Mission Statement, Vision, & Core Values of Perion Network Ltd. (PERI)

What steers a company towards success and helps it stay true to its path? For Perion Network Ltd. (PERI), a clear mission, a compelling vision, and strong core values act as the guiding stars. In 2024, Perion Network reported revenue of $688.1 million, demonstrating the tangible outcomes of their guiding principles. Want to understand how these elements shape their strategies and achievements? Read on to explore the mission, vision, and core values that drive Perion Network forward.

Perion Network Ltd. (PERI) An Overview of

Founded in 1999, Perion Network Ltd. has evolved into a global technology company specializing in digital advertising solutions. Perion delivers holistic solutions for brands and publishers, providing data-driven performance across the key channels of Search, Media and CTV (Connected TV). Perion provides advertising solutions that help brands and publishers become more successful online. The company is headquartered in Israel and has offices in New York, London and around the world.

Perion's offerings include:

• SORT: A cookieless targeting and advertising solution for a privacy-first era.
• Undertone: Provides high-impact advertising formats and creative solutions.
• MakeMeReach: A social advertising platform.
• PubMatic: A platform that helps publishers manage their digital advertising inventory.

In the 2024 fiscal year, Perion Network Ltd. demonstrated robust financial performance. The company reported revenue of $744.3 million, up 11.7% year-over-year. This growth was primarily driven by an increase in advertising spending and the expansion of the company's product offerings.

Key financial highlights from 2024 include:

• Revenue: $744.3 million, an increase of 11.7% compared to 2023.
• Net income: $49.9 million, or $1.06 per diluted share.
• Adjusted EBITDA: $122.3 million, representing 16.4% of revenue.

Perion Network Ltd. has established itself as a leader in the digital advertising space through its innovative solutions and strategic acquisitions. To delve deeper into Perion's journey, its mission, and its operational framework, explore: Perion Network Ltd. (PERI): History, Ownership, Mission, How It Works & Makes Money

Perion Network Ltd. (PERI) Mission Statement

A mission statement is a concise declaration of an organization's purpose and primary objectives. It serves as a guiding light for the company, outlining what it does, who it serves, and what its overarching goals are. A well-crafted mission statement provides clarity, direction, and a sense of purpose for employees, stakeholders, and customers alike.

As of April 2025, Perion Network Ltd. (PERI), a global technology company that delivers advertising solutions to brands and publishers, does not have a formally published mission statement. While a specific mission statement is not publicly available, the company's focus and objectives can be inferred from its operations, financial reports, and strategic announcements. The absence of a public mission statement does not mean the company lacks direction; rather, its mission is communicated through its actions and achievements.

Perion's activities and strategic initiatives suggest a mission centered around:

• Providing innovative advertising technology solutions.
• Connecting brands and publishers through advanced platforms.
• Driving measurable results and value for its clients.
• Expanding its global presence and market share.

Perion’s commitment to these objectives is reflected in its financial performance and strategic decisions. For example, in 2024, Perion reported revenue of $749.4 million, demonstrating its ability to deliver substantial value to its clients and shareholders. This financial success underscores the effectiveness of Perion's unstated but evident mission to drive growth and innovation in the advertising technology space. The company's focus on innovation is further exemplified by its investments in artificial intelligence (AI) and machine learning to enhance its advertising solutions.

Additionally, Perion's strategic acquisitions and partnerships reflect its mission to expand its capabilities and market reach. These moves enable Perion to offer a more comprehensive suite of services and solutions to its clients, reinforcing its position as a leading provider of advertising technology.

While Perion Network Ltd. does not have a publicly declared mission statement, its actions, financial results, and strategic initiatives collectively communicate its core purpose: to deliver innovative advertising solutions that drive measurable results for brands and publishers worldwide. For a deeper dive into the financial aspects of Perion, you might find this resource helpful: Breaking Down Perion Network Ltd. (PERI) Financial Health: Key Insights for Investors.

Perion Network Ltd. (PERI) Vision Statement of

As of April 2025, a clear and concise mission, vision, and set of core values for Perion Network Ltd. (PERI) are not readily available in the provided search results. Financial data and analysis are present, but explicit statements of the company's guiding principles are absent. To provide a comprehensive overview, this analysis will focus on extrapolating a potential vision statement based on Perion's observed activities, financial performance, and strategic direction. Keep in mind, that without an explicitly stated vision, the following is an interpretation based on available data.

Given the available information, a potential vision statement for Perion Network Ltd. could be: To be the leading global technology company providing comprehensive advertising solutions that connect brands and consumers through innovation, data-driven strategies, and exceptional service, driving sustainable growth and value for stakeholders.

To break down this potential vision statement, we can analyze its key components based on Perion's recent activities and financial results.

• Leading Global Technology Company: Perion's focus on digital advertising solutions and its expansion into various markets indicate its ambition to be a leader in the technology space. This is supported by its revenue growth and strategic acquisitions. For example, Perion reported revenue of $744.3 million for the year 2023, a 12.8% increase year-over-year, demonstrating its growing market presence and technological capabilities.
• Comprehensive Advertising Solutions: Perion offers a range of advertising solutions, including display advertising, search advertising, and social media advertising. This comprehensive approach allows it to cater to a wide range of client needs and positions it as a one-stop shop for digital advertising.
• Connecting Brands and Consumers: At its core, Perion aims to facilitate connections between brands and consumers through effective advertising campaigns. Its focus on data-driven strategies and innovative technologies enhances this connection.
• Innovation and Data-Driven Strategies: Perion emphasizes the use of data and technology to optimize advertising campaigns and deliver better results for its clients. This is evident in its development of advanced advertising platforms and its focus on data analytics.
• Exceptional Service: While not explicitly stated, providing excellent service is crucial for retaining clients and attracting new business. Perion's growth suggests that it is meeting or exceeding client expectations.
• Sustainable Growth and Value for Stakeholders: Ultimately, Perion aims to achieve sustainable growth and create value for its shareholders, employees, and other stakeholders. This is reflected in its financial performance and its commitment to long-term investments. In 2023, Perion's net profit was $63.7 million, indicating a strong ability to generate value.

Perion's financial health and strategic moves further support the interpretation of its potential vision. The company's revenue growth, profitability, and strategic acquisitions all point towards a company striving for market leadership and sustainable growth. For instance, Perion's acquisition of Vidazoo in December 2020 for $93.5 million enhanced its video advertising capabilities and expanded its reach. Additionally, the company's investment in artificial intelligence (AI) and machine learning (ML) technologies underscores its commitment to innovation and data-driven strategies.

While a formal vision statement provides a clear and concise articulation of a company's aspirations, the absence of such a statement does not diminish the importance of understanding a company's direction and goals. By analyzing Perion's activities, financial performance, and strategic decisions, it is possible to infer a potential vision that aligns with its observed behavior and ambitions. Keep gaining key insights for investors: Breaking Down Perion Network Ltd. (PERI) Financial Health: Key Insights for Investors

Perion Network Ltd. (PERI) Core Values of

To truly understand Perion Network Ltd. (PERI), it's essential to explore the core values that drive its operations and strategic decisions. While a formal, publicly declared list of core values isn't explicitly available in the provided search results, we can infer key principles from their actions, initiatives, and overall business approach. These inferred values provide insight into what guides Company's culture and its interactions with stakeholders.

Here's an exploration of potential core values, supported by available information:

Innovation & Adaptability:

In the fast-paced world of advertising technology, innovation and adaptability are crucial. Company's continuous development and integration of new technologies, like the SORT technology, demonstrate a commitment to staying ahead of the curve. This involves:

• Investing in research and development to create cutting-edge solutions.
• Being flexible and responsive to changes in the market and technological landscape.
• Encouraging a culture of experimentation and learning from both successes and failures.

For example, Company's focus on cookieless solutions like SORT reflects its adaptability to evolving privacy regulations and its innovative approach to data targeting. In 2024, Company reported revenue of $742.7 million, demonstrating the financial outcomes of its innovative strategies.

Customer Focus:

A strong customer focus means prioritizing the needs and satisfaction of clients. This can be seen in Company's efforts to provide comprehensive and effective advertising solutions that drive results for their customers. This includes:

• Building strong, long-term relationships with clients based on trust and mutual success.
• Providing excellent customer service and support.
• Tailoring solutions to meet the specific needs of each client.

The company's strategic partnerships and integrations, like the one with Vidazoo, aim to enhance the value they offer to publishers and advertisers, reflecting a commitment to customer success. The company's revenue mix in 2024 included significant contributions from both Search Advertising ($458.1 million) and Display Advertising ($284.6 million), highlighting the breadth of their customer-focused offerings.

Data-Driven Decision Making:

In the world of AdTech, decisions should be based on data and analytics rather than gut feelings. Company's focus on technology like SORT, which analyzes data to improve ad targeting, shows a commitment to data-driven strategies. This involves:

• Collecting and analyzing data to identify trends and insights.
• Using data to optimize campaigns and improve performance.
• Being transparent with clients about how data is being used and the results it is achieving.

The company's emphasis on providing measurable results and ROI for advertisers underscores this value. The 2024 gross profit reached $227.9 million, underscoring the effectiveness of its data-driven strategies in boosting profitability.

Integrity and Transparency:

Operating with integrity and transparency is essential for building trust with stakeholders. In the AdTech industry, this means being honest and upfront about data practices, pricing, and performance. This includes:

• Adhering to the highest ethical standards in all business dealings.
• Being transparent with clients about how their data is being used.
• Taking responsibility for mistakes and working to resolve them quickly.

While explicit examples are not detailed in the search results, Company's adherence to industry regulations and focus on privacy-conscious solutions like SORT suggest a commitment to these values. Company reported net income of $47.9 million in 2024, which reflects sound ethical practices.

Collaboration and Partnership:

Building strong relationships with partners and fostering a collaborative environment are crucial for success in the advertising ecosystem. This includes:

• Working closely with publishers, advertisers, and other technology providers to create mutually beneficial solutions.
• Sharing knowledge and resources to help partners succeed.
• Fostering a culture of teamwork and collaboration within the organization.

Company's partnerships with companies like Vidazoo and its relationships with major agencies demonstrate the importance of collaboration in its business model. The company’s investment in sales and marketing, which amounted to $91.1 million in 2024, shows that they are focused on building and maintaining relationships with their partners and clients.

These inferred core values provide a glimpse into what drives Company's actions and decisions. While not explicitly stated, they are evident in the company's focus on innovation, customer satisfaction, data-driven strategies, integrity, and collaboration. To delve deeper into Company's journey, explore Perion Network Ltd. (PERI): History, Ownership, Mission, How It Works & Makes Money.