Pollo Loco Holdings has a trailing 12-month revenue of $473 million.

El Pollo Loco's Vision Statement is to: 'Produce sustained great results by building a culture of self-disciplined people who take action fanatically consistent with our mission'.

El Pollo Loco specializes in fire-grilling citrus-marinated chicken, offering a variety of Mexican and Los Angeles-inspired entrees. The menu includes:

• Individual and family-sized chicken meals
• Entrees like the Chicken Avocado Burrito
• Pollo Fit entrees
• Chicken tostada salads
• Pollo Bowls

The company operates in states such as California, Arizona, Nevada, Texas, Utah, Colorado, and Louisiana, with a mix of company-operated and franchised restaurants.

Interested in learning more about El Pollo Loco's financial standing? Check out this insightful analysis: Breaking Down El Pollo Loco Holdings, Inc. (LOCO) Financial Health: Key Insights for Investors

El Pollo Loco Holdings, Inc. (LOCO) Vision Statement of

The vision and mission statements of a company provide a strategic roadmap, outlining its goals, values, and approach to achieving success. These statements serve as guiding principles for decision-making and help to align the organization's efforts toward a common purpose. This chapter delves into the vision statement of El Pollo Loco Holdings, Inc., providing an analysis of its key components and their implications for the company's strategic direction. For more background, you can explore: El Pollo Loco Holdings, Inc. (LOCO): History, Ownership, Mission, How It Works & Makes Money.

As of April 2025, El Pollo Loco's vision is to be the nation’s leading fire-grilled chicken restaurant chain, celebrated for its commitment to quality, authenticity, and community.

Let's break down the components of the vision statement:

Nation's Leading Fire-Grilled Chicken Restaurant Chain

This part of the vision statement establishes El Pollo Loco's ambition to achieve market leadership within the fire-grilled chicken segment. This indicates a focus on growth and expansion, aiming to increase its footprint and customer base across the United States. To become the leading chain, El Pollo Loco likely focuses on several key strategies:

• Expansion: Increasing the number of restaurant locations through both company-owned and franchised outlets.
• Market Share: Capturing a larger portion of the fire-grilled chicken market by attracting customers from competitors and retaining existing customers.
• Innovation: Continuously introducing new menu items and improving the dining experience to stay ahead of market trends.

Celebrated for Its Commitment to Quality

Quality is a cornerstone of El Pollo Loco's vision, emphasizing the use of fresh ingredients and traditional cooking methods. This commitment aims to differentiate the brand by offering superior taste and healthier options compared to competitors. The focus on quality is maintained through:

• Ingredient Sourcing: Selecting high-quality, fresh ingredients from trusted suppliers.
• Preparation Methods: Utilizing authentic, fire-grilling techniques to enhance flavor and maintain nutritional value.
• Quality Control: Implementing rigorous standards and procedures to ensure consistency and excellence in every dish.

Celebrated for Authenticity

Authenticity plays a crucial role in El Pollo Loco's brand identity, highlighting its Mexican heritage and culinary traditions. By emphasizing authentic flavors and recipes, the company seeks to create a genuine and memorable dining experience for its customers. Authenticity is reflected in:

• Traditional Recipes: Preserving and promoting original recipes and cooking styles that reflect Mexican culinary heritage.
• Cultural Connection: Celebrating Mexican culture and traditions through restaurant design, menu offerings, and community engagement.
• Transparency: Communicating the story and heritage behind the brand to build trust and connection with customers.

Celebrated for Community

Community engagement is an integral part of El Pollo Loco's vision, underscoring its commitment to giving back and supporting the neighborhoods it serves. By fostering strong relationships with local communities, the company aims to build brand loyalty and social responsibility. Community involvement is demonstrated through:

• Local Partnerships: Collaborating with local organizations and charities to support community initiatives.
• Community Events: Participating in local events and sponsoring activities that benefit the community.
• Employee Engagement: Encouraging employees to volunteer and contribute to local causes.

El Pollo Loco Holdings, Inc. (LOCO) Core Values of

While specific, detailed core values for El Pollo Loco Holdings, Inc. are not readily available in my search results as of April 2025, we can infer some of their likely core values based on their mission statement and general business practices. A company's mission statement often reflects its core values, providing insight into what the organization considers most important. Without explicit core values, we will focus on the key themes present in their public statements and actions.

Based on available information, likely core values include:

• Quality and Flavor: El Pollo Loco emphasizes the unique flavor of its fire-grilled chicken, suggesting a core value centered on delivering high-quality, authentic Mexican-inspired food.
• Customer Experience: Given the competitive nature of the restaurant industry, a focus on providing a positive customer experience is likely a key value. This includes friendly service, clean restaurants, and efficient operations.
• People and Teamwork: Success in the restaurant business depends on motivated and well-trained employees. This suggests a value around valuing employees, fostering teamwork, and providing opportunities for growth.
• Community: Many restaurant chains emphasize their role in the community. This could involve supporting local organizations, participating in community events, and promoting sustainability.
• Integrity: Conducting business ethically and transparently is a fundamental value for any public company. This includes fair treatment of employees, honest communication with customers, and responsible corporate governance.

To gain a deeper understanding of El Pollo Loco's business practices and investor profile, you might find this resource helpful: Exploring El Pollo Loco Holdings, Inc. (LOCO) Investor Profile: Who’s Buying and Why?