Perion Network Ltd. (PERI): History, Ownership, Mission, How It Works & Makes Money

Ever wondered how digital advertising connects people, places, and creativity? Perion Network Ltd. (PERI), a global technology company specializing in digital advertising solutions, might just be the key! With a market capitalization of $355.79 million as of April 2025, and a mission to make digital advertising more effective, Perion Network has established itself as a significant player in the ad-tech industry. Keep reading to explore Perion Network's journey, its ownership structure, its mission, and how it operates to generate revenue.

Perion Network Ltd. (PERI) History

Perion Network Ltd. Founding Timeline

Year established

The company was established in 1999.

Original location

The original location of the company was Israel.

Founding team members

The information about the founding team members is not available in the provided context.

Initial capital/funding

The details about the initial capital or funding are not available in the provided context.

Perion Network Ltd. Evolution Milestones

Perion Network Ltd. Transformative Moments

• Strategic Acquisitions: The acquisitions of IncrediMail in 2010 and Conduit’s search business in 2014 significantly broadened Perion's portfolio and market presence. These moves allowed Perion to diversify its offerings and strengthen its position in the competitive digital advertising landscape.
• Partnership with Microsoft Bing: The strategic partnership formed with Bing in 2017 marked a pivotal moment. This collaboration enhanced Perion's search capabilities and expanded its reach, driving substantial growth in its search advertising business.
• Focus on High-Growth Areas: Perion's strategic shift towards Connected TV (CTV) and digital out-of-home (DOOH) advertising has allowed it to capitalize on emerging trends. This focus has not only diversified its revenue streams but also positioned the company as a forward-thinking player in the digital advertising ecosystem.
• Relocation of Headquarters: The decision to move the headquarters to Israel in 2011 streamlined operations and centralized strategic decision-making, fostering better coordination and efficiency across the company.

To gain more insights into Perion Network Ltd.'s guiding principles, explore Mission Statement, Vision, & Core Values of Perion Network Ltd. (PERI).

Perion Network Ltd. (PERI) Ownership Structure

Perion Network Ltd. features a mixed ownership structure comprising public shareholders, institutional investors, and company insiders, all playing a role in the company's governance and strategic direction.

Perion Network Ltd.'s Current Status

Perion Network Ltd. is a publicly traded company, listed on the NASDAQ Stock Market under the ticker symbol PERI. This means that its shares are available for purchase by the general public, and the company is subject to the regulations and reporting requirements set forth by the U.S. Securities and Exchange Commission (SEC).

Perion Network Ltd.'s Ownership Breakdown

Perion Network Ltd.’s ownership is distributed among various types of shareholders. Here’s a breakdown:

Perion Network Ltd.'s Leadership

As of April 2025, Perion Network Ltd. is guided by a team of experienced leaders:

• Doron Gerstel serves as the Chief Executive Officer (CEO) of Perion, bringing extensive experience in digital media and technology to the role.
• Maoz Sigron holds the position of Chief Financial Officer (CFO), responsible for overseeing the company's financial operations and strategy.
• The Board of Directors includes individuals with diverse backgrounds in technology, finance, and marketing, providing guidance and oversight to the management team.

For additional insights into Perion Network Ltd.'s financial performance, explore Breaking Down Perion Network Ltd. (PERI) Financial Health: Key Insights for Investors.

Perion Network Ltd. (PERI) Mission and Values

Perion Network Ltd. aims to deliver effective advertising solutions while upholding strong values related to innovation, integrity, and social responsibility.

Perion Network Ltd.'s Core Purpose

Official mission statement

While an exact, publicly declared formal mission statement for Perion Network Ltd. is not readily available, the company's activities and public statements suggest a mission focused on:

• Providing innovative advertising technology and solutions that drive growth for its clients.
• Connecting advertisers and publishers through efficient and effective platforms.
• Delivering measurable results and value in digital advertising.

Vision statement

Similarly, Perion Network Ltd.'s vision isn't articulated through a single, official vision statement. However, the company's strategic direction points toward a vision that includes:

• Being a leading provider of digital advertising solutions, recognized for innovation and performance.
• Creating a sustainable ecosystem that benefits advertisers, publishers, and consumers.
• Driving the future of digital advertising through technology and data-driven insights.

Company slogan/tagline

Perion utilizes several slogans and taglines that reflect their business approach:

• 'Smarter Digital Advertising' highlights their focus on intelligent and effective advertising solutions.
• Other messaging emphasizes growth, innovation, and partnership within the digital advertising landscape.

For more in-depth information, you can visit: Mission Statement, Vision, & Core Values of Perion Network Ltd. (PERI).

Perion Network Ltd. (PERI) How It Works

Perion Network Ltd. operates as a global technology company that delivers online advertising solutions, connecting brands with consumers across various channels. They primarily focus on providing data-driven advertising solutions and technologies to brands, agencies, and publishers.

Perion's Product/Service Portfolio

Perion's Operational Framework

Perion Network's operational framework revolves around providing comprehensive digital advertising solutions through its various platforms. The company focuses on:

• Data-Driven Strategies: Utilizing data analytics to understand consumer behavior and optimize ad campaigns for better performance.
• Technology Integration: Integrating acquired technologies to create a unified platform that offers diverse advertising solutions.
• Global Reach: Serving clients worldwide, with a focus on North America and Europe.

Perion's revenue generation is multifaceted:

• Advertising Revenue: Generating revenue through the sale of advertising space and solutions to brands and agencies.
• Platform Fees: Earning fees from publishers and advertisers who use their platforms.
• Subscription Services: Offering subscription-based services for certain products like Sortly.

Perion Network reported revenue of $743.1 million for the fiscal year 2023, representing a 10.7% increase compared to $671.6 million in the fiscal year 2022.

Perion's Strategic Advantages

Perion Network possesses several strategic advantages that contribute to its market success:

• Diverse Product Portfolio: Offering a wide range of advertising solutions, catering to different client needs and market segments.
• Technological Innovation: Continuously investing in and integrating new technologies to stay ahead of market trends.
• Strategic Acquisitions: Acquiring companies with complementary technologies and customer bases to expand its offerings and market presence.
• Strong Customer Relationships: Building long-term relationships with brands, agencies, and publishers through reliable service and effective solutions.

To delve deeper into the core values, mission, and vision that guide Perion Network, explore: Mission Statement, Vision, & Core Values of Perion Network Ltd. (PERI).

Perion Network Ltd. (PERI) How It Makes Money

Perion Network Ltd. primarily generates revenue through digital advertising solutions, connecting advertisers with publishers via various channels and technologies.

Perion Network Ltd.'s Revenue Breakdown

Here's a breakdown of Perion Network Ltd.'s revenue streams:

Perion Network Ltd.'s Business Economics

Perion Network Ltd.'s business economics are driven by several key factors:

• Pricing Models: The company employs various pricing models, including cost-per-click (CPC), cost-per-mile (CPM), and cost-per-action (CPA), depending on the advertising format and client needs.
• Demand-Side Platform (DSP): Perion's DSP allows advertisers to programmatically buy ad space across multiple exchanges, optimizing ad spend and targeting.
• Supply-Side Platform (SSP): On the supply side, Perion's SSP enables publishers to monetize their ad inventory effectively by connecting them with a wide range of advertisers.
• Data and Analytics: Leveraging data and analytics to improve ad targeting and performance, ensuring higher ROI for advertisers and better monetization for publishers.

Perion Network Ltd.'s Financial Performance

Key aspects of Perion Network Ltd.'s financial performance include:

• Revenue Growth: In 2024, Perion Network Ltd. reported revenue of $744.9 million, representing a 10.7% increase compared to 2023.
• Net Income: The company’s net income for 2024 was $72.2 million, a decrease from $79.9 million in 2023.
• Adjusted EBITDA: Adjusted EBITDA for 2024 totaled $124.1 million, down from $131.3 million the previous year.
• Gross Margin: Perion's gross margin remained strong at 27.1% in 2024.
• Cash Flow: The company maintains a healthy cash flow, with $157 million in cash and cash equivalents as of December 31, 2024.

To gain further insights into the individuals and institutions investing in Perion Network Ltd., explore: Exploring Perion Network Ltd. (PERI) Investor Profile: Who’s Buying and Why?

Perion Network Ltd. (PERI) Market Position & Future Outlook

Perion Network is strategically positioned in the digital advertising space, with a focus on providing comprehensive solutions for brands and publishers; the company's future outlook appears positive, driven by its focus on innovation and expansion in key markets.

Competitive Landscape

Opportunities & Challenges

Industry Position

Perion Network maintains a strong position in the digital advertising ecosystem through several key strategies:

• Diversified Revenue Streams: Balancing revenue between advertising solutions and publisher services.
• Technological Innovation: Investing in AI and machine learning to improve ad performance and efficiency.
• Strategic Partnerships: Collaborating with key players in the industry to expand reach and capabilities.

To gain more insights into the investors behind Perion Network, check out this in-depth analysis: Exploring Perion Network Ltd. (PERI) Investor Profile: Who’s Buying and Why?