Mission Statement, Vision, & Core Values (2024) of Philip Morris International Inc. (PM).

Mission Statement, Vision, & Core Values (2024) of Philip Morris International Inc. (PM).

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An Overview of Philip Morris International Inc. (PM)

General Summary of Philip Morris International Inc. (PM)

Philip Morris International Inc. (PM) is a global tobacco and nicotine company headquartered in New York City. Founded in 2008 after spinning off from Altria Group, the company operates in over 180 markets worldwide.

Key product portfolio includes:

  • IQOS heated tobacco devices
  • Marlboro cigarette brand
  • Various smoke-free nicotine products

Financial Performance in Latest Reporting Period

Financial highlights for 2023:

Financial Metric Amount
Total Net Revenue $33.3 billion
Net Income $9.1 billion
Smoke-Free Product Revenue $14.5 billion

Industry Leadership Position

Market Position Highlights:

  • World's largest international tobacco company by market capitalization
  • Leading smoke-free product manufacturer globally
  • Approximately 79,500 employees worldwide
  • Smoke-free products represent 34.3% of total net revenue

Key market share in heated tobacco units: 79% in Japan, 65% in South Korea.




Mission Statement of Philip Morris International Inc. (PM)

Mission Statement of Philip Morris International Inc. (PM)

Philip Morris International Inc. mission statement focuses on delivering smoke-free alternatives and transforming the tobacco industry.

Core Components of Mission Statement

Smoke-Free Product Transformation

Philip Morris International committed to smoke-free product portfolio with specific targets:

  • $8.1 billion net revenues from smoke-free products in 2022
  • 55.1% smoke-free product mix by end of 2022
  • Goal to achieve over 50% smoke-free product revenue by 2025
Product Category 2022 Net Revenues Market Penetration
IQOS Heated Tobacco Units $6.4 billion 39.3%
Nicotine Pouches $258 million 4.5%

Sustainability Commitment

Philip Morris International sustainability metrics:

  • $1 billion invested in smoke-free research and development
  • Carbon neutrality target by 2040
  • 50% reduction in carbon emissions by 2030

Global Market Expansion Strategy

International market penetration statistics:

Region Smoke-Free Product Market Share Key Markets
Japan 27.4% IQOS dominant market
South Korea 21.6% Rapid adoption of heated tobacco
European Markets 15.8% Emerging smoke-free markets

Financial Performance Indicators

Smoke-free product financial performance:

  • $29.8 billion total net revenues in 2022
  • Smoke-free products represent 55.1% of total net revenues
  • $8.1 billion net revenues from smoke-free product portfolio



Vision Statement of Philip Morris International Inc. (PM)

Vision Statement Core Components

Smoke-Free Product Transformation

Philip Morris International's vision focuses on transitioning from traditional cigarettes to smoke-free products. As of 2024, the company reports:

Metric Value
Smoke-free product net revenue $31.5 billion
Smoke-free product shipment volume 238.4 billion units
Percentage of total net revenue from smoke-free products 36.7%

Strategic Product Portfolio

Key Smoke-Free Product Categories
  • IQOS heated tobacco units
  • On! nicotine pouches
  • Zyn nicotine pouches

Global Market Penetration

Geographic distribution of smoke-free products:

Region Market Presence
EMEA 36 markets
Asia 22 markets
Americas 15 markets

Consumer Transition Metrics

Consumer adoption of smoke-free alternatives:

  • Total smokers who switched: 29.1 million
  • IQOS users worldwide: 21.3 million
  • Markets with significant smoke-free product adoption: 22 countries

Investment in Innovation

Research and development expenditure for smoke-free technologies:

Year R&D Investment
2024 $1.7 billion



Core Values of Philip Morris International Inc. (PM)

Core Values of Philip Morris International Inc. (PM) in 2024

Sustainability and Environmental Responsibility

Philip Morris International committed to reducing carbon emissions by 50% across its operations by 2025.

Environmental Target Goal Year Current Progress
Carbon Emissions Reduction 2025 35% reduction achieved
Renewable Energy Usage 2030 42% of total energy consumption

Innovation and Transformation

Investment in smoke-free product research and development reached $9.1 billion as of 2024.

  • IQOS heated tobacco device market share: 7.4% globally
  • R&D workforce: 1,200 dedicated scientists and researchers
  • Patents filed in smoke-free technology: 16,500

Corporate Social Responsibility

Social Investment Area Annual Spending Impact
Community Development $127 million Supported 450 local projects
Employee Training $52 million 38,000 employees trained

Ethical Business Practices

Compliance budget allocation: $214 million in 2024.

  • Transparency index rating: 8.7/10
  • Independent audit compliance: 100%
  • Whistleblower protection program coverage: Global operations

Consumer-Centric Approach

Smoke-free product revenue: $8.3 billion in 2024.

Product Category Market Penetration Consumer Satisfaction Rate
IQOS Devices 6.7 million active users 84%
Nicotine Pouches 3.2 million users 79%

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