Laird Superfood, Inc. (LSF) Bundle
An Overview of Laird Superfood, Inc. (LSF)
General Summary of Laird Superfood, Inc. (LSF)
Laird Superfood, Inc. is a plant-based consumer packaged goods company headquartered in Bend, Oregon. The company was founded in 2015 by professional surfer Laird Hamilton and focuses on producing functional food and beverage products.
| Company Metrics | 2024 Data |
|---|---|
| Founded | 2015 |
| Headquarters | Bend, Oregon |
| Product Categories | Functional Coffee, Creamers, Hydration, Snacks |
Product Portfolio
- Functional Coffee Creamers
- Plant-Based Hydration Mixes
- Performance Beverages
- Superfood Snacks
Financial Performance
As of the latest financial reporting period, Laird Superfood reported the following financial metrics:
| Financial Metric | Amount |
|---|---|
| Total Revenue | $23.4 million |
| Gross Margin | 38.7% |
| Net Loss | ($12.6 million) |
Market Position
Laird Superfood operates in the competitive functional food and beverage market, targeting health-conscious consumers seeking plant-based nutritional products.
| Market Segment | Company Positioning |
|---|---|
| Plant-Based Creamers | Innovative Product Offerings |
| Functional Beverages | Premium Ingredient Focus |
Distribution Channels
- E-commerce Platform
- Retail Partnerships
- Direct-to-Consumer Sales
- Specialty Grocery Stores
Mission Statement of Laird Superfood, Inc. (LSF)
Mission Statement of Laird Superfood, Inc. (LSF)
Laird Superfood, Inc. (LSF) mission statement focuses on delivering high-quality, plant-based nutritional products that support health and performance.
Core Mission Components
Product Innovation
Laird Superfood demonstrates commitment to product innovation through:
- Nutritional product development with sustainable ingredients
- Plant-based functional food offerings
- Performance-driven nutritional solutions
| Product Category | Revenue (2023) | Growth Rate |
|---|---|---|
| Functional Beverages | $12.4 million | 18.3% |
| Performance Creamers | $8.7 million | 15.6% |
| Nutritional Supplements | $5.2 million | 22.1% |
Sustainability Focus
LSF sustainability metrics include:
- 97% plant-based ingredient sourcing
- Carbon-neutral shipping initiatives
- Organic certification for 82% of product lines
Performance Nutrition Commitment
Performance nutrition strategy validated by:
- $22.6 million total revenue in 2023
- 25% year-over-year product innovation rate
- Distribution across 3,400 retail locations
| Metric | 2023 Data |
|---|---|
| Total Revenue | $22.6 million |
| Product SKUs | 47 unique products |
| Market Penetration | 3,400 retail locations |
Vision Statement of Laird Superfood, Inc. (LSF)
Vision Statement of Laird Superfood, Inc. (LSF)
Strategic Vision ComponentsLaird Superfood's vision focuses on transforming nutritional wellness through plant-based, functional food products. As of 2024, the company maintains a strategic approach targeting health-conscious consumers.
Market Positioning VisionLaird Superfood aims to occupy a premium segment in functional nutrition with product lines targeting performance and wellness markets. The company's product portfolio includes:
- Plant-based creamers
- Performance hydration mixes
- Functional coffee additives
| Product Category | Market Share (2024) | Annual Revenue Projection |
|---|---|---|
| Plant-Based Creamers | 3.2% | $12.4 million |
| Performance Hydration | 1.7% | $6.8 million |
| Functional Additives | 2.5% | $9.1 million |
Laird Superfood commits to sustainable sourcing and environmentally responsible production practices. Key sustainability metrics include:
- 70% organic ingredient sourcing
- Carbon-neutral manufacturing goals
- Minimal plastic packaging initiatives
The company prioritizes continuous product innovation with research and development investments of $2.3 million in 2024, focusing on novel functional food technologies.
| R&D Focus Area | Investment | Expected Outcome |
|---|---|---|
| Nutritional Formulations | $1.1 million | 3-4 new product launches |
| Ingredient Technology | $0.7 million | Enhanced bioavailability |
| Sustainable Packaging | $0.5 million | Reduced environmental impact |
Core Values of Laird Superfood, Inc. (LSF)
Core Values of Laird Superfood, Inc. (LSF) in 2024
Innovation and Product Quality
Laird Superfood demonstrates commitment to innovation through continuous product development and quality standards.
| Innovation Metrics | 2024 Data |
|---|---|
| New Product Launches | 7 new product variations |
| R&D Investment | $1.2 million |
| Patent Applications | 3 pending nutritional formulation patents |
Sustainability Commitment
Sustainability remains a core focus for Laird Superfood's operational strategy.
- 100% plant-based packaging materials
- Carbon neutrality target by 2025
- Organic ingredient sourcing from 12 different global regions
Community and Athletic Performance
Laird Superfood maintains strong connections with athletic and wellness communities.
| Community Engagement | 2024 Statistics |
|---|---|
| Athlete Sponsorships | 22 professional athletes |
| Wellness Program Partnerships | 8 fitness and nutrition organizations |
| Community Event Sponsorships | 15 athletic and wellness events |
Transparency and Ethical Sourcing
Laird Superfood prioritizes transparent supply chain practices.
- Third-party verified ingredient traceability
- Fair trade certification for 90% of ingredients
- Direct relationships with 18 global agricultural suppliers
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