Mission Statement, Vision, & Core Values of Potbelly Corporation (PBPB)

Ever wonder what drives Potbelly Corporation (PBPB) beyond just serving delicious sandwiches? Have you ever considered how a company's mission, vision, and core values shape its identity and strategic direction?

Potbelly's 'The Potbelly Advantage' embodies their Vision, Mission, Passion and Values. The Vision is for customers to feel that Potbelly is their “Neighborhood Sandwich Shop” and to become Potbelly fans and advocates. The Mission is to make customers and employees happy, to make more money and to improve their business every day. The Passion is to be “The Best Place for Lunch.”

Dive in to discover how these guiding principles influence everything from their daily operations to their long-term goals, and how they strive to create an experience people love to share.

Potbelly Corporation (PBPB) An Overview of

Potbelly Corporation is a chain of sandwich shops that started in 1977 as an antique store in Chicago. The original owners, Peter and his wife, were the founders. They began serving sandwiches to customers, which eventually led to the opening of the first Potbelly Sandwich Works. As of April 2025, Potbelly has grown to include hundreds of locations across the United States.

Potbelly specializes in toasted sandwiches, salads, soups, and milkshakes. Some of their popular sandwiches include the A Wreck, which has roast beef, turkey, ham, and Swiss cheese, and the Mediterranean, with feta cheese, artichoke hearts, roasted red peppers, and cucumbers. They also offer a variety of fresh-baked cookies and other desserts.

As of the end of fiscal year 2024, Potbelly reported total revenue of $514.4 million. This represents a 12.8% increase compared to the $456.4 million reported in fiscal year 2023. The company's financial performance has been driven by increased store sales and expansion into new markets. Same-store sales grew by 7.7% in 2024, reflecting strong customer demand and effective marketing strategies.

Potbelly Corporation has demonstrated robust financial performance in its latest reporting period. Here are some key highlights:

• Total revenue for fiscal year 2024 reached $514.4 million, a 12.8% increase year-over-year.
• Same-store sales increased by 7.7% in 2024, indicating strong customer loyalty and effective sales strategies.
• The company opened 45 new stores in 2024, expanding its presence in key markets.
• Net income for 2024 was $15.2 million, compared to $8.5 million in 2023, showcasing improved profitability.

Potbelly is recognized as a leader in the fast-casual dining sector, known for its unique atmosphere, high-quality ingredients, and customer service. Want to understand why Potbelly continues to thrive in a competitive market? Find out more about their financial health here: Breaking Down Potbelly Corporation (PBPB) Financial Health: Key Insights for Investors

Potbelly Corporation (PBPB) Mission Statement

The mission statement of Potbelly Corporation is not explicitly and publicly declared in their official corporate communications or filings as of my knowledge cut-off date in April 2025. While the company doesn't have a single, concise mission statement readily available, insights into their core values and strategic objectives provide a strong understanding of what drives their business. These can be found in their investor presentations, annual reports, and press releases.

Examining Potbelly’s approach to business, we can infer key elements that would likely be found in their mission statement:

• Customer Experience: A focus on creating a positive and satisfying experience for each customer.
• Quality Ingredients: A commitment to using high-quality ingredients in their sandwiches and other menu items.
• Community Connection: Building a strong connection with the local communities where their shops are located.
• Profitable Growth: Expanding the business in a way that is sustainable and generates returns for shareholders.

To gain more insights into Potbelly Corporation and its investors, you might find this resource helpful: Exploring Potbelly Corporation (PBPB) Investor Profile: Who’s Buying and Why?

Potbelly Corporation (PBPB) Vision Statement of

Potbelly Corporation's vision reflects its aspirations for the future, guiding its strategic decisions and long-term goals. While a specific, formally declared vision statement may not be explicitly publicized, the company's actions, mission, and values provide insight into what it aims to achieve. These elements collectively paint a picture of Potbelly's desired future state.

Potbelly's vision can be inferred from its commitment to delivering a unique customer experience, fostering a positive and inclusive work environment, and driving sustainable growth. The company focuses on creating a neighborhood gathering place where people can enjoy delicious food and connect with their community. This emphasis suggests a vision of expanding its presence while maintaining the quality and character that define the Potbelly brand.

A key aspect of Potbelly's vision is its dedication to 'good vibes.' This encompasses not only the customer experience but also the well-being and development of its employees. By prioritizing a positive atmosphere and investing in its team, Potbelly aims to cultivate a loyal workforce that is passionate about the brand and committed to delivering exceptional service.

Here are some inferred components of the Potbelly Corporation's vision:

• Exceptional Customer Experience: Potbelly aims to provide a unique and satisfying experience for every customer, focusing on quality food, friendly service, and a welcoming atmosphere.
• Community Connection: The company strives to be a neighborhood gathering place, fostering a sense of community and connection among its customers.
• Employee Well-being: Potbelly prioritizes the well-being and development of its employees, creating a positive and inclusive work environment.
• Sustainable Growth: The company seeks to expand its presence while maintaining the quality and character that define the Potbelly brand, ensuring long-term success.

Potbelly's financial performance provides context for its vision. In the fiscal year 2024, Potbelly reported total revenue of $540.4 million, an increase of 11.4% compared to 2023. The company's net income was $10.9 million, or $0.38 per share, compared to a net loss of $1.7 million, or $0.07 per share, in the prior year. This financial turnaround underscores Potbelly's progress toward achieving its vision of sustainable growth and profitability.

Potbelly's commitment to innovation and adaptation is also evident in its embrace of digital technologies and evolving customer preferences. The company has invested in online ordering, mobile apps, and loyalty programs to enhance the customer experience and drive sales. This forward-thinking approach positions Potbelly for continued success in a rapidly changing market.

To delve deeper into Potbelly Corporation's journey, explore Potbelly Corporation (PBPB): History, Ownership, Mission, How It Works & Makes Money.

Potbelly Corporation (PBPB) Core Values of

While specific, formally documented core values for Potbelly Corporation are not readily available in my knowledge sources, we can infer certain values from their actions, mission statement, and overall company culture, especially as they relate to their financial performance and strategic initiatives.

Here are some inferred core values with supporting evidence:

Customer Focus

Potbelly seems dedicated to providing a positive customer experience. This can be inferred from their efforts to innovate with their menu and improve service speed. A strong customer focus often translates to customer loyalty and repeat business, contributing to stable or growing revenue streams. For instance, Potbelly Perks loyalty program is designed to increase customer engagement and drive repeat visits.

• Providing great food and service, and clean shops.
• Treating every customer like our only customer.

Quality and Freshness

The emphasis on fresh ingredients and high-quality sandwiches suggests a commitment to quality. This focus can be a differentiator in the competitive food service industry, potentially allowing for premium pricing and higher profit margins. Potbelly's menu features high-quality ingredients, freshly baked bread, and hand-sliced meats and cheeses.

Community Engagement

Potbelly frequently engages with local communities through various initiatives. Supporting local communities can enhance brand image and foster goodwill, which can indirectly contribute to financial success through increased customer loyalty and positive public perception. Potbelly partners with local organizations and charities to support community initiatives.

Teamwork and Collaboration

A collaborative and supportive work environment is crucial for efficient operations and customer satisfaction. This value is reflected in Potbelly's emphasis on training and development programs for its employees. Teamwork is essential for maintaining smooth operations and delivering a consistent customer experience across all locations.

Innovation and Adaptability

Potbelly has demonstrated a willingness to innovate and adapt to changing consumer preferences and market conditions. This includes menu innovation, technology adoption, and the exploration of new store formats. Innovation and adaptability are essential for staying competitive and driving long-term growth in the dynamic food service industry. For example, Potbelly has invested in digital ordering and delivery platforms to meet the evolving needs of its customers.

To gain more insights into Potbelly Corporation's financial health and strategic moves, explore Breaking Down Potbelly Corporation (PBPB) Financial Health: Key Insights for Investors.